Wednesday, May 16, 2012
Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters from May 11-15, 2012 about Barack Obama's position on gay marriage and Mitt Romney's bullying allegation.
Monday, May 14, 2012
Washington, D.C. - Various parts of this Ipsos/Reuters poll were conducted between Jan. 1st and May 3rd 2012.
Thursday, May 10, 2012
New York, NY – A phone call is the most common mode of communication used to wish moms a Happy Mother’s Day (43%), followed by an in-person conversation (39%) or a greeting card (38%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Few say that they use a text message (7%), email (6%), or social media (6%) to say Happy Mother’s Day. Four percent say that they use none of these methods, and a quarter (26%) say that it’s not applicable to them.
Tuesday, May 08, 2012
Washington, D.C. - These are findings from an Ipsos poll conducted for Reuters from May 3rd – 7th, 2012.
Monday, May 07, 2012
Washington, D.C. - Two sets of events in 2011 and early 2012 might have caused a drop in the proportion of Americans who endorse policies intended to reduce future global warming: (1) the fact that 2011 was an unusually cool year in terms of world-wide average temperatures, and (2) statements by most candidates running for the Republican Party’s nomination for President expressing skepticism about the existence of climate change, the role of human activity in causing it, or the wisdom of implementing policies to curtail it.
Monday, May 07, 2012
Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters from May 2nd – 4th, 2012. A summary of the findings are listed below:
Thursday, May 03, 2012
Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters from April 27th – May 3rd, 2012. A summary of the findings are listed below:
Thursday, May 03, 2012
Washington, DC - Consumer confidence is up a point to stand at 47.6 for May, 2012. This small gain is mostly driven by improvements in economic expectations (up 1.7 points to 57.5) and current financial conditions (up 1.5 points to 38.7).
Wednesday, May 02, 2012
New York, NY - While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on several product benefits typically associated with national brands, namely: quality, innovativeness, uniqueness and packaging. This is the latest finding from a study conducted by Ipsos Marketing.
Friday, April 27, 2012
Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters from April 9th – 26th, 2012 about Hisplanic attitudes towards Presidential candidates' policies.
Tuesday, April 24, 2012
New York, NY – The American marketplace is constantly evolving and understanding consumers has never been so complex. To help clients better understand and reach consumers, Ipsos Public Affairs is pleased to announce that the 15th edition of the U.S. Diversity Markets Report is now available.
Monday, April 23, 2012
New York, NY – Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company’s loyalty research speciality as Vice President in the financial services practice.
Friday, April 20, 2012
Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters from April 9th – 12th, 2012 about immigration attitudes.
Thursday, April 19, 2012
New York, NY – A quarter of respondents (25%) report that they always proactively take steps to green their home or lifestyle, such as recycling, driving energy efficient vehicles, weatherizing their home, using eco-friendly products, etc, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. An additional 60% say that they sometimes take these actions, while just 15% say that they never do.
Tuesday, April 17, 2012
Washington, D.C. - These are findings from an Ipsos poll conducted for Reuters from April 12th-15th, 2012.
Tuesday, April 17, 2012
Washington, D.C. - The latest Reuters Ipsos poll indicates that Americans are somewhat tolerant (at least in theory) of a sharply progressive tax structure where people with $1m or more in income see a tax rate of at least 35%.
Monday, April 16, 2012
Washington, D.C. - These are findings from an Ipsos poll conducted for Reuters from April 12th-15th, 2012.
Friday, April 13, 2012
Washington, DC - These are findings from an Ipsos poll conducted for Thomson Reuters from April 9th – 12th, 2012 about gun rules and regulations.
Thursday, April 12, 2012
Washington, DC - These are the findings from an Ipsos poll conducted for Thomson Reuters from from April 9th – 12th, 2012 about the Martin-Zimmerman shooting.
Thursday, April 05, 2012
Washington, DC - American consumer confidence is down slightly (0.9 points) to stand at 46.6. Most of the decline is driven by weaker numbers in employment confidence. It is not uncommon for the index to report a small lull after a major gain as consumer re-calibrate to the new conditions. Outside of the employment questions, overall confidence continues to show incremental gains.
Tuesday, April 03, 2012
New York, NY – The Advertising Research Foundation (ARF) has honored Ipsos with three prestigious awards, recognizing the company’s commitment to excellence and innovation in research. Researchers from Ipsos took home two Gold awards and a Quality in Research award at the Great Mind Awards Luncheon held on March 28 during the ARF Re:think 2012 Convention in New York.
Tuesday, April 03, 2012
New York, NY – Ipsos Healthcare, the leader in providing global patient audit data across therapy areas, is launching a new suite of Molecular Diagnostic Monitors to complement its Global Therapy Monitors. This new family of studies aims to provide a comprehensive, multi-stakeholder view of the rapidly expanding global MDx (molecular diagnostics) market in multiple indications. First in line is the Oncology MDx Monitor, further strengthening Ipsos Healthcare’s Global Oncology Portfolio.
Friday, March 30, 2012
New York, NY – Ipsos is thrilled to congratulate a group of exceptional clients on their wins at the ARF 2012 David Ogilvy Awards. Bank of America, Budweiser, Comedy Central, Procter & Gamble’s CoverGirl, Olay, and Vick’s, ConAgra’s Hunt’s, Tassimo, and Verizon, all took home hardware at the March 27 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2012 Re:think Conference.
Thursday, March 29, 2012
Washington, DC - These are the findings from an Ipsos poll conducted for Thomson Reuters from March 26th – 27th, 2012 about healthcare law.
Wednesday, March 28, 2012
Washington, DC - These are some of the findings from an Ipsos poll conducted for Thomson Reuters from March 26th – 27th, 2012.
Friday, March 23, 2012
New York, NY - Ipsos MediaCT and Innerscope Research, Inc. have partnered to offer an innovative approach for evaluating TV shows that measures both the conscious and unconscious responses of audiences.
Wednesday, March 21, 2012
New York, NY – A majority of U.S. adults (51%) believes that it is especially important to “buy American” these days, according to a new survey of 1,000 adults conducted by Ipsos Public Affairs on behalf of House Beautiful. Likewise, nearly half (46%) feel proud when they purchase American-made goods.
Wednesday, March 14, 2012
Washington, DC - A Reuters-Ipsos online poll released March 14th, 2012 shows that American support for the war in Afghanistan remains low in the wake of the shooting spree by a U.S. soldier in Afghanistan.
Wednesday, March 14, 2012
Washington, D.C. - Ipsos’ latest nation-wide telephone poll carried out on behalf of Reuters and published on Wednesday, March 14, 2012 reveals that:
Monday, March 12, 2012
Paris, France - As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation – the largest of Ipsos’ global business lines, representing nearly half of Ipsos total revenues in 2011.
Thursday, March 08, 2012
Washington, DC - American consumer confidence is up for March 2012 to the highest levels seen since the start of the recession. The main drivers of this surge in confidence is improved employment confidence and the associated decline in concern with personal financial health. This is despite continued pressure on the wallet from high fuel prices and international financial instability.
Wednesday, March 07, 2012
New York, NY - A new study provided exclusively to Portada by MediaVest and Ipsos MediaCT reveals that Hispanics have a much more optimistic perspective on on their lives, and the state of America more generally. This is even more the case for Spanish-dominant Hispanics.
Monday, March 05, 2012
Washington, DC - The Reuters-Ipsos Ohio Republican Primary online poll released March 4, 2012 shows this is a very tight race. Our data shows this race as a TIE at 32% each for Mitt Romney and Rick Santorum.
Monday, March 05, 2012
New York, NY - More than 70 percent of small business owners say the stalled economy is hurting them, and many have yet to be convinced that any of the Republican candidates for President is equipped to turn things around. That’s according to the latest quarterly Yahoo! Small Business survey of small business owners who intend to vote on November 6. The online survey of 250 full or partial owners of U.S. businesses with 1-100 employees was conducted in February with Ipsos MediaCT.
Thursday, March 01, 2012
Parsippany, NJ – January’s cruise ship accident off the coast of Italy is causing confusion amongst American cruisers. A recent poll from Ipsos shows that one in three Americans did not know which cruise line was involved in the reef accident near Isola del Giglio, the tiny island just off Italy’s Tuscan coast. Ipsos recently surveyed more than 18,000 Americans regarding the Costa Cruises accident that occurred off the Italian coast on January 13, 2012.
Tuesday, February 21, 2012
New York, NY – Ipsos Loyalty’s Tim Keiningham is on a roll! Once again the Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty has partnered with a team of academics to produce an acclaimed paper and presentation on consumer loyalty.
Monday, February 20, 2012
New York, NY - These are some of the findings of an Ipsos poll conducted for the American Bankers Association on
perceptions about banking fees. To download the full topline results, please click on the link on the right side of the page.
Wednesday, February 15, 2012
New York, NY – Ken Colen has been appointed to the position of Senior Vice President within the Ipsos MediaCT organization. Among Colen’s responsibilities will be overseeing Ipsos’ sponsorship of the newly launched Time Warner Medialab. Bruce Friend, President of the division in the U.S. made the announcement.
Monday, February 13, 2012
New York, NY – True or false: Internet gambling is illegal in the United States? Following a new federal policy, the answer this time around is false! On December 23, 2011, the U.S. Department of Justice reversed its long-held position on Internet gambling by stating that the Interstate Wire Act of 1961 now applies only to sports betting and not Internet gambling. According to research findings from the Lottery & Gaming practice at Ipsos, this is news that will be well received by the general public.
Friday, February 10, 2012
New York, NY – A majority of adults (51%) plan to spend less than $100 on their significant other this Valentine’s Day, in addition to the 24% who do not plan on spending anything on their Valentine, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com.
Tuesday, February 07, 2012
Washington, D.C. - Ipsos’ latest nation-wide telephone poll carried out on behalf of Reuters and published on Tuesday, February 7, 2012 shows that:
Friday, February 03, 2012
Washington, DC - While he may not be in the Super Bowl, Denver Bronco’s quarterback Tim Tebow is the favorite of the American Public to be president among all the NFL playoff quarterbacks.
Thursday, February 02, 2012
Washington, D.C. - Our data indicates that consumer confidence is down slightly for February after posting large gains in January. However, we are still well above the trough in confidence seen in the 3rd and 4th quarter of 2011. Increasing inflation pressures – primarily fuel and food prices – have had a slightly negative impact on consumer financial confidence. However, expectations for the broader economy are at the highest point in over a year.
Thursday, February 02, 2012
New York, NY – In a sneak peek of the most recent GreenBook Research Industry Trends study (GRIT), Ipsos ranked second on their global list of most innovative research firms.
Friday, January 27, 2012
Washington, D.C. - In our ongoing Florida Republican Primary tracking, we find Mitt Romney building a respectable lead over Newt Gingrich.
Thursday, January 26, 2012
New York, NY – Combating patient non-adherence continues to be a significant issue, as associated costs are on the rise and the U.S. moves toward a stronger preventive health agenda. Ipsos is committed to the fight, helping to spark meaningful discussion and develop viable solutions.
Wednesday, January 25, 2012
New York, NY – Time Warner Inc. today announced the opening of a state of the art Medialab for research and development at its worldwide headquarters in New York City. The Time Warner Medialab has been designed to generate valuable insights into consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.
Tuesday, January 24, 2012
New York, NY and Saint Louis, MO – Ipsos Healthcare is pleased to announce that Paul Snyderman, Chief Research Officer, has been elected to the 2012 Board of Directors of the Marketing Research Institute International (MRII). The MRII is a non-profit online educational institute which in partnership with the University of Georgia is devoted to fulfilling the educational needs of people worldwide in the marketing research profession.
Monday, January 23, 2012
Saint Louis, MO – Ipsos Forward Research is building on its strengths in providing insights to the veterinary and animal health market. Caitlin Blazic, VMD, has joined the team as a Senior Research Manager. Dr. Blazic’s technical knowledge, years of experience in private practice, and previous role as a director of qualitative and quantitative marketing research will ensure a rich blend of insights for clients of Ipsos Forward Research.
Friday, January 20, 2012
Washington, D.C. - The results of the latest Reuters-Ipsos poll of the South Carolina Republican Primary shows Mitt Romney continues to lead all other Republicans (Q5) by a significant margin of 12 percentage points. Even if the contest came down to a direct head-to-head clash between Romney and Gingrich (as Perry’s impending announcement indicates is closer to being a reality), Romney still wins substantially (Q6).
Wednesday, January 18, 2012
New York, NY – Ipsos is digging deeper into some very thought inspiring matter. Grey matter, that is. A highly accomplished neuro-marketing research and brand strategy expert has joined Ipsos Open Thinking Exchange, the company’s insights and innovation team, to bolster the company’s growing neuroscience and marketing practice. Elissa Moses joins Ipsos as Executive Vice President for Neuroscience and Emotion.
Monday, January 16, 2012
Washington, D.C. - Ipsos' latest poll of South Carolina registered voters, conducted on behalf of Thomson Reuters, shows Mitt Romney with a significant lead.
Thursday, January 12, 2012
New York, NY – Looking ahead to 2012, most US adults expect to reduce their debt and save more in 2012, according to a new survey of over 1,000 adults aged 30 and older conducted by Ipsos Public Affairs on behalf of New York Life.
Thursday, January 12, 2012
New York, NY – Seven in ten U.S. consumers (69%) spent as much or more than the budgeted during the holiday shopping season, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com. While nearly half (47%) spent about as much as they had planned, 22% say that they exceeded their holiday shopping budgets between Thanksgiving and New Year’s Day.
Tuesday, January 10, 2012
Washington, D.C. - In the lead-up to the crucial New Hampshire Primary, Republican Presidential Candidate Mitt Romney has regained his position as the front-runner in the Republican Party.
Thursday, January 05, 2012
Washington, D.C. - Consumer confidence is up across all indices with the strongest positive movement in the Current Conditions, Jobs and Investment Indices as consumers seem to be in positive spirits exiting the holidays. While evaluations and expectations of the economy remain relatively weak, more consumers are expressing optimism about their personal financial health then we have observed in over 6 months.
Thursday, January 05, 2012
Washington, D.C. – Ipsos Public Affairs was recently awarded the General Services Administration’s (GSA) Advertising and Integrated Marketing Solutions (AIMS) Schedule 541 4A: Survey Services (contract number GS-07F-0106Y).
Thursday, December 22, 2011
New York, NY – A recent Ipsos-Telemundo Poll indicates that just over half of U.S Hispanic adults (56%) approve the way Barack Obama is handling his job as President while 35 percent disapprove of it.
While still a majority, the proportion of Hispanics who approve of how President Obama is handling his job keeps shrinking. An Ipsos-Telemundo Poll released in June 2011, found that Obama’s approval was at 62% at the time, already considerably lower than the 86% who approved back in April of 2009 – when the President marked his first 100 days in office. Overall, the President’s approval rating among Hispanics has dropped 30 points since April, 2009.
Thursday, December 22, 2011
New York, NY – Los resultados de un reciente sondeo Ipsos-Telemundo indican que un poco más de la mitad de los adultos hispanos en los Estados Unidos (56%) aprueba de la forma en que Barak Obama está haciendo su trabajo como presidente, mientras que el 35% desaprueba. Aunque todavía representan una mayoría, la proporción de hispanos que aprueben como el presidente Obama está haciendo su trabajo sigue reduciéndose. En el sondeo previo de Ipsos-Telemundo, publicado en Junio de 2011, la aprobación del presidente Obama era del 62%. Los resultados de la medición de Junio ya representaban una caída considerable desde Abril de 2009, cuando la aprobación del presidente entre los hispanos era del 86%. Desde Abril 2009, cuando el presidente marcó sus primeros 100 días en el cargo, su aprobación entre los hispanos ha caído 30 puntos porcentuales.
Tuesday, December 20, 2011
New York, NY and Los Angeles, CA – With only a few days of shopping left before Santa descends from the North Pole, a recent study from Ipsos MediaCT conducted with Google has analyzed some of the shopping habits and trends from the 2011 holiday shopping season. Several key trends emerge from the study, including the growing popularity of Black Friday deals and the importance of the Internet and mobile technology on the purchase decision process.
Monday, December 19, 2011
New York, NY – New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads.
Tests of 15- and 30-second spots for six ad campaigns using YouTube pre-roll and TV ads found that people who watched both YouTube and TV ads showed a 200% increase in brand recall compared with people who only saw TV ads. Those who only watched a YouTube ad had 150% better brand recall rate than those who only watched a TV ad.
Thursday, December 15, 2011
Austin, TX and New York, NY, December 14, 2011 – Few adults have already completed all of their holiday shopping, leaving many shoppers with gifts still to buy, according to a new Ipsos poll conducted on behalf of RetailMeNot.com (www.retailmenot.com). Just 16% of adults surveyed claim to have finished all of their shopping.
Wednesday, December 14, 2011
Washington, D.C. - Ipsos' latest poll carried out on behalf of Thomson Reuters shows a rally for Newt Gingrich among Republicans… but this popularity doesn’t translate into political strength when it comes to the national Presidential race, where Romney fares much better against Obama than Gingrich does.
Monday, December 12, 2011
New York, NY – Nearly half of Americans (45%) say that quality is the factor that most influences their car-buying decision, according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Among those who had purchased a car, 45% select quality as having the most impact on their decision, an increase of 8% since 2010. While quality was also the top factor last year, it was selected by less than four in ten (37%).
Monday, December 12, 2011
Washington, DC — A new poll conducted by global research company Ipsos for Reuters News finds a majority (64%) of citizens from 23 countries think the death of Libyan leader Muammar Gaddafi will lead to stability in Libya. Only one third (32%) of global citizens, however, believe his execution without a trial is acceptable. In hindsight, six in ten (63%) ‘support’ (16% strongly, 47% somewhat) NATO’s military intervention in April 2011. Ipsos surveyed 17,678 adults from 23 countries between November 1 and November 15, 2011.
Wednesday, December 07, 2011
New York, NY - Marketers are keen to measure the performance of their mobile strategies and now Ipsos ASI|digital is able to help them do just that. This global team within Ipsos’ advertising research specialty focuses on developing measurement tools and consulting on effective brand communication in the digital, mobile, and cross-media space. They’ve taken that mandate to create a new capability that builds off Ipsos ASI’s Next*Connect and Brand*Graph global systems of measuring ad effectiveness, sharing common parameters of design and measurement across channels and markets.
Monday, December 05, 2011
Los Angeles, CA – Can’t find dad this holiday shopping season? Check the electronics aisle; he may very well be shopping there. According to a recent wave of LMX, a national survey of media and technology adoption conducted regularly by Ipsos MediaCT, fathers with children aged 0-14 are significantly more likely than mothers with children of the same age to be planning on purchasing a host of consumer electronics. When it comes to buying consumer electronics such as smartphones, TVs, Tablets, Blu-ray players, 3-D TVs and desktop computers, dads with young kids are the gift retailers are happy to receive.
Thursday, December 01, 2011
Washington, D.C. - The RBC Consumer Outlook Index indicates that American consumer confidence is up slightly, but remains very low. The RBC COI for December stands at 40.3 for December, up 0.7 points from last week, but well below this year’s high of 46.7 set in June or the index’s absolute high of 57.7 set in early 2007. Looking back over the last year, it is clear now that consumer confidence was improving through June. However after June, consumer confidence dropped and has not recovered. Our opinion is the political deadlock surrounding the debt ceiling crisis combined with the ongoing EU financial crisis is the key driver of consumers’ diminished faith in the economy.
Monday, November 28, 2011
New York, NY - Recent research from Ipsos OTX MediaCT shows that the tablet market is catching fire and is going to be hot, hot, hot heading into the 2011 holiday season. For Amazon, the launch of their new Kindle Fire means they may have what many consumers are looking for. Even before Amazon’s official announcement of the new Kindle Fire, the tablet market looked in a healthy state. In September, Ipsos’ research showed almost one in five (17%) consumers were considering purchasing a tablet in the run up to the holidays – and 11% of consumers were ‘definitely’ going to purchase one. Good news for Apple’s iPad and great timing for Amazon's newest product.
Tuesday, November 22, 2011
New York, NY – Eight in ten parents (82%) like to be prepared for the holiday shopping season, according to a new telephone survey of over 950 U.S. parents who buy gifts for their children at Christmas time, conducted by Ipsos Public Affairs on behalf of Duracell. At the same time, a majority (51%) admits that they have done last minute holiday shopping in the past.
Monday, November 21, 2011
Washington, DC - Ipsos’ latest poll, published by Thomson Reuters on November 20th, finds that the recent Freddie Mac controversy has not impacted greatly on Gingrich’s ratings. Indeed, compared to our previous poll on the subject, Cain and Romney have both dropped off as Gingrich has moved up the ranking. Regardless of this movement, however, Romney is still the presumptive nominee among both the general public and among Registered Voter Republicans (34% among all and 42% among RV Republicans).
Friday, November 18, 2011
New York, NY – Thinking about the last time that they bought a car, one in four women (26%)to say that was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. This mirrors findings from a similar study conducted in 2009, when 25% of women felt that a quick and easy transaction was what was most missing from their purchase experience.
Thursday, November 17, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,682 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Wednesday, November 16, 2011
New York, NY – Adults are more likely to be scaling back their holiday shopping budgets rather than expanding them, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Just one in ten adults (11%) plan on spending more this holiday shopping season compared to last year, while 37% say that they expect to spend less. A majority (51%) expect to spend about the same as last year.
Monday, November 14, 2011
Calgary, AB and Washington, DC – The whole world is online so it should be no surprise to find lotteries and gaming taking to the Internet and the digital world. To that effect, the inaugural Digital Gaming and Lottery Policy Summit (DGLP Summit) has been created to bring regulators, policymakers, gambling operators, lotteries and technology providers under one roof. Delegates of the Summit will address policy changes in the United States that could result in the regulation of new forms of electronic, interactive gambling.
Monday, November 14, 2011
Washington, DC - Ipsos has undertaken an overnight poll on behalf of Thomson Reuters on the subject of Republican Presidential Candidate Rick Perry’s gaffe at the recent Republican debate in Michigan. This poll, published today, showed participants a video excerpt from the debate in order to assess possible impact on viewers.
Wednesday, November 09, 2011
New York, NY & Orlando, FL – Ipsos Loyalty and a team of academic researchers recently devised a new method to help marketers better understand and grow their share of wallet, and now the team is being recognized for their innovative thinking. The team has won the 2011 Next Gen Market Research ‘Disruptive Innovation’ Award. The announcement was made at The Market Research Event (TMRE) held in Orlando, FL from November 7 to 9.
Tuesday, November 08, 2011
Washington, DC - Ipsos has undertaken a third overnight poll on behalf of Thomson Reuters on the subject of Republican Presidential Candidate Herman Cain. This poll, published today, showed participants a video excerpt from yesterday’s press conference with Sharon Bialek, who has accused Cain of inappropriate behavior.
Sunday, November 06, 2011
Washington, DC - Ipsos' latest poll, carried out on behalf of Thomson Reuters and published today, shows that the allegations of sexual harassment have indeed impacted on Herman Cain's ratings. In particular, his favorability ratings have dropped since last week, especially among Republicans: last week, 66% of Republican registered voters had a favorable opinion of Cain, and this week that number has dropped 9 points to 57%. Among all registered voters, Cain's favorability has declined 5 points, from 37% to 32%.
Friday, November 04, 2011
Washington, D.C. Ipsos' latest poll carried out on behalf of Thomson Reuters and published today shows, for the first time, Obama and Romney on equal footing when it comes to a Presidential head-to-head. Among Registered Voters, Romney is on 44% to Obama’s 43%, which represents a shift from the last time we asked this question in September 2011, when Obama led Romney 49% to 43% among Registered Voters.
Friday, November 04, 2011
New York, NY – According to the seven in ten U.S. adults (71%) who consider themselves holiday cooks – those who plan to do the holiday cooking and meal preparation in their home this year or have done so in the past five years – there are a number of challenges that arise when preparing holiday meals, according to a new survey of over 1,000 U.S. adults conducted by Ipsos on behalf of Samsung.
Thursday, November 03, 2011
Washinton, D.C. - RBC COI is essentially unchanged for November 2011. Employment confidence has improved slightly, arresting the five month slide we’ve observed since June’s high-point. However, job confidence remains below average. The most negative factor for consumers this month is their current conditions, which is down 0.8 points. We believe much of this is being driven by renewed pressure of fuel prices on American consumers.
Friday, October 28, 2011
Washington, DC - Ipsos’ latest poll (undertaken for Thomson Reuters) explored Republicans’ attitudes towards a recent political ad released on the internet by Herman Cain’s campaign. The ad features Cain’s Chief of Staff Mark Block, and ends with Block smoking a cigarette. It seems that the smoking scene at the end of the ad distracts notably from Cain’s message – although the ad is still seen in a positive light overall by the Tea Party base.
Thursday, October 27, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Tuesday, October 25, 2011
New York, NY - America’s most successful and influential business leaders are incorporating digital media into their lifestyles, though not at the expense of traditional means, according to the latest Business Elite USA survey from Ipsos MediaCT. Whilst digital media is increasing in popularity 87% still utilise print and 82% TV on a daily basis.
“With the availability of information continuing to increase the Business Elite are using digital to help them pool relevant information from numerous sources and keep up to date while on the move. 52% of this group have accessed news via a smartphone or tablet app in the past week,” says James Torr director at Ipsos MediaCT. “However, instead of replacing traditional media, digital supplements their use of print and television.”
Tuesday, October 25, 2011
Los Angeles, CA – Ipsos OTX MediaCT is committed to solidifying its research expertise in the expanding and evolving world of television content and distribution. To that end, the company has promoted Ben Spergel to the role of Senior Vice President, Television Insights. Spergel remains Product Manager for TV Dailies, the largest and most comprehensive tracking study of marketing effectiveness and potential audience estimation for new and returning television programs.
Thursday, October 20, 2011
New York, NY – It is a tough battle for businesses to understand the value of customer loyalty and how to win their share of wallet. That’s why Ipsos Loyalty is declaring the Wallet Allocation Rule to be the next big breakthrough in understanding consumer thinking. Ipsos Loyalty’s Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, working with a team of academics, have developed the Wallet Allocation Rule, a new research tool designed to help businesses better map out their share of consumer spending.
Tuesday, October 18, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,005 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Tuesday, October 18, 2011
San Francisco, CA – Media and technology are heralding a new era in America’s business leadership, and no research company recognizes that more than Ipsos. Building on their extensive and growing team, Robert Lightner has been named Executive Vice President with the Media and Technology group at Ipsos OTX MediaCT. He will be based in San Francisco and will also serve as the local company lead for the office.
Wednesday, October 12, 2011
Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows that while Romney continues to lead in the Republican Presidential Primary, Herman Cain now coming in a close second. Supporters of Sarah Palin, who recently announced she would not seek the 2012 Republican nomination, have not yet coalesced behind a single candidate (Romney, Cain, Paul, and Perry have all seen an increase in vote share since Palin’s exit).
Wednesday, October 12, 2011
New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that given the current state of the economy, nearly half of U.S adults (45%) plan to spend less this coming holiday season than they did last year. Yet many adults are not taking advantage of online coupons that could help stretch their holiday dollars, with less than half (48%) saying that they are likely to look for online coupons or coupon codes before making a (holiday) purchase.
Tuesday, October 11, 2011
New York, NY – Recent findings from a survey of U.S. smartphone and tablet owners1, conducted by Ipsos OTX MediaCT on behalf of PayPal, indicate that tablet ownership increases the frequency of mobile shopping, improves the purchase experience – and makes consumers who own both devices use their smartphone more often.
Thursday, October 06, 2011
New York, NY — While the news has been dominated by the European debt crisis, worries about jobs are what weighs most on U.S. consumer sentiment, according to the latest RBC Consumer Outlook Index. Amid concerns about job security, consumer confidence remained nearly flat for October, the third consecutive month with little change. The RBC Consumer Outlook Index dipped to 39.2, down one point from last month. Consumer confidence is below the level of a year ago (41.0) and also below the average level during the recession (40.2).
Monday, October 03, 2011
New York, NY – Nine in ten (89%) parents of children aged 5 to 17, with household income between $15K and $75K, believe that they are a very important resource when it comes to teaching children about basic money management, but most are not having regularly, weekly discussions with their children on the subject, according to a new Ipsos poll conducted on
behalf of BMO Harris Bank. This is particularly troubling considering nine in ten (90%) agree (51% strongly/39% somewhat) that they are concerned about the younger generation’s ability to manage money, and two in three (67%) agree (30% strongly/37% somewhat) that they’re concerned with their child’s ability to manage money.
Tuesday, September 27, 2011
New York, NY - Procter & Gamble Professional commissioned Ipsos Public Affairs to conduct a national survey among managers of cleaning operations from several industries with the objective of exploring their perceptions, attitudes and behaviors about their business and how they are adapting to the challenges brought on by the current economic climate.
Monday, September 26, 2011
Atlanta, GA - A new Ipsos survey released today from Randstad finds a majority of U.S. employees are highly engaged and happy in their jobs – despite predictions that many workers will seek new jobs once the job market strengthens. More than three quarters (78 percent) report feeling inspired to do their best at work; 76 percent are proud to work for their companies and 66 percent enjoy going to work every day. Likewise, employee volatility is decreasing with 60 percent of respondents reporting they are unlikely to give consideration to or accept a new job offer in the next six months.
Friday, September 23, 2011
New York, NY – Though 86% caregivers say that they like to stay informed about health issues because they are concerned for the health and well-being of a loved one, many are lacking critical information about kidney disease, according to a survey of 1,000 caregivers ages 35 to 65 conducted by Ipsos Public Affairs on behalf of the American Kidney Fund. Half of caregivers – defined as those who take care of or provide assistance to family members, friends, or other loved ones when they are sick or have special medical needs – are often asked for their advice on health and well-being by friends and loved ones (50%), yet majorities are unaware of the leading causes of kidney disease.
Thursday, September 22, 2011
New York, NY – In an Ipsos Public Affairs survey of over 1,000 U.S. adults, 4% of all respondents nationally report that their home suffered some damage caused by hurricanes/tropical storms Irene and Lee, including 3% who incurred water damage and 2% wind damage. In the Northeast, the proportions are much higher, with 12% reporting damage to their home as a result of these storms, including 10% who mentioned water damage and 4% wind damage.
Tuesday, September 20, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,755 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Friday, September 16, 2011
Washington, DC - A new Ipsos poll conducted behalf of Stanford University and Reuters explores American public opinion on the environment and global warming. A summary of key findings are listed below and the full report is available for download on the right.
Wednesday, September 14, 2011
Washington, DC - Key findings from Ipsos' latest poll carried out on behalf of Reuters and published today are listed below and the topline document is available for download on the right .
Wednesday, September 14, 2011
New York, NY – The top benefits parents want their children to receive from eating healthy foods relate to heart health, reduced risk of disease, brain development and immunity. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
Tuesday, September 13, 2011
San Francisco, CA – Once again, the Ipsos Vantis Database has outdone itself. The powerful and proven concept testing tool recently reached an important milestone when it evaluated its 25,000th concept. Having tested this many concepts in over two decades makes the Ipsos Vantis Database the largest of its kind, and the most reliable resource available to marketers for testing new product propositions and assessing their market readiness.
Thursday, September 08, 2011
New York – So, just what’s going on when a politician, celebrity or movie star, seemingly at the top of their game and with everything going for them, acts out in some strange or inappropriate behavior that causes them to literally self destruct?
Thursday, September 01, 2011
New York, NY - The volatility in the stock market during the past month has had little impact on consumers' investment patterns, but could potentially change consumers' spending habits, according to the September RBC Consumer Outlook Index. Among those who say they own stocks, bonds or mutual funds, 77 per cent say they have made no changes to their holdings. Only a minority has acted, divided evenly between those adding to their holdings (11 per cent) and those selling assets (10 per cent), with only two per cent of respondents selling all holdings. One-in-four Americans (26 per cent) plans to reduce spending as a result of market volatility, while 69 per cent say that it has had no impact.
Monday, August 29, 2011
New York, NY – Never before has the world of media been so vast and complex. To help clients better understand media consumers, Ipsos is enhancing its syndicated research team. Mark McLaren has been recruited by Ipsos OTX MediaCT to join the company as Vice President of Syndicated Services. In this role, McLaren will support the continued growth of the team’s syndicated research products.
Tuesday, August 23, 2011
Newark, DE — Students attend college with increasingly practical reasons in mind: better jobs and earning more money, says Sallie Mae’s “How America Pays for College,” a national study of 1,600 college students and parents conducted by Ipsos. Ninety percent of students strongly agreed that college is an investment in the future, an increase from 84 percent in 2010. In addition, 70 percent of students and parents strongly agreed that a college education is necessary for their desired occupation and that college is required to earn more, up from 63 and 59 percent, respectively, in 2010.
Tuesday, August 23, 2011
New York, NY and Cincinnati, OH – Ipsos is driving its qualitative offering forward with an infusion of expertise, innovation and insight. Marilyn O’Brien has rejoined Ipsos Understanding UnLtd. (IUU) as Chairwoman and CEO. She returns to the company’s qualitative research division after spending the past year in a global strategic role. O’Brien will be backed by a new team of Co-Presidents. Peter Weylie and Ali Perry have been promoted from within to support IUU’s growth. Jim Smith, Chairman and CEO for Ipsos in the Americas, made the announcement.
Thursday, August 18, 2011
New York, NY –Based on a recent Ipsos poll of over 2,000 U.S. adults, Betty White stands out as America’s favorite and most trusted personality, and the one whose endorsement of a company would be most likely to drive business.
Wednesday, August 17, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,722 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Wednesday, August 10, 2011
Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows a great deal of public discontent with Washington, as well as big jump in concern about the country’s economic future.
Wednesday, August 10, 2011
New York, NY – Ipsos Observer is integrating the online world of social listening with the power of market research data collection. The survey management, data collection and delivery division of Ipsos is launching Social Observer, a powerful new research solution aimed at giving clients the best of both worlds.
Monday, August 08, 2011
Montreal, QC – It has been said that happiness lies in your own hand. Fortunately, thanks to John Hallward, President of Global Product Development with Ipsos ASI, there is a new book you can have in hand to learn more about your individual happiness. Hallward’s new book – “The Happiness Equation: The Human Nature of Happy People” – explores the secrets to finding happiness through an extensive consumer study of everyday Canadians conducted by Ipsos.
Thursday, August 04, 2011
New York, NY - Although Congress and President Obama have agreed to raise the debt ceiling, a majority of Americans say that the debate has made them less confident in the nation's economic recovery. More than half (54 per cent) of Americans surveyed say that the debt ceiling debate has made them feel less confident in the economy, and 42 per cent say that it has made them less confident in their own finances and investments, according to the August RBC Consumer Outlook Index. The RBC survey was completed immediately before the resolution of the debt ceiling negotiations.
Tuesday, July 26, 2011
Washington, DC - An overnight Ipsos poll, carried out on behalf of Reuters and published today, shows a very high level of concern among Americans about the Debt crisis. The public wants to see a mixed solution with some cuts and some tax increases; fewer than a third (31%) of Americans say that a non-mixed solution (either ALL cuts or ALL tax hikes) is best.
Tuesday, July 26, 2011
New York, NY and Cincinnati, OH – A sign of Ipsos’ continued dedication to building a strong leadership team focused on our clients, the company is announcing that a familiar face will head up Ipsos’ U.S. operations as President and Chief Executive Officer. Jeff Cail returns to Ipsos as President & CEO for Ipsos in the United States. Jim Smith, CEO for Ipsos in the Americas made the announcement.
Wednesday, July 20, 2011
New York, NY - While the majority of global consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly. This is the latest finding from a study conducted by Ipsos Marketing, Consumer Goods.
Wednesday, July 20, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,607 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Wednesday, July 13, 2011
New York, NY – Nine in ten adults (87%) report that they recycle, though only half of adults (51%) recycle every day, according to a national survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of Yesterday’s News. Roughly a third (36%) tend to recycle less frequently, while13% admit that they never recycle.
Wednesday, July 13, 2011
Washington, DC - Below are the key findings from Ipsos' latest poll carried out on behalf of Reuters:
Tuesday, July 12, 2011
New York, NY – The future in advertising is pointing in one direction: digital. To help marketers and advertisers better understand this medium and how it is changing the way consumers interact with brands, Ipsos ASI has launched a new global practice to help point marketers in the right direction.
Monday, July 11, 2011
New York, NY – A new poll of American and Canadian teens and adults conducted by Ipsos Public Affairs on behalf of the Fantasy Sports Trade Association reveals that impressive numbers of people have participated in fantasy sports in the past year. In the United States, 13% have competed in fantasy sports during the past year while 12% of Canadians have competed. Overall, the United States’ participation in fantasy sports is up slightly from those that played in 2010 (11%) while Canada’s participation is down slightly from 2010 (14%).
Friday, July 08, 2011
Los Angeles, CA – Just weeks after the team’s creation, the Media & Technology team at Ipsos OTX MediaCT has promoted Audra Priluck to the role of Vice President, Business Development. Priluck’s primary task will be to help the newly created Media & Technology team flex its muscles, build stronger relationships with clients and ultimately expand that base.
Thursday, July 07, 2011
New York, NY — After improving last month to its highest level since the beginning of the financial crisis in 2008, U.S. consumer confidence resumed its roller-coaster ride and sagged in July, as measured by the RBC Consumer Outlook Index. According to the Index, consumer confidence declined to 43.7 for July, down 3.0 points from the 46.7 reading in June.
Wednesday, July 06, 2011
New York, NY – Ipsos Vantis continues its commitment to delivering rich marketing perspectives and data-backed analysis and demonstrates that by reducing the amount of time to deliver KPI results to clients. The improvements will allow marketers to get powerful, fast, affordable concept results even sooner with Vantis Concepts.
Thursday, June 30, 2011
New York, NY – A recent Ipsos-Telemundo Poll indicates that six in ten U.S. Hispanic adults (62 percent) approve of the way Barak Obama is handling his job as President while 31 percent disapprove of it. President Obama’s approval rating among Hispanics continues to be higher than it is among the U.S. public at large. The latest Ipsos-Reuters poll shows that just half of all U.S. adults (50 percent) approve of Obama’s job performance while 46 percent disapprove of it.
Thursday, June 30, 2011
New York, NY – Los resultados de un reciente sondeo Ipsos-Telemundo indican que seis de cada diez adultos hispanos en los Estados Unidos (62%) aprueba de la forma en que Barak Obama está haciendo su trabajo como Presidente, mientras que el 31% desaprueba. La tasa de aprobación del presidente Obama entre los hispanos sigue siendo más alta que entre el público en general de los EE.UU. La última encuesta de Ipsos-Reuters muestra que únicamente la mitad de los adultos de los EE.UU. (50%) aprueba la gestión de Obama, mientras que el 46% desaprueba de ella.
Tuesday, June 28, 2011
New York, NY – Two research papers by thought leaders at Ipsos Loyalty have been nominated for awards as best paper in their respective fields. Tim Keiningham, Global Chief Strategy Officer & Executive Vice President, and Alex Buoye, Vice President of Analytics, co-authored the papers with a team of academics.
Wednesday, June 22, 2011
New York, NY – Ipsos Health is set on a growth pattern. The group is announcing two senior level researchers - David Scowcroft as Senior Vice President and Susan Baxter as Vice President – have joined the ranks. This follows last month’s announcement of 10 newly hired research professionals, and the continued expansion of the team.
Wednesday, June 22, 2011
Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.
Monday, June 20, 2011
New York, NY – BBDO Worldwide and Microsoft Advertising today unveiled findings from a global study presented at the 58th Cannes Lions International Festival of Creativity in Cannes, France. The goal of the study is to help marketers find “the next billion consumers” by exploring consumers’ emotional connections with television, PCs, and mobile devices.
Monday, June 20, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,624 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Thursday, June 09, 2011
Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published yesterday sees Mitt Romney (32%) and Sarah Palin (29%) as the two most popular candidates among Republicans when it comes to casting a vote at the Republican primary. In addition, the poll shows no real change since last month in the President’s match-ups against potential Republican candidates: no Republican candidate receives more than 38%, while Obama receives 50% or more for every match-up.
Tuesday, June 07, 2011
New York — A new poll conducted by global research company Ipsos for Reuters News finds that three quarters (76%) of citizens in 22 countries say the United States was justified in seeking out and killing Osama bin Laden, founder of terrorist group al-Qaida.
Tuesday, June 07, 2011
Toronto, ON – After completing surveys for Ipsos Interactive Services and Ipsos i-Say, Edward Eby of Middleton, Nova Scotia has won a brand new Ford Fusion. Edward was selected from over 164,000 VIP i-Say panelists across the U.S. and Canada who completed surveys throughout the past year. Edward picked up the keys to his new car on May 24.
Thursday, June 02, 2011
New York, NY - Buoyed by a pause in the increase of gas prices and a sense that the job market is improving, U.S. consumer confidence has hit its highest level since the beginning of the financial crisis in September 2008. As measured by the RBC Consumer Outlook Index, consumer confidence rose to 46.7 for June, up 3.8 points from May's 42.9 reading.
Thursday, June 02, 2011
Seattle, WA – Ipsos is once again challenging Seattle marketers to think about the way they do business. The company’s 5th annual Seattle Knowledge Summit is slated for June 9, 2011. The event will feature senior researchers from across Ipsos' five specializations (advertising, loyalty, marketing, media, and public opinion) sharing research-based insights into the similarities and differences of global and local consumers.
Wednesday, June 01, 2011
New York, NY – One third of full-time employees (33%) consider themselves to be overqualified for their job, while only 3% feel they are under qualified, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. The vast majority (65%) view themselves as neither over- nor under qualified.
Tuesday, May 31, 2011
Cincinnati, OH – The innovators at Ipsos Understanding UnLtd. have revolutionized market research with QualTV, a new report that resembles a documentary style reality show more than a research report.
Wednesday, May 25, 2011
New York, NY - Ipsos Health announces that it has joined a new national campaign to help save lives and money by encouraging Americans to take their medication as prescribed. The Script Your Future campaign was officially launched May 11 by the National Consumers League with an event in Washington, DC featuring Dr. Regina M. Benjamin, Surgeon General of the United States.
Wednesday, May 25, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,829 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Wednesday, May 18, 2011
New York, NY – A vast majority of women (88 percent) reported feeling good when they help those who are less fortunate, according to a recent Ipsos poll conducted on behalf of GIVE HEALTH, a Procter & Gamble program. These respondents, however, want a convenient method of donating.
Wednesday, May 18, 2011
New York, NY – Ipsos in North America has moved its New York-based headquarters from Broadway to the Time-Life Building at 1271 Avenue of the Americas in New York City. The location will serve as the headquarters for Ipsos in North America. The company will occupy the entire 15th floor of the 48-floor building.
Tuesday, May 17, 2011
New York, NY – Ipsos U.S. is looking to drill deeper into the minds of media consumers. As such, Lorraine Hadfield has joined Ipsos OTX MediaCT as President, Audience Measurement, reporting to Bruce Friend, President of Ipsos OTX MediaCT. A recognized expert in the field, Hadfield brings a rich and extensive background in audience measurement across a variety of media and will help to drive Ipsos OTX MediaCT’s practice in this field.
Monday, May 16, 2011
New York, NY – True or false: Internet gambling is illegal in the United States? The answer is true to the extent that payment processors cannot process gambling transactions over their systems, but somewhat false in most cases in that there isn’t much that prevents individuals from participating in this activity. Confused? You’re not alone. According to a recent Ipsos survey conducted online as part of a lottery and gaming study, only 41% of Americans believe that Internet gambling is illegal. But with that knowledge, 46% would be willing to see it permitted as long as appropriate government regulations were in place, with as many 25% willing to permit it even without government regulations.
Thursday, May 12, 2011
New York, NY — A new poll conducted by global research company Ipsos for Reuters News finds a majority (60%) of citizens from 23 countries support the actions of a number of countries that are part of the North Atlantic Treaty Organization ('NATO'—including the United States, France, Great Britain, Canada and Germany) with the support of the Arab League, to enforce a United Nations Resolution and intervene, militarily, in Libya.
Wednesday, May 11, 2011
Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today suggests that the 'Bin Laden Bump' will have a short half-life. While the events of last week certainly improve Obama's ratings when it comes to dealing with terrorism, it is essential to bear in mind that this issue is not as high on the public's radar as the issue of economy and jobs, where his rating has dropped since last year.
Thursday, May 05, 2011
New York, NY — With the summer vacation season fast approaching, almost half of Americans (47 per cent) say they have already cut back or cancelled vacation plans due to high gas prices and 20 per cent have scaled back their plans because of high air fares, according to this month's RBC Consumer Outlook Index. The Index for May fell to 42.9, down 1.9 points from April's 44.8 reading.
Wednesday, May 04, 2011
New York, NY – While food and beverage products may contain different vitamins, minerals and supplements, consumers value most those products that are a good source of vitamins. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
Tuesday, May 03, 2011
Washington, D.C. - Two in five Americans say that their view of President Obama's leadership has improved following bin Laden's death. The same proportion say that their impression of the President's 'handling of the War on Terror' has improved.
Wednesday, April 27, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,829 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Tuesday, April 26, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Julian Assange and WikiLeaks” is based on 18,829 recent interviews in 24 countries around the world. The report examines citizens' assessment of the WikiLeaks website and its actions. The full report is free of charge and may be downloaded by clicking the link to the right.
Monday, April 25, 2011
New York, NY — A poll conducted by global research company Ipsos for Reuters News finds that one half (51%) of global citizens definitely believe in a ‘divine entity’ compared to 18% who don’t and 17% who just aren’t sure.
Thursday, April 14, 2011
New York, NY – In support of sustained growth and its commitment to clients, Ipsos Health, one of the fastest growing pharmaceutical market research agencies in North America, has fortified its practice through a number of key hires. In total, nine researchers have recently joined the company.
Wednesday, April 13, 2011
Washington, D.C. - Ipsos' latest poll carried out on behalf of Reuters and published today shows that public optimism is on the decline as gas prices increase. This appears to have 'contaminated' other indicators, including the President's approval ratings.
Tuesday, April 12, 2011
New York, NY – A new Ipsos Public Affairs survey conducted on behalf of Kenexa among over one thousand U.S. working adults found that majority of them believe they are paid fairly (60%), while just over one third feel they are underpaid (37%). Just 2% report that they are overpaid, while additional fractions reported that they were not sure (1%) or preferred not to answer (1%).
Tuesday, April 12, 2011
Los Angeles, CA – Ipsos is pleased to announce that Audra Priluck, Director, Business Development with Ipsos OTX MediaCT, has been appointed by the Academy of Television, Arts & Science to their Interactive Media Peer Group Executive Committee.
Monday, April 11, 2011
New York, NY – Following a stellar year in 2010, where growth and business development exceeded expectations, Ipsos OTX MediaCT has appointed Eric Villain to the newly created role of President, Media & Technology. This appointment further strengthens Ipsos’ view of the need to bring together insights from these two industries to best serve their clients’ needs.
Thursday, April 07, 2011
Washington, D.C. - Although another budget deadline looms on Friday, nearly three-quarters of America's financial leaders forecast that the federal government will remain open, according to an exclusive new survey of financial executives by SmartBrief and the international polling and research firm Ipsos. "Our readers who work in various aspects of finance are uniquely positioned to answer questions such as this one about the state and the likely direction of the U.S. economy” noted John Walcott, SmartBrief's chief content officer and editor-in-chief. “We're delighted to be able to tap the experience and the expertise of Ipsos to help ask the right questions and analyze their responses."
Wednesday, April 06, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Winds of Change” is based on 17,531 recent interviews in 23 countries around the world. The report examines citizens' assessment of the possible outcomes and impact of regime change in the Middle East. The full report is free of charge and may be downloaded by clicking the link to the right.
Wednesday, April 06, 2011
New York, NY – Following the recent announcement of Duracell’s battery program in partnership with the National Volunteer Fire Council (NVFC), Power Those Who Protect Us, Ipsos conducted a poll among Hispanic consumers as well as consumers from the general public on its behalf, to assess how they perceive volunteer firefighters and the important role they play in community safety.
Wednesday, April 06, 2011
New York, NY – Tras el reciente anuncio del programa de baterías Duracell en colaboración con el Consejo Nacional de Bomberos Voluntarios (NVFC por sus siglas en Ingles), Power Those Who Protect Us, Ipsos realizó una encuesta en su nombre entre el público Hispanos, así como a miembros de la población general, para evaluar cómo perciben los bomberos voluntarios y el importante papel que desempeñan en la seguridad de la comunidad.
Tuesday, April 05, 2011
New York, NY – The ARF Great Mind Awards were held in New York last week and once again Ipsos ASI rose to the occasion. The advertising research company took home one award and two certificates at the annual awards ceremony. Awards and certificates were presented at the ARF Great Mind Awards Luncheon on March 23, held during the ARF Re:think 2011 Convention.
Monday, April 04, 2011
New York, NY – Ipsos is thrilled to congratulate a handful of clients for their wins at the ARF 2011 David Ogilvy Awards. Clients from three Ipsos divisions - Ipsos ASI, the advertising research specialty of Ipsos, Ipsos Understanding Unlimited, its qualitative arm, and Ipsos Reid, the company’s Canadian operations - took home two Gold and three Silver awards at last week’s awards ceremony.
Thursday, March 31, 2011
New York, NY - Half of U.S. consumers (49 per cent) think that it has become more difficult to find a job compared to a year ago, while just 14 per cent think it has become easier and a third (37 per cent) believe conditions are about the same, according to this month's RBC Consumer Outlook Index. The results are based on a survey of more than 1,000 Americans.
Thursday, March 24, 2011
Washington - Ipsos' latest poll carried out on behalf of Reuters and published today shows that 60% of Americans support US and allied military action in Libya, and eight in ten (79%) agree that the US and its Western allies should seek to remove Gaddafi.
Wednesday, March 23, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,829 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Thursday, March 17, 2011
New York, NY – Ipsos, one of the world’s leading market research companies, and Innerscope Research, Inc., the leader in using biometrics to deliver emotion-based consumer insights, announced today a partnership to fully integrate biometric measures of unconscious emotional engagement into a suite of Ipsos’ leading products.
Friday, March 11, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Global Outlook on Terrorism in 2011 and Airport Security” is based on 18,676 recent interviews in 24 countries around the world. The report examines the sentiments expressed by citizens and recent commercial air travelers in 24 countries. The full report is free of charge and may be downloaded by clicking the link to the right.
Thursday, March 10, 2011
Washington, DC - These are findings from an Ipsos poll conducted for Reuters from March 3-6, 2011. For the survey, a nationally representative, randomly selected sample of exactly 1,040 adults aged 18 and older across the United States was interviewed by Ipsos via live telephone interviewing on landlines and cell phones.
Wednesday, March 09, 2011
New York, NY – PayPal is helping to drive sales for most merchants who offer the payment service, according to a new Ipsos Public Affairs poll conducted on behalf of PayPal. Among online merchants who are able to track their sales say sales have increased an average of 18 percent since adding PayPal’s Express Checkout service. Eight in ten (83 percent) merchants have noticed a bump in sales, while just 17 percent say they haven’t noticed an increase.
Friday, March 04, 2011
New York, NY - One-in-three U.S. consumers (32 per cent) has already significantly reduced discretionary spending because of the increase of rising gas prices, according to the monthly RBC Consumer Outlook Index. With the national average price at approximately $3.20 per gallon at the time this survey was conducted (February 25-28, 2011) another one-in-five (18 per cent) say they would reduce spending if gas prices climb to $3.75 per gallon. Four-in-10 (41 per cent) place their pain threshold at $4.00 per gallon or more.
Wednesday, March 02, 2011
New York, NY - ABC, in partnership with the market research company Ipsos, and mobile technology company Lumi Mobile, conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.
Monday, February 28, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Vacation Preferences” is based on 18,778 recent interviews in 24 countries around the world. The report examines citizens' primary vacation preferences. The full report is free of charge and may be downloaded by clicking the link to the right.
Tuesday, February 22, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,829 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Tuesday, February 15, 2011
New York, NY – When asked if they love, hate or are indifferent toward their job, a majority of U.S. employees reported that they love their job (55%) while just 8% say they hate it, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Over a third (37%) are indifferent.
Thursday, February 03, 2011
New York, NY - U.S. consumer confidence for February declined slightly for a second month as consumers await a definitive signal on the direction of the economy, according to the monthly RBC Consumer Outlook Index. The Index for February declined to 44.5, down 0.4 points from January's 44.9 but still above the 42.6 points recorded a year ago. In line with the volatility in the municipal bond market, the survey also found that a majority of Americans are not confident in municipal bonds as an investment.
Wednesday, February 02, 2011
New York, NY – The social media ecosystem has become a way of life in its own right, impacting the way people interact with each other and the brands they shop for. To help marketers connect with and gain insight from the research opportunities in this ever evolving area, Ipsos OTX MediaCT is expanding its Corporate Development team. Kevin Thompson has joined the company as Senior Vice President, Social Media. Ian Wright, Executive Vice President of Corporate Development with Ipsos OTX MediaCT in the U.S., made the announcement.
Wednesday, February 02, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Global Worries, Direction, Satisfaction” is based on 18,676 recent interviews in 24 countries around the world. The report examines citizens' assessment of the most worrying issues, direction and satisfaction in their country today. The full report is free of charge and may be downloaded by clicking the link to the right.
Monday, January 31, 2011
New York, NY – Two thirds (64%) of volunteer firefighters report that their department does not have sufficient funds to sustain all areas in which it operates, according to a recent Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performing alkaline batteries. The situation seems particularly critical in the South, where 70% of volunteer firefighters believe their departments do not receive enough funds. In addition, the survey shows that fire chiefs, are also more likely than other volunteer firefighters to believe their department is underfunded (80%).
Thursday, January 20, 2011
Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,676 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
Tuesday, January 18, 2011
New York, NY – Ipsos Omnibus Division continues its commitment to offering clients the most representative survey on the market with the addition of cell phone dialing to their telephone omnibus. The digital world is transforming American households as the dependence on wireless technology grows steadily, while the use of traditional landlines declines.
Tuesday, January 18, 2011
New York, NY – Roughly one third (30%) of American Pet Parents consider ingredients to be the most important factor when deciding which food/formula to feed their cat or dog, according to a survey of over 1,000 U.S. dog and cat owners conducted by Ipsos Public Affairs on behalf of Iams. More than one in five also ranked ingredients as either the second most important (23%) or third most important (22%) factor when choosing a pet food formula.
Friday, January 14, 2011
New York, NY – In the lead-up to the second anniversary of President Barack Obama’s inauguration, seven in ten (72%) American teens say they know (40% very well/32% somewhat well) of President Barack Obama, according to a new Ipsos Public Affairs poll conducted via its newly-launched teen omnibus. Perhaps dispelling the notion that American youth are not engaged or knowledgeable about politics, the data reveal that the President is the most well known public figure among those studied.
Wednesday, January 12, 2011
Washington, DC - These are findings from an Ipsos poll conducted for Reuters from January 7th - 10th 2011. For the survey, a nationally representative, randomly selected sample of exactly 1,021 adults aged 18 and older across the United States was interviewed by Ipsos via live telephone interviewing on landlines and cell phones.
Thursday, January 06, 2011
New York, NY - Raising hopes for higher consumer spending over the course of 2011, nearly three-quarters of Americans (74 per cent) plan to spend at least some of the extra money they will receive through the one-year Social Security payroll-tax reduction that became effective January 1, 2011, including 42 per cent who expect to spend all or most of it, according to the monthly RBC Consumer Outlook Index. Only one-in-four Americans (26 per cent) said they plan to save all of their extra take-home pay from the tax cut.
Wednesday, January 05, 2011
New York, NY – When growing up, it’s likely that you thought your friend’s parents were cooler than yours – and you might have been right. But a new poll of American teens, conducted by Ipsos Public Affairs, has found that a majority (63%) of American teens think that their mom is “cool”, way more than the 47% of teens who think that dad is “cool”. In fact, on a scale of 1 to 10, American moms received a coolness rating factor of 7.8 on average, higher than the 6.8 coolness rating factor that dad received.
Wednesday, January 05, 2011
New York, NY – On the heels of the announcement that Times Magazine has named Mark Zuckerberg 2010’s “Person of the Year”, a new poll of American teens conducted by Ipsos Public Affairs has revealed that three quarters (75%) of teens have a Facebook page, and one quarter (27%) of them admit to accessing their Facebook page continuously throughout the day. Furthermore, two thirds (65%) of teens that can access the internet through their mobile device are continuous Facebook users.
Tuesday, December 21, 2010
New York, NY – Though the U.S. is still facing tough economic times, six in ten adults (58%) say that they have already donated to their favorite charity this year, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Purina One.
Friday, December 17, 2010
New York, NY – American teens are still flocking to the malls for holiday shopping despite most (61%) teens confessing to using the internet several times a day, according to a new Ipsos Public Affairs poll conducted via its newly formed teen omnibus.
Thursday, December 16, 2010
Cincinnati, OH – Rob Mooth has made an impression on Ipsos ASI. Just a few months after joining the company’s advertising research division, Mooth has been promoted to lead Ipsos ASI’s U.S. relationship with Procter and Gamble.
Friday, December 10, 2010
New York, NY – Businesses in the media and entertainment sectors have a new way to connect to the latest research insights. Joseph Cesaria, a veteran sales executive has joined Ipsos as Senior Vice President of Business Development. In this role, he will lead business development and build client relations for the company’s media, content, and technology practice. Cesaria brings to the role nearly two decades of primary research experience in the areas of media/entertainment, financial services, and consumer package goods, with a focus on implementing media and entertainment research solutions.
Tuesday, December 07, 2010
Washington, DC - Ipsos' December poll for Reuters shows that public opinion towards the Republican Party has recovered from 2008's low ratings, with 45% now favorable and 48% unfavorable towards the Republicans. The Democrats' ratings have dropped notably since their post-2008 election high of 61%, and are now on 43% favorable and 51% unfavorable.
Tuesday, December 07, 2010
New York, NY – Two in three Americans (68%) say that one of the ways they are adjusting to the new economic conditions in the United States is by purchasing fewer holidays gifts for friends and family, according to a new Ipsos poll conducted on behalf of Strayer University.
Monday, December 06, 2010
New York, NY – The world has gone digital and so has marketing. For the advertising researchers at Ipsos ASI, it only makes sense that developing tools that measure the impact and effectiveness of digital advertising be the next step. That is why the global advertising research leader has introduced Brand Graph Digital, a new research solution that matches the speed and flexibility of digital marketing with the expertise of Ipsos’ proven research techniques. Brand Graph Digital offers in market testing capabilities that deliver insightful and informed results to marketers, advertisers and brand managers.
Thursday, December 02, 2010
New York, NY - Registering the highest reading since September 2008, the RBC Consumer Outlook Index increased 3.2 points to 45.2 in December (42.0 in November) as a result of improved current conditions, employment security, expectations and investment attitudes. Consumer confidence has been on the rise for three months in a row and has broken through the top of the recent range. However, despite the recent improvements in consumer sentiment, the RBC index remains well below its long-term average of 50 points and continues to reflect a very modest economic recovery.
Monday, November 29, 2010
New York, NY - Most Americans had never heard of Hulu when they launched their advertising campaign during the Super Bowl on February 1, 2009. However, they quickly have become the leader for online TV show episode viewing. In fact, according to Ipsos OTX MediaCT’s LMX MOTION study, past 30 day streaming on Hulu among those who view digital video online rose from 3% in the fall of 2008 to 20% in the spring of 2010.
Tuesday, November 23, 2010
New York, NY and Cincinnati, OH – The qualitative and innovation research experts at Ipsos Understanding UnLtd. have a new leader. Kristin Sharp has been promoted to CEO for the research company’s U.S. qualitative branch. Sharp has served as the President of Ipsos Understanding UnLtd. (IUU) for the past year. In addition to her new role as IUU’s CEO, Sharp also becomes a member of the company’s North American leadership team.
Monday, November 22, 2010
New York, NY – Over a quarter of working adults (27%) plan to do some holiday shopping while on the job this year, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. At the same time, one in three employed adults (32%) say that that shopping online is the biggest mistake one can make at work over the holidays.
Tuesday, November 16, 2010
Los Angeles, CA – Ipsos interrupts this press release to announce that one of its own has won the inaugural Disruptive Innovative Individual award from Next Gen Market Research. The honor is shared with Techneos of Vancouver, Canada. AJ Johnson, Vice President with Ipsos Open Thinking Exchange and Sean Conry, Vice President at Techneos, won the award for their collaboration in the area of self-completion mobile digital ethnography. The announcement was made at The Market Research Event (TMRE) held in San Diego, CA from November 8 to 10.
Thursday, November 11, 2010
New York, NY – Four in five adults (79%) believe that being able to charge their devices wirelessly would make their lives easier, according to a new Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performance alkaline batteries. The survey shows that women are even more enthusiastic about charging their devices wirelessly than are men, as 82% of women agree – including 49% who completely agree – compared to 76% of men.
Thursday, November 11, 2010
New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that among online shoppers, 63% search for online coupons or deals when they purchase something on the internet. This proportion includes 21% who do so regularly (9% report always searching for coupons, and 12% who do so most of the time.) In addition to 42% who do so sporadically (20% who do so sometimes and 22% once in a while). In contrast, 37% of online shoppers report that they never search for online coupons or deals.
Thursday, November 04, 2010
New York, NY - In a reflection of continuing concern about the U.S. economy, 46 per cent of Americans plan to spend less this year than last on holiday shopping, and an additional eight per cent plan to spend nothing at all. Even half (50 per cent) of families with children at home plan to spend less, with an additional six per cent of these families planning to spend nothing at all, according to data from the monthly RBC Consumer Outlook Index. In a worrisome sign for retailers, just seven per cent of Americans overall, and nine per cent of families with children, expect to spend more this holiday season than last.
Thursday, November 04, 2010
New York, NY – Ipsos Vantis continues its commitment to delivering rich marketing perspectives and data-backed analysis through the launch of Vantis Files, the company’s first syndicated research offering that monitors competitive and newsworthy products and services across multiple industry sectors.
Wednesday, November 03, 2010
New York, NY – Among moms with a child between the ages of two and six, reading is the activity they tend to spend the most time doing with their child each day, according to a survey of over 1,000 moms conducted by Ipsos Public Affairs on behalf of General Mills. Over half of moms (53%) select reading as one of the two activities they spend the most time doing with their child, followed by watching TV or movies (35%), playing with toys or dolls (29%), riding in the car to get to various activities (19%), and playing sports or outdoor activities (18%).
Tuesday, November 02, 2010
New York, NY – Aside from excellent medical care, 35% of Americans say that keeping a positive mental attitude is most beneficial when facing a serious health challenge, according to a survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CaringBridge. Roughly a quarter feel that having emotional support and encouragement from loved ones (27%) or personal prayer or faith (23%) would be most beneficial to them if they were dealing with a health problem. Fewer believe that staying physically active (13%) or keeping a journal about their experiences (2%) would provide the most benefit.
Monday, November 01, 2010
Washington, DC - Ipsos' final national poll before the election has just been published by Reuters.
Friday, October 29, 2010
New York, N.Y. – Over one in three (37%) online shoppers are planning to shop on Black Friday, according to a new Ipsos Public Affairs telephone survey conducted on behalf of Offers.com. Among them, half (18% among all online shoppers), plan to do at least part of their shopping online; including 10% who plan to shop both online and in stores and 8% who plan to shop primarily online. Six in ten (60%) are not planning to shop on Black Friday, and 19% plan to shop primarily in stores.
Thursday, October 28, 2010
New York, NY - Understanding the evolving media ecosystem has never been more critical. To help its clients understand, embrace, and open up opportunities for the future, Ipsos is looking to expand its research offerings through strategic partnerships. To that end, Ian Wright has been appointed Executive Vice President of Corporate Development with Ipsos OTX MediaCT in the United States. Bruce Friend, President of the division, made the announcement.
Tuesday, October 26, 2010
New York, NY - With the holiday season around the corner, brands are rushing against the clock to get their newest video game and console accessory offerings onto the shelves. Sony has recently unveiled its new PlayStation Move, improving upon the controller experience first ushered in by Nintendo Wii. Microsoft hopes to shake things up as well with its controller-free offering, Kinect. What will holiday shoppers choose as their newest controller platform? While that would clearly depend on whether they already have a game console, Ipsos Vantis set out to measure market potential for the new offering regardless of what is currently owned.
Tuesday, October 26, 2010
Washington, DC - The PA Senate race has tightened up considerably. The current survey shows the race as a dead heat at 46% apiece including undecided voters who lean towards one candidate or the others. Our August survey showed the Republican Pat Toomey with a 10 percentage point advantage among likely voters (Toomey 47% vs. Democrat Joe Sestak 37%). There are only 6% remaining who are undecided so this race will most likely continue to be hard fought until election day.
Monday, October 25, 2010
Washington, DC - Ipsos' latest poll carried out on behalf of the Miami Herald, St. Petersburg Times, BayNews9, and Central Florida News 13 and published yesterday shows that the Republicans are poised to win the Senate race and three down-ballot races (Attorney General, Chief Financial Officer, and Commissioner of Agriculture). However, the Gubernatorial race looks closer, with Democrat Alex Sink trailing her Republican opponent Rick Scott by 3 points among likely voters.
Monday, October 25, 2010
New York, NY – Americans say that while on vacation they would rather get up early than sleep in according to the new Relaxation Survey conducted by Ipsos on behalf of Princess Cruises. The survey of 2,000 American adults explores what Americans prefer around several topics while they are on vacation, and shows that over half of respondents (55 percent) would rather get up early than sleep in (44 percent) while on vacation. The study also shows that men, those over the age of 35, and those who live in the Northeast are more likely to say they like to get up early while on vacation:
Friday, October 15, 2010
Washington, DC - The California senate race remains close, with Democratic candidate Barbara Boxer on 46% and her Republican opponent Carly Fiorina on 45%. The Democrats have a small but consistent lead in the Gubernatorial race, with Jerry Brown on 48% to Meg Whitman's 44%.
Wednesday, October 13, 2010
Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows that the Republicans are ahead in both the Senate and Gubernatorial races.
Wednesday, October 13, 2010
Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows that 48% of likely voters say they will choose the Republican candidate at the midterm elections, compared to 44% who say they will choose the Democratic candidate.
Tuesday, October 12, 2010
New York, NY and Denver, CO – Ken Peterson has been promoted to a new role as Chief Operating Officer for the U.S. division. The announcement was made by Matt McNerney, President of Ipsos Loyalty in the U.S. In the role, Peterson will act as Ipsos Loyalty’s face to Ipsos Operations and external vendors, responsible for streamline costing and exploring new technologies. He will continue to serve the needs of his clients for the foreseeable future.
Friday, October 08, 2010
Cincinnati, OH - The Procter & Gamble Company (NYSE: PG) recognized its top performing external business partners during an awards ceremony last night as the conclusion of the P&G Supplier and Agency Summit. The objective of the annual summit is to recognize and celebrate those key contributors who have demonstrated partner excellence. This year more than 350 companies and agencies partners were represented at the awards dinner.
Friday, October 08, 2010
New York, NY — Although Americans' attitudes about the economy, home prices, the stock market and the value of their investments have improved, many are less optimistic about the future direction of the nation today compared to this time in 2009, according to the monthly RBC Consumer Outlook Index. Fewer consumers (37 per cent) think the U.S. is currently on the right track compared to those polled a year ago (41 per cent).
Wednesday, October 06, 2010
New York, NY – Three quarters of U.S. adults surveyed by Ipsos Public Affairs on behalf of ING (75%) report that they access financial accounts online. Seventy percent of the more than 1,000 Americans surveyed go online to consult a savings or checking account and half (50%) access a credit card account online. In addition, 24% go online to access a 401k or retirement savings account, 17% an investment or brokerage account, and 5% annuities.
Wednesday, October 06, 2010
New York, NY – A connected, accomplished, and forward-thinking technology executive has joined Ipsos Vantis, building on the divisions’ leadership in innovation research. Randy Giusto joins the research company’s innovation research specialty as Senior Vice President within their technology business.
Tuesday, October 05, 2010
Washington, DC - In the October 2-4 Reuters poll of California voters, we find that Democrats maintain a slim lead in the major statewide elections while the majority of Californians continue to worry about the state of the state and the country more generally.
Monday, October 04, 2010
New York, NY – Two thirds of working adults (66%) believe that company culture is very or extremely important to the success of their organization, including 29% who find it extremely important according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Attitudes vary across age however, with adults under 35 being more likely than those who are older to find it important (72% vs. 63%). Others who also tend to find it to be more important include college graduates (76%), employees at companies with over 100 employees (72%), and those with a household income of $50,000 or more (69%).
Thursday, September 30, 2010
New York, NY – Thinking about factors that influence their car-buying decision, Americans are most likely to say quality has the greatest impact, according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax.
More than a third of Americans who have purchased a vehicle say quality has the greatest influence on their car-buying decision (37%), followed by price (28%) and safety (22%). Americans are far less likely to say environmental factors (6%) or resale value (4%) is the main influence on their vehicle purchase.
Wednesday, September 29, 2010
Washington, D.C. – Ipsos and The Cabal Group are pleased to release the latest public opinion research on energy related issues in the Washington, D.C. area.
Wednesday, September 29, 2010
Washington, DC – Ipsos’ latest Ohio poll conducted on behalf or Reuters shows interesting movement in the Ohio statewide election races. Republican Rob Portman has opened up a 13 point lead (50% to 37%) over Democrat Lee Fisher in the race to fill retiring Senator George Voinovich’s seat. Meanwhile, Governor Ted Strickland has made up ground and the race for governor of Ohio is essentially tied at 47% Kasich/46% Strickland.
Tuesday, September 28, 2010
New York, NY – No one can argue the value of a good education and its impact in our society; with this in mind, the latest Ipsos Telemundo Poll, explores the perceptions of Hispanics about education. The study conducted among Hispanic adults living in the United States shows that this increasingly growing demographic group considers education to be very important. Among the 434 Hispanic adults interviewed, nine in ten (89%) subscribe to the belief that a good education is necessary for Hispanic immigrants in the United States to improve their standard of living – including 73% who completely agree. In comparison, just eight percent disagree.
Tuesday, September 28, 2010
New York, NY – Nadie puede discutir el valor de una buena educación y su impacto en nuestra sociedad, con esto en mente, el más reciente sondeo Ipsos-Telemundo, explora las percepciones de los Hispanos acerca de la educación. El estudio realizado entre adultos Hispanos que viven en los Estados Unidos muestra que este creciente grupo demográfico considera que la educación es muy importante. Entre los 434 adultos Hispanos entrevistados, nueve de cada diez (89%) tienen la creencia que una buena educación es necesaria para que los inmigrantes Hispanos en los Estados Unidos mejoren su nivel de vida – incluyendo 73% que están completamente de acuerdo. En comparación, sólo el ocho por ciento está en desacuerdo.
Tuesday, September 28, 2010
New York, NY - Consumers are now spending more than one-half of their waking day with media, according to the Spring 2010 release of Ipsos OTX MediaCT’s Longitudinal Media Experience (LMX) Study. Further, consumers’ media consumption has increased by an hour per day over the last 2 years, this largely resulting from an additional 40 minutes of time spent online since 2009.
Tuesday, September 28, 2010
Minneapolis, MN - Ipsos Loyalty is aiming to strengthen its relationships with clients and offer greater value to their business. To help get there, Joe Mann has joined the team as Vice President, Business Development. Mann, an experienced and accomplished market research client service specialist, brings a wealth of experience to the role. Matt McNerney, President with Ipsos Loyalty in the U.S. made the announcement.
Wednesday, September 22, 2010
Washington, DC - Ipsos' latest poll carried out for Reuters in Arkansas shows that Senator Lincoln trails her Republican opponent by 14 points (53% vs. 39%). Despite this, Senator Lincoln's ratings on a range of leadership traits have improved since our last poll in Arkansas:
- Lincoln has seen a 10-point improvement since mid-July in being seen to 'fight for Main Street over Wall Street', while Boozman has seen a drop of 4 points on this measure
- Lincoln is now seen as less likely to 'say anything to win votes' compared to the last wave (down to 40% from 48%), and Boozman has gone up on this measure from 18% to 26%
- Lincoln has gone up 4 points on being seen as a 'strong leader for Arkansas' (now on 38%), and Boozman's ratings on this have dropped from 51% to 43%
Wednesday, September 22, 2010
New York, NY - Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behavior – especially their attitudes toward price and their propensity to pre-plan their consumer packaged goods purchases. These are the latest findings from a global segmentation study conducted by Ipsos Marketing, Shopper & Retail Research.
Wednesday, September 22, 2010
Washington, D.C. – Ipsos and The Cabal Group are pleased to announce a partnership to offer the latest public opinion research events to the Washington, D.C. area.
Wednesday, September 22, 2010
Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows that Americans are much more likely to believe that cutting taxes and reducing the deficit will stimulate job generation, compared to government spending -- and this sentiment cuts across party lines. This suggests that Republican economic messages may be more resonant with the majority of public opinion compared to the Democrats', presenting a real challenge to the Administration when it comes to communicating on economic policy.
Wednesday, September 15, 2010
New York, NY – Nearly half of adults aged 30 and older (46%) have changed the way they handle financial planning as a result of the ongoing economic downturn, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of New York Life. Actions taken in reaction to the “Great Recession” include starting to save a greater percentage of their monthly income (22%), taking new steps to protect their assets (19%), considering the financial strength and/or reputation of companies before engaging with them financially (14%), consulting a financial professional about long-term financial objectives and needs (14%), and increasing funding of their retirement nest egg (13%). However, 54% of adults 30 and older say that they have not taken any of these actions since the start of the economic downturn in 2008.
Wednesday, September 15, 2010
Washington, DC - The latest Reuters-Ipsos poll (conducted September 10-12, 2010) of 600 registered Florida voters show Republicans continue to have a good chance of winning both state-wide offices. Most voters continue to be primarily concerned with the economy and jobs with the percentage listing the economy as their primary concern increasing by 10 points since July.
Tuesday, September 14, 2010
New York, NY – Nearly three in five parents of young children (58%) say SIDS – Sudden Infant Death Syndrome – is their top concern in raising their children, according to a new study conducted by Ipsos Public Affairs on behalf of HALO. When asked to rank their top concern, parents’ worries over SIDS far outweigh autism (19%); the flu (14%); ADD (4%); measles, mumps and rubella (3%); and polio (2%).
Tuesday, September 14, 2010
Washington, DC - Ipsos' latest poll carried out for Reuters among a representative sample of 600 registered voters in Nevada shows that the economy and jobs remains by far the most important issue, with over three-quarters (76%) naming it as 'the biggest problem facing Nevada'.
Monday, September 13, 2010
New York, NY – David Shanker, Global President at Ipsos Observer, is looking to take the data collection side of marketing research to new heights. Shanker will be a speaker at the 2010 ESOMAR Congress being held September 12 to 15 in Athens, Greece. His presentation on Tuesday, September 14 will feature a case study on how Ipsos Observer's advanced research capabilities have been leveraged to build improved consumer engagement in an increasingly fragmented consumer world.
Wednesday, September 08, 2010
Parsippany, NJ – Ipsos Vantis, a major market research supplier to the pharmaceutical industry, recently conducted surveys among physicians to evaluate three new product concepts in the obesity and weight management prescription drug category: Qnexa (Vivus, Inc.), LORQESS/lorcaserin(Arena Pharmaceuticals) and Contrave (Orexigen Therapeutics). The findings include market opportunity assessments and comparisons of key measures against the largest normative data base of new product concepts in the industry.
Thursday, September 02, 2010
New York, NY - The barrage of negative housing data in the past month has taken a toll on U.S. consumers, with 40 percent saying they expect the sale prices of homes in their neighborhood to decrease over the next year, compared to 31 percent who said this in August, according to the monthly RBC Consumer Outlook Index. Only one-quarter of Americans expect the sale prices of houses in their neighborhood to increase in the next 12 months.
Monday, August 30, 2010
New York, NY - Ipsos is aiming to deliver stronger results on the data collection side of their business. Ipsos Observer, the survey management, data collection and delivery experts for Ipsos worldwide is reorganizing in North America in order to revolutionize client service performance in this specialized area of market research. As part of that new structure, several key and strategic North America appointments have been made. David Shanker, Global President of Ipsos Observer, announces the changes and the team that will be the driving force behind the new structure.
Wednesday, August 25, 2010
Washington, DC - Ipsos' latest poll, carried out on behalf of Reuters and published today, shows that Gubernatorial Demcratic candidate John Hickenlooper enjoys a substantial lead among likely voters with Tom Tancredo in the race (Hickenlooper is on 41%, compared to Republican Maes on 33% and Tancredo on 16%) … but that the race is a dead heat if Tom Tancredo drops out (45% each for Hickenlooper and Maes).
Tuesday, August 24, 2010
Washington, DC- Ipsos' latest poll carried out on behalf of Reuters and published today shows that:
Monday, August 23, 2010
Washington, DC - No one has a crystal ball, but prospects are looking good for Republicans. Indeed, at this stage of the 2010 electoral cycle, self-identified Republican voters are much more enthusiastic about voting than Democrats. In numeric terms, Republicans hold a 19 point advantage over Democrats and a 33 point advantage over Independents (see table 1 in full article attached).
Monday, August 23, 2010
New York, NY – Ipsos’ clients are about to benefit from the insights of a well known, trusted media behavior expert, consumer motivation specialist and research innovator. Ned Greenberg has joined Ipsos OTX MediaCT as Vice President, Syndicated Solutions. In this role, Ned will be responsible for overseeing research for a newly re-engineered platform of syndicated research insights that connect Ipsos clients with consumers in the digital age. These tools provide clarity by supplying usage, attitude and future intent metrics for marketers seeking to connect with consumers through media, content and technology, in an otherwise complex business environment.
Thursday, August 19, 2010
New York, NY – Full-time employees of large companies in the United States or more spend on average two-thirds of their working hours in a sitting position, according to a new study conducted by Ipsos Public Affairs on behalf of Ergotron. On average, full-time employees of companies with 1,000 or more employees report spending an average of 21 hours per week seated at a desk, nearly three hours per week seated in meetings and four hours per week seated working at home – a total of 28 hours out of an average workweek of 42 hours, or close to 7 hours on a typical work day. The study also found that full-time workers at large companies spend an average of 25 working hours each week facing a computer or a mobile device, or about 6 hours on a typical work day.
Wednesday, August 18, 2010
Washington, DC- Ipsos' most recent poll for Reuters was carried out in Kentucky and published yesterday. The data shows Senate candidate Rand Paul leading by 5 points over his opponent Jack Conway.
Tuesday, August 17, 2010
New York, NY – Nine in ten parents believe safety is the top reason to allow children to have cell phones, according to a new Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performance alkaline batteries. The survey of parents with at least one child under 18 shows that 90% of parents think that safety or in case of an emergency is the primary reason parents allow their children to have cell phones. Over four in five (85%) say peace of mind knowing that they can communicate with their kids at all times is also a main reason.
Monday, August 16, 2010
New York, NY and Toronto, ON - A senior leader of research strategy and business application has joined Ipsos’ global interactive services team. Dr. Nancy Brigham is the newly appointed Vice President of Global Operations, North America Sample Access & Engagement with Ipsos Interactive Services (IIS). In this role, Nancy will collaborate with Ipsos’ Client Services Teams to provide support on respondent access, engagement issues, data quality, and survey design best practices. She will also be working closely with the newly established Ipsos Open Thinking Exchange to improve respondent engagement.
Wednesday, August 11, 2010
Washington,DC- Ipsos' most recent poll carried out on behalf of Reuters and published today shows that - as is the case across the country - Ohio Republicans appear to be much more likely to show up at the polls in 2010 (75% of Republicans are 'certain' they will vote this Novmeber, compared to 52% of Democrats). The million dollar question going into this election cycle is whether Democrats will be able to minimize this 'enthusiasm gap' presently found between their base and that of the Republicans.
Tuesday, August 10, 2010
New York, NY - Ipsos’ recent acquisition of OTX Research continues to build greater strength and opportunities for the global research firm. David Shanker, formerly Chief Operating Officer with OTX, has taken on a new role as Global President of Ipsos Observer, the survey management, data collection and delivery experts for Ipsos worldwide. In this new role, Shanker will continue to drive business performance, client service and quality control standards, ensuring that Ipsos Observer clients receive the highest quality data possible.
Friday, August 06, 2010
New York, NY – A new poll conducted by Ipsos Public Affairs on behalf of Procter & Gamble Professional shows that nine out of 10 (90 percent) business decision makers surveyed, consider that the issue of sustainability and environmental responsibility is at least somewhat important to their business – including more than half who report it is extremely important (23 percent) or very important (33 percent).
Thursday, August 05, 2010
New York, NY – Mientras la controversia acerca de la ley de inmigración en Arizona continúa, según el más reciente sondeo Ipsos-Telemundo, ocho de cada diez Hispanos (81%) dice que las dificultades que pueden estar afrontando los inmigrantes Hispanos que viven en los Estados Unidos, valen la pena para asegurar un mejor futuro para sus familias.
Thursday, August 05, 2010
New York, NY – As the controversy over the immigration law in Arizona continues, eight in ten Hispanics (81%) say that the hardships faced by Hispanic immigrants living in the United States are worth it in order to ensure a better future for their families, according to the newest Ipsos-Telemundo telephone poll.
Thursday, August 05, 2010
New York, NY - Six-in-ten American families with children at home (62 per cent) say they plan to spend less this year than last or nothing at all on back-to-school shopping, according to the RBC Consumer Outlook Index. Although most families are cutting back, nine per cent say they actually plan to spend more and 29 per cent say they will spend about the same this year as last year on back-to-school items.
Thursday, August 05, 2010
New York, NY, and Cincinnati, OH – Ipsos’ healthcare team welcomes a new member of the family. Veteran researcher Mike Bandick has joined Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, as Vice President of Health. In this role, he will lead IUU’s qualitative health team.
Wednesday, August 04, 2010
New York, NY – If they could find the same job in a community that they thought offered a higher quality of life, four in ten (43%) working Americans would take the plunge and move, according to a new Ipsos Public Affairs poll conducted on behalf of the Fairfax County Economic Development Authority.
Wednesday, August 04, 2010
New York, NY – In a new survey about preparing financially for retirement, Ipsos found that even though seven out of ten (71%) of over 1,000 adults aged 25 and older said they were personally in control of their finances and make financial decisions themselves, half of those who are not yet retired (48%) believe they will not have enough money to maintain their current lifestyle in retirement and half of those already retired (53%) are concerned about their current financial situation.
Tuesday, August 03, 2010
Washington, DC – Ipsos’ recent poll of 600 registered voters in Nevada shows that Senate Majority Leader Harry Reid is polling just four points ahead of his opponent Sharron Angle among likely voters. The senate race will be a very close one, and our data shows that the outcome will hinge on turnout; Republicans are far more likely than Democrats to say they are ‘certain’ they will vote this November (81% vs. 64%).
Thursday, July 29, 2010
New York, NY - New research conducted by Ipsos finds that younger adults, aged 25-34, are already concerned about having enough money to see them through retirement. Likely in response to these retirement concerns, the research also suggests that this generation would be particularly receptive to alternative contribution options within employer sponsored 401(k) plans.
Wednesday, July 28, 2010
New York, NY – Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
Tuesday, July 27, 2010
Washington, DC - Ipsos' national poll for Reuters shows that the economy is still the biggest issue for Americans, and that almost half the public (46%) are unhappy with President Obama's performance so far on this issue -- compared to a third (34%) who give him a good rating. And while half the public think he is doing well on issues like diplomacy and education, two-thirds believe he hasn't focused enough on job creation.
Tuesday, July 27, 2010
Berlin, Germany and New York, NY – Ipsos’ health and pharmaceutical research practice has been recognized for its leadership in global brand positioning research. Sharon Paik, Vice President with Ipsos Health in the U.S., was recently named as a finalist in the European Pharmaceutical Market Research Association (EphMRA) awards for her groundbreaking work in brand positioning. In June, her research work was awarded second prize at EphMRA’s annual conference held in Berlin, Germany.
Monday, July 26, 2010
New York, NY – The Market Research Council has named Gerry Lukeman as one of the 2010 inductees to the Council’s Hall of Fame. Lukeman, chairman emeritus at Ipsos ASI and a highly accomplished and recognized expert in the field of advertising research, was the only current practicing researcher inducted this year into the Hall of Fame.
Tuesday, July 20, 2010
Washington, DC – Ipsos’ recent poll of 600 registered voters in Arkansas shows that Democrat Blanche Lincoln, who currently holds the seat, is polling far behind her Republican opponent. More than half of registered voters in Arkansas (54%) say they will vote for Republican John Boozman, and just over a third (35%) for Lincoln.
Thursday, July 15, 2010
New York, NY - As the year-long effort in Congress to pass sweeping financial reform legislation draws closer to final passage, U.S. consumers familiar with the legislation expect both the U.S. economy and the country's financial system to benefit from the final measure. According to this month's RBC Consumer Outlook Index, four-in-ten Americans familiar with the legislation expect the final legislation to have a positive impact on the economy (41 per cent) as well as the stability of the U.S. financial system (42 per cent). However, the majority of Americans are not confident in their knowledge of the bill: two-thirds say they don't know enough about the legislation to offer an opinion.
Tuesday, July 13, 2010
Washington, DC – Ipsos’ recent poll of 600 registered voters in Florida shows that Independent candidate Charlie Crist, current Florida Governor and a former Republican, is polling ahead of Republican Marco Rubio and either of the two possible Democrat candidates Kendrick Meek and Jeff Greene. Crist’s approval ratings as Governor are positive (53% approve / 41% disapprove of the way he is doing his job as Governor), and this popularity – as well as public frustration with the main political parties – may help him sustain this support through to November’s elections.
Friday, July 09, 2010
New York, NY – When the Wii launched during the 2006 holiday season, loyal Nintendo gamers across the planet lined up at local stores and scoured the web to try to get their hands on the highly anticipated motion control enabled videogame console. These were not casual weekend gamers or Moms and Dads looking for a new hobby, but enthusiast Nintendo fans who were excited to experience a groundbreaking new phase in the evolution of gaming. Nintendo realized that it desperately needed the hardcore fans to be its leading evangelists, and the launch titles reflected this marketing strategy. The titles that shipped alongside the Wii console included The Legend of Zelda: Twilight Princess, Metroid Prime 3: Corruption, Red Steel, Super Monkey Ball: Banana Blitz, and other familiar franchises. With the exception of the bundled Wii Sports, there weren’t very many titles that initially targeted the untapped mainstream market.
Wednesday, June 30, 2010
Los Angeles, CA – Ipsos has taken a close look at the future of market research and determined that one word is set to define that future – innovation. To meet the growing demands of clients, the diverse and diverging impact of media and technology and the changing nature of research, innovation is required at every front. To face this head on, Ipsos has created the Ipsos Open Thinking Exchange, a new organization within Ipsos dedicated to opening the exchange of ideas and information between marketers and their consumers. Shelley Zalis, a renowned and highly accomplished innovator in marketing, media, and advertising research, will lead the new global effort.
Wednesday, June 30, 2010
New York, NY – A new Ipsos study finds that gamers are as passionate about their gaming consoles as auto buyers are about their cars. In a study of over 3000 Americans, Ipsos Loyalty investigated Americans’ level of satisfaction with ten industries with which they typically interact. “Gaming consoles and cars stood out from the pack,” says Tim Keiningham, global chief strategy officer at Ipsos Loyalty. “It appears that America’s famous love affair with the car is being challenged by a newer technology.”
Tuesday, June 29, 2010
Washington, DC – Ipsos’ recent poll of 600 registered voters in California shows that the
Democratic candidates for US Senator and for Governor of California maintain small leads over their
Republican opponents. However, it is still early enough in the election cycle that many voters remain unsure
.
Wednesday, June 23, 2010
Chicago, IL – How can non-grocery retail marketers create meal ideas and inspire shoppers in their aisles? Donna Wydra, Senior Vice President with Ipsos Marketing’s U.S. shopper insight practice will be probing that topic at the 10th annual IIR Shopper Insights in Action Conference, being held July 11-14 in Chicago. Wydra will be co-presenting with Liz Mohr, Shopper Insights and Analytics Director at ConAgra Foods. The presentation will examine consumer attitudes and behaviors and help inform the shopper marketing decisions of non-grocery retailers.
Tuesday, June 22, 2010
New York, NY – Four-in-ten moms say it was their idea to get their child a mobile phone. Over half of parents of 6-12 year olds allow their kids to see PG-13 movies. During the last year, both parents and kids have significantly increased multitasking online while watching television.
Monday, June 21, 2010
New York, NY – Four in ten Americans are confident (29% very/11% somewhat) that they’ll take a vacation this year, an increase of 5 points over the proportion of Americans who reportedly took a vacation last year, according to a new Ipsos Public Affairs poll conducted on behalf of Mondial. Interestingly, the poll found that men (46%) are more likely than women (34%) to be confident that they’ll take a summer vacation this year, as are those whose family earns more than $75K a year (52%) when compared with those who earn between $25K and $75K (38%) or less than $25K a year (27%)
Monday, June 21, 2010
New York, NY – Ipsos Health is rethinking the relationship between market researchers and their clients. The company’s health care and pharmaceutical research specialty is making moves and taking action to strengthen its partnerships with clients, with the ultimate objective of offering better service and stronger results. To facilitate that, Robert Ramirez has been appointed as Vice President, Partnership Development with Ipsos Health. Having serviced Ipsos clients for several years, Ramirez will now help shape and strengthen Ipsos Health’s value to clients in the ever demanding and ever changing realm of health care and pharmaceuticals.
Wednesday, June 16, 2010
Washington, DC – 62% of Americans believe that offshore drilling is necessary so that America can produce its own energy and not depend on other countries for oil, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. This compares to 32% who feel that offshore drilling is a bad idea because of the risks to the environment. These numbers are virtually unchanged from last month (60% vs. 35%), despite the increased coverage and environmental fallout from the spill.
Wednesday, June 16, 2010
New York, NY - A unique new study on kids and families media consumption habits has pinpointed the demographic sweet spot when parents begin to yield to their kids' desire for any number of media-playing devices.
Monday, June 14, 2010
New York, NY – In a new survey aimed at better understanding the financial outlook and retirement needs of Americans, Ipsos found that more than half (60%) of 1,082 adults aged 25 and older were trying to meet basic financial needs and savings goals while only one in five were actively building savings and investments for added financial security and to improve their lifestyles. This data suggests that the much discussed corporate economic recovery has yet to trickle down to Main Street.
Thursday, June 10, 2010
New York, NY – In the lead-up to Father’s Day, a poll of over 500 moms and dads of children age 5 or under has found that while dads think they do their fair share of chores around the house – including changing diapers – moms don’t always agree.
Thursday, June 10, 2010
Los Angeles, CA – As the gaming world anticipates the upcoming launch of Xbox’s Natal and PlayStation’s Move, Ipsos has been examining consumer interest in the products and their intent to purchase. Specifically, Ipsos OTX MediaCT’s GamePlan Insights tracks gamer purchase behavior for Natal, Move, and all major software releases on a weekly basis.
Thursday, June 10, 2010
New York, NY - Despite being bombarded daily by news about European sovereign debt issues, the oil leak in the Gulf of Mexico and the U.S. federal deficit, the vast majority of consumers say these and other crises have had little impact on their current spending habits, according to the monthly RBC Consumer Outlook. More than three-in-four Americans (80 per cent) say that the European debt crisis has had no effect on their spending habits, and 72 per cent say that the Gulf oil spill will result in no change. Other concerns, such as the federal budget deficit, stock market volatility and continued high unemployment, also have had little impact.
Thursday, June 10, 2010
South San Francisco, CA – Future US, the special-interest media company, today announced it has expanded its strategic alliance with Ipsos OTX MediaCT, the U.S.-based operation of the global research firm, to create a new research destination, GamePlan Stats, on GamesRadar.com. The new microsite, live today at http://www.gamesradar.com/gameplanstats, offers marketers and consumers insight into the purchasing behavior of gamers and their gameplay habits across the U.S., with additional commentary from Ipsos OTX analysts and GamesRadar.com editors. Each month, video game industry professionals and consumers can visit the GamePlan Stats website to obtain free and insightful data, including the top 25 upcoming and recently released titles, with expert editor reporting.
Thursday, June 10, 2010
Sunnyvale, CA – To honor National Internet Safety Month in June, Yahoo! Inc. (NASDAQ:YHOO) is sharing data discovered from a recent survey exploring how parents monitor children's online behavior and how people manage their digital reputations. As a longtime industry leader in child safety, Yahoo! continues to make safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences. Yahoo! conducted the online survey with Ipsos OTX in April 2010 to gain insight into consumers' behaviors and perceptions with respect to online safety. The survey is based on a sample size of 2,003 Internet users in the United States, ages 18-64 years old.
Wednesday, June 09, 2010
New York, NY & Cincinnati, OH – The finance and accounting teams at Ipsos North America have a new U.S. chief. Mark Campbell has joined Ipsos as Chief Financial Officer, responsible for the company’s U.S. financial operations. Debra Mason, the research company’s regional Chief Financial Officer for North America made the announcement.
Tuesday, June 08, 2010
New York, N.Y. – Three-quarters (73%) of online shoppers are not regularly looking for online coupons or deals before making a purchase, according to a new Ipsos Public Affairs survey conducted on behalf of Offers.com.
Monday, June 07, 2010
New York, NY – A recent Ipsos Public Affairs poll conducted online among 1,005 U.S. adults on behalf of OpTier shows that most of them would call an insurance provider via telephone to resolve an issue if they ran into difficulties while trying to purchase an insurance policy or file an insurance claim online. Four out of five adults surveyed (83%) say they would be at least somewhat likely to phone the insurance provider to resolve the issue – including two thirds (66%) who say they would be very likely to do so.
Thursday, June 03, 2010
Los Angeles, CA – The Worldwide Motion Picture Group at Ipsos OTX MediaCT has launched the highly anticipated Script Evaluation Division to assess the potential playability and marketability of films at the script stage. This service, designed to inform key decisions at the most nascent stages of a movie, benefits from the group’s extensive background in screenings, creative testing and tracking, as well as access to the largest sample of nationally representative moviegoers available and the proprietary normative data culled from it.
Friday, May 28, 2010
New York, NY – As the Census Bureau prepares to send Census takers knocking on doors in communities across the country, a new Ipsos-Telemundo telephone poll shows that Hispanics share similar attitudes toward participating in the Census as the general population. At least nine in ten from both populations agree that it is important not only for their community that everyone takes part (92% of Hispanics, 94% of the general public), but also for everyone across the nation to be counted (94% of Hispanics, 93% of the general public).
Tuesday, May 25, 2010
New York, NY – Global consumers are more likely to visit a CPG brand’s Website than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG category. Still, CPG Websites lag behind Facebook sites in providing a forum for consumer feedback. While consumers consider Websites to be the place to go for information about a brand and promotional offers, they find Facebook to be the ideal platform for voicing their opinions and connecting with other customers. These are the latest findings from a global study conducted by Ipsos Marketing, Consumer Goods.
Tuesday, May 25, 2010
Miami, FL – Registered voters in Florida give a slight edge to Independent Senatorial candidate Charlie Crist (who was elected as Republican Governor of Florida in 2006 and recently left the Republican Party) over his Republican opponent Marco Rubio. However, with 23% undecided about how they will vote, there is still a great deal to play for.
Monday, May 17, 2010
Washington, DC – Just 34% of Americans think that things in this country are headed in the right direction while 60% feel that they are off on the wrong track, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. These measures show a six-point drop in the percentage of Americans who feel the country is going in the right direction since Ipsos’ previous reading of the national mood in early April. The current numbers are identical to those Ipsos had recorded in late February and display the highest level of pessimism since President Obama took office.
Monday, May 17, 2010
New York, NY – It is no secret that watching long forms of professionally produced online digital video has become commonplace in the U.S. The ease and convenience of watching online video are rapidly contributing to a society where all forms of video are expected to be just clicks away. Even full-length movies, which previously required dedicated time and effort to find a specific movie, are joining the ease-and-convenience bandwagon. No longer is it necessary to go out and purchase a movie or rent one from a store; now consumers have a myriad of choices that are often faster and less expensive than their traditional counterparts.
Thursday, May 13, 2010
Washington, DC – Majorities of Americans, 61% in both instances, support Arizona's new immigration law and would favor this law being passed in their own state, according to a new national telephone poll of 1,016 adults conducted by Ipsos Public Affairs, May 6-9.
Thursday, May 13, 2010
New York, NY –The economic crisis has made Hispanics even more eager to provide financial protection for their family, according to a new Ipsos Public Affairs telephone poll of 500 Hispanic adults conducted on behalf of New York Life. Three quarters (77%) of the 500 Hispanics surveyed agree that the economic crisis has increased their desire to provide financial protection for their family. More precisely, four in ten (42%) strongly agree and 35% somewhat agree while only 21% disagree to any extent.
Wednesday, May 12, 2010
Washington, DC – Even in light of the massive oil leak in the Gulf, Americans are more likely to favor (49%) than oppose (38%) allowing more offshore oil and gas drilling in U.S. waters, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. More than one in ten (12%) are unsure.
Tuesday, May 11, 2010
Los Angeles, CA – For 250 consecutive weeks, TV Dailies has consistently delivered unique insights to aid underlying business decisions for the programming and marketing of television programs – a key milestone for the Ipsos OTX MediaCT syndicated tracker. Proving itself as one of the most valued television trackers in the industry, TV Dailies has expanded from 2 to over 30 client users in less than five years.
Thursday, May 06, 2010
New York, NY – Employees today deal with a variety of pet peeves at work, most commonly people with poor time management skills (selected by 43% of employees) and gossip (36%), according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. At least one in five say that messiness in communal spaces (25%), loud noises such as speaker phone, loud talkers, and ring tones (21%), and potent scents like perfume, food or smoke (20%) are workplace pet peeves. Fewer pick overuse of personal electronics such as Blackberrys or laptops during meetings (15%), political conversations (12%), misuse of email (12%), or personal use of social media sites during working hours (12%) as their biggest annoyances. One in eight (13%) say that none of these are pet peeves, while 3% say that they do not work with anyone else during a typical work day.
Thursday, May 06, 2010
New York, NY - Americans are beginning to shed their anxiety about the economy which has dominated consumer sentiment over the past two years, and are less pessimistic about both their local economies and job security, according to findings from the RBC Consumer Outlook Index. Driven by improving attitudes about the local economy, the RBC Consumer Outlook Index climbed to 72.7 in May 2010, up 8.1 points from April's 64.6 level. However, consumers remain very concerned about their personal finances and deeply skeptical about investing and the national economy.
Thursday, May 06, 2010
New York, NY – One half of American children aged 7 or younger typically read a bedtime story before counting sheep, making it the most commonly-practiced pre-slumber ritual for American children aged 7 or younger according to a new Ipsos Public Affairs poll of over 500 parents with young children, conducted on behalf of sleepbetter.org. Two in ten (19%) children pray immediately before going to sleep, while others talk to their parents or siblings (14%), watch TV (11%), imagine play (7%) or play video games (1%).
Monday, May 03, 2010
Los Angeles, CA – First-party exclusives continue to dominate the GamePlan Insights charts for titles that U.S. gamers intend to purchase in the near/medium future -- although the titles are separated by significant release windows.
Friday, April 30, 2010
Chicago, IL – With crime and drugs named as one of the most critical issues facing their communities and local youth more specifically, many residents see community-based programs as being more effective than putting youth in detention centers (73% vs. 20%) when it comes to reducing juvenile delinquency, according to a new study conducted by Ipsos Public Affairs on behalf of the Chicago Area Project. In fact, 85% of Illinoisans say that there should be more programs that provide delinquency prevention services to youth and families in their community.
Thursday, April 29, 2010
New York, NY – Loyalty Day may have been inaugurated on May 1, 1921 as a special day set aside for the reaffirmation of loyalty to the United States and for the recognition of the heritage of American freedom, but the fight for the loyal hearts and minds of its citizens, customers and workers is fought over every hour of every day in the United States.
Wednesday, April 28, 2010
San Francisco, CA – New survey data from Ipsos shows that the Nintendo Wii has maintained strong ‘share-of-mind’ among those in the market to buy gaming devices. The survey results, conducted among 1,000+ U.S. gamers age 18+, were collected in February on the heels of the 2009 holiday season (and before the release of the iPad).
Tuesday, April 27, 2010
New York, NY – Jim Smith, Chairman and CEO Ipsos North America, named Bruce Friend to the position of President Ipsos OTX MediaCT, responsible for all MediaCT related business activities for the United States. Mr. Friend was most recently OTX President, Client Development.
Monday, April 26, 2010
Seattle, WA – Seattle marketers are about to get a closer look into the mindset of the New Consumer. Ipsos in Seattle is offering an afternoon of learning and invigorating discussion on Tuesday, May 18 at the Museum of Flight. The fourth annual Ipsos Knowledge Summit will feature a mix of senior level Ipsos researchers co-presenting with a panel of respected marketing leaders from throughout the Pacific Northwest.
Thursday, April 22, 2010
New York, NY – According to the newest Ipsos-Telemundo telephone poll, nearly four out of five Hispanics feel that the economy has stabilized or that it has already started to improve. Among 500 adult Hispanics living in the United States, 14% say that that the U.S. economy has turned the corner on the economic crisis and 63% say that the economy hasn’t yet begun to improve, but that it has stabilized. However, 20% say the worst is yet to come.
Thursday, April 22, 2010
New York, NY – A majority of Americans (82 per cent) feel their local economy will stay the same or weaken within the next six months, according to inaugural survey findings from the RBC Consumer Outlook Index, the new monthly survey of U.S. consumers released today by RBC. However, there are signs of growing confidence, with just over half of Americans (51 per cent) now feeling optimistic about their personal financial situations.
Wednesday, April 21, 2010
New York, NY – Seven in ten U.S. adults surveyed by Ipsos Public Affairs on behalf of ING U.S. Retirement Services (70%) feel that the private retirement savings system in the U.S. is working fine but could be made even better according to a new study. While nearly as many respondents (60%) say that they are concerned that they will not be prepared for retirement when the time comes, those with an employer-sponsored retirement saving account are less likely to worry than are those with no savings plan at all (56% vs. 69%).
Wednesday, April 21, 2010
New York, NY – In a new Ipsos-Telemundo telephone poll conducted through the month of March, 95% of the 500 Hispanics residing in the United States interviewed said that it is important for everyone living in the U.S. to be counted in the 2010 census. This represents a seven point increase from results released in January (88%). In comparison, a slightly lower proportion of the general population (90%) agree that it is important for everyone to take part, according to a telephone survey of 1,000 members of the U.S. population at large conducted between March 1 and March 17.
Tuesday, April 13, 2010
New York, NY and Los Angeles, CA – The Advertising Research Foundation (ARF) has named Shelley Zalis winner of the 2010 Grand Prize Award for Innovation. Zalis is the founder and CEO of OTX, a research and consulting firm recently acquired by the global Ipsos Group. The announcement was made at the ARF’s 2010 Great Minds Award luncheon held in New York on March, 24.
Monday, April 05, 2010
Washington, DC – Two thirds of adults (65%) feel that the U.S. government does not do a good job of communicating what benefits and services its agencies provide to its citizens, according to a new telephone poll of 1,000 adults conducted by Ipsos Public Affairs on behalf of Siegel+Gale. Only one third (34%) rate that the government’s performance in this area as good.
Monday, April 05, 2010
New York, NY – MarketResearchCareers.com, a leading national resource for U.S. based market research professionals, has placed Ipsos at the top of its client satisfaction index. The website surveyed U.S. based purchasers of market research services and asked them to comment on their satisfaction with their supplier over the past year. On a list of 40 research service providers, Ipsos came out on top.
Wednesday, March 31, 2010
Chicago, IL – Furthering a commitment to helping clients gain more insight into the minds and actions of shoppers, Ipsos Marketing announces that Donna Wydra has joined the company as a Senior Vice President. In her new post, Donna will take on a key leadership role in developing Ipsos Marketing’s shopper insight practice in the United States.
Monday, March 29, 2010
South San Francisco, CA – Future US, the special-interest media company, today announced an innovative strategic alliance with Ipsos OTX MediaCT, U.S., the U.S.-based operation of the global research firm, to create a new consumer research tool, GamePlan Core.
Monday, March 29, 2010
New York, NY – Her weak tackling skills may not have helped the New Orleans Saints march off with this year’s Super Bowl title, but Betty White certainly helped Snickers win the battle of the Super Bowl ads. A study of this year’s Super Bowl U.S. television ads conducted by Ipsos ASI, the advertising and brand research specialty of global research firm Ipsos, revealed that the Snickers spot featuring the former “Golden Girl” and “Mary Tyler Moore Show” veteran was a big advertising win for the Mars, Incorporated brand.
Wednesday, March 24, 2010
New York, NY – Although most email users across North America and Western Europe are aware of how bots and viruses spread through risky email behavior, many respond to spam in ways that could leave them vulnerable to a malware infection, according to the 2010 MAAWG Email Security Awareness and Usage Survey conducted by Ipsos Public Affairs.
Tuesday, March 23, 2010
New York, NY – Media consumption is growing amongst the business leaders of America according to the latest Business Elite survey released today by Ipsos MediaCT. The uncertain economic conditions of recent years have made access to business news more important than ever for the most powerful business people.
Tuesday, March 23, 2010
New York, NY – Thinking about their next car purchase, Americans are most likely to say they’ll wait until their car doesn’t run anymore and then will buy used (30%), according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. In addition, 7% say that they are ready for a new car, but will buy a used one to be smart.
Thursday, March 18, 2010
New York, NY – In the newest Ipsos-Telemundo telephone poll, which explores the knowledge and opinions of Hispanics about the 2010 U.S. Census, 91% of those surveyed say they intend to be counted in the 2010 Census. This represents a seven-point increase since the previous Ipsos-Telemundo Poll released in January in which 84% reported their intent to be counted.
Monday, March 15, 2010
New York, NY – A new poll conducted by Ipsos Public Affairs on behalf of Procter &
Gamble shows that more adults cite saving money than any other reason why they would take measures to
reduce waste, save energy and save water in their home. When asked to select the two most important
reasons for taking environmentally-friendly measures, 64% of 1,000 adults surveyed selected saving money.
Preserving resources for future generations, mentioned by 56% of respondents, follows in importance.
Wednesday, March 10, 2010
New York, NY – The cry of the poor around the world is being heard by a majority of Americans, as two in three (66%) Americans agree (26% strongly/40% somewhat) that the United States has an obligation to help poor children in other nations around the world, according to a new Ipsos Public Affairs poll conducted on behalf of Child Fund International. Just one in three (33%) disagree (14% strongly/19% somewhat) that the United States doesn’t bear any responsibility to help poor children in developing nations.
Tuesday, March 09, 2010
New York, NY – The leading minds in advertising and marketing research are set to converge in New York, including a team of Ipsos research experts. Re:think 2010, the annual convention and exposition of the Advertising Research Foundation (ARF) is being held in New York City from March 22 to 24. Ipsos will once again be very active in the program, with several key researchers presenting at this year’s conference.
Monday, March 08, 2010
New York, NY – Ipsos is stepping into spring with a fresh face to the online world. The global market research firm’s North American website has been completely redesigned with a new look, new features, and new ways for clients and prospects to better inform their business decisions and more closely engage with the company’s researchers.
Thursday, March 04, 2010
New York, NY - Consumer confidence levels rallied this month after taking a tumble in February, according to the RBC CASH (Consumer Attitudes and Spending by Household) Index. Buoyed by consumers' upbeat evaluations of their current economic condition and their positive outlook for the job market, the RBC Index for March stands at 58.2, an 18.8 point increase from February's 39.4 reading.
Wednesday, February 24, 2010
New York, NY – Nearly all working adults (95%) have people that they would consider friends at work, even if it’s just in a professional capacity, and many see a variety of benefits of these relationships, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Majorities report that having friends at work makes their job more enjoyable (67%) and more satisfying (55%).
Tuesday, February 09, 2010
New York, NY – Nine in ten parents with a child under the age of 25 (92%) agree – including 70% who strongly agree – that families should be able to choose from among a variety of lenders to finance their children's college education, according to a new study conducted by Ipsos Public Affairs on behalf of the Financial Services Roundtable.
Wednesday, February 03, 2010
Washington, DC – Thinking about President Obama’s policy agenda in his first year in office, four in ten Americans (41%) say that the President has tried to do too much, while just 19% say Obama has tried to do too little, according to a new telephone poll of over 1,100 adults conducted by Ipsos Public Affairs. Over a third (35%) say he has tried to do the right amount.
Wednesday, February 03, 2010
New York, NY – Looking ahead to tax season, 87% of U.S. adults plan to file 2009 income tax returns, and majorities of them intend to enlist professional help, either from a tax preparer (33%) or from a CPA (24%), according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block. An additional 15% will solicit the help of a family or member or friend. Only one quarter plan to do it themselves, either online (13%) or using computer software (11%).
Wednesday, February 03, 2010
New York, NY – With Valentine’s Day fast approaching, cupid may be preparing a sleeping potion for his arrows this year as most (87%) Americans in a relationship think that getting a quality night’s sleep helps their relationship. In fact, more lovers say that good sleep (45%) is more important than good sex (40%) – but women (53%) are much more likely than men (38%) to say that good sleep is more important, and men (48%) are more likely than women (32%) to say that good sex is more important.
Tuesday, February 02, 2010
New York, NY – A new poll conducted by Ipsos Public Affairs on behalf of Coke Zero shows that 75% of 530 college basketball fans aged 18-24 surveyed say that, in light of the various enhancements to the college basketball fan experience in the last decade, there could be even more advancements in the future.
Thursday, January 28, 2010
Seattle, WA – Ipsos Loyalty is beefing up its loyalty research brainpower with the addition of Bruce Corner as a Senior Vice President with the company’s U.S. business. Matt McNerney, President with Ipsos Loyalty in the U.S. announced the appointment. Corner brings over two decades of experience in the Loyalty sector, expertise that will be leveraged to develop new tools and analyses, supporting Ipsos’ Global Research Services and client service teams.
Wednesday, January 27, 2010
Miami, FL – Enero 27 del 2010 – Telemundo, productor líder de contenido de alta calidad para los hispanos en Estados Unidos y audiencias alrededor del mundo anunció hoy el establecimiento de una alianza investigativa con Ipsos, una compañía líder a nivel global en el manejo de investigaciones de mercado basadas en encuestas. La Encuesta Ipsos-Telemundo servirá para monitorear las opiniones y actitudes de los hispanos que habitan en Estados Unidos.
Wednesday, January 27, 2010
Miami, FL – January 27, 2010 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced the establishment of a polling partnership with Ipsos, a leading global survey-based market research company. The Ipsos-Telemundo Poll will help monitor Hispanics’ opinions and attitudes.
Thursday, January 21, 2010
The Topline results for this poll are now available for download.
Thursday, January 14, 2010
New York, NY - After declining throughout much of 2009, American consumer confidence improved sharply this month, returning to levels not seen since the financial crisis began in September 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by the largest-single-month gain in expectations for jobs since the inception of the Index eight years ago, the RBC Index for January 2010 stands at 58.3, up 19.3 points from its December 2009 reading of 39.0.
Wednesday, January 13, 2010
Washington, DC – After dropping below the 50% mark in early December, President Obama’s approval rating has rebounded slightly, as 52% now say that they approve of the way he is handling his job as President while 45% disapprove, according to a new telephone poll of over 1,300 adults conducted by Ipsos Public Affairs.
Thursday, December 10, 2009
The Topline results for this poll are now available for download.
Thursday, December 10, 2009
New York, NY - After sliding for much of the fall, consumer confidence climbed in the past month and is now more than twice as strong as it was a year ago, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by a strong upswing in expectations for the near-term economic future, the RBC Index for December 2009 stands at 39.0, up 8 points from November's 30.2 reading. A year ago, in December 2008, the RBC Index stood at 15.3.
Thursday, December 10, 2009
New York, NY - Like Halley’s Comet, 3D video periodically re-enters the entertainment atmosphere, creating renewed excitement for a recurring theme that stretches back to the 1950s, in terms of popular appeal and availability (mainly via movies). What excites leading consumer electronics manufacturers like Sony and Panasonic – and studio players like Sony Pictures (“Cloudy with a Chance of Meatballs”) and Disney-Pixar (“Up”) – is the unprecedented potential to extend 3D visual entertainment into millions of American homes, as well as in theaters. To this point, recent MOTION data show that younger U.S. consumers (age 18-34) are particularly interested in enjoying 3D video content on a TV or PC screen.
Thursday, December 10, 2009
Washington, DC – Just 43% of Americans consider that the world’s temperature has been rising slowly over the past 100 years as a result of human activity, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. An additional quarter of adults (24%) acknowledge these rising temperatures, but feel that natural patterns of the earth’s environment is causing this warming. In contrast, 28% are skeptical of global warming all together, saying that they do not think it has been happening.
Wednesday, December 09, 2009
Washington, DC – For the first time since taking office, President Obama’s approval ratings have fallen below 50%, as Americans are now as likely to say that they disapprove of the job he is doing as they are to approve (49%, respectively), according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. This marks a 4-point decline in approval and a parallel 6-point increase in disapproval since early November.
Monday, December 07, 2009
San Francisco, CA - Video gaming is morphing: breaking stereotypes, boundaries, and records. In such an environment, smart marketers change faster than the market, capitalizing on emerging opportunities, and changing the way in which they do things, including response to sudden shifts in demand or preference for current offers.
Wednesday, December 02, 2009
Bellevue, WA – In a snapshot poll taken in the three days leading up to the American Thanksgiving break, Ipsos Marketing’s travel and tourism division found that Thanksgiving travelers have not deviated much from their usual travel plans, except that some traveled smarter.
Wednesday, December 02, 2009
New York, NY – Playing Santa is not for the well rested, according to a new Ipsos Public Affairs conducted on behalf of sleepbetter.org, as one half (49%) of Americans who celebrate Christmas get six hours or less of sleep the night before gifts are exchanged. In fact, 14% receive 5 hours or less sleep the night before the Christmas gift-exchange. The envy of the drowsy, 45% receive 7 to 8 hours of sleep, while 5% get more than 8 hours of sleep.
Monday, November 30, 2009
When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had been. We see this now. Indeed, on any given day, different people can cite different polls and come to very different conclusions. “Americans are in favor of healthcare reform—no, wait, they are against it!”
Wednesday, November 25, 2009
Washington, DC – A poll taken as the US Senate decided to continue debate on a healthcare reform bill shows that Americans remain divided in their opinions about healthcare reform with those saying they are now undecided jumping from 12% earlier this month (November 1st) to 20% in the latest poll – a sign that some Americans may be pulling back to assess the current plan before committing to favoring or opposing reform.
Wednesday, November 25, 2009
New York, NY – Americans across the country are preparing to embrace the iconic symbols of Thanksgiving this coming weekend – turkey, stuffing, family, football and shopping. But according to a new Ipsos Public Affairs poll conducted on behalf of sleepbetter.org, the festivities appear to be tiring for many, as six in ten (56%) say that when gathered with friends and family for Thanksgiving, it is typical for someone to nod off. In fact, three in ten (28%) admit that they typically take a nap on Thanksgiving day, with 8% slumbering for over an hour.
Thursday, November 19, 2009
The Topline results for this poll are now available for download.
Tuesday, November 17, 2009
Calgary, AB – Casinos in the United States continue to feel the pinch from the downturn in the economy according to the results of an Ipsos study of casino visitors released today.
Tuesday, November 17, 2009
New York, NY – A collaborative research team with contributions from Ipsos Loyalty has won a prestigious international conference award. Timothy Keiningham, Global Chief Strategy Officer and Executive Vice President with Ipsos Loyalty, was part of the winning team which included academics Bart Lariviere (Ghent University in Belgium), Lerzan Aksoy (Fordham University in New York), and Bruce Cooil (Vanderbilt University in Nashville). The team won the Best Practitioner Presentation Award at the 2009 Frontiers in Service Conference, held in Honolulu, HI from October 29 to November 1.
Wednesday, November 11, 2009
The Topline results for this poll are now available for download.
Thursday, November 05, 2009
The Topline results for this poll are now available for download.
Thursday, November 05, 2009
New York, NY - Consumer confidence fell across the board in the past month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The RBC Index for November 2009 stands at 30.2, down 21.6 points from October's 51.8 reading. Higher gas prices, slumping retail sales, volatile stock markets and continuing joblessness resulted in the sharpest one-month drop in consumer sentiment since last autumn's financial crisis.
Thursday, November 05, 2009
New York, NY – Need to know the sales potential of your new product sooner rather than later? Ipsos Marketing has launched a modular forecasting tool that can measure the potential of new CPG products at any stage of the innovation process. The NOVACTION® NextGen Forecasting System offers Marketers insights into their new products’ sales potential as early as the idea stage and provides a flexible, cost-effective and reliable research solution.
Thursday, November 05, 2009
Bellevue, WA – New study results by research industry giant Ipsos helps clients identify trends into the attitudes and behaviors of the leisure and business traveler.
Wednesday, November 04, 2009
Washington, DC – Even though the Federal budget deficit keeps growing at enormous pace, a new Thomson Reuters/Ipsos poll shows that most Americans don't rate it as the economic issue that they’re most concerned about or one that should be the priority of its elected leaders.
Wednesday, November 04, 2009
Washington, DC – Just over half of U.S. adults (53%) approve of the way Barack Obama is handling his job as President while 43% disapprove, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. Obama’s job approval rating shows a decline of three percentage points over the past month and twelve percentage points over the past six months, marking a new low since he took office.
Wednesday, November 04, 2009
Washington, DC – Over six in ten U.S. adults express concern that they themselves, someone in their household, or a close friend will get sick from the swine flu, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. More specifically, 63% said they are concerned – 26% “very” and 37% “somewhat” so. This marks an increase in concern since May when just over half (51%) were worried about contracting the H1N1 virus. In contrast, roughly a third (37%) say that they are not concerned that they or their loved ones will get sick from swine flu (21% not very concerned; 15% not at all concerned).
Wednesday, November 04, 2009
Washington, DC –It would appear that the largest percentage of Americans believe that, when given a choice over other nations, China should be the most important bilateral relationship of the United States (34%) and a similar one third of the population characterizes China as an “Ally” (33%).
Tuesday, November 03, 2009
New York, NY – Thinking about qualities that are most important when choosing what car to buy, price (33%) and reliability (29%) rise to the top among women, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Nearly one in five (19%) say that fuel efficiency would be the number one factor, while roughly one in ten say it would be safety features (9%) or space and seating capacity (8%). Just 1% rank convenience options such as a navigation system or DVD player as being the most important factor when shopping for a car.
Friday, October 30, 2009
Washington, DC – A new Ipsos poll of college football fans shows Florida as the top team in the country, followed closely by Alabama, Texas and Iowa. Interestingly, this is also the order of the top four teams in the BCS rankings.
Thursday, October 29, 2009
Chicago, IL – Jean-Marc Lech and Didier Truchot, the Paris-based Co-Presidents of Ipsos, have appointed Alex Gronberger CEO of the company’s advertising research brand, Ipsos ASI, the Advertising Research Specialists. Gronberger has been part of the Ipsos organization since 1995 and assumed the role of CEO at Ipsos ASI. He is based in the company’s Chicago office.
Monday, October 26, 2009
New York, NY– ‘Green’ or environmentally friendly policies and programs are becoming more top of mind for U.S. consumers when making technology related purchase decisions, but few are aware of specific policies, according to the annual Ipsos Green Technology report. The survey shows that few technology purchasing consumers are aware of specific environmental policies and practices of technology firms, despite the efforts of companies and the accolades in the media.
Thursday, October 22, 2009
New York, NY - Ipsos, a leading global market and opinion research firm, announced the launch of ThatSaid.com, an online opinion community that seeks to enhance the way people share opinions online. ThatSaid.com is driven by user generated content and provides people with the ideal platform to share and gather opinions.
Wednesday, October 14, 2009
New York, NY – Purchasing a new car can often be triggered by major life events, particularly changes in employment, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Over half of women say that a change in their career – either taking a new job (37%) or retiring (23%) – would be most likely to motivate them to purchase a car.
Thursday, October 08, 2009
New York, NY, October 8, 2009 - Propelled by diminishing concerns about current personal finances and job security, U.S. consumer sentiment reached a twelve-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Gains were made in every facet of consumer sentiment, with overall consumer confidence climbing 11.8 points. As a result, the RBC Index stands at 51.8 this month, compared to 40.0 in September. This marks a 50-point improvement over the all-time low of 1.6 observed in February 2009.
Thursday, October 08, 2009
New York, New York – As the national unemployment rate creeps towards 10 percent, a new Ipsos Public Affairs poll conducted on behalf of Snagajob.com reveals that the outlook for those looking for hourly, seasonal jobs is dim, with the number of available positions being down more than forty percent from seasonal-hiring levels reported in 2007.
Thursday, October 08, 2009
Washington, DC – President Obama’s approval ratings have not changed since late August, with 56% saying that they approve of how he is handling his job and 40% disapproving, according to a new telephone poll of over 1,200 adults conducted by Ipsos Public Affairs. Yet, a majority of Americans (56%) believe that the country is off on the wrong track, while 40% feel that the nation is headed in the right direction, also mirroring the national mood five weeks earlier. The poll also suggests that for all its intensity, the political debate has not occasioned any substantial shift in the opinions of Americans about healthcare reforms – they remain nearly equally divided about them – and about a public health insurance option, which is favored by a slight majority.
Thursday, October 08, 2009
Washington, DC – A new Ipsos poll of college football fans shows Florida as the top team in the country, followed closely by Alabama, Texas and LSU.
Thursday, October 08, 2009
New York, NY – Two thirds of boys and girls aged 15 to 18 (67%) say that their parents have told them about their own experiences with alcohol and drugs when they were young, and these teens nearly unanimously (95%) look at it as a good thing, according to a new study conducted by Ipsos Public Affairs on behalf of Hazelden.
Friday, October 02, 2009
The Topline results for this poll are now available for download.
Monday, September 28, 2009
New York, NY – Thinking about the last time they bought a car, respondents tend to say that what was most missing from the experience was a quick and effortless transaction (25%), according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Others feel that the car buying process was lacking in terms of a fair trade-in value (19%); a trustworthy salesperson (15%); low, fair pricing (13%); and reasonable finance rates (13%). Just 2% report that respect was most missing from their experience buying a car.
Thursday, September 24, 2009
The Topline results for this poll are now available for download
Wednesday, September 23, 2009
New York, NY – Over eight in ten adults aged 30 and older (83%) agree that the economic crisis has increased their desire to provide financial protection for their family, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of New York Life. A third (33%) strongly agree with this sentiment while 50% somewhat agree; just 15% say that they do not have an increased longing to provide their family with financial protection.
Wednesday, September 16, 2009
Washington, DC–One year after the financial collapse of Lehman Brothers that contributed to the meltdown of the global financial system, a full majority of Americans (60%) think the compensation received by Wall Street Executives is "unreasonable" and that bankers have fared better than other people during the current financial crisis (56%).
Wednesday, September 09, 2009
Chicago, Illinois. Ipsos Public Affairs se complace en anunciar el lanzamiento del Centro de Investigación Hispana (Hispanic Research Center), un amplio recurso dedicado a brindar valiosa investigación de mercados e información acerca de las vidas de los hispanos en los Estados Unidos.
Wednesday, September 09, 2009
Chicago, IL- Ipsos Public Affairs is pleased to announce the launch of the Hispanic Research Center, an extensive resource dedicated to providing valuable market research and insight into the lives of Hispanics in the United States.
Wednesday, September 09, 2009
New York, NY — It’s no secret that online digital video has become mainstream in the U.S. In fact, 67% of online Americans have now streamed or downloaded digital video content (“digital video users” as described here), according to recent data from Ipsos MediaCT’s MOTION study. While YouTube continues to dominate the short video clip market and iTunes continues to do brisk business via downloads, the streaming of longer running content, such as TV shows and movies, has become more popular due to sites such as Hulu and Netflix.
Thursday, September 03, 2009
New York, NY - Although consumers' hopes for their local economies and personal finances improved in the past month, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index rose by only 2.5 points to stand at 40.0 -- up from a 37.5 reading in August. While the Index reached its highest level since May, a close reading of the results finds consumers remaining cautious about economic recovery.
Wednesday, September 02, 2009
Washington, DC – President Obama’s approval ratings have declined marginally – by two percentage points – over the past month, with 56% saying that they approve of how he is handling his job, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. In contrast, 40% say that they disapprove of the President’s job performance.
Wednesday, September 02, 2009
Washington, DC – Americans remain divided in their views of healthcare reform, as roughly as many feel that a public health insurance plan is necessary in order for all Americans to have access to quality healthcare (49%) as say that this can be achieved without creating a public plan (46%), according to a new telephone poll conducted by Ipsos Public Affairs. This mirrors attitudes from a poll held in early July, when 52% said a public option was needed and 44% said it was not.
Monday, August 31, 2009
Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows that the Republicans lead in both the Senate and Gubernatorial races. Toomey leads Sestak by 10 points (47% to 37%) and Corbett leads Onorato by 15 points (49% vs. 34%) among likely voters.
Tuesday, August 25, 2009
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Tuesday, August 11, 2009
New York, NY — Dog owners today tend to stick to the basics, opting to treat their dogs with simple pleasures than they are to do so with gourmet food or expensive services, according to a new survey of dog owners nationwide aged 25 and older conducted by Ipsos Public Affairs on behalf of ALPO. Of the various special things that owners do for their dog, the most common is feeding them treats (79%). Majorities also give their dog belly rubs (73%), take them for a walk (69%), and play fetch (50%). Many owners also give their dog special treatment by letting them sleep in bed with them (45%) and feeding them a meaty meal (33%).
Monday, August 10, 2009
New York, NY — The federal budget is not the only thing in the midst of a deficit, with a new Ipsos Public Affairs poll sponsored by Access America finding that many in the United States are in the throes of a “vacation deficit.” The survey indicates that while two in three (67%) believe taking an annual vacation is important’ (40% very/27% somewhat), among those that do, nearly one in four (23%) suggest they’re not confident they’ll get one this year.
Friday, August 07, 2009
Washington, DC — Despite the increasing prevalence of obesity, Americans are less likely to describe themselves as overweight now than they were five years ago, according to a new poll conducted by Ipsos Public Affairs. Today, 30% of U.S. adults aged 18 and older view themselves as overweight, down from 36% in 2004, suggesting that Americans’ perception of what constitutes a healthy weight is changing.
Friday, August 07, 2009
New York, NY - Led by rising investment confidence and expectations for the future, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a sharp upswing in consumer sentiment for August 2009, reversing the slide of the previous two months. The RBC CASH Index for August stands at 37.5, a 15.1 point increase from July's 22.4 reading. Although consumer sentiment remains volatile, the Index saw improvement in all four of its sub-indices, which measure consumers' views of current conditions, their expectations for the future and their confidence in investing and job security.
Thursday, August 06, 2009
Washington, DC — After a noted decline last month, President Obama’s approval ratings have stabilized, with 58% saying that they approve of how he is handling his job, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. In contrast, 37% say that they disapprove of the President’s job performance.
Wednesday, August 05, 2009
New York, NY — Americans with Internet access are streaming more TV shows and movies than ever before. Recent data from Ipsos MediaCT’s MOTION study illustrates that in the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie. This is more than two times the levels measured in September 2008. Not surprisingly, young adults 18 to 24 years of age have been the most ardent supporters of this medium. What is surprising is just how supportive they are – in the past 30 days, 30% have streamed a full-length movie and 51% have streamed a full-length TV show, which represent dramatic increases from last year.
Tuesday, August 04, 2009
New York, NY — Nearly all U.S. dog owners (95%) agree that spending time with their dog lifts their spirits, including 58% who strongly agree, according to a new survey conducted by Ipsos Public Affairs on behalf of Beneful. Over nine in ten of nearly 800 dog owners surveyed also say that they take comfort in coming home to their dog during these uncertain times (93% overall, including 55% who strongly agree), that their dog helps them enjoy the simple pleasures in life (92%), and that their dog makes their life more fulfilling (91%).
Thursday, July 30, 2009
New York, NY – When it comes to health insurance coverage in the current economic climate, concerns related to financial security trump all other matters such as health care provider choice and customer service, according to a new Ipsos poll of over 1,000 Americans. Low costs top the list of what Americans deem most important when it comes to health insurance, including low deductibles and out-of-pocket costs (#1 characteristic, cited by 43%), low cost of coverage (#2, cited by 41%), and willingness to pay claims (#5, cited by 29%).
Tuesday, July 28, 2009
New York, NY – Thinking about the credit card they use most often, among all respondents who were able to give their credit card a grade in terms of the rewards it offers and the process they must go through when redeeming the rewards accumulated, the overall GPA is a 2.47, the equivalent of a C+, according to a new study conducted by Ipsos Public Affairs on behalf of US Airways, Barclaycard and MasterCard.
Monday, July 27, 2009
New York, NY – Americans’ perceptions of multiple-cat owners vary dramatically depending on whether or not they have cats at home, according to a new survey conducted by Ipsos Public Affairs on behalf of Tidy Cats. While majorities of non-cat owners agree that “lonely” (69%) or “crazy cat lady” (58%) tend to describe multiple-cat owners, most of those who own two cats or more disagree (only 22% agree with each of these two epithets).
Wednesday, July 22, 2009
New York, NY – Six in ten (56%) Americans support (29% strongly/28% somewhat) nuclear power as a way of producing energy, according to a new Ipsos Public Affairs poll conducted for the U.S. Women in Nuclear Conference held in Washington D.C. Conversely, four in ten (39%) oppose (23% strongly/15% somewhat) nuclear power.
Tuesday, July 21, 2009
Washington, DC – Americans are less likely than are Canadians to describe their healthcare services as being affordable, according to a new Ipsos poll. Only half of U.S. adults (49%) agree that they currently have access to all of the healthcare services they need without it costing them more than they can afford. In contrast, two thirds of Canadian adults (65%) feel this way.
Tuesday, July 21, 2009
New York, NY – Over a third of Americans (36%) say that the best way to sell their car would be to do it privately, while nearly as many (30%) would opt to trade it in at a dealership, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. Others mostly think that it would be best to place an ad – either online (13%) or in the newspaper (9%).
Friday, July 17, 2009
New York, NY — Excerpts from Ipsos’ TEMPO Digital Music Discovery & Purchase Process study show that ad-supported models provide an important channel of legitimacy for many US Downloaders, are already helping to stave off filesharing, and have the potential to do so even more in the future.
Thursday, July 16, 2009
Washington, DC – President Barack Obama’s job approval dropped 7 points, down to 57% from 64% in June according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. Nearly four in ten (38%) say they disapprove of the way Obama is handling his job as President, up from 32% five weeks ago.
Thursday, July 16, 2009
Washington, DC – Just over half of Americans (52%) say a public health insurance plan is necessary in order for all Americans to have access to quality healthcare while 44% feel that this can be achieved without creating a public plan, according to a new telephone poll conducted by Ipsos Public Affairs.
Thursday, July 16, 2009
New York, NY - Led by a dramatic decline in the expectations of U.S. consumers for the near future of the U.S. economy, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a marked downward shift for July 2009, continuing the slide begun last month. The RBC CASH Index for July 2009 stands at 22.4, an 11.9 point decline from June's 34.3 reading.
Thursday, July 16, 2009
New York, NY – New York Area marketers have an opportunity to learn the latest from one of the world’s leading market research firms. Ipsos is hosting a complimentary research summit at the Harvard Club of New York City on Wednesday, July 29. The half-day morning event will cover a wide range of topics from each of Ipsos’ research specialty practice areas: advertising, customer satisfaction and loyalty, forecasting & modeling, marketing, media & technology, and public affairs.
Wednesday, July 15, 2009
New York, NY — Physicians and nurses in the United States are as likely as members of the general public to use dietary supplements and most of them recommend supplements to their patients, according to a study published in Nutrition Journal, a peer-reviewed, online journal that focuses on the field of human nutrition. The findings reported in a July 2009 Nutrition Journal article are based on data from the “Life…supplemented” Healthcare Professionals (HCP) Impact Study conducted by Ipsos Public Affairs in October 2007 among 900 physicians and 277 nurses.
Tuesday, July 14, 2009
New York, NY – A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology (74% in the U.S. and 90% in the UK), once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid. Three in five respondents in both the U.S. (64%) and UK (60%) would change their electricity consumption behavior with the adoption of Smart Grid according to a poll conducted by Ipsos for GE.
Tuesday, July 14, 2009
New York, NY — An Ipsos poll conducted on behalf of Astra Zeneca and the Asthma and Allergy Foundation of America found that although an overwhelming majority of asthma sufferers (97%) agree that there are serious risks associated with uncontrolled asthma, many have misconceptions about asthma control.
Monday, July 06, 2009
New York, NY - Ipsos Loyalty in the U.S. welcomes two new senior research executives to their team, effectively expanding the Mystery Shopping specialty’s capabilities to deliver insight on customer and brand loyalty. Mark E. Greene and Dolores Forget have been appointed to fortify the company’s new Mystery Shopping division - further bolstering Ipsos’ loyalty offering through a deeper, quantitative understanding of the customer shopping experience.
Thursday, June 18, 2009
New York, NY - A recent study conducted by Ipsos Marketing, Consumer Goods shows that global consumers care about the state of the natural world but still relish the conveniences of the modern world. Many are taking the environment into account in their daily behaviors and purchasing decisions, but are weighing the impact on convenience as well.
Friday, June 12, 2009
Washington, DC – Though most Americans are still forming their opinions about Obama’s nominee, a majority (54%) says that the Senate should vote to confirm Sonia Sotomayor as a Supreme Court Justice, including 40% who strongly feel this way. Only one in five Americans (21%) say the Senate should not confirm her nomination. A quarter of adults (26%) are unsure.
Friday, June 12, 2009
Washington, DC – President Barack Obama’s approval ratings remain high with 64% of Americans saying that they approve of the job he is doing as President (down only one point over the past month and five points since early February). Fully 40% say that they strongly approve of his performance. In contrast, one third (32%) say that they disapprove of how Obama is handling things.
- The President approval ratings range from 89% among Democrats, 58% among Independents and 27% among Republicans. Compared with the past few weeks after President Obama’s inauguration, his approval ratings are down by 3 points among Democrats, but they have dropped 12 points among Independents and 7 points among Republicans.
- Those who tend to most approve of how Obama is doing his job include Hispanics (81%), African-Americans (81%) and women in general (70%). Among both non-Hispanic whites and among men in general, 58% approve of his performance.
Friday, June 12, 2009
Washington, DC – A pesar que la mayoría de los americanos todavía se están formando una idea acerca de la nominada del presidente Obama, la mayoría (54%) dice que el senado debe votar para confirmar a Sonia Sotomayor como jueza del Tribunal Supremo, incluyendo 40% que está firmemente convencido. Solo uno en cinco americanos (21%) dice que el senado no debería votar para confirmar su nominación. Un cuarto de los adultos esta no está seguro (26%).
Thursday, June 11, 2009
New York, NY - Consumers' economic enthusiasm faded this month as the jobless rate reached a 26-year high, gas pump prices climbed almost daily and the initial fervor for the government's economic remedies waned, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Thursday, June 11, 2009
New York, NY – A new study conducted by Ipsos Marketing, Consumer Goods indicates that global consumers have readjusted their priorities regarding food products. Fresher ingredients. Increased health benefits. More environmentally friendly packaging. These are the top priorities global consumers are placing on food companies.
Wednesday, June 10, 2009
New York, NY — Many fathers today play an active role in their child’s activities, from homework help to volunteering, according to a new survey of parents of a child ages 5 to 15 conducted by Ipsos Public Affairs on behalf of Kumon Math and Reading Centers. Nearly all fathers (98%) say that they personally help their child with their homework when they have a problem, most commonly by observing and proactively helping their child when they are struggling (39%).
Wednesday, June 10, 2009
New York, NY - Government bail-outs. Soaring unemployment. Stunning bankruptcies. The past year has been dominated by stories of unprecedented economic turmoil. But how have people around the world responded to these matters and what impact are they having on their lives? Ipsos Public Affairs will be hosting a special online webinar to discuss these issues and share the findings of their latest Global @dvisor study. The webinar is being held on Monday, June 22 at 1:00 pm Eastern, 10:00 am Pacific.
Tuesday, June 09, 2009
New York, New York – A new poll conducted on behalf of Carpenter Co. (www.SleepBetter.org) in the midst of the current economic recession has found that most (85%) Americans still believe that, as a whole, Americans are a people that dream big about accomplishing big ideas or great things.
Monday, June 01, 2009
Calgary, AB – As the global economic crisis rages on, it appears that Americans are reducing their spending on lottery products as a method of cutting back personal expenses. A recent Ipsos survey conducted in March among lottery players indicated that nearly half (46%) have reduced their lottery spending, with 38% admitting to spending less on lottery games and 8% cutting them out entirely.
Thursday, May 28, 2009
New York, NY — A clear majority of Americans surveyed by Ipsos say that the U.S. government should not continue to provide subsidies for ethanol production (56% vs. 44% who say it should continue). Similar proportions agree that the production of ethanol should be driven by demand in the marketplace rather than by government subsidies (57% agree) and that the industry should focus more on producing ethanol from non-food crops such as switchgrass (51%).
Thursday, May 28, 2009
Cincinnati, OH – Marketers and brand managers needing deeper insights into their consumers’ minds now have a new option for rapid, accurate, and cost effective qualitative research. Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, has launched QualSpace™, a new approach that brings qualitative research to an online environment.
Wednesday, May 27, 2009
New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (currently being fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted its quarterly online Barometer survey among affluent adults during April 2009. In it, some 1000 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.
Monday, May 25, 2009
New York, NY – More Americans would choose to share a vacation rental home with talk show host Kelly Ripa (26%) than would with the Obamas (19%), the Jolie-Pitt family (16%), Oprah Winfrey (16%), Jon Stewart (13%) or Stephen Colbert (10%), according to a new survey conducted by Ipsos Public Affairs on behalf of Home Away.
Tuesday, May 19, 2009
New York, NY – Fire departments across the country face a variety of challenges – from budget cuts to staffing issues – and the current economic crisis in only exacerbating these problems, according to a new study conducted by Ipsos Public Affairs on behalf of the Fireman’s Fund Insurance Company. The study, “Supporting Safer Communities: A National Firefighter Survey,” found that a majority of departments (56%) fear that if the economic crisis continues into next year, that it will negatively impact their ability to serve their community. Fortunately, though, only 17% of departments feel that the quality of service that they provide has declined due to the economy.
Tuesday, May 19, 2009
New York, NY - Although concerns surrounding the outbreak of novel influenza A (H1N1), also known as the Swine Flu, were prevalent among U.S. residents, 95% of those who had plans to travel between May to August, 2009, kept those plans intact. This is just one of the findings from an Ipsos survey conducted among 1,149 adult U.S. residents during the period May 1-5, 2009.
Monday, May 18, 2009
New York, New York – A new poll conducted on behalf of Fairfax County (Virginia) Economic Development Authority has revealed that living or working in the suburbs might not be all that it’s cracked up to be. Of the one in three (32%) Americans who reportedly live in a suburban environment, a majority (51%) wishes their community had more of a wide variety of offerings.
Monday, May 11, 2009
New York, NY – More than two thirds of adult Americans (67%) say that they would support a policy that would allow all Americans to travel to Cuba, according to a new study conducted by Ipsos Public Affairs on behalf of Orbitz. In fact, nearly a third (32%) would strongly support such a policy, while 35% would somewhat support it. Just two in ten (23%) say that they would oppose lifting these travel restrictions (10% somewhat oppose, 13% strongly oppose).
Monday, May 11, 2009
Nueva York, NY — Según un nuevo estudio realizado por Ipsos Public Affairs en nombre de Orbitz.com más de dos tercios de los americanos mayores de 18 años (67%) dicen que apoyarían una política que permitiera a todos los estadounidenses viajar a Cuba. De hecho, casi un tercio (32%) apoyaría totalmente dicha política, mientras que 35% la apoyaría parcialmente. Únicamente dos de cada diez americanos (21%) dicen que se opondrían a eliminar las restricciones existentes para viajar a Cuba (10% se opondría parcialmente y 13% se opondría totalmente).
Monday, May 11, 2009
Washington, DC – A new survey of the six leading Arab countries in the Middle East indicates that newly elected U.S. President Barack Obama currently enjoys widespread optimism among citizens of that region that he will have a positive effect on their own country, the Middle East, the United States and indeed the world. In fact, it would appear that "Brand Obama" is running well ahead of "Brand USA" suggesting that his ability to improve the view of favorability towards the United States by residents in the region is quite palpable.
Thursday, May 07, 2009
The Topline results for this poll are now available for download.
Thursday, May 07, 2009
New York, NY - Driven by reduced concern about current economic conditions and diminishing fears of job loss, U.S. consumer sentiment continued to rebound this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Thursday, May 07, 2009
New York, NY – When asked which of three personal items they would be most concerned about being stolen if someone were to break into their home, three in five (58%) select their Social Security number over their wallet or purse (24%) or their laptop (9%), according to a recent poll conducted by Ipsos Public Affairs on behalf of ID Analytics. In fact, Americans across demographic groups are more likely to say that they would be more concerned about their Social Security number being stolen over their wallet or purse or laptop. This importance placed on protecting one’s Social Security number reflects Americans’ concern about identity theft.
Wednesday, May 06, 2009
The Topline results for this poll are now available for download.
Tuesday, May 05, 2009
Cincinnati, OH - Ipsos Understanding UnLtd., the qualitative division of Ipsos in North America, welcomes the insightful perspective of a highly accomplished and respected researcher to its ranks. Jill Wittman recently joined the company as Vice President of Innovation and Qualitative Research. In this role, she leads innovation and training programs for the industry leader’s qualitative division.
Monday, May 04, 2009
New York, NY - A new advertising research tool designed by Ipsos ASI is set to help marketers refine and optimize the creative content of their advertising at an early stage – and in real-time. Next*Adlab provides marketers with a combination of deep qualitative insights and strong quantitative measures to help guide the creative process before having to commit to media and production costs. This is the latest product offering from Ipsos ASI, the world’s largest provider of advertising pre-testing services.
Thursday, April 30, 2009
New York, NY – Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down. This is the finding of a recent Ipsos Marketing, Consumer Goods study on global consumer attitudes and behavior that covered 18 countries around the world. In fact, more than half of global consumers shy away from new grocery, personal and household products during an economic downturn.
Tuesday, April 28, 2009
Chicago, IL – President Barack Obama hits the highly anticipated 100-day milestone of his presidency with overwhelming support from the U.S. Hispanic population.
Tuesday, April 28, 2009
Chicago, Illinois – Con un gran respaldo de la población hispana en los Estados Unidos, el presidente Barack Obama llega a los tan esperados 100 días de su Presidencia.
Friday, April 17, 2009
New York, NY - The Advertising Research Foundation (ARF) 2009 Great Mind Awards presented Gerry Lukeman, Ipsos Chairman Emeritus, a Lifetime Achievement Award at a special luncheon during Re:think: The ARF Annual Convention + Expo in New York City. The annual ARF event is devoted to recognizing research and its vital contribution made to advertising. The award for Gerry came as a pleasant surprise; just a day after Ipsos had celebrated its role in supporting six ARF Award winning campaigns for its clients.
Wednesday, April 15, 2009
New York, NY - Ipsos ASI, the advertising research specialty of Ipsos, and Ipsos Understanding Unlimited, its qualitative arm, are thrilled to congratulate its clients for six wins at the ARF 2009 David Ogilvy Awards. Ipsos clients took home four Gold and one Silver award. In addition, client Frito-Lay won the Grand Ogilvy Award, the night’s top advertising prize, selected from among all Gold category winners.
Friday, April 10, 2009
Seattle, WA – How can market research drive cost effectiveness and innovation in today’s new market reality? That is the question being probed by Ipsos researchers at an upcoming research summit in Seattle. The event, being held the afternoon of Thursday, April 23 at the Seattle Asian Art Museum, will examine a comprehensive cross section of market research trends, techniques, and tools designed to better help marketers make wiser, more informed decisions.
Thursday, April 09, 2009
Washington, DC – The monthly Ipsos/McClatchy poll indicates the majority of Americans (63%) continue to approve of the way Barack Obama is handling his job as president. This is similar to the 65% approval rating Obama received exactly one month ago in the Ipsos/McClatchy tracking poll.
Thursday, April 09, 2009
New York, NY - Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which posted its first significant improvement since September 2008. Overall consumer confidence advanced 30.1 points, bringing the RBC CASH Index to 38.3 in April, compared to 8.2 in March.
Thursday, April 09, 2009
New York, NY – Recognizing an extraordinary effort, the Advertising Research Foundation (ARF) today named a collaborative research effort that included work from two senior Ipsos researchers as the winner of an industry award.
Thursday, April 02, 2009
New York, NY – As the deadline for filing their 2008 income taxes approaches, many Americans may be missing out on credits and deductions due to their lack of familiarity with the tax system and tax law changes, according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block.
Wednesday, March 25, 2009
New York, NY – As the unemployment rate continues to rise due to economic recession, a new Ipsos Public Affairs poll conducted on behalf of SnagAJob.com has revealed that summer jobs for students might be hard to come by this year as nearly one half (46%) of hourly hiring managers with responsibility to recruit summer employees indicate that they will not be hiring this summer.
Tuesday, March 24, 2009
New York, NY – Ipsos Mendelsohn presented, at its third meeting with the Mendelsohn Advisory Council (MAC), the 2009 Affluent Survey questionnaire that contains 40% more information than its 2008 questionnaire. The MAC, with over 30 members, has been providing valuable input for Mendelsohn’s 33rd Annual 2009 Affluent Survey. This prestigious group of subscribers includes thought-leaders from such leading publishing companies as American Express Publishing, Conde Nast, CurtCo, Dow Jones, Hachette, Hearst, Rodale, and Time Inc. From the television side involved subscribers are Bloomberg, CNN, Comcast, Discovery, Fox, and NBC Universal. Rounding out the Council are the larger media agencies including Horizon Media, Initiative, Mindshare, MPG, OMD, Optimedia, PHD, StarcomMediavest, and Zenith to name a few that have become actively involved.
Tuesday, March 24, 2009
New York, NY – Ipsos continues its commitment to research excellence and innovation for clients and the industry, demonstrated by company members’ input into one of the largest research projects on research itself. Supported by the Advertising Research Foundation (ARF) and the Online Research Quality Council, the project was a collaborative industry-wide initiative examining several key principles and fundamentals of online market research, involving multi-panel membership and its impact on data quality and respondent engagement.
Monday, March 23, 2009
New York, NY – Ipsos’ Global Co-Chair and CEO, Didier Truchot, will be appearing in New York for the 2009 conference of the Advertising Research Foundation (ARF). This pre-eminent advertising research conference brings together the best and brightest minds in the field. The Paris-based Truchot, a seasoned veteran in the research world, is co-chair of the global Ipsos Group with Jean-Marc Lech.
Thursday, March 19, 2009
March 19, 2009—New York– Thomson Reuters announced today that it has entered
into an international media polling agency of record relationship with Ipsos, the world's third largest market
and opinion research company.
Friday, March 13, 2009
Seattle, WA – Ipsos welcomes market research veteran Mary Kaye O’Brien to its team of marketing research experts. Ms. O’Brien joins as Vice President, charged with the company’s Seattle MR practice area. She will also contribute substantially to the capabilities and offerings of Ipsos’ travel/tourism practice, currently headed by Jim Quilty, VP in NY, and Dave Pierzchala, VP in Vancouver.
Thursday, March 12, 2009
New York, NY - Despite mounting job losses and a stock market spiraling toward a 12-year low, U.S. consumer sentiment edged up this month according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that consumer sentiment remained very low, but stable. As a result, the overall RBC CASH Index stands at 8.2 for March 2009, up slightly from 1.6 in February, the lowest level on record since the inception of the Index in 2002.
Wednesday, March 11, 2009
Washington, DC – The latest Ipsos/McClatchy poll indicates the majority of Americans (65%) continue to approve of the way Barack Obama is handling his job as president. This represents only a slight decline from the 69% approval rating Obama received exactly one month ago in the Ipsos/McClatchy poll.
Thursday, February 26, 2009
New York, NY – Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United States, and of over thirty different economic sectors or industries with a research program named I-Rep American Public.
Thursday, February 19, 2009
New York, NY – Marketers and Brand Managers are set to benefit from two new brand research tools just launched by Ipsos Marketing. PERCEPTOR®Plus and BRANDStretch are the latest offerings from Ipsos’ global marketing research specialization.
Tuesday, February 17, 2009
Chicago, IL – Hispanics in the United States have a multitude of opinions on all aspects of their lives from finances, education, immigration, social relationships and their culture. However, do not let the size and complexities of this group overwhelm you – if you want to understand what U.S. Hispanics want, you just have to listen to what is important to them.
Tuesday, February 17, 2009
New York, NY – Fasten your seatbelts as the travel industry is facing strong headwinds. According to a recent survey conducted among U.S. adults by Ipsos’ Travel and Tourism division, both business and leisure travel are expected to see deepening shrinkage in 2009. The survey shows four in ten (39%) business travelers are saying that the financial crisis will cause them to reduce their overall business trips and/or expenditures, and just over half (52%) of leisure travelers plan to reduce their overall leisure trips and/or expenditures, compared to 2008.
Friday, February 13, 2009
The Topline results for this poll are now available for download.
Friday, February 13, 2009
New York, NY – Many U.S. couples are finding that the worldwide financial crisis is affecting their relationships at home, according to PayPal's third annual "Can't Buy Me Love" international survey, conducted by Ipsos Public Affairs. In fact, 43 percent of U.S. couples, and almost a third of all couples surveyed, say the recession has caused them to argue more often, primarily about finances and household chores.
Wednesday, February 11, 2009
New York, NY - Ipsos’ Global Operations team continues to advance the science of participant access and engagement. The research firm has appointed Renee Smith, PhD., an expert in panel research methodology, practices, and management, as Vice President for their Global Operations.
Friday, February 06, 2009
New York, NY – Are Americans at the higher end of the economic ladder continuing to share their wealth with others less fortunate? A recent Mendelsohn Affluent Poll set out to find out. As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked about their recent charitable donations.
Friday, February 06, 2009
New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (soon to be fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted an online poll among affluent adults at year-end 2008. In it, some 500 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.
Wednesday, February 04, 2009
New York, NY – While car buyers regard price as a top consideration, roughly a quarter (23%) say that their worst mistake when purchasing a car was overpaying for a new car that quickly depreciated in value, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax.
Monday, February 02, 2009
Chicago, IL - United States Hispanics are not only online in overwhelming numbers, but they are taking advantage of the internet’s position as a primary tool for information. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been smashed. Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons.
Friday, January 30, 2009
Friday, January 30, 2009
New York, NY – Ipsos has announced a corporate gift totaling $10,000 to be donated to the North American branches of three global charitable organizations. The market research firm’s donation is to be shared amongst Doctors Without Borders, World Vision, and the World Wildlife Fund. The gift is in conjunction with the company’s client holiday greeting program.
Wednesday, January 21, 2009
Chicago, IL – They switch back and forth from their Spanish language soap opera to the English language evening news with ease. They may also pick up a Spanish fashion magazine while listening to the radio in English. Seems confusing to you? Well, mixing languages does not complicate the lives of United States Hispanics who are living with ease in both worlds – the one that is in English and the other that is in Spanish.
Tuesday, January 20, 2009
The Topline results for this poll are now available for download.
Thursday, January 15, 2009
Washington, DC – A new Ipsos poll of college football fans shows Florida as the #1 team in the country after defeating Oklahoma in the BCS championship game. Florida was the consensus top choice and was selected #1 by fans in each of the four regions. However, in contrast with the AP Poll, which had Utah #2, and the USA Today Coaches’ Poll, which had USC #2, the fans voted Texas as the second best team in the nation.
Wednesday, January 14, 2009
The Topline results for this poll are now available for download.
Friday, January 09, 2009
New York, NY – Frustration with traveling has dropped off sharply, according to a new Ipsos Public Affairs poll conducted on behalf of Access America. The results of the poll have revealed that many Americans’ consternation with just about all aspects of travel have dropped significantly when compared to data collected earlier this year, as well as during the same period last year.
Thursday, December 18, 2008
New York, NY — Americans have embraced streaming video, often at the expense of video downloading. Recent data from Ipsos MediaCT’s MOTION study confirms that nearly six in ten (57%) U.S. Internet users 12 years of age and older have streamed video in the past 30 days – 7% higher versus the end of 2007. In comparison, one in five (22%) have downloaded video in the past 30 days.
Wednesday, December 17, 2008
NEW YORK – December 17, 2008 – Traditional media play a vital role in igniting the process that leads influencers to share information online and via word of mouth, according to a new Ipsos Public Affairs study developed by IM MS&L, the influencer marketing practice of MS&L. Among nearly 1,000 digital influencers in the areas of beauty, personal health or the environment, more than eight in ten say they often go online to find out more after reading something in a magazine or newspaper (84%) or hearing something on TV or on the radio (84%.) The research shows that both traditional and online media sources help shape public opinion in the complex world of online influence.
Wednesday, December 17, 2008
The Topline results for this poll are now available for download
Tuesday, December 16, 2008
New York, NY – During this holiday season, Americans are thinking about how to best tell their friends and family how much they mean to them. Despite challenging economic times, the one gift valued most by consumers costs nothing – expressions of gratitude.
Tuesday, December 16, 2008
New York, NY – A team of researchers from Ipsos’ healthcare practice will be presenting new methods for measuring brand optimization in the pharmaceutical industry. The presentation is part of the 2009 Annual National Conference of the Pharmaceutical Marketing Research Group (PMRG). PMRG’s conference is to be held in Las Vegas, NV from March 8-10, 2009.
Friday, December 12, 2008
New York, NY - Consumer sentiment plunged to a near all-time low as Americans continued to be bombarded with bleak economic news, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Tuesday, December 09, 2008
New York, NY - Fred LaManna, Senior Vice President with Ipsos Marketing’s Healthcare Practice — a division focused on pharmaceutical market research — has been appointed to the affiliate board of the Pharmaceutical Business Intelligence and Research Group (PBIRG).
Monday, December 08, 2008
New York, NY – Ipsos Marketing continues to build on its leadership and commitment to clients; Peter Saracena has joined the company as a Senior Vice President. Jason Brown, Executive Vice President with Ipsos Marketing, made the announcement from New York.
Thursday, December 04, 2008
Washington, DC – A new Ipsos poll of college football fans shows Alabama retaining its spot as the number one team in the country after beating Auburn. Florida moves up to the second spot after defeating Florida State, while Oklahoma and Texas round out the top 4.
Thursday, December 04, 2008
New York, NY – A recent Ipsos poll conducted among U.S. adults has taken a look at the impact the current economic crisis in the United States is having on business and leisure travel across the country. The immediate impact is noticeable, and a continuation of the crisis into 2009 could see more leisure and business travelers significantly revising their plans.
Thursday, December 04, 2008
New York, NY – A new Ipsos poll conducted on behalf of Fairfax County Economic Development Authority has revealed that most working Americans (80%) ‘agree’ (52% strongly/28% somewhat) that technology gives their company/organization a ‘competitive advantage’ in their industry. Furthermore, a similar proportion ‘agrees’ (56% strongly/24%) that ‘technology is critical to their individual productivity at work’ as well as their ‘creativity’ (78% total, 50% strongly/28% somewhat).
Monday, November 24, 2008
New York, NY – According to a survey by Ipsos Public Affairs conducted on behalf of
Icynene, 94% per cent of American homeowners ‘agree’ (44% completely/ 50% somewhat) that they would
like to see universal standards for proving or showing the environmental claims made by home building
products that consider themselves green. This is compared to just 6% who ‘disagree’ (2% strongly/4%
somewhat) that they’d like to see this.
Friday, November 21, 2008
New York, NY – Three in ten Americans (29%) plan to seek out bargains more this year than they did last year when shopping for the holidays, according to a new poll conducted by Ipsos Public Affairs on behalf of MasterCard. An additional 38% will look for bargains as much as last year, while just a quarter (26%) will do so to a lesser extent.
Cost-saving strategies that holiday shoppers plan to rely on this season are, in order:
- Shopping with merchants offering special savings and discounts such as free shipping or rebates (42% of holiday shoppers),
- Shopping online (34%),
- Shopping in store for early bird deals (30%),
- Waiting for last minute deals (28%), and
- Shopping on “Black Friday” (28%).
Thursday, November 20, 2008
Washington, DC – A new Ipsos poll of college football fans shows Alabama retaining its spot as the number one team in the country. Texas Tech, idle last week, retains the second spot while Texas remains third after crushing Kansas.
Wednesday, November 19, 2008
New York, NY – Though many online shoppers are looking for ways to save this holiday season, more are planning on donating to charities than last year, according to PayPal’s 2008 Holiday Study conducted by Ipsos Public Affairs. Nearly three quarters of online shoppers (73%) are planning on giving to charity this year, up from 60% in 2007.
Monday, November 17, 2008
New York, NY – While a majority of Americans (55%) initially say that they support existing policies aimed at promoting the use of corn to produce ethanol, when informed of USDA data linking ethanol to food price increases, half (49%) become less likely to support these policies, according to an Ipsos poll conducted for members of the Food Before Fuel campaign. The policies were defined as including an annual tax subsidy of more than $4 billion to fuel blenders for adding ethanol into the fuel supply; a tariff on imported ethanol; and a mandate requiring set levels of ethanol be blended into fuel each year.
Friday, November 14, 2008
Washington, DC – A new Ipsos poll of college football fans shows a new number one team. Alabama after their thrilling overtime victory over LSU in Baton Rouge. Alabama jumps Texas Tech who had an impressive victory over Oklahoma State Saturday night.
Thursday, November 13, 2008
New York, NY - Although energy prices have declined sharply, consumer sentiment remains under siege due to persistent negative forces ranging from the escalating job crisis to the prolonged housing debacle and the growing credit crunch, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Thursday, November 13, 2008
New York, NY – As the winter draws near and temperatures drop, a new Ipsos poll conducted on behalf of Plough and Hearth reveals that nearly one half (45%) of American homeowners say they’re ‘concerned’ (16% extremely/29% very) about their ability to pay for heating their home this winter. Only three in ten (28%) are ‘not at all concerned’, and another 26% are ‘not very concerned’.
Thursday, November 13, 2008
Washington, DC – The latest Ipsos/McClatchy poll of Americans indicates that a strong majority (64%) feel that things in the country are off on the wrong track. However, in this first poll after the Presidential election, the percentage of Americans who feel the country is heading in the right direction has increased to 32%, compared to only 21% who reported the country was headed in the right direction in October.
Thursday, November 06, 2008
Washington, DC – A new Ipsos poll of college football fans shows a new number one team. Penn State, despite being idle last week, tops the Ipsos Fan First Poll. Texas Tech, with an exciting win over Texas, is ranked second. Alabama remains third after crushing Arkansas State.
Monday, November 03, 2008
Washington, DC – The final Ipsos/McClatchy poll of likely voters in the 2008 Presidential election campaign indicates that, with less than a day until Election Day, Barack Obama maintains his lead over John McCain – 53% for Obama/Biden, 46% for McCain/Palin and 1% for Nader/Gonzalez.
Friday, October 31, 2008
Washington, DC – A new Ipsos/McClatchy poll of Americans indicates strong agreement with taking safety precautions for children trick-or-treating.
Friday, October 31, 2008
Washington, DC – A new Ipsos/McClatchy poll of Americans indicates significant belief in things that go bump in the night, but are divided on the scariest political candidate costume for Halloween.
Thursday, October 30, 2008
Washington, DC – A new Ipsos poll of college football fans shows the first sign of a divided nation. The Texas Longhorns remained the number one ranked college football team in America after defeating Oklahoma State. However, with a win over top 10 Ohio State in Columbus, Penn State received the top ranking by fans in the Midwest and Northeast regions.
Wednesday, October 29, 2008
Toronto, ON – Decision-makers at small and medium-sized businesses widely recognize the benefit of acquiring and sharing business information within their organization, but they also find it challenging according to a new Ipsos Reid survey conducted in Canada and Australia on behalf of Intel.
Wednesday, October 29, 2008
Washington, DC – A new Ipsos/McClatchy poll of likely voters indicates that Barack Obama maintains his lead over John McCain – 48% for Obama/Biden and 42% for McCain/Palin.
Wednesday, October 29, 2008
New York, NY (Oct. 29, 2008) – Over a quarter of homeowners (27%) say that the current U.S. economic environment is causing them to put their plans on hold for the purchase of a new or existing home, according to a new Ipsos Public Affairs poll conducted on behalf of Realogy.
Monday, October 27, 2008
New York, NY - Over the past six months, the popularity of online video services has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience in the U.S. Recent data sourced from Ipsos MediaCT’s MOTION study illustrate the widespread appeal online video services have with the majority of today’s Internet users, and how streaming video in particular has helped build an audience with women and those aged 35 and older.
Wednesday, October 22, 2008
Washington, DC – A new Ipsos/McClatchy poll of likely voters indicates that Barack Obama maintains his lead over John McCain – 50% for Obama/Biden and 42% for McCain/Palin.
Tuesday, October 21, 2008
New York, NY - An expert of financial services market research has jumped to Ipsos Loyalty. The division has announced that Jeff Repace has joined their team as a Senior Vice President. The announcement came from Matt McNerney, President of Ipsos Loyalty in the U.S.
Tuesday, October 21, 2008
New York, NY – Three-quarters of online consumers have some worry that they will fall victim to identity theft, according to a new Ipsos poll conducted in United States, Canada, France, Germany, Spain and the United Kingdom on behalf of PayPal.
Thursday, October 16, 2008
Washington, DC – A new Ipsos poll of college football fans, provided exclusively to the McClatchy Newsgroup, shows the Alabama Crimson Tide as being the number one ranked college football team in America.
Thursday, October 16, 2008
Washington, DC – A new Ipsos/McClatchy poll of Americans indicates mixed feelings regarding food safety efforts in the United States, problem areas, and the amount of responsibility various parties should have with respect to food safety.
Thursday, October 16, 2008
Washington, DC – A new Ipsos/McClatchy poll of undecided voters who watched last night’s final Presidential debate indicates that Barack Obama continues to have the edge among the small number of voters who have not yet decided on a candidate. After last night’s debate, more than half lean toward supporting Obama (Obama 53%/McCain 47%).
Thursday, October 16, 2008
New York, NY - IGN Entertainment, a division of Fox Interactive Media, and Ipsos MediaCT today released “Are You Game?”, a series of research findings from a comprehensive study examining the growing diversity, consumption patterns and social activity of videogamers. The results of this unique study – which included a quantitative overview as well as focus groups and in-home interviews – were released this morning in New York at an event for IGN advertising clients.
Wednesday, October 15, 2008
Washington, DC – A new Ipsos/McClatchy poll of registered voters indicates that Barack Obama continues to incrementally open his lead over John McCain – 48% for Obama/Biden and 39% for McCain/Palin. Third party candidates Ralph Nader (Independent) and Bob Barr (Libertarian) received 2% and 1% respectively.
Tuesday, October 14, 2008
Portland, OR – Ipsos Loyalty has announced that Tony Cosentino has joined their team as a Vice President. With more than 10 years of diversified experience in marketing research, consulting, and new business development, Cosentino brings new depth to the group, with a particularly strong background in the technology and telecommunications sector. Matt McNerney, President of Ipsos Loyalty in U.S. made the announcement.
Thursday, October 09, 2008
Washington, DC – A new Ipsos poll of college football fans, provided exclusively to the McClatchy Newsgroup, shows the Alabama Crimson Tide as being the number one ranked college football team in America.
Thursday, October 09, 2008
New York, NY - The implosion of Wall Street and the spreading economic crisis have taken a heavy toll on consumers, driving their confidence back down after a brief rally the past two months. According to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, consumer confidence dropped 32 points in October - the largest single-month decline in overall sentiment since the Index began in January 2002.
Wednesday, October 08, 2008
Washington, DC – A new Ipsos/McClatchy poll of undecided voters who watched last night’s second Presidential debate indicates that Barack Obama seems to be picking up momentum among the small number of voters who have not yet decided on a candidate. Before the debate, these undecided voters leaned toward John McCain (Obama 45%/McCain 55%) – but after last night’s debate, nearly six in ten lean toward supporting Obama (Obama 57%/McCain 43%).
Wednesday, October 08, 2008
New York, NY - Excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that one year following its launch, Amazon.com Music has made a phenomenal first showing. Meanwhile, Rhapsody’s increased focus on advertising and partnership appears to be paying off. But neither development has slowed iTunes’ step, with the site continuing to gain dedicated users who perceive it as the best fee-based digital music destination.
Tuesday, October 07, 2008
Washington, DC – A new Ipsos/McClatchy poll of registered voters indicates that Barack Obama has extended his lead over John McCain – 47% for Obama/Biden and 40% for McCain/Palin. Third party candidates Ralph Nader (Independent) and Bob Barr (Libertarian) received 3% and 1% respectively.
Friday, October 03, 2008
New York, New York – A new Ipsos Public Affairs poll conducted on behalf of Access America has revealed Americans’ travel frustrations are both widespread, acute, and, in some cases, building. Topping the list of things with which Americans are frustrated is ‘the cost of gas’ (86%), followed by ‘the cost of airline, cruise or train tickets’ (55%), ‘airline/airport service’ (49%) and ‘the cost of lodging and/or other attractions’ (49%).
Friday, October 03, 2008
New York, New York – As the price of jet fuel continues to soar to new heights, a new Ipsos Public Affairs poll conducted on behalf of Access America has revealed that more Americans are ‘concerned’ (39% very/25% somewhat) with the costs of air travel (64%) than are ‘concerned’ with delays (55%, 31% very/24% somewhat) or even terrorism (54%, 30% very/24% somewhat).
Thursday, October 02, 2008
Washington, DC – A new Ipsos poll of college football fans, provided exclusively to the McClatchy Newsgroup, shows the Alabama Crimson Tide as being the number one ranked college football team in America.
Wednesday, October 01, 2008
Washington, DC – A new Ipsos/McClatchy poll of registered voters indicates that Barack Obama has opened a small lead against John McCain in the overall presidential race – 46% for Obama/Biden and 42% for McCain/Palin. Third party candidates Ralph Nader (Independent) and Bob Barr (Libertarian) received 2% and 1% respectively.
Wednesday, October 01, 2008
The Topline results for this poll are now available for download.
Wednesday, October 01, 2008
New York, NY – Ipsos Healthcare, a division of Ipsos Marketing Research is pleased to announce that Paul Snyderman has joined their growing health research team. Snyderman, a seasoned veteran of health care market research, becomes a senior-level research officer within the group, following an innovative and wide-ranging career with a leading pharmaceutical company. Elys Roberts, President of the Ipsos Healthcare Group, made the announcement.
Wednesday, September 24, 2008
Washington, DC – A new Ipsos/McClatchy poll of registered voters indicates that neither candidate for the Presidency is viewed as qualified to resolve the financial and mortgage crisis following last week’s Wall Street meltdown. Overall, less than half of American voters endorse each candidates qualifications – 45% of voters believe Barack Obama is qualified to resolve the crisis; 46% see John McCain as qualified.
Tuesday, September 23, 2008
Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that the War on Terror remains a divisive issue in American politics. A majority (57%) believe the United States can win the war on terror, although opinions are more divided regarding current success. The poll indicates that only a slim majority (54%) think the United States is winning the war on terror – nearly half (46%) believe the U.S. is not winning.
Friday, September 19, 2008
Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that the recent Wall Street meltdown has significantly weakened consumer confidence. Six in ten Americans (60%) are not very or not at all confident that the government can restore the confidence of consumers and investors after recent events.
Wednesday, September 17, 2008
Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that McCain has been able to maintain his post-convention bump. The overall national race, though, remains a statistical dead heat — 45% for McCain and 45% for Obama.
Friday, September 12, 2008
New York, NY - Although the calendar indicates the end of summer is quickly approaching, it appears consumer confidence may be heating up, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which advanced for the second consecutive month.
Friday, September 12, 2008
Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that two thirds (62%) of Americans believe that enough (52%) or too much (10%) has been done in terms of safety improvements on US owned and operated airlines since 9/11. Just under four in 10 (38%) of respondents disagree.
Friday, September 12, 2008
Washington, DC – A new Ipsos/McClatchy poll of Americans indicates that with less than two months remaining in the campaign for president, the race between McCain and Obama is a statistical dead heat —46% for McCain and 45% for Obama.
Friday, September 12, 2008
Washington, DC - A new Ipsos/McClatchy poll of Americans indicates that with less than two months remaining in the campaign for president, John McCain and Barack Obama are in a statistical dead heat on the issue of Leadership—one of the central focal points of the race this year. Forty-Seven percent of Americans see McCain as stronger on Leadership, while 45% think Obama is stronger.
Friday, September 05, 2008
Toronto, ON –After celebrating his 72nd birthday last week, a new Global Television poll of Americans conducted by Ipsos Reid finds that three in ten (29%) Americans ‘worry about [John McCain’s] potential judgment and stability as President’, based on what they have seen, read or heard. Seven in ten (69%) however, do not share this worry.
Thursday, September 04, 2008
Toronto, ON – With the Republican National Convention coming to a close, a new Global Television poll of Americans conducted by Ipsos Reid finds that among registered voters, John McCain (50%) is seen as the favourite over Barack Obama (40%) to ‘keep America strong in the World.’
Tuesday, September 02, 2008
Toronto, ON – With the Republican National Convention underway, a new Global Television poll of Americans conducted by Ipsos Reid finds that 74% are ‘very determined’ and ‘nothing is going to stop’ them from voting. One in ten (13%) is ‘somewhat determined’ but ‘still thinking about whether’ to vote. Four percent (4%) are ‘not very determined’, saying ‘it really is a long shot unless something changes’, and 7% are ‘not at all determined’ because ‘they couldn’t care’ or ‘couldn’t be bothered’.
Monday, September 01, 2008
Toronto, ON – With the Democrat National Convention already concluded and the Republican National Convention commencing tonight, a new Global Television poll of Americans conducted by Ipsos Reid finds that ‘improving the economy’ (78%) and ‘keeping America safe from terrorism’ (74%) are tops when it comes to the issues that Americans say will have ‘a great deal’ of influence on who will get their vote for President on November 4, 2008.
Friday, August 29, 2008
New York, NY – Nearly two thirds of Americans (65%) say they are happy with their current job, according to a new Ipsos poll conducted on behalf of SnagAJob, an hourly employment website and resource. The proportion of happy workers has increased by four percentage points from the 61% recorded a year ago. Only 6% say they are unhappy and the remaining 30% have neutral feelings.
Wednesday, August 27, 2008
New York, NY – It appears that when it comes to their homes, Americans might be ready to usher in the ‘green’ era. According to a new poll among American homeowners conducted by Ipsos Reid on behalf of Icynene, while nine in ten Americans (91%) agree that it is important for them to reduce their impact on the environment wherever possible, nearly all (98%) agree that it is important to reduce energy use in their homes to save money.
Thursday, August 21, 2008
New York, NY - Ipsos is pleased to be one of the founding sponsors of the Principles of Pharmaceutical Marketing Research course offered by the University of Georgia Center for Continuing Education. Its twelve comprehensive modules cover the fundamentals needed for market research professionals to proficiently tackle industry challenges.
Wednesday, August 13, 2008
The Topline results for this poll are now available for download.
Wednesday, August 13, 2008
San Francisco, CA - Ipsos, a global leader in survey-based market research, has recruited a seasoned pioneer of technology market research. Brian Smith has joined the company as Vice President with Ipsos MediaCT, the division that specializes in researching media, content, and technology.
Thursday, August 07, 2008
New York, NY - Tumbling oil prices and a rebounding stock market appear to have placated Americans' economic jitters, resulting in a mid-summer halt in the downward spiral in consumer confidence that has persisted throughout 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Tuesday, August 05, 2008
The Topline results for this poll are now available for download.
Friday, August 01, 2008
Minneapolis, MN – Many drivers in the Twin Cities are distracted by talking on a cell phone or eating and drinking when driving. According to a poll conducted by Ipsos/Maccabee Group for AAA Minneapolis, 71% of Twin Minneapolis/St. Paul drivers admit to eating or drinking beverages while driving, while 58% admit to talking on their cell phone. Amongst younger drivers, these activities are even more prevalent. Of those 18-34 years of age, more than three quarters (77%) say that they eat or drink while driving, while 70% say they talk on their cell phone. In fact, almost one-third (31%) of these younger drivers say they actually text message while driving.
Tuesday, July 29, 2008
Chicago, IL– Chicago enjoys the highest proportion of residents who are “very satisfied” with their city (49 percent), according to a poll conducted by Ipsos for Veolia Environnement in 14 of the world’s largest cities.
Thursday, July 24, 2008
New York, NY - As more American consumers go online to stream or download video content, the number of advertising-subsidized online video services is also growing. With all these new models hitting the market, the question on marketers’ minds remains: How will consumers react to the growing proliferation of advertising supported video services? Recent research conducted by Ipsos MediaCT suggests that the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content.
Thursday, July 24, 2008
New York, NY – Ipsos announces a senior level appointment aimed at fortifying the company’s loyalty division across the United States. As of July 8, Matt McNerney has joined the market research leader as President of Ipsos Loyalty in the U.S.
Wednesday, July 23, 2008
The Topline results for this poll are now available for download.
Friday, July 18, 2008
The Topline results for this poll are now available for download.
Wednesday, July 16, 2008
A survey of 300 U.S. men aged 45 and older who reported they suffer from erectile dysfunction conducted by Ipsos Public Affairs for Eli Lilly & Company shows that:
Tuesday, July 15, 2008
The Topline results for this poll are now available for download.
Monday, July 14, 2008
New York, NY – According to a poll conducted by Ipsos for Radio Heard Here, three out of four Americans (75%) say they have a favorite sport to listen to on the radio. Among them, 30% say they prefer football, while 25% choose baseball, 15% basketball, 11% soccer, 7% motor sports, 4% hockey and 3% golf.
Wednesday, July 09, 2008
New York, NY – A new poll of teens conducted on behalf of Liberty Mutual Insurance reveals that the summer months are more popular than any other season for young drivers aged 16 to 18 to obtain their learner’s permit and take their driver’s test.
Thursday, July 03, 2008
New York, NY - Soaring gas and food prices and a stock market that just endured its worst June performance since the Great Depression are draining consumers' wallets as well as their confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Monday, June 30, 2008
San Francisco, CA – Consumers are reporting strong intentions to buy mobile devices this year, according to research conducted by Ipsos MediaCT. Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices—including cell phones, MP3 players, hand-held gaming devices, and laptop PCs.
Thursday, June 26, 2008
Long Beach, CA - More than four out of every five Americans (83%) believe that “moral weakness” plays a part in the development of a gambling addiction, according to a new survey conducted by Ipsos Reid for the National Council on Problem Gambling (NCPG).
Saturday, June 21, 2008
Ottawa, Canada – A new Ipsos poll of Americans provided exclusively to the CanWest News Service and Global Television shows that presumptive Democratic Presidential nominee Barack Obama leads apparent Republican Presidential nominee John McCain by more than 10 points on 9 of 11 ascribed Presidential leadership qualities.
Friday, June 20, 2008
Ottawa, Canada – A new Ipsos poll of Americans provided exclusively to the CanWest News Service and Global Television shows that presumptive Democratic Presidential nominee Barack Obama enjoys a 7-point lead among likely voters (50% vs. 43%) and a 10-point lead among all U.S. adults aged 18 and over (49% vs. 39%) in terms of voting intentions in the upcoming November U.S. presidential election over apparent Republican Presidential candidate John McCain. The survey also shows that Obama is ahead by six points among Independents (36% vs. 30%).
Thursday, June 19, 2008
The Topline results for this poll are now available for download.
Tuesday, June 10, 2008
New York, NY and San Francisco, CA – Ipsos Interactive Services US, a leading global online research company and Peanut Labs, provider of the largest Gen-Y market research sample today announced a multi-year research alliance to further enhance market research interaction with today’s influential 13-34 year olds who are active on social networks.
Thursday, June 05, 2008
New York, NY – A new telephone survey of 1,000 Americans, conducted by Ipsos Public Affairs on behalf of Access America Travel Insurance and Assistance, has found that 67% have already changed their driving habits because of gas price increases.
Thursday, June 05, 2008
New York, NY - U.S. consumer confidence eroded this month as Americans' worries over every facet of their financial situation mounted, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
Friday, May 30, 2008
New York, NY – While TV’s place as the preeminent channel for Americans to watch video content remains safe for now, results from recent research conducted by Ipsos MediaCT shows that the PC is slowly encroaching on the TV’s dominance, capturing an increasing amount of screen time among those who download or stream video online.
Thursday, May 29, 2008
New York, NY – Responding to the increasing need of marketers to reach out to and understand the fast growing Hispanic population in the U.S., Ipsos is offering its Omnibus service in the Spanish language. The recently launched Ipsos Hispanic Express Omnibus becomes the only Hispanic Omnibus survey to start every week, allowing for faster data collection and more immediate results.
Monday, May 19, 2008
New York, NY – A new telephone survey of 1,000 Americans, conducted by Ipsos Public Affairs on behalf of Access America Travel Insurance and Assistance, has found that fewer people are planning to have a summer vacation in 2008 than in 2007. One-third (33%) of those polled say they’re planning a summer vacation, a drop of 7 percentage points from the 40% who reported that they had a summer vacation in 2007.
Thursday, May 15, 2008
New York, NY – According to a new Ipsos survey conducted on behalf of ING about American attitudes concerning life insurance, out of 15 scenarios "having your accumulated savings stolen because of identity theft or fraud" (50%) and "your death or the death of your spouse or partner" (45%) are the two events which would have the most extremely negative impact on a family's financial health and future.
Wednesday, May 14, 2008
New York, NY – Media research is intensifying its scope, thanks to a recent merger of two leading teams. Ipsos North America recently concluded the purchase of Monroe Mendelsohn Research (MMR), a well known and respected leader in the field of media research. The move adds further strength to Ipsos’ growing global media research team, in particular in the North American market.
Wednesday, May 14, 2008
In the most recent March wave of the bi-annual I-Rep American Public—the Ipsos Public Affairs Corporate Reputation Syndicated Tracker—only 43% expressed a favorable opinion of the banking sector (down seven percentage points from August, 2007) with the mortgage lending industry reputation seen favorably by a mere 16%
Tuesday, May 13, 2008
New York, NY – America's most senior executives are voracious users of all media channels—including digital media—to fill their information needs according to results of The Business Elite Study carried out by Ipsos MediaCT.
Monday, May 12, 2008
Vancouver, BC – A new Ipsos Reid poll conducted on behalf of the Refinery Leadership Partners Inc. finds that most senior executives in Canada and the United States take a very favourable view of their performance, with three-quarters (74%) rating their “overall performance as a leader” as better than that of other executives in their industry. Favourable perceptions extend to more specific areas of performance as well, including 89% saying they are doing better than others when it comes to “willingness to collaborate with others on their team”, 86% saying they are doing better than others when it comes to “ability to collaborate with others on their team”, 79% saying they are doing better than others when it comes to demonstrating “awareness of the issues and challenges facing their employees”, and 64% considering their “commitment to their own leadership development” to be better than other executives in their industry. The high numbers suggest senior executives may have an overly high estimation of their leadership abilities as not everyone can be performing better than everyone else.
Friday, May 09, 2008
New York, NY - Americans' economic enthusiasm rallied slightly this month, increasing nearly 10 points and reversing six straight months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 consumers earlier this week, found respondents more positive about their future economic prospects, but still worried about job security. As a result of these mixed attitudes, the overall RBC CASH Index, released today by RBC, stands at 39.0 for May, up from its previous all-time low of 29.5 in April.
Monday, May 05, 2008
Washington, DC – The latest Ipsos poll conducted over the weekend shows that on the eve of the Indiana and North Carolina primaries, Democratic candidate Hillary Clinton has taken over the lead in popular support from Democrats nationally. Among Democratic supporters across the country, 47% say that if the 2008 Democratic presidential primary or caucus was being held in their state today, they would choose Clinton, while 40% would vote for Barack Obama.
Monday, April 28, 2008
The Topline results for this poll are now available for download.
Monday, April 28, 2008
The Topline results for this poll are now available for download.
Tuesday, April 22, 2008
Washington, DC – More than half of all Americans (52%) feel that the world would be a safer place with John McCain elected as president, according to a new Ipsos Public Affairs poll, conducted on behalf of The Munk Debates. This is compared to the slightly smaller percentages who feel that Hillary Clinton (45%) or Barack Obama (44%) would make the world safer, were they elected to the same office.
Tuesday, April 22, 2008
Toronto, ON – More than half of all Americans (52%) feel that the world would be a safer place with John McCain elected as president. This is compared to the slightly smaller percentages who feel that Hillary Clinton (45%) or Barack Obama (44%) would make the world safer, were they elected to the same office. By contrast, Canadians favour Obama (56%) and Clinton (52%) over McCain (24%) as the individuals who would make the world safer.
Monday, April 21, 2008
Chicago, IL – Ipsos announces that Jill Wiltfong has joined the company’s advertising research team as Senior Vice President, Tracking Product Management. In this newly created role, Ms. Wiltfong will lead Product Management for Ipsos ASI’s tracking business globally. She will be based in the research firm’s Chicago office.
Friday, April 11, 2008
New York, NY — Pessimism among U. S. consumers continues to spread as Americans' sentiments concerning the future turn particularly gloomy, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey found that while consumer attitudes regarding current conditions and investments show signs of stabilizing, Americans' confidence in future personal financial conditions continue to weaken. As a result, the overall RBC CASH Index, released today by RBC, dropped to an all-time low this month since its inception in 2002 to 29.5, compared to 33.1 in March.
Thursday, April 10, 2008
The Topline results for this poll are now available for download.
Thursday, April 10, 2008
The Topline results for this poll are now available for download.
Thursday, April 10, 2008
New York, NY - John Hallward from Ipsos ASI was named by the Advertising Research Foundation as a recipient of the ARF 2008 Great Mind Awards. The announcement was made at a special luncheon session during the ARF’s annual Re:think conference and exhibition, held last week in New York City.
Wednesday, April 09, 2008
New York, NY – Ipsos has made a significant addition to their global consumer goods research expertise in their Marketing specialization. Amaury de Condé has joined Ipsos Marketing as Senior Vice President and Managing Director for the division’s Global Product Center, an international position with responsibility for the worldwide Ipsos Marketing Consumer Goods business. The announcement comes from Lauren Demar, CEO for Ipsos Marketing’s Global Consumer Goods division.
Tuesday, April 08, 2008
New York, NY – Agricultural and animal health companies will gain access to deeper market insights thanks to a recent merger in the market research industry. Combining their market research expertise and passions for agriculture and animal health, U.S.-based Forward Research is linking up with Ipsos Reid in Canada, a move that adds greater strength to the Ipsos Group’s healthy presence in these markets.
Friday, April 04, 2008
New York, NY — In a year showcased by Radiohead’s honor system digital album release and the Apple iPhone, excerpts from Ipsos’ TEMPO Digital Music Brandscape study show that Apple’s iTunes continues to strengthen its position as the dominant fee-based digital music destination, widening its lead over other services. Other key findings include the decline of social networking site MySpace and further decline in past six month CD purchasing.
Wednesday, March 19, 2008
San Francisco, CA – A powerful and proven concept testing tool has reached an important landmark. The Ipsos Vantis Database is one of the most reliable resources available to marketers for testing new product propositions and assessing their market readiness. Just recently the Vantis Database team tested its 10,000th concept, a significant milestone for the forecasting application.
Tuesday, March 18, 2008
New York, NY – Long time Newsweek veteran Mark Kostelec has joined the Ipsos U.S. Media, Content & Technology division as SVP of Sales & Marketing.
Monday, March 17, 2008
New York, NY – According to a new Ipsos survey conducted on behalf of ING, Americans view numbers relating to their sense of identity and their closest personal relationships as being most important. The numbers most commonly mentioned as being significant are their own birthday (cited by 26% of respondents) or someone else’s birthday (22%). Other types of numbers frequently mentioned include a Social Security number (16%), a wedding anniversary (16%), a phone number (13%) and the number of children or siblings in one’s family (12%).
Monday, March 10, 2008
New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – see no clear media leaders as sources of “insight,” according to the recent BE: USA survey carried out by Ipsos Media.
Friday, March 07, 2008
New York, NY — Confronted with falling housing values, rising foreclosures and oil prices spiking above $100 a barrel, the mood of the U.S. consumer darkened considerably this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Led by a sharp drop in consumers' optimism for the future, the overall RBC CASH Index, released today by RBC, stands at 33.1 for March 2008, compared to 48.5 in February.
Thursday, March 06, 2008
The Topline results for this poll are now available for download.
Monday, February 25, 2008
The Topline results for this poll are now available for download.
Friday, February 15, 2008
New York, NY – A scientific paper co-authored by a team that included two loyalty experts from Ipsos has been named “Outstanding Paper” by the prestigious Managing Service Quality (MSQ) journal. “The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Customer Retention, Recommendation, and Share-of-Wallet” challenges the fundamentals of the loyalty metric Net Promoter.
Tuesday, February 12, 2008
New York, NY – After joining the company less than a year ago, panel management expert Jean Davis has been promoted to President of Ipsos Interactive Services in North America. Jim Smith, Chairman and CEO of Ipsos in North America, made the announcement - a move aimed at further improving the quality and efficiency of the Interactive Services division’s online research offering.
Monday, February 11, 2008
The Topline results for this poll are now available for download.
Monday, February 11, 2008
New York, NY – Ipsos Health continues to build its client service capabilities in the healthcare and pharmaceuticals arena with a key strategic appointment. Fred LaManna has joined the company as Senior Vice President in the US. The announcement was made by Elys Roberts, President and CEO of Ipsos Health in North America.
Friday, February 08, 2008
Washington, DC — Recent comments by President Bush about signs of weakness in the domestic economy, further rate cuts by the Federal Reserve and poor jobs data have taken a toll on consumer confidence. Consumer sentiment as measured by the latest RBC CASH (Consumer Attitudes and Spending by Household) Index has dropped to the lowest levels since the CASH Index was created six years ago. The overall RBC CASH Index, released today by RBC, stands at 48.5 for February 2008, almost eight points below January's 56.3 level.
Friday, February 08, 2008
The Topline results for this poll are now available for download.
Friday, February 08, 2008
The Topline results for this poll are now available for download.
Thursday, January 24, 2008
New York, NY – When it comes to the legality of Internet gambling, Canadians and Americans apparently have the wrong idea. These are the findings of two recent Ipsos Reid polls conducted with Canadians and Americans online as part of a joint Canada/US lottery survey.
Friday, January 18, 2008
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Saturday, January 12, 2008
The Topline results for this poll are now available for download.
Friday, January 11, 2008
Washington, DC — Instead of bringing consumers a sense of renewed optimism, the New Year brought a severe case of post-holiday blues which have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Consumer confidence fell across the board and Americans' expectations for the future dipped into negative territory, according to the survey of 1,027 Americans taken earlier this week. As a result, the overall RBC CASH Index, released today by RBC, stands at 56.3 for January 2008, more than nine points below December's 65.9 level.
Thursday, January 10, 2008
The Topline results for this poll are now available for download.
Tuesday, January 08, 2008
New York, NY — Recent research conducted by Ipsos Insight among U.S. online adults hints that future growth in online video services may be predicated more on downloading models than on streaming models – and potentially more on free ad-based content than on paid content – particularly as younger consumers spend an increasing amount of their disposable time online.
Thursday, December 20, 2007
The Topline results for this poll are now available for download.
Thursday, December 20, 2007
New York, NY — Earlier in the year, Timothy Keiningham, Senior Vice President & Head of Consulting for Ipsos Loyalty (USA), Bruce Cooil of Vanderbilt Owen Graduate School of Management (USA), Tor Wallin Andreassen of the Norwegian School of Management (Norway), and Lerzan Aksoy of Koç University (Turkey), co-authored a paper that challenged the fundamentals of the loyalty metric Net Promoter. The paper – “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” – appeared in the July 2007 (Vol. 71, No. 3) issue of the American Marketing Association’s Journal of Marketing.
Monday, December 10, 2007
The Topline results for this poll are now available for download.
Friday, December 07, 2007
Washington, DC — Although the holiday season has arrived, U.S. consumers are not feeling very merry, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,009 Americans earlier this week, found that consumer sentiment remained low, but stable, following a significant drop in November. While Americans' expectations for future prospects and their confidence in jobs improved slightly, their evaluations about current conditions and investments continued to decline. As a result of these mixed sentiments, the RBC CASH Index for December 2007 stands at 65.9, compared to 64.0 in November.
Thursday, December 06, 2007
The Topline results for this poll are now available for download.
Monday, December 03, 2007
New York, NY – Rule 6 says to know your client’s objectives. Rule 11 is to deliver on your promise. Which is made a lot easier when you stick to Rule 20 and communicate. Because in the end it all comes down to Rule 26: You can’t win a fight with your client!
Thursday, November 29, 2007
UNITED NATIONS, November 29, 2007 -- More than 25 years after HIV was discovered, one-third of the people in seven wealthy nations admit they know little or nothing about the global HIV and AIDS issue; one-fourth believe the problems associated with HIV and AIDS globally are “greatly exaggerated,” according to a survey released today by World Vision, the international humanitarian organization.
Tuesday, November 13, 2007
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Friday, November 09, 2007
Washington, DC — U.S. consumer confidence reached its lowest level in more than two years this month amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans this week. Although consumer attitudes deteriorated across the board, the substantial drop in expectations contributed heavily to the sizeable decline in the overall index. As a result, the overall RBC CASH Index for November 2007 stands at 64, down more than 16 points from October's 80.6 level.
Thursday, November 08, 2007
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Thursday, November 08, 2007
The Topline results for this poll are now available for download.
Wednesday, November 07, 2007
Toronto, ON – In preparation for the coming winter, a recent Ipsos Public Affairs poll conducted on behalf of Icynene reveals that many Americans are taking various steps to reduce their energy consumption to keep their heating bills in check. In light of the fact that almost all (97%) Americans agree that reducing energy use at home is important in order to save money, Americans who have not yet taken these steps to increase their energy efficiency are beginning to seal air leaks (41%) within their homes, turn down the heat (34%), add insulation (20%), or installing a high-efficiency healing and cooling system (15%).
Thursday, November 01, 2007
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Monday, October 29, 2007
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Monday, October 29, 2007
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Thursday, October 25, 2007
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Wednesday, October 24, 2007
New York, NY — Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact technology ownership, mobile phone features, digital media consumption, and online/mobile behavior both here in the US and around the globe?
Tuesday, October 23, 2007
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Tuesday, October 09, 2007
The Topline results for this poll are now available for download.
Tuesday, October 09, 2007
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Tuesday, October 09, 2007
WASHINGTON, D.C. – More than two-thirds of Americans (68%) say that they take nutritional or dietary supplements over the course of a year. This includes vitamins, minerals, herbals/ botanicals, sports nutrition supplements or specialty supplements. In fact, 52% say that they take supplements regularly, with another 16% saying they take supplements either occasionally (13%) or seasonally (3%). This is up from 46% found in a similar study from last year. Looking at non-users, 12% of Americans say they have taken nutritional or dietary supplements in the past but no longer do so, while 20% say they do not take supplements and never have.
Friday, October 05, 2007
Washington, D.C.— Consumer confidence levels improved considerably in October after tumbling to a 16-month low in September, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans earlier this week. Consumer sentiment stabilized across all surveyed areas, with the biggest increases occurring in the areas of economic expectations and current conditions. However, this improvement was driven not by significant increases in consumer optimism, but rather a leveling out of pessimism. As a result, the RBC CASH Index for October 2007 stands at 80.6, up more than nine points from its 71.1 level in September.
Thursday, October 04, 2007
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Wednesday, October 03, 2007
The Topline results for this poll are now available for download.
Monday, October 01, 2007
New York, NY – America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500 – have a ferocious appetite for quality business information, according to the new BE:USA 2007 survey carried out by Ipsos Media.
Thursday, September 27, 2007
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Wednesday, September 26, 2007
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Friday, September 14, 2007
Washington, DC - The housing market debacle, softening job markets, rising gas prices and an unstable stock market have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Consumer confidence tumbled across the board, reaching the lowest level since May 2006, as Americans view the current economy negatively and display growing pessimism about the future. As a result, the overall RBC CASH Index, released today by RBC, stands at 71.1 for September 2007, more than 18 points below August’s 89.3 level.
Friday, September 14, 2007
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Thursday, September 13, 2007
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Wednesday, September 12, 2007
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Tuesday, September 11, 2007
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Wednesday, September 05, 2007
Toronto, ON – Americas appear to be wary of companies who label their products as being ‘green’, or environmentally friendly, with the results of a poll conducted on behalf of Icynene revealing that seven in ten (70%) Americans either ‘strongly’ (12%) or ‘somewhat’ agree (58%) that ‘when companies call a product ‘green’ (meaning better for the environment), it is usually just a marketing tactic’. On the other hand, three in ten (30%) Americans ‘completely’ (4%) or ‘somewhat disagree’ (26%) that this is the case.
Wednesday, September 05, 2007
New York, NY – ‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration, according to survey results recently released by Ipsos.
Thursday, August 30, 2007
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Tuesday, August 28, 2007
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Thursday, August 23, 2007
New York, NY – Internet users pegged Tokyo-based Canon as the best manufacturer of digital cameras while Kodak, Sony, and Nikon received smaller endorsements for the title. The results come from a larger, technology-based study conducted in the spring by Ipsos Insight and signify Canon’s stronghold as the leading brand in the U.S. for digital cameras. Approximately one-quarter (24%) of Internet users chose Canon as best manufacturer out of a list of fifteen brands.
Tuesday, August 21, 2007
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Wednesday, August 15, 2007
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Friday, August 10, 2007
New York, NY — Ipsos, a leading survey-based market research firm, has announced its support of the Advertising Research Foundation’s (The ARF) effort to establish industry standards and best practices in the burgeoning online research sector. Over the past 10 years, the use of online panels as a market research tool has grown rapidly, with Ipsos taking a leadership role in advancing and improving the use of this new technology. This growth has created a new market research services segment that is now primed for the implementation of industry standardization, as best practices and research-proven methods are established and deployed across the industry.
Friday, August 10, 2007
Washington, DC - After sliding for most of 2007, consumers' views about current and future economic conditions rebounded this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,003 Americans earlier this week. As a result, the overall RBC CASH Index stands at 89.3 for August 2007. This is 13 points above July's 76.1 level and its highest level since March 2007.
Thursday, August 09, 2007
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Monday, July 16, 2007
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Monday, July 16, 2007
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Friday, July 13, 2007
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Friday, July 13, 2007
Washington, DC - Although sunny summer days have arrived, Americans are feeling gloomy about current and future economic conditions, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,004 Americans earlier this week. Economic attitudes weakened across the board, with consumers viewing the current economy negatively and displaying growing pessimism about the future. As a result, the overall RBC CASH Index, released today by RBC, stands at 76.1 for July 2007, more than five points below June's 81.4 level.
Thursday, July 12, 2007
Washington, D.C. — The world’s most engaged citizens say that while they personally embrace global trade and corporate investment in their homeland, they want their governments to more aggressively crack down on the activities and influence of national and multinational corporations, a new survey reports today.
Friday, July 06, 2007
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Thursday, July 05, 2007
New York, NY — The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent findings from The Face of the Web, Ipsos Insight’s annual study of Internet and Technology trends. Over the past few years, the growth of digital music behaviors – particularly downloading music files online and burning CD-Rs – introduced millions of Internet users globally to the virtues of the digital medium, blazing a path for other entertainment media to follow. At the end of 2006, it appears that online video activities seemingly have taken over the torch as the driving force in the next stage of digital media’s growth, having a profound impact on the way consumers access and view video content around the world.
Monday, July 02, 2007
New York, NY — According to a survey conducted by Ipsos Public Affairs, levels of concern about avian (or bird) flu have diminished in the United States over the last 12 months.
Monday, June 18, 2007
New York, NY — Recent research results released by Ipsos Insight hint that municipal Wi-Fi service, or ‘muni Wi-Fi’, could lure a significant contingent of today’s Internet population to switch their current ISP to publicly-subsidized Internet services that provide high-speed wireless access from homes, schools and virtually every place else within a city or other municipal area.
Monday, June 18, 2007
Toronto, ON – A new poll conducted by Ipsos Reid on behalf of Icynene finds that two thirds (64%) claim to have taken ‘some’ (54%) or ‘a lot’ (11%) of action in their own homes to reduce greenhouse gasses. For example, one third (32%) of homeowners say they have added insulation in the past two years to help reduce energy consumption, and 14% say they intend to add it this upcoming summer.
Saturday, June 09, 2007
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Friday, June 08, 2007
Washington, DC - Americans' confidence in current economic conditions slumped this month, resuming a downward trend after a brief resurgence in May, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found respondents much less confident about their current situation and only mildly optimistic about their future prospects. As a result of these mixed views, the overall RBC CASH Index, released today by RBC, stands at 81.4 for June 2007, six points below May's 87.1 level.
Thursday, June 07, 2007
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Tuesday, June 05, 2007
Seattle, WA – Almost 25 Million adult Americans were in a situation within the last two years where they looked and considered hiring an attorney but did not because they didn’t know how to choose the right lawyer the results of a new survey indicated today.
Friday, June 01, 2007
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Wednesday, May 30, 2007
New York, NY— Ipsos, a leading survey-based market research firm, has introduced InnoScreen®, a global concept screening system that provides a superior estimate of in-market potential. InnoScreen tests concepts in any category in any country and provides a validated market potential estimate along with guidance on how to improve concepts.
Tuesday, May 29, 2007
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Tuesday, May 29, 2007
New York, NY— The food and beverage industry’s generally positive image among the American public is under threat. According to the latest edition of I-Rep, Ipsos’ biannual survey on perceptions of leading industries and large companies among American adults, goodwill towards the sector has declined in recent months.
Friday, May 25, 2007
New York, NY— While digital video continues to grab headlines with the growing prominence of streaming and downloading video files among online adults, today’s entertainment enthusiasts remain largely steadfast in their love of traditional viewing options, according to recent findings released by Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors. Among those adults that actively stream and download video content, just 11% of the video content they consume is viewed on a PC, while the overwhelming majority of their video content (75%) is consumed on a television set. Even among 12-24 year olds, who are the heaviest video streamers or downloaders, over 60% of their video content is currently consumed on the TV. So, despite the rise of online video offerings today, consumers appear just as entranced by the increasing variety of content options available for viewing on their TVs, including terrestrial and premium broadcast television, DVDs, and pay-per-view options, as well as a growing autonomy to control when they watch their video content.
Friday, May 25, 2007
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Tuesday, May 15, 2007
Paris, France — Ipsos generated revenues of 204.7 million euros in first-quarter 2007, up 8.9% compared to the same period in 2006.
Friday, May 11, 2007
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Friday, May 11, 2007
Washington, DC - Americans' economic enthusiasm climbed slightly this month, stabilizing after three months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found respondents much more positive about current conditions but less optimistic about their future prospects. As a result of these mixed attitudes, the RBC CASH Index, released today by RBC, stands at 87.1 for May, slightly above April's 85.4 level.
Friday, May 04, 2007
New York, NY – Ipsos Health has announced two key appointments aimed at further strengthening the company’s client service capabilities in the healthcare and pharmaceuticals arena. Elys Roberts has joined the company as President and CEO of Ipsos Health in North America and Andrew Grenville takes on the role of Chief Research Officer.
Wednesday, May 02, 2007
New York, NY— Amidst continued declines in the global music industry that amount to a nearly 25% reduction since 2000, recent research from Ipsos’ TEMPO: Keeping Pace with Digital Music Behavior reveal for the first time that the proportion of Americans who have purchased CDs in the past six months has dropped approximately 15% since 2002. The study also shows that while this decrease is largely attributable to shifting consumer behaviors toward digital music acquisition methods, a majority of American Music Downloaders continue to purchase CDs by their favorite artists, and instead frequently rely on music downloading for sampling new and unfamiliar music.
Thursday, April 26, 2007
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Friday, April 20, 2007
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Wednesday, April 18, 2007
New York, NY— While dial-up access to the Internet continues its slow death globally, the number of Internet adults utilizing ‘wired’ broadband connections may also be peaking, according to results released from Ipsos Insight’s annual The Face of the Web study. At the end of 2006, it is estimated that over three-quarters (77%) of the global online population was utilizing a broadband connection to access the Internet, in comparison to just 21% utilizing a dial-up connection. And though the prevalence of broadband access continued its steady growth trend through 2006, growing an additional seven percentage-points from 2005 (70%), the salad days of robust annual growth for broadband penetration may soon be coming to an end.
Friday, April 13, 2007
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Friday, April 13, 2007
New York, NY– A paper co-authored by a senior Ipsos researcher has been recognized as one of the articles that “has most affected the practice of marketing science” in the last quarter century. The INFORMS Society for Marketing Science recently named the article by Timothy L. Keiningham to its list of Top 20 marketing science papers written in the past 25 years.
Wednesday, April 11, 2007
New York, NY– The pharmaceutical sector is suffering from a poor reputation among Americans, according to new research by marketing research firm Ipsos. The second edition of I-Rep, Ipsos’ biannual survey on perceptions of large companies, shows that nearly as many Americans hold an “unfavorable” opinion of the pharmaceutical sector (32%) as have a “favorable” opinion (35%), while 33% are neither favorable nor unfavorable. Among other sectors measured, only the oil and gas, chemicals, and tobacco industries fare worse than the pharmaceutical sector. Sectors enjoying the highest favorability scores include the information technology, electronic goods, and food and beverage industries.
Monday, April 09, 2007
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Friday, April 06, 2007
Washington, DC - Americans' economic enthusiasm continued to erode, hitting a six-month low heading into the second quarter, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that overall consumer sentiment decreased by nearly seven points in April, driven by declines in all facets of consumer attitudes. As a result, the RBC CASH Index, released today by RBC, stands at 85.4, compared to 92.3 in March.
Thursday, April 05, 2007
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Thursday, April 05, 2007
New York, NY— According to a survey conducted for ING by Ipsos Public Affairs, nearly half of Americans (49 percent) say it is easier to get a cat unstuck from a tree than it is to safeguard their future by making the right financial choices.
Monday, April 02, 2007
New York, NY — While Americans still love their TVs for watching television programming and DVDs, it appears that online video offerings accessed on the PC have tapped a vein with mainstream America as well. At the end of 2006, well over half (58%) of Americans age 12 or older with Internet access had streamed some form of video content online, this according to recent findings released by Ipsos Insight from MOTION - the company’s biannual study of digital video behaviors. This translates to 44% of the overall US population age 12 or older having ever streamed a digital video file off of the Internet – or approximately 100 million Americans. “Clearly the YouTube phenomenon has caught on with Americans, and given their appetite for video, the ability to select and watch exactly what you want online has become a strong lure for many consumers. And it’s instant gratification for entertainment lovers,” said Brian Cruikshank, Executive Vice President of the Ipsos Insight Technology & Communications practice. “While streaming video online has clearly emerged as Americans’ favorite way to access video online, it also may be blazing a trail for other video formats and acquisition methods in the future.” Cruikshank goes further to point out that over one in four (28%) Americans age 12+ have downloaded a digital video file, with a significant amount of overlap between these two types of digital video formats – so many consumers who stream video also experiment with downloading video online.
Friday, March 16, 2007
New York, NY – Amid growing concerns about climate change, Americans are increasingly taking action to reduce their environmental footprint. Six-in-ten adults (61%) have sent items to be recycled in the past 12 months, a 6-percentage-point increase from last summer; more than half (58%) have also chosen products with recycled content; and just under half (44%) have taken steps to be more energy-efficient at home.
Wednesday, March 14, 2007
New York, NY — Amid continued growth in portable MP3 player ownership and emerging speculation about the long-term sustainability of fee-based ‘a la carte’ music downloading, excerpts from Ipsos’ TEMPO Digital Music Brandscape study released today show that Apple’s iTunes continues to strengthen its position as the dominant fee-based digital music destination, while a host of other services are striving to grow consumer mindshare and establish clear points of differentiation. The study also reveals that the breakthrough of social networking website MySpace as a prominent destination for digital music may suggest underserved areas of the market are still untapped.
Monday, March 12, 2007
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Friday, March 09, 2007
Washington, DC— Unable to shrug off the effects of the recent sharp drop in the stock market, consumer confidence weakened in March, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Softening of consumer confidence was evident across the board as assessments of current conditions, future expectations, investing and job security all declined this month. As a result, the RBC CASH Index, released today by RBC Financial Group, decreased nearly 11 points to 92.3, compared to 103.0 in February.
Friday, March 09, 2007
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Saturday, February 24, 2007
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Thursday, February 22, 2007
New York, NY - Ipsos has announced that Sam McGuire has joined the Ipsos North American Public Affairs management team as a Senior Vice President, based in New York City.
Thursday, February 15, 2007
Paris, France - Ipsos generated consolidated revenues of 857.1 million euros ($1.1 billion USD) in full-year 2006, up 19.4% compared to 2005. This is the strongest annual growth rate since 2001.
Sunday, February 11, 2007
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Friday, February 09, 2007
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Friday, February 09, 2007
Washington, DC — Consumer sentiment continued to heat up this month despite the deep freeze gripping much of the country, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Overall consumer confidence rose by nearly 8 points in February, as Americans' assessments of current conditions, investing and job security increased substantially. Although opinions regarding future conditions dipped significantly, overall optimism in all other areas surveyed outweighed increasing pessimism for the future. As a result, the RBC CASH Index for February released today by RBC Financial Group, stands at 103.0, compared to 95.3 in January and 96.1 one year ago.
Wednesday, February 07, 2007
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Tuesday, February 06, 2007
New York, NY — Managing Service Quality (MSQ) journal has just announced that two of its biggest awards, Outstanding Paper and Highly Commended Paper, have been awarded to articles co-authored by Ipsos researchers. The articles were deemed to have made significant contributions to theory and best practices in the services industry.
Friday, February 02, 2007
Paris, France - Ipsos co-Chairmen Didier Truchot and Jean-Marc Lech today announced the appointment of Efrain Ribeiro as COO of Ipsos Interactive Services, the group’s dedicated operation for the development of online and offline access panels.
Wednesday, January 31, 2007
New York, NY — Ipsos, America’s fastest growing marketing research company, today announced a number of executive level appointments. The announcements include:
Monday, January 29, 2007
Paris/New York - In the latest issue of its global magazine Ipsos Ideas, Ipsos customer and employee loyalty experts discuss how brand-centric and customer-centric marketers are combining their strengths to drive sales.
Monday, January 22, 2007
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Thursday, January 18, 2007
New York, NY — Various new and emerging wireless applications have caught the attention of American consumers, according to recent research conducted by Ipsos Insight. However, many consumers will seriously consider these emerging wireless applications only if they are compelling enough to break through device and communications overload, as well as budgetary constraints. At the same time, consumers appear less concerned that a given wireless application will perform up to expectations.
Friday, January 12, 2007
New York— At the start of the new year, Americans are feeling much more optimistic about their economic future than they were at the close of 2006, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,002 Americans this week. Overall consumer sentiment increased more than eight points this month, driven by a 29 point jump in assessments of future conditions. Opinions regarding current conditions dipped slightly, feelings about job security held steady and confidence in investing rose slightly. As a result, the RBC CASH Index for January released today by RBC Financial Group, stands at 95.3, compared to 86.9 in December and 78.2 one year ago.
Thursday, January 11, 2007
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Monday, January 08, 2007
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Tuesday, January 02, 2007
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Friday, December 29, 2006
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Thursday, December 28, 2006
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Friday, December 22, 2006
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Friday, December 22, 2006
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Wednesday, December 20, 2006
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Tuesday, December 19, 2006
New York, NY - Lexmark International, Inc. (NYSE: LXK), commissioned Ipsos Public Affairs to evaluate how technology is used, how its used has changed over the past five years, and trends among "knowledge workers," defined as individuals who use a computer at work for word processing, database, spreadsheet, internet or e-mail applications. Ipsos interviewed 711 knowledge workers across the United States by telephone between October 10 and 24, 2006. The margin of error for the total sample is ± 3.7. The survey was blind—at no time was Lexmark's identity revealed. The interviews took an average of 17 minutes to complete. Here are some of the findings:
Friday, December 08, 2006
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Wednesday, November 29, 2006
New York, NY — Amid continued growth in portable MP3 player ownership and steady sales of PC-based individual song downloads, recently launched mobile music services offered by many of the major wireless carriers have given American music consumers yet another acquisition option to consider. Recent research released by global market research organization Ipsos in the quarterly digital music tracking program TEMPO reveal that while the mobile music category is still in its infancy, Americans are experimenting with this method of music acquisition in increasing numbers.
Tuesday, November 28, 2006
New York, NY (Micro And Small Payments Conference) -
More than 67 million Americans have used a credit or debit card for a purchase of less than $5 in the past 30 days according to the fourth annual comprehensive, quantitative survey on the small payments market released today at the 2006 Micro and Small Payments Conference in New York City. This shows that consumers are willing and ready to use credit and debit cards for small payments.
Tuesday, November 21, 2006
Seattle, WA – A new T-Mobile survey on mobile communications during the holiday season shows that active use of cell phones, instant messaging and texting devices is creating new family dynamics at holiday dinners and family gatherings.
Friday, November 17, 2006
New York, NY – With exit polls showing that the economy was an important factor to voters as they cast their ballot in last week’s mid-term elections, Americans seem to be more optimistic about the future in the wake of the shift in control of Congress. According to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week, consumer sentiment gained nearly nine points this month as the outlook of Americans brightened across the board. As a result, the RBC CASH Index, released today by RBC Financial Group, increased to 92.4 this month, compared to 83.1 in October.
Friday, November 17, 2006
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Tuesday, November 14, 2006
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Monday, November 13, 2006
Seattle, WA – Ipsos recently celebrated its first anniversary in the Seattle area with three senior appointments and new business from some of the country’s and region’s biggest companies in the retail, media, high-tech and real estate sectors. Ipsos today employs more than 20 research staff in the area, who serve such diverse clients as Microsoft, Eddie Bauer, Expedia, GE Healthcare, Bartell Drugs, Tillamook Cheese, Getty Images, Newland Communities and Medtronic.
Monday, November 06, 2006
New York, NY – Ipsos today announced the appointment of three senior researchers to the company’s growing Seattle office, which has doubled in size in the last year. The company now employs more than 20 research staff in the Seattle area who serve some of the country’s and region’s biggest companies in the retail, media, high-tech and real estate sectors.
Thursday, November 02, 2006
New York, NY — There’s nothing quite like word of mouth to boost a company’s fortunes. Indeed, a recommendation can be a powerful tool in building a company’s reputation and competitive edge, research by Ipsos shows.
Wednesday, November 01, 2006
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Thursday, October 26, 2006
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Monday, October 23, 2006
New York, NY – A new study from three leading market research companies, TNS, Ipsos and The NPD Group, indicates that carefully managed access panels are the key to mitigating the impact of “heavy responders” on consumer studies conducted via online methodologies.
Thursday, October 19, 2006
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Thursday, October 19, 2006
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Wednesday, October 11, 2006
New York, NY – To help consumer products manufacturers make better decisions about which products to include in their product lineups, Ipsos Insight has introduced Line Evolution™, a proprietary line optimization solution that takes into account consumer need states, retail space limitations, and the reality of stock outages.
Friday, October 06, 2006
Washington, DC — The surge in optimism U.S. consumers felt in September as a result of falling gas prices abated somewhat this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans earlier this week. Consumers’ short-term euphoria did not translate into longer-term optimism about the state of personal finances as consumer sentiment dropped nearly 11 points in October. As a result, the RBC CASH Index, released today by RBC Financial Group, declined to 83.1 this month, compared to 93.7 in September and 74.8 in August.
Thursday, October 05, 2006
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Wednesday, October 04, 2006
New York, NY — It takes more than good service to impress consumers these days, reveals an Ipsos survey of insurance company reputations.
Tuesday, October 03, 2006
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Monday, September 25, 2006
San Francisco, CA – Ipsos Insight, the third-largest, survey-based marketing research company in the world, today released the results of a consumer market research study to measure consumer intent to purchase next-generation video gaming consoles, including attitudes toward vibration feedback (or rumble) technology. The study, sponsored by Immersion Corporation (Nasdaq: IMMR), included 1,075 respondents aged 18 and older who both own a video game console and play games for more than four hours each week. The game players were drawn from a statistical sampling of the Ipsos North America online panel of more than 800,000 U.S. households.
Monday, September 18, 2006
Washington, DC — A new Ipsos Public Affairs telephone survey indicates that 65 percent of adult Americans take dietary supplements, according to survey results released at the Council for Responsible Nutrition’s (CRN) annual conference on dietary supplements being held this week at the Royal Sonesta, Cambridge, Mass. This number remains consistent with the survey’s annual results from 2003 (65 percent), 2004 (62 percent) and 2005 (64 percent).
Friday, September 15, 2006
Washington, DC — September’s falling temperatures and declining gas prices have put consumers in a decidedly more optimistic mood, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans this week. Consumer sentiment surged nearly 19 points, as economic attitudes brightened across the board, with the exception of job security, which held steady. As a result, the RBC CASH Index, released today by RBC Financial Group, jumped to 93.7, compared to 74.8 in August.
Friday, September 15, 2006
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Thursday, September 07, 2006
New York, NY — Amid growing interest in user-generated video clips and increased experimentation with online movie distribution by the motion picture industry, a new study by global market research firm Ipsos indicates that an estimated 10 million Americans aged 12 and over have downloaded television shows from the Internet; seven million in the past 30 days.
Tuesday, September 05, 2006
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Thursday, August 31, 2006
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Sunday, August 27, 2006
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Tuesday, August 22, 2006
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Friday, August 11, 2006
Washington, DC — Unable to shrug off the effects of rising energy prices and a slowing housing market, consumer confidence dropped in August, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans earlier this week. Consumer discontent is widespread, with the greatest decline occurring in confidence regarding economic expectations. The only bright spot is consumer confidence in job security which rebounded this month. As a result, the RBC CASH Index, released today by RBC Financial Group, declined to 74.8, compared to 80.1 in July.
Friday, August 11, 2006
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Tuesday, July 25, 2006
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Friday, July 21, 2006
New York, NY— Leading survey-based market research firm Ipsos Insight today unveiled its new InnoTrack tool, which measures how well a new product has performed in the market—domestic or global—versus expectations. Unlike syndicated services, InnoTrack sheds light on why products perform the way they do by identifying consumer motivations and deterrents to trial and repeat.
Friday, July 21, 2006
Houston, TX — A recent radio study shows 35% to 40% of participants in the study are more likely to routinely carry a cell phone than a pager device to measure radio audiences. This is one of the many findings of a telephone study of 1,000 randomly selected adults commissioned by The Media Audit/Ipsos, one of two companies competing for the US electronic radio ratings contract.
Tuesday, July 18, 2006
New York, NY — Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work by Ipsos researchers has been chosen as one of the best business books of the year by Soundview Executive Book Summaries. The company, which publishes book reviews to a subscriber list of about 50,000, selects only 30 business books from about 1,500 its editors receive each year.
Monday, July 17, 2006
New York, NY – Growing availability to low cost, high-speed and often wireless Internet service appears to be propelling laptop and notebook sales around the world, helping close the so-called “digital divide” between technology’s haves and have-nots, say researchers from Ipsos Insight in their annual The Face of The Web study of global Internet trends.
Friday, July 14, 2006
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Friday, July 14, 2006
New York, NY— Although Americans’ attitudes about the future direction of the economy continues to fluctuate slightly, consumer confidence is holding steady in July, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. A softening of confidence rather than an increase in negativity, which was seen across all measures of the Index, produced a slight dip in overall consumer sentiment. As a result, the RBC CASH Index for July, released today by RBC Financial Group, stands at 80.1, compared to 84.1 in June.
Tuesday, July 11, 2006
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Monday, June 12, 2006
Parsippany, NJ — Ipsos Loyalty, a global, specialized practice dedicated to helping companies improve business performance through customer satisfaction management, customer relationship management, and employee climate management and a member of the Ipsos Group, welcomes Curt Carlson as Senior Vice President of Ipsos Loyalty in the U.S.
Monday, May 15, 2006
New York, NY — Leading survey-based market research firm Ipsos today unveiled its new Product Precision™ product testing system, which features data-driven direction and consulting for developing successful new products, enhancing existing products, and making smart decisions about cost reductions. Product Precision addresses business issues that arise throughout the product lifecycle, using test designs tailored to the client’s specific business objectives, whether measuring the success of a new product, improving product performance, assessing reformulation risk, or reducing costs.
Thursday, March 09, 2006
New York, NY– The cross-industry, multi-discipline evaluation team reviewing proposals for a next-generation electronic ratings system for the radio industry today announced that three of those finalists – MediaAudit/Ipsos, Arbitron, and MediaMark Research – are moving forward to the next level of examination.
Thursday, March 09, 2006
New York, NY – A paper co-authored last year by two Ipsos researchers examining the benefits of uniting brand and customer relationship management was cited as one of the Top 50 articles by Emerald Management Reviews of Emerald Group Publishing, Ltd., the leading international publisher of academic and professional literature in the fields of management and library and information services.
Wednesday, February 15, 2006
New York, NY – Cable and telecommunications industry professionals who gathered at a major trade conference witnessed first hand the power and usefulness of a proprietary on-line concept-building tool from Ipsos, the global survey-based marketing research firm.
Thursday, October 06, 2005
New York, NY — Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., announced that David Nemiah has joined the company’s consumer products research division as Vice President, Global Equity & Branding.
Friday, September 16, 2005
New York, NY – In the just released book, Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The Ipsos authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability.
Friday, June 17, 2005
New York, NY — Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., announced that Becki Meyer has joined the company’s Consumer Products Division as Vice President in its Cincinnati office. Meyer will lead the Ipsos-Insight teams providing strategic marketing research support and consulting to leading packaged goods clients.
Tuesday, February 25, 2003
New York, NY – Wireless Fidelity or Wi-Fi may still be a fuzzy term to a majority of Americans. Tech-savvy consumers, however, are already using the technology in their homes, and the total number of users is expected to increase by almost 50% in the next six months alone, according to Ipsos, the global marketing research firm.