US Polls

Quality and Leadership Hallmarks of Ipsos’ U.S. Qualitative Research Practice at All Levels

Wednesday, May 22, 2013

New York, NY – Ipsos UU, the qualitative research arm of Ipsos Marketing, has a new leader in the United States. Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced that April Jeffries is stepping into the role of President of Ipsos UU in the United States.     


Ipsos/Reuters Poll (May 21): Syrian Intervention

Tuesday, May 21, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on the current situation in Syria.     


Many See Sharing One’s Belongings Online as a Great Way to Earn Extra Money

Monday, May 20, 2013

New York, NY – Nearly six in ten (56%) U.S. adults agree that being able to borrow or rent someone’s property or belongings online is a great way to save money, according to a new poll of over 2,000 adults conducted by Ipsos Public Affairs on behalf of Airbnb. Similarly, nearly half of U.S. adults (47%) agree that sharing one’s property/belongings online is a great way to have an extra source of income.     


Puget Sound Residents Planning to Focus on Family and Home this Memorial Day

Friday, May 17, 2013

Seattle, WA – Residents of the Puget Sound area plan to stay close to home and family for the upcoming Memorial Day holiday.     


Ipsos/Reuters Poll: Core Political Approval

Thursday, May 16, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about core political approval.     


Ipsos Shuffles the Leadership Deck in Move to Build Business in North America

Wednesday, May 15, 2013

New York, NY - Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced several key appointments at the uppermost levels of leadership for Ipsos in the region.     


Americans Like Their Names: Uniqueness and Simplicity Found As Key Qualities

Friday, May 10, 2013

New York, NY – The vast majority of American adults (87%) say that they at least 'like' their first name, including a third (31%) say they 'love' it, according to What did you call me?, a new online survey of over 1,000 adults ages 18+ conducted by Ipsos Public Affairs on behalf of BOHAN/whymomsrule.com. Only a small minority of Americans (13%) say they 'don’t like' their name, including 3% who say they 'hate it'.     


Ipsos/Reuters Poll: Core Political Approval

Thursday, May 09, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about core political approval.     


Ipsos/Reuters Poll: Core Political Approval

Friday, May 03, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about Core Political Approval.     


Ipsos/Reuters Poll: Syrian Intervention

Thursday, May 02, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about Syrian intervention.     


Ipsos/RBC Consumer Outlook Index: May 2013

Thursday, May 02, 2013

Washington, D.C. - While almost a third of Americans say they have been impacted in some way by the sequester, this does not appear to have damaged consumer confidence, which has remained steady since last month. The May RBC Consumer Outlook Index is the third highest rating since January 2008, following peaks in September 2012 and April 2013. While there have been dips to the RBC Investment Index and RBC Current Conditions Index, these both posted significant growth last month and so the overall scores remain high.     


Ipsos/Reuters Poll: Core Political Approval

Thursday, April 25, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about core political approval.     


Average of 40% of Oncologists In Key Markets Around The World Are Not Sure Whether Local Healthcare Reforms Are Heading In The Right Direction

Thursday, April 25, 2013

Columbia, MD – A pilot survey conducted by Ipsos Healthcare in February, 2013 in the US, 5-EU (UK, Germany, France, Italy, Spain), Brazil and China revealed that 40% of oncologists (range: 36% (Brazil) – 44% (China)) across the surveyed geographies are not sure whether their ‘local healthcare reforms are heading in the right direction’.     


Majorities of Americans Find Current Credit and Debit Card Payment Networks to Be Efficient, Secure and Trustworthy

Wednesday, April 24, 2013

New York, NY – Majorities of adults find the current credit and debit card payment networks to be efficient, trustworthy, and secure according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Specifically, nearly three quarters (73%) agree that through the credit and debit payment system transactions are processed seamlessly and efficiently. Similarly, more than six-in-ten feel that the current payment system is one they can trust (65%), and that their privacy and security are protected in this system (61%) . Moreover, eight in ten (80%) believe that credit card companies provide protection and security to their customers when it comes to their personal and financial information.     


Ipsos MarketQuest Delivers a Richer Understanding of What Motivates People to Choose a Brand

Monday, April 22, 2013

New York, NY - Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase. They need guidance, based on relevant and reliable metrics, to make their brands more meaningful to people and ultimately to grow their business.     


Ipsos/Crain's Chicago Business Poll: Illinois Pulse April 2013

Friday, April 19, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Crain's Chicago Business.     


Ipsos/Reuters Poll: Boston Marathon Bombings

Thursday, April 18, 2013

Washington, D.C. - Most Americans see the biggest threat to public safety coming from random acts of violence committed by other Americans, rather than foreign terrorism, according to a Reuters/Ipsos poll taken in the two days since the Boston Marathon bombing.     


Ipsos/Reuters Poll: Core Political Approval

Thursday, April 18, 2013

Washington, D.C. - President Obama’s approval rating is at 43%, compared to 51% who disapprove of the way he is doing his job. This week’s data provides a full breakdown by Party Identification for our Core Political questions.     


Ipsos Healthcare Appoints Jackie Ilacqua Global Head of Syndicated Services & Oncology Portfolio

Thursday, April 18, 2013

Parsippany, NJ – Ipsos Healthcare has announced the appointment of Jackie Ilacqua as Global Head of Syndicated Services. In addition, she retains her existing role as President of Global Oncology, leading the company’s syndicated and custom oncology business around the globe. Ilacqua, who is also a member of the Ipsos Healthcare Board, will oversee and grow these two core elements of the Ipsos Healthcare offering.     


Ipsos/Reuters Poll: Presidential and Congressional Approval

Thursday, April 11, 2013

Washington, D.C. – These are the findings from an Ipsos poll conducted for Thomson Reuters on congressional and presidential approval.     


Is TV Helping or Hurting Same-Sex Marriage?

Thursday, April 11, 2013

Los Angeles, CA - National polls have shown that a majority of Americans are now in favor of same-sex marriage, a shift from just a few years ago. So why the change? A recent survey conducted by Ipsos MediaCT shows that 18% of television viewers aged 13-64 say that TV in general has changed their opinion of same-sex marriage in a positive way. In contrast, just 10% say TV impacted their opinion negatively. A little under half (44%) say they are in favor of same-sex marriage and TV has not changed their opinion, while 28% have not changed their opposition.     


Ipsos/RBC Consumer Outlook Index: April 2013

Thursday, April 04, 2013

Washington, D.C. - Consumers appear to feel they have avoided the ‘doom and gloom’ promised last month with the onset of sequester; three in five (61%) feel sequester has had a small impact, no impact at all, or an uncertain impact on the economy. This sense of relief, paired with increasing optimism about the housing market and one’s personal finances, finds the April RBC Consumer Outlook Index at the second-highest figure recorded since October 2007. The RBC Investment Index and RBC Current Conditions Index also post very impressive growth, both now at their highest scores since 2007.     


Ipsos Spins Off its Motion Picture Group

Tuesday, April 02, 2013

New York, NY – Ipsos has announced today a sale of assets impacting its Motion Picture Group (MPG).     


Ipsos Researchers Stand Tall and Proud at Annual ARF Great Mind Awards

Wednesday, March 27, 2013

New York, NY – A trio of Ipsos research experts have made their mark on the Advertising Research Foundation (ARF) at the 2013 Great Mind Awards event. Leah McTiernan from Ipsos ASI and Jill Wiltfong from Ipsos OTX were each presented with the President’s Award and Ryan King from Ipsos ASI was a Bronze medalist in the Rising Stars category. The President’s Award celebrates the achievements of seasoned industry professionals whereas the Rising Star category recognizes the future of advertising research by awarding the successes of the next generation of leaders. Maury Giles from Ipsos OTX was also presented with an Innovation Award certificate.     


Ipsos Clients Excel on the Podium at ARF 2013 David Ogilvy Awards

Monday, March 25, 2013

New York, NY – Great research leads to exceptional advertising and Ipsos is delighted to congratulate four of their clients on their success at the ARF 2013 David Ogilvy Awards. Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods were all honored for advertising research excellence at the March 19 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2013 Re:think Conference.     


Ipsos/Reuters Poll: Selection of a New Pope

Friday, March 22, 2013

Washington, D.C. – These are the findings from an Ipsos poll conducted for Thomson Reuters on the selection of a new pope.     


Roberts Adds Research Voice, Perspective to Pharmaceutical Executive

Monday, March 18, 2013

New York, NY - Elys Roberts, President with Ipsos Healthcare in the U.S., has been invited to join the Advisory Board of Pharmaceutical Executive, a leading industry publication aimed at providing quality sales and marketing information to the public.     


Ipsos/Reuters Poll: 2016 Candidates

Friday, March 15, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about 2016 candidates.     


Google Named Most Influential Brand in the United States

Thursday, March 14, 2013

New York, NY – Apple is innovative, Walmart has presence, Facebook is engaging, but if you want to know what the most influential brand in the United States is, turn to Google. No, not to ask the question, but rather, it is Google itself that is the Most Influential Brand in the United States. This seemingly all-encompassing Internet entity has topped the list in the recently revealed findings of a new study conducted by Ipsos called The Most Influential Brands in the United States 2013.     


Ipsos/Reuters Poll: Payroll Taxes & Household Spending

Wednesday, March 13, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about payroll taxes and household spending.     


Ipsos/Reuters Poll: Approval Ratings, Abortion & Gay Marriage

Wednesday, March 13, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about approval ratings, abortion and gay marriage.     


Puget Sound Citizens Believe in Luck O’ the Irish

Tuesday, March 12, 2013

Seattle, WA – Residents of the Puget Sound area will be in full-force this Saint Patrick’s Day and indeed, many will carry that spirit in to their everyday lives.     


Ipsos/RBC Consumer Outlook Index: March 2013

Thursday, March 07, 2013

Washington, D.C. - With the arrival of the sequester, consumer outlook has dropped notably. The March RBC COI fieldwork period bracketed the start of sequester, and so this month’s data captures a strong sense of public pessimism about the economy. The March RBC Consumer Outlook Index shows a marked decline, and this carries over across most sub-indices (with Jobs the only sub-index that is holding steady). The improved economic outlook evident in the first two months of 2013 appears to have been wiped out by rising gas prices and the failure of the government to avoid sequestration.     


Ipsos/Reuters Poll: Presidential and Congressional Approval

Wednesday, March 06, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on presidential and congressional approval. Topline results are available for download.     


Ipsos/Reuters Poll: Sequestration

Wednesday, March 06, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on sequestration. Topline results are available for download.     


Employees with Intercultural Skills Provide Added Benefits in their Workplace

Tuesday, March 05, 2013

Washington, D.C. - Nearly two-thirds (60%) of employers globally say that intercultural skills, or the ability to work effectively with individuals and organizations from cultural backgrounds different from their own, are very important to their organization, according to a new Ipsos Public Affairs poll conducted on behalf of the British Council and Booz Allen Hamilton.     


Affluent Optimism on the Rise

Monday, March 04, 2013

New York, NY – Affluent optimism in the U.S. economy, and in their own futures, rose significantly in February, according to Ipsos MediaCT’s February 2013 Mendelsohn Affluent Barometer, released today. The survey defines “Affluent” as adults living in households with at least $100,000 in annual household income – approximately 20% of the U.S., Affluents hold 69% of the privately held net worth in America, and are vitally important for many marketplace categories including luxury, automotive, financial, technology, and travel.     


Ipsos Marketing Strengthens Global Leadership and Announces New Practice Name

Wednesday, February 27, 2013

New York, NY – Lauren Demar has been appointed Deputy CEO of Ipsos Marketing, the global specialization of Ipsos focused on helping clients to identify business opportunities in their markets, innovate and position their brands, and maximize sales to get the best return on investments. In 2011, the Ipsos Marketing specialization contributed nearly 50% of revenues to Ipsos’ € 1.4 billion business.     


Hispanics are Optimistic About their Families’ Financial Futures

Tuesday, February 26, 2013

New York, NY – Eight in ten Hispanics expect their family’s financial situation to improve over the next four years compared to only 68 percent of the general public, according to a new Ipsos Public Affairs telephone poll of 501 Hispanic adults and 1,003 adults from the general public, conducted on behalf of New York Life. The majority of Hispanics age 18 and older expressed confidence in the economy; in their personal job security; and in their ability to retire.     


Hispanos en los Estados Unidos se Encuentran Optimistas Sobre el Futuro Financiero de sus Familias

Tuesday, February 26, 2013

New York, NY – Ocho de cada diez hispanos esperan que la situación financiera de sus familias mejore en los próximos cuatro años comparado con el 68 por ciento del público en general, según una nueva encuesta telefónica de Ipsos Public Affairs entre 501 adultos Hispanos y 1,003 adultos de la población general de los Estados Unidos, realizada para New York Life. La mayoría de los hispanos encuestados expresaron confianza en la economía; en su seguridad laboral; y en su habilidad para jubilarse.     


Ipsos/Reuters Poll: Oscar Nominations

Tuesday, February 19, 2013

New York, NY - With the Academy Awards coming up this weekend, a recent poll conducted for Reuters shows that there are no clear winners in the eyes of the American public. When asked which of the nominees is most likely to win Best Picture, equal proportions selected Lincoln and Les Miserables (17% each), followed by Argo (8%).     


U.S. Postal Service Saturday Delivery Poll

Thursday, February 14, 2013

Washington, D.C. - Below are the findings from an Ipsos poll conducted for the U.S. Postal Service.     


Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging

Wednesday, February 13, 2013

New York, NY – When it comes to food and beverage packaging, consumers are most likely to pay more for value-added features that relate to freshness and sustainability. This is the latest finding from a global study conducted by Ipsos InnoQuest.     


Shifts in the North American Management Structure

Tuesday, February 12, 2013

Paris, France – Ipsos Co-presidents Jean-Marc Lech and Didier Truchot announce major changes in the Ipsos management in North America beginning in February 2013.     


One in Three Adults Compare Their Last Interview Process to Love at First Sight

Friday, February 08, 2013

New York, NY – According to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Hire-Vue, nearly two-thirds (63%) of adults report having been through an interview process, while 37% say they have never done so (including 61% of those who are retired, and 45% of those without a college degree).     


Americans Not Convinced Flu Shot is the Best Way to Prevent Flu

Friday, February 01, 2013

Washington, D.C. - The overall vaccination rate (here, the percentage of people who indicated that they have had a flu shot) is 40%. This is in accord with government statistics.     


Likely Payroll Tax Increases as a Result of ‘Fiscal Cliff’ Legislation Leads to One in Five (20%) Americans Curbing Charitable Donations

Thursday, January 31, 2013

New York, NY – With the likely payroll tax increases in the coming year due to the recent ‘fiscal cliff’ legislation, one in five (20%) Americans are planning on donating less to charities, according to a new Ipsos Public Affairs poll conducted on behalf of ChildFund International. A majority (54%), however, will donate the same amount as last year, while one in ten (6%) will donate more. One in five (21%) Americans don’t plan on giving to charities this year.     


Ipsos/RBC Consumer Outlook Index: February 2013

Thursday, January 31, 2013

Washington, D.C. - With the resolution of the fiscal cliff issue and recent Presidential inauguration, February shows strong improvement in consumer outlook. The second RBC Consumer Outlook Index of the year shows a substantial bump overall, and this carries over to some of the key sub-indices as well. This data builds on the moderate improvements found last month, and reinforce the notion that American consumers are entering 2013 with an overall improved economic outlook.     


Ipsos ASI|digital Ups the Ante on Digital Marketing

Thursday, January 31, 2013

New York, NY – Ipsos ASI|digital is plotting the future of online marketing and digital communications. As a global research leader in advertising and brand communications, Ipsos ASI is embarking on a five year plan to revolutionize the way research in the digital world is conducted, with a higher standard of performance and measurement. First in that revolution is the re-launch of Brand Graph Digital and an update to Live|Test, two of Ipsos ASI|digital’s premier research products.     


Ipsos MediaCT Tunes In with a Senior-level Digital Media Expert

Tuesday, January 29, 2013

New York, NY – Ipsos MediaCT is continuing to revolutionize research in the already revolutionary world of media, content, and technology. Paul Wallace, a highly accomplished digital media expert, has joined the Ipsos MediaCT team in the U.S. as Vice President. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.     


GSK Consumer Healthcare To Become Duke-Ipsos Board Member

Monday, January 28, 2013

New York, NY – The Duke-Ipsos Research Center and Think Tank are welcoming GSK Consumer Health Care to the Duke-Ipsos Research Center as a Board Member. GSK, a leader in the oral health, nutritionals, wellness and skin health segments, becomes the ninth member company on the board of the Duke-Ipsos Research Center, a shopper think tank and collaboration between CPG/OTC manufacturers, academics and retailers.     


Ipsos/Reuters Poll: Lance Armstrong

Friday, January 25, 2013

Washington, D.C. - Just 12% believe that remorse motivated Lance Armstrong to confess about taking performance-enhancing drugs. In contrast, nearly half believe he came forward because he could no longer continue to deny it (48%), while three in ten say he confessed for more self-serving reasons: to help rebuild his public image (31%), to minimize his legal issues (28%), or because he wants to be able to continue competing in cycling and triathlons (27%).     


Nearly Half of U.S. Adults Believe They Have Little To No Control Over Personal Info Companies Gather From Them While Online

Thursday, January 24, 2013

New York, NY – Nearly half (45%) of U.S. adults feel that they have little (33%) or no (12%) control over the personal information companies gather while they are browsing the web or using online services such as photo sharing, travel, or gaming, according to a new online survey of over 1,000 adults conducted by Ipsos on behalf of Microsoft. Only one-in-five (21%) say that they have at least a significant amount of control over such personal information, while a third (34%) feel that they have moderate control.     


Eating at Home?

Tuesday, January 22, 2013

New York, NY – Global tastes are diverse and nowhere is that more prevalent than in the kitchens and dining rooms of homes all around the world. When asked about their interest in a variety of unique food products to be eaten at home, global consumers indicated a wide array of interests, reflective of increased accessibility to food options as well as a broader acceptance of different types of food. These are the latest findings of a study conducted by Ipsos InnoQuest.     


Ipsos/Reuters Poll: Gun Regulations

Thursday, January 17, 2013

Washington, D.C. - Our poll on attitudes towards gun regulations shows majority support for at least moderate regulations (62%). About one in six Americans also indicate that they are currently in the market for a gun.     


Adults Would Like to See Wider Acceptance of Credit and Debit Cards by Different Types of Merchants and Small Businesses

Tuesday, January 15, 2013

New York, NY – Looking ahead to the New Year, the majority of adults say that they plan to use various payment methods, such as cash, credit cards, checks, and other methods, about the same as they did in 2012.     


Ipsos/Reuters Poll: Oscar Nominations

Tuesday, January 15, 2013

Washington, D.C. - Below are some of the findings from an Ipsos poll conducted for Thomson Reuters about Oscar nominations.     


Ipsos/RBC Consumer Outlook Index: January 2013

Thursday, January 10, 2013

Washington, D.C. - As we enter the New Year, the first RBC Consumer Outlook Index of the year shows small improvements across the board in consumer outlook. This is likely related in part to the resolution of the fiscal cliff issue early in 2013. While the improvements are moderate, this shift in views does signal that American consumers are entering 2013 with an overall improved economic outlook.     


Before Oscar Nominations, Americans Most Likely to Pick Lincoln, Les Misérables as Top Contenders

Thursday, January 10, 2013

New York – In addition to Lincoln and Les Misérables, The Hobbit was another top pick to win best picture, and while it was among the more widely watched movies, it didn’t make the list of nominees which were announced January 10th.     


Ipsos Healthcare Names New Leader for Evidence Generation, Value and Access Portfolio

Tuesday, January 08, 2013

New York, NY – Ipsos Healthcare continues to strengthen its position as a global leader in healthcare and pharmaceutical research. Senior research expert Siva Narayanan has joined Ipsos Healthcare as a Senior Vice President, charged with leading the company’s Evidence Generation, Value and Access portfolio.     


One in Three U.S. Adults Have Career Goals for 2013

Thursday, December 20, 2012

New York, NY – According to a new Ipsos poll conducted on behalf of Strayer University, over nine in ten (93%) U.S. adults have some type of goal that they would like to achieve in 2013. Over half of adults (54%) have health-related goals, such as being more active, eating more healthily, or getting more sleep, while nearly four in ten (37%) have a socially-oriented goal, such as spending more time with family or friends, getting involved more in their community, meeting new people, broadening their circle of friends, or joining a club or organization. Nearly as many (34%) have a leisure-related goal, such as travelling more or taking up a hobby.     


Ipsos/Reuters Poll: Gun Regulations

Monday, December 17, 2012

Washington, D.C. - These are the topline results from an Ipsos poll conducted on behalf of Thomson Reuters about gun regulations.     


Voter and Non-voter Analysis Poll

Friday, December 14, 2012

Washington, D.C. - A new Ipsos poll of voters and nonvoters, conducted on behalf of Professor Ellen Shearer of the Medill School of Journalism, Media, Integrated Marketing Communications, finds notable differences in the attitudes and behaviors of these two groups, but also among nonvoters themselves.     


Global Consumers to the Pharmaceutical Industry: Focus on Innovation, Safety and Affordability

Friday, December 14, 2012

New York, NY – While their opinions of the pharmaceutical industry differ widely across countries, consumers throughout the world are remarkably unanimous in singling out what pharmaceutical companies can do to better demonstrate their corporate citizenship: develop innovative drugs to fight diseases, ensure the safety of drugs produced in other countries, and develop assistance programs that provide less expensive drugs to low-income families.     


Credit Card Rewards Most Likely to Be Put towards Household Necessities, though Four in Ten Plan on Using Rewards for Holiday Purchases

Thursday, December 13, 2012

New York, NY – Among credit card holders, over three quarters (77%) have rewards programs associated with their cards, most commonly cash back (47%) and general rewards points (44%), according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Other rewards programs include airline miles (15%), gas rewards points (8%), hotel points (7%), or some other reward program (4%). Fewer than one-quarter (23%) do not have rewards programs associated with their cards.     


Three-Quarters (76%, +7 Pts. From 2011) of American Holiday Travelers Find Other Travelers’ Reviews Trustworthy While Half (50%, +9 Pts.) Factor Reviews Into Their Own Plans

Monday, December 10, 2012

New York, NY – When it comes to their holiday travel plans, more Americans trust the previous experiences of other travelers and are factoring these reviews into their own travel plans in 2012 compared to last year, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Among the nearly six in ten (56%) Americans who say that they are confident (45% very confident/11% somewhat confident) that they will take a holiday trip this year, three-quarters (76%) believe other travelers’ reviews are ‘trustworthy’(13% very/63% somewhat), which is up 9 points from the 69% who answered similarly in 2011. Fewer Americans (18%, down 6 points) who are confident they’ll traveling for their holidays find other travelers’ reviews ‘not trustworthy’ (7% not at all/11% not very) in 2012 compared to 2011 (24%), while about the same number don’t know in 2012 (6%) compared to last year (7%).     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, December 06, 2012

Washington, D.C. - Attached are results from a holiday shopping poll conducted on behalf of Reuters.     


Ipsos/RBC Consumer Outlook Index: December 2012

Thursday, December 06, 2012

Washington, D.C. - These are the findings for the December 2012 RBC Consumer Outlook Index:     


American Holiday Travel Spending Rebounds as Travelers Anticipate Spending 14% More This Year

Monday, November 19, 2012

New York, NY – Holiday travel spending is on the rebound in America, following cautious holiday-travel spending last year, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Among the nearly six in ten (56%) Americans who say that they are confident (45% very confident/11% somewhat confident) that they will take a holiday trip this year, they anticipate spending an average of 14% more than last year’s travelers anticipated spending. Moreover, more Americans this year than last year say they are ‘very confident’ (45% this year vs. 42% last year) that they will take a holiday trip, spending at least one night away from home.     


Ipsos/Reuters Poll: Holiday Shopping

Monday, November 19, 2012

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters from November 15-19, 2012 about holiday shopping.     


Ipsos InnoQuest Establishes the New Innovation Performance Framework

Wednesday, November 14, 2012

New York, NY – To help clients win in market, Ipsos InnoQuest has developed a new Innovation Performance Framework that identifies nine drivers critical to innovation success. By using the Innovation Performance Framework as a guide, marketers will be able to focus – and control –the factors most likely to impact the success of their innovations.     


Majority (53%) of Americans in the Workforce Believe They Won’t Be Able to Retire by Age 65; Cite Inability to Save (40%) as Top Reason Why

Wednesday, November 14, 2012

Toronto, ON – Many Americans in the workforce may need to start rethinking their path to retirement. Although one in five (21%) are already retired, among those who aren’t more and are still in the workforce, a majority (53%) believe that they won’t be able to retire by the age of 65 in comparison to those who think they will (47%), according to a new poll conducted by Ipsos Observer on behalf of Quicken. The table below outlines why many American employees don’t believe they’ll be able to retire by 65:     


More than One in Ten Adults Plan to Spend More on Holiday Shopping this Year

Thursday, November 08, 2012

New York, N.Y. – Despite the current state of the economy, more than one in ten U.S adults (13%) plan to spend more this coming holiday season than they did last year, according to a new poll conducted by Ipsos Public Affairs on behalf of Offers.com. Yet many adults are not taking advantage of online coupons that could help stretch their holiday dollars, with more than one third of online shoppers (36%) saying that they never look for coupons or deals when shopping online, an increase from 23% in 2011.     


Ipsos Gets US Elections Right Again!

Wednesday, November 07, 2012

Washington, DC – Together with Thomson Reuters, Ipsos Public Affairs accurately predicted the outcome of the 2012 US elections. This performance reinforces our record for extreme accuracy, demonstrated in our 2008 and 2010 Election polling 1, when we were one of the election’s most accurate pollsters2.     


Ipsos/Reuters State-Level Election Tracking: 11.05.12

Monday, November 05, 2012

Washington, D.C. - Final state numbers for the Reuters/Ipsos tracker are below:     


Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 46%

Monday, November 05, 2012

Washington, D.C. - Reuters/Ipsos final national poll has Obama in the lead by two points: 48% vs. 46%.     


Ipsos/Reuters State-Level Election Tracking: 11.04.12

Sunday, November 04, 2012

Washington, D.C. - Today we have included information about which candidate is preferred in key policy areas within each state. Some of the main findings are summarized below, but there is a great deal more information in the toplines attached:     


Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 47%

Sunday, November 04, 2012

Washington, D.C. - Today’s Reuters/Ipsos polls show a very close race - the national numbers have Obama at 48% and Romney at 47%.     


Ipsos/Reuters State-Level Election Tracking: 11.03.12

Saturday, November 03, 2012

Washington, D.C. - Today’s Reuters/Ipsos state poll data continues to reflect the closeness of this race:     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 46%

Saturday, November 03, 2012

Washington, D.C. - Today’s Reuters/Ipsos national poll shows Obama with a 1 point lead over Romney: 47% to 46% in the popular vote.     


Ipsos/Reuters State-Level Election Tracking: 11.02.12

Friday, November 02, 2012

Washington, D.C. - The Reuters/Ipsos daily state poll is attached. Key kindings include:     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 46%

Friday, November 02, 2012

Washington, D.C. - Today’s Reuters/Ipsos national voting data shows the candidates exactly even on 46%. Other findings include:     


Ipsos/Reuters State-Level Election Tracking: 11.01.12

Thursday, November 01, 2012

Washington, D.C. - The Reuters/Ipsos Daily State Poll data is attached. Key findings include:     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 46%

Thursday, November 01, 2012

Washington, D.C. - Today’s Reuters/Ipsos Daily National Poll shows that - for the third day in a row - there has been no change in the headline numbers, with 47% of likely voters saying they will vote for Obama and 46% for Romney.     


Ipsos/RBC Consumer Outlook Index: November 2012

Thursday, November 01, 2012

Washington, D.C. - The overall RBC Consumer Outlook Index has improved very slightly this month, increasing 0.5 to 48.9. This underlines the sustained improvement in optimism first measured in September, with this month’s figure among the highest measured in 2012.     


New Research Solution from Ipsos Delivers on Digital Advertising Excellence

Thursday, November 01, 2012

Chicago, IL – Whether online or mobile, digital advertising is having an impact on brand performance. For marketers and advertisers looking to stake their claim of the digital ad gold mine, there’s a new and innovative research solution from Ipsos ASI. Live|Test was designed by Ipsos’ digital advertising research team to help marketers and advertisers ensure the true potential of their digital communications. Live|Test is Ipsos ASI|digital’s answer to the question “how can my brand win in the digital ad age?”.     


Ipsos/Reuters State-Level Election Tracking: 10.31.12

Wednesday, October 31, 2012

Washington, D.C. - Today is the first day of the Reuters/Ipsos daily state polling: we will be carrying out a rolling poll in these four states from today through Election Day. Interviewing for today’s poll began on Monday the 29th.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 46%

Wednesday, October 31, 2012

Washington, D.C. - Today’s Reuters/Ipsos Daily Poll is attached. There has been no change to the numbers since yesterday, with Obama at 47% and Romney at 46%.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 46%

Tuesday, October 30, 2012

Washington, D.C. - Today’s Reuters/Ipsos Daily Poll is attached. Both candidates have moved down one point, with Obama on 47% and Romney on 46%.     


Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 47%

Monday, October 29, 2012

Washington, D.C. - Today’s Reuters/Ipsos Daily Tracker has Obama down one point from yesterday to 48% and Romney up one point to 47%.     


Ipsos/Reuters Daily Election Tracking: Obama 49% - Romney 46%

Sunday, October 28, 2012

Washington, D.C. - Today’s Reuters/Ipsos Poll shows Obama up two points to 49% and Romney up one point to 46%.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 45%

Saturday, October 27, 2012

Washington, D.C. - Today’s Reuters/Ipsos Poll shows Obama leading Romney by two points: Obama on 47% (no change from yesterday) and Romney on 45% (down one from yesterday).     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 46%

Friday, October 26, 2012

Washington, D.C. - Today’s Reuters/Ipsos poll shows Obama on 47% and Romney on 46% - one point up for Obama and one down for Romney. This poll, and the last few days of polls, highlights just how close this election is in terms of the popular vote - very much neck-and-neck.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 47%

Thursday, October 25, 2012

Washington, D.C. - Today’s Reuters/Ipsos Daily Poll shows no change from yesterday, with Obama on 46% and Romney on 47%.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 47%

Wednesday, October 24, 2012

Washington, D.C. - Today’s Reuters/Ipsos daily tracking poll shows Romney at 47% and Obama at 46% among likely voters, a one-point lead for Mitt Romney. This represents a change of one point for both candidates (Romney up one and Obama down one) since yesterday.     


Ipsos/Reuters Poll: Debate #3 Pre-Post Analysis

Tuesday, October 23, 2012

Washington, D.C. - The Reuters/Ipsos Post-Debate Poll shows Obama as the clear winner of the third debate: 47% think he did the better job, compared to 31% who say the same of Romney.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 46%

Tuesday, October 23, 2012

Washington, D.C. - Reuters/Ipsos daily tracking shows Obama 1 point up, at 47%, while Romney remains at 46%.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 46%

Monday, October 22, 2012

Washington, D.C. - Today’s data shows the candidates tied on 46%. This is a one-point increase for Romney since Saturday.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 45%

Saturday, October 20, 2012

Washington, D.C. - Saturday’s Reuters/Ipsos Daily Tracking poll shows Romney moving up two points to 45%, while Obama remains on 46%. This one-point lead for Obama suggests a slight narrowing of the race.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 43%

Friday, October 19, 2012

Washington, D.C. - Today’s Reuters/Ipsos Daily Tracking poll shows yet another three-point lead, although both candidates have ticked down one point: Obama 46% vs. Romney 43%. Obama appears to be holding steady with a small lead.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 44%

Thursday, October 18, 2012

Wasington, D.C. - Today’s Reuters/Ipsos Daily Tracking poll is unchanged from yesterday, with 47% of likely voters saying they plan to vote for Obama vs. 44% for Romney.     


Our Brave New World: Ipsos Comment on AAPOR’s Statement on Credibility Intervals

Thursday, October 18, 2012

Washington, D.C. - The AAPOR statement on "Understanding a credibility interval" is fair, balanced, and agile in showing the complexity of the issues: in particular, that our changing survey research world demands new approaches and ways of thinking, especially with respect to nonprobability designs. Ipsos, as one of the firms which conducts online polling and employs credibility intervals, believes that a Bayesian approach is one possible way to address the "nonprobability inference conundrum" (Roshwalb et al).     


More American Small Business Owners (34%) Than General Americans (24%) Believe Using Business Cards to Network is ‘Very Impactful’

Thursday, October 18, 2012

Toronto, ON – According to a new Ipsos poll conducted for MOO.com among Americans who own a business card, small business owners are more likely to consider business cards ‘very impactful’ compared to general Americans. One-third (34%) of Americans who own a small business say that using business cards to network is ‘very impactful’, compared to one-quarter (24%) of Americans who use business cards and don’t own a small business.     


Ipsos/Reuters Poll: Debate #2 Pre-Post Analysis

Wednesday, October 17, 2012

Washington, D.C. - Full details of the Reuters / Ipsos Presidential Debate #2 poll is attached, which includes pre-post findings:     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 44%

Wednesday, October 17, 2012

Wasington, D.C. - Today’s Reuters/Ipsos daily voting tracker was released this morning. It shows Obama with a three-point lead: 47% vs. 44%. This is our standard four-day rolling tracker (pulled every morning) and therefore contains very few post-debate interviews.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 43%

Tuesday, October 16, 2012

Washington, D.C. - Our poll today has a three-point lead for Obama: Obama is on 46% and Romney on 43%.     


Ipsos InnoQuest Asks “What’s Your Archetype IQ?”

Tuesday, October 16, 2012

New York, NY –To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest, the innovation and forecasting experts at Ipsos, has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.     


US Hispanic Understanding at Center of New Ipsos Offer

Tuesday, October 16, 2012

New York, NY – America’s multicultural mainstream, fuelled by the growing influence of US Hispanics, represents both a challenge and an opportunity for marketers. To help marketers navigate this new normal, Ipsos UU is introducing Fusiona, a qualitative practice that integrates the power of insightful consumer research with a brand’s right-to-win in a culturally relevant way.     


Ipsos Lanza su Nuevo Centro de Investigación del Mercado Hispano en Estados Unidos

Tuesday, October 16, 2012

New York, NY – La corriente mayoritaria multicultural en Estados Unidos, impulsada por la creciente influencia de los hispanos en el país, plantea al mismo tiempo un desafío y una oportunidad para los encargados de marketing. Como apoyo para este nuevo escenario, Ipsos UU presenta Fusiona, una herramienta cualitativa que integra el poder de una investigación profunda de los consumidores con el derecho a ganar de una marca de una forma culturalmente pertinente.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 45%

Monday, October 15, 2012

Washington, D.C. - Today’s Reuters/Ipsos poll shows Obama up one more point since yesterday, now at 47% to Romney’s 45%. Ten percent of Registered voters have already cast their ballot, and an additional 29% plan to vote before Election Day.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 45%

Sunday, October 14, 2012

Washington, D.C. - Today’s poll gives Obama a one-point lead: Obama is on 46% to Romney’s 45%. This is a one point increase for Obama and a one point drop for Romney compared to Friday’s data.     


Ipsos/Reuters Poll: VP Debate

Friday, October 12, 2012

Washington, D.C. - The Reuters / Ipsos VP Debate poll shows that the debate energized both bases, and tips debate ‘victory’ towards Biden:     


Ipsos/Reuters Daily Election Tracking: Obama 45% - Romney 46%

Friday, October 12, 2012

Washington, D.C. - Today’s Reuters/Ipsos daily tracking number shows Romney’s lead at one point, with support for Romney dropping from 47% to 46%, and support for Obama increasing from 44% to 45%.     


Ipsos/Reuters Daily Election Tracking: Obama 44% - Romney 47%

Thursday, October 11, 2012

Washington, D.C. - Today’s poll shows that Romney has extended his lead to three points, compared to one point yesterday. Romney is now at 47% to Obama’s 44% among likely voters, a gain of two points for Romney.     


Ipsos/Reuters Daily Election Tracking: Obama 44% - Romney 45%

Wednesday, October 10, 2012

Washington, D.C. - Today’s data gives a one-point lead to Mitt Romney: Obama is on 44% to Romney’s 45%. This is a one-point drop for Obama since yesterday.     


Ipsos MediaCT Names New President for US Research Team

Wednesday, October 10, 2012

New York, NY – Ipsos is upping the ante on media research through the appointment of a new and highly accomplished research leader. Jon Greenwood has been named President of Ipsos MediaCT in the US, with responsibility for the company’s media, content and technology research specialty across the country. This will include leadership of the media/tech analytics team, the motion picture group, and audience measurement teams within Ipsos MediaCT.     


Ipsos/Reuters Daily Election Tracking: Obama 45% - Romney 45%

Tuesday, October 09, 2012

Washington, D.C. - Today’s data shows the candidates neck-and-neck, both on 45%. This is a two-point drop for Obama, and no change for Romney.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 45%

Sunday, October 07, 2012

Washington, D.C. - Today’s voting intention numbers are unchanged from yesterday: Obama on 47% and Romney on 45%. The debate seems to have narrowed the race, but Romney has a bit further to go to close the gap.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 45%

Saturday, October 06, 2012

Washington, D.C. - Today’s Reuters/Ipsos data has Obama on 47% and Romney on 45%, a two-point lead for Obama.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 44%

Friday, October 05, 2012

Washington, D.C. - Today’s data shows Obama on 46% and Romney on 44%. This is a drop of two points for Obama, and an increase of one point for Romney.     


Ipsos/Reuters Poll: Debate #1 Pre-Post Analysis

Thursday, October 04, 2012

Washington, D.C. - At 11pm last night, Ipsos added debate questions to our rolling online tracking survey. Between then and about noon today, we conducted 536 interviews with Registered Voters. The attached topline has a pre-debate/post-debate comparative analysis of the candidates on the key issues, as well as debate-specific questions.     


Ipsos/RBC Consumer Outlook Index: October 2012

Thursday, October 04, 2012

Washington, D.C. - While the Index has dropped two points since last month, it still remains higher than at any other time pre-September this year. The shift from last month seems to reflect increasing uncertainty rather than overt pessimism. Consumers appear to be in a ‘holding pattern’ now, with optimism fairly flat – uncertainty about the election outcome may play a role here.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 41%

Tuesday, October 02, 2012

Washington, D.C. - Yesterday’s Reuters / Ipsos Daily Tracking Poll numbers were released early this morning. The headline figures are unchanged from Monday, with Obama on 46% and Romney on 41%.     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 41%

Monday, October 01, 2012

Washington, D.C. - Today’s Reuters / Ipsos Daily Tracking Poll has Obama up five points, with Obama on 46% and Romney on 41%.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 42%

Friday, September 28, 2012

Washington, D.C. - Today’s Reuters / Ipsos Daily Tracking Poll has Obama down two points to 47% and Romney holding steady at 42%.     


Women Are Most Likely to Report That a Quick and Easy Transaction Was Most Missing in Their Last Car Buying Experience

Friday, September 28, 2012

New York, NY – Thinking about the last time that they bought a car, one in four women (24%) say that what was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. These findings mirror the findings from previous studies, conducted in 2009 and 2011, in which a quarter of women likewise felt that a quick and easy transaction was what was most missing from their purchase experience. Fewer women feel that a fair trade-in value (18%, an increase of three points since 2011); a reasonable finance rate (17%, an increase of four points); or low, fair pricing (15%, no change since 2011) was most missing from their car-buying experience.     


Nine in Ten Adults Agree that Solar Energy Should Be a Bigger Part of America's Energy Supply in the Future

Friday, September 28, 2012

New York, NY – Nine in ten (89%) U.S. adults agree that renewable energy sources, like solar energy, should be a bigger part of America's energy supply in the future, according to a new Ipsos poll of over 1,000 adults conducted on behalf of Sungevity. Many see both economic and environmental benefits wider use of renewable energy, with 81% agreeing that that reducing our dependency on coal, oil, gas and nuclear energy is the right thing to do for the environment and the economy. Similarly, seven in ten (72%) say that jobs created in the solar energy industry are better for our economy and our environment than jobs created in the coal, oil, gas and nuclear industries.     


Ipsos/Reuters Daily Election Tracking: Obama 49% - Romney 42%

Thursday, September 27, 2012

Washington, D.C. - Little change in the numbers today, with Obama on 49% and Romney on 42% - a 7 point lead for Obama.     


Ipsos/Reuters Daily Election Tracking: Obama 49% - Romney 43%

Wednesday, September 26, 2012

Washington, D.C. - Today's voting data shows little change from yesterday, with Obama on 49% and Romney on 43%. This is a one-point change for Romney from Sept 25th (data also included here). Obama’s lead has been very consistent and steady for the past two weeks.     


Ipsos/Reuters Voter ID Analysis

Wednesday, September 26, 2012

Washington, D.C. - An Ipsos analysis of over 20,000 interviews collected between July and September shows that Americans of voting age who are least likely to have Government-issued Identification are younger (18-24 years old) and of a lower educational attainment. People less likely to have ID are also – perhaps not surprisingly – less likely to vote. They are also more likely to fall in the lowest income bracket and to be of Hispanic or ‘Other’ ethnicity.     


Ipsos/Reuters Daily Election Tracking: Obama 49% - Romney 42%

Tuesday, September 25, 2012

Washington, D.C. - Voting intention data from Tuesday shows Obama at 49% and Romney at 42, with Romney falling one point from Monday.     


Ipsos/Reuters Daily Election Tracking: Obama 49% - Romney 43%

Monday, September 24, 2012

Washington, D.C. - Obama remains up 6 points in today’s Reuters/Ipsos daily tracking poll: Obama 49% vs. Romney 43%     


Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 43%

Thursday, September 20, 2012

Washington, D.C. - Today’s Reuters/Ipsos poll shows no change from yesterday, with Obama at 48% and Romney at 43%.     


Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 43%

Wednesday, September 19, 2012

Washington, D.C. - The Reuters / Ipsos daily tracking poll has Romney on 43% (no change from yesterday) and Obama up one point to 48%.     


Affluent Hard Copy Total Print Readership Largely Stable, Even as Digital Device Penetration Rises Sharply

Wednesday, September 19, 2012

New York, NY - Ipsos MediaCT’s 2012 Mendelsohn Affluent Survey, released today, shows that Affluents (HHI $100k+) continue to reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic. Affluent Women and Ultra Affluents (HHI $250k+) are particularly heavy print consumers, with highest reach and number of titles and issues read.     


Ipsos/Reuters Daily Election Tracking: Obama 47% - Romney 43%

Tuesday, September 18, 2012

Washington, D.C. - Perhaps ironically, today’s data shows 47% of Likely Voters planning to vote for Obama, and 43% for Mitt Romney. Obama retains a lead of four points, although his lead has declined a few points in the past few days (see attached graphic for reference).     


Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 43%

Monday, September 17, 2012

Washington, DC - Obama retains lead of 5 points, at 48% to Romney’s 43%.     


Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 41%

Thursday, September 13, 2012

Washington, D.C. - Obama’s ‘bump’ has staying power; he is now leading Romney by 7 points.     


Ipsos/RBC Consumer Outlook Index: September 2012

Thursday, September 13, 2012

Washington, D.C. - American consumer confidence is at the highest point we have observed since the recession began more than four years ago. This rally is sustained through all 4 sub-indices with the most pronounced gains in the important jobs index and the investment index.     


A Plurality of US Adults Typically Wait until their Contract Is Eligible to Upgrade their Cell Phone

Wednesday, September 12, 2012

New York, NY – Over four in ten (42%) of adults say that if they were to upgrade their cell phone, it would be because their contract is over and they are eligible for an upgrade, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. One in eight (13%) say it would be because they want another type of phone; switching from an Android (7%), an iPhone (4%), or a BlackBerry (2%) to another type of phone. The same proportion (13%) reports that they typically upgrade because they just like having the latest and greatest technology. Fewer than one in ten (7%) would do because they dislike the service provided by their carriers, while one-quarter (25%) say that their does not apply to them.     


Ipsos/Reuters Poll: September 2012

Wednesday, September 12, 2012

Washington, D.C. - The Ipsos/Reuters September Political Poll collected by telephone, released this morning is attached. This data was collected after the end of the Democratic convention (Fri-Mon). There are some notable changes from last month:     


Ipsos/Reuters Daily Election Tracking: Obama 46% - Romney 43%

Tuesday, September 11, 2012

Washington, D.C. - Reuters/Ipsos daily poll finds Obama down two points to 46% and Romney steady on 43%. Obama’s post-convention bump seems to be settling into about a 3-point lead.     


Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 43%

Monday, September 10, 2012

Washington, D.C. - Reuters/Ipsos daily poll finds Obama on 48% and Romney on 43%. It seems that the Convention Bump has sustained for another day, and Obama enters the post-Convention season in the lead.     


Ipsos/Reuters Poll: Conventions Day 13

Saturday, September 08, 2012

Washington, D.C. - The bump has sustained – best illustrated in the charts attached. Obama is now on 47% and Romney on 43% - this is a one point change from yesterday for both candidates. Again, this is within the credibility interval, but indicates that yesterday’s movement was the beginning of a bump rather than statistical ‘noise’. Today’s data shows a significant change in both candidates’ ratings compared to three days ago – Obama up three and Romney down three.     


Ipsos/Reuters Poll: Conventions Day 12

Friday, September 07, 2012

Washington - We may be seeing the beginning of a Convention bump for the President: Obama is up 2 points to 46% and Romney down one point to 44% among Likely Voters. The shifts are within the credibility interval for both candidates, but the direction of both does suggest the beginning of a post-Convention ‘bump’; tomorrow’s data will provide more clarity.     


Ipsos/Reuters Poll: Conventions Day 11

Thursday, September 06, 2012

Washington, D.C. - On the third day of the Democratic Convention, Obama’s voting intention score remains flatlined on 44%, with Romney on 45%. There is, however, usually a ‘lag’ to convention bumps, so it is possible we will still see movement in the next few days.     


Ipsos/Reuters Poll: Conventions Day 10

Wednesday, September 05, 2012

Washington, D.C. - Day 10 of Ipsos’ daily convention poll tracking shows little movement in voting intention, with Obama ticking down one point from yesterday. The vast majority of interviews in this dataset will have taken place before Michelle Obama’s speech last night. As you can see from the pie charts (see sidebar) 61% of Americans have seen ‘nothing at all’ or ‘just a little bit’ about the Democratic Convention.     


Ipsos/Reuters Poll: Conventions Day 9

Tuesday, September 04, 2012

Washington, D.C. - Obama and Romney remain essentially tied, with Romney on 46% to Obama’s 45%. As we head into the Democratic National Convention today, the President will seek to shore up his credibility on the number one issue for Americans, the economy. He has his work cut out for him: with 75% of Americans saying that they feel things are ‘off on the wrong track’ on this issue, it will be an uphill battle.     


Ipsos/Reuters Poll: Conventions Day 7

Sunday, September 02, 2012

Washington, D.C. - Day seven of Convention tracking shows Obama and Romney tied on 45%. This signals that we’re not likely to see a sustained bump for Romney. As we go into next week’s convention, Romney will struggle to maintain even footing with the President; we’ll likely see a shift back towards Obama. The question is if, and how long, the Democrats can maintain any boost that the Convention brings them.     


Ipsos/Reuters Poll: Conventions Day 6

Saturday, September 01, 2012

Washington, D.C. - Day six of Ipsos’ convention tracking finds Obama leading by one point (44% vs. 43%), which is a switch from yesterday’s 1-point lead for Romney. This suggests that the ‘bump’ is already muted and we’re unlikely to see much more movement.     


Ipsos/Reuters Poll: Republican National Convention Day 5

Friday, August 31, 2012

Washington, D.C. - Day five of Ipsos’ convention tracking shows Romney holding steady against Obama. Our take on the convention so far is that it is doing exactly what it needed to for Romney: improving his ‘likeability’ factor.     


Ipsos/Reuters Poll: Republican National Convention Day 4

Thursday, August 30, 2012

Washington, D.C. - Day four of Ipsos’ convention tracking shows some positive movement for the Republicans. We have also put the ‘candidate attributes’ questions into charts to help with visualizing how the numbers have been shifting over the course of the Convention. As you will see, some of the personal attributes we’re tracking are going slowly up for Romney, and down for Obama. This is also reflected in Romney’s increasing share of the vote – Romney is now leading Obama by two points.     


Ipsos/Reuters Poll: Republican National Convention Day 3

Wednesday, August 29, 2012

Washington, D.C. - Obama and Romney are now tied (at 43%) on the third day of the Reuters/Ipsos rolling daily convention tracking poll.     


Ipsos/Reuters Poll: Republican National Convention Day 2

Tuesday, August 28, 2012

Washington, D.C. - Since the Convention didn’t start in earnest until today, it is unlikely we will see much Convention-related shift so far. The topline now includes a column for ‘Non-Aligned Registered Voters’ – these are people who do not choose Obama or Romney at the Voting Intention Question Q3 (and choose any of Wouldn’t vote/None/Other/Refused/Don’t know). Here are a few highlights from the poll:     


Ipsos/Reuters Poll: Republican National Convention Day 1

Monday, August 27, 2012

Washington, D.C. - In the first poll of the Republican National Convention, Ipsos provides ‘benchmark’ metrics for a host of variables which will be tracked over the course of the Conventions this week and next. It will be interesting to see how these measures shift over the course of the Conventions. One of our questions from today’s poll asks about traits of the two candidates:     


Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape

Tuesday, August 21, 2012

New York, NY – Over seven in ten adults (71%) feel that the economy is in bad shape, including nearly three in ten (29%) who feel that it is in terrible shape, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. A quarter (25%) believe that the economy is in okay shape, and fewer than one in twenty think that it is in good (3%) or fantastic (1%) shape.     


National Treasury Employees Union – Attitudes Towards Federal Workers Poll

Monday, August 20, 2012

Washington, D.C. - A new Ipsos telephone poll conducted August 2-6, 2012 shows that:     


Ipsos InnoQuest Appoints New Global Head of Product Testing

Thursday, August 16, 2012

New York, NY – Ipsos has built a global leadership position in product testing and now their MarketQuest team – which provides product research and development solutions throughout the product lifecycle – has a new global leader to continue driving that success. David Lansanah has been appointed Global Managing Director for MarketQuest, a specialized unit within the Ipsos InnoQuest innovation and forecasting practice. The announcement was made by Lauren Demar, Global CEO for Ipsos InnoQuest.     


Many Parents Likely to Have Already Started their Back to School Shopping

Wednesday, August 08, 2012

New York, NY – With the start of the new school year around the corner, many parents have already begun doing their back to school shopping, according to a new poll of over 1,000 parents conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. Some parents start well in advance, including One in ten (9%) parents say that they tend to start their shopping before school lets out for the summer, and an additional 5% saying they start in May or June.     


Ipsos/Reuters Poll: August 2012

Wednesday, August 08, 2012

Washington, D.C. - These are findings from an Ipsos poll conducted for Reuters from August 2-6, 2012.     


Ipsos/RBC Consumer Outlook Index: August 2012

Thursday, August 02, 2012

Washington, DC - Consumer confidence continues to bounce around with no significant movement. This month the index is down several points but within the range observed throughout the course of the year. More notable is the steep increase in expectations for price inflation across the board, although gas prices have only gone up $0.08/gallon in the last month.     


Ipsos Aims for Faster Innovation with New Release of Vantis*Optimize

Monday, July 30, 2012

New York, NY – Ipsos InnoQuest continues its commitment to delivering innovative new product development tools by introducing a powerful, fast, and affordable new optimization solution. Requiring only hours of customization, instead of weeks of setup, brands can now run one of the most powerful new product development models in product or service optimization with Vantis*Optimize.     


Most (72%) Global Citizens Plan to Watch Olympics, Especially Track and Field (20%) and Soccer (20%)

Wednesday, July 25, 2012

New York, NY — As the world waits anxiously for the start of the 2012 Summer Olympic Games in London, England, a new survey indicates that almost three quarters (72%) of residents of 24 countries plan to watch at least some part of the events this year. The poll by global research company Ipsos, on behalf of Reuters News, finds that viewers intend to watch on television sets (65%), the Internet (23%), their smartphones (6%) and tablets (4%). Global citizens appear especially interested in following track and field (20%) and soccer (20%) most closely, followed by swimming (16%), gymnastics (14%), volleyball (5%), tennis (5%), basketball (4%), boxing (3%) and cycling (2%).     


Ipsos/Reuters Poll: Issues Tracking

Tuesday, July 24, 2012

Washington, DC - These are findings from an Ipsos poll conducted for Thomson Reuters from July 19-23, 2012. A summary of the findings is listed below.     


A New Perspective for Ipsos Observer in North America

Thursday, July 19, 2012

New York, NY – Ipsos Observer wants to forge stronger relationships with its clients across North America and as such, they have turned to research expert Warren Frankel. Frankel joins the company as President of Ipsos Observer in North America. David Shanker, Global President for Ipsos Observer, and Jeff Cail, Country President and CEO for Ipsos in the United States, made the announcement.     


Kimberly-Clark Corporation to Become Duke-Ipsos Board Member

Wednesday, July 11, 2012

New York, NY – The Duke-Ipsos Research Center announced today that Kimberly-Clark Corporation, a leading U.S. based consumer packaged goods (CPG) company, will be joining the Duke-Ipsos Research Center, a shopper think tank and collaboration between CPG manufacturers, academics and retailers, as a Board Member.     


Ipsos/Reuters Poll: July 2012

Tuesday, July 10, 2012

Washington, D.C. - These are findings from an Ipsos poll conducted for Reuters from July 5-9, 2012.     


Research Tool Builds Better Value for Advertising and Branding

Monday, July 09, 2012