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The Ipsos Difference

Owned and managed by industry-experienced research professionals, Ipsos conducts six million interviews a year to provide clients, media and interested citizens with a fresh perspective on issues and trends of the day. We help you listen to what an audience is saying, understand what they are thinking, and anticipate what they have in mind. More than just data, Ipsos research gets to the heart of the “why” people respond the way they do.

Our senior researchers’ observations are validated by hundreds—often thousands—of interviews conducted for each study, and their interpretations are supported by direct sector and industry experience in their respective fields.

Press Center

Welcome to the Ipsos Press Center. Seeking interesting, relevant commentary on issues of the day? We can put you in touch with a senior researcher to give a fresh perspective on emerging and developing stories, backed by focused, thorough market research.

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Latest Press Release

Americans’ Attitudes toward Life Insurance

Publicly Released Date: May 15, 2008

New York, NY – According to a new Ipsos survey conducted on behalf of ING about American attitudes concerning life insurance, out of 15 scenarios "having your accumulated savings stolen because of identity theft or fraud" (50%) and "your death or the death of your spouse or partner" (45%) are the two events which would have the most extremely negative impact on a family's financial health and future.

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Sector Expertise: Technology & Communication

Technology & Communication Experts

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