US Polls

Helping Others Important in Driving Women’s Sense of Self-Worth

Tuesday, April 15, 2014

New York, NY – For many women, feelings of self-worth are intertwined with the act of giving back, according to a new poll of over 1,000 women aged 18-74 conducted by Ipsos on behalf of L’Oréal Paris. Four out of five (81%) say that seeing other women giving back inspires them to do the same. Furthermore, women who do give back through their charity involvement (such as volunteering time or money, being a member, managing or being on the board, or founding the organization) are particularly likely to have a strong sense of self-worth compared to those who are not so involved (84% vs. 76%).     


Ipsos Selects Realeyes to Provide Facial Coding Emotional Response Metrics for Deeper Insights into Consumer Emotions

Wednesday, April 09, 2014

New York, NY – Ipsos is pleased to announce a global agreement with London headquartered Realeyes as their provider for Facial Coding and Body Gesture response metrics. Realeyes provides state of the art, scalable and cost efficient emotional analytics using a platform to measure how people feel while they view advertising and communications content.     


Ipsos/RBC Consumer Outlook Index: April 2014

Thursday, April 03, 2014

Washington, D.C. - With April’s RBC Consumer Outlook Index showing a minor drop in American consumer confidence, it is becoming clear that the past year has seen no real improvement in overall consumer sentiment. Other than last fall’s government shutdown-related drop and subsequent recovery, consumer confidence is functionally unchanged over the last year indicating the slow recovery since the recession may have stalled.     


Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction

Thursday, April 03, 2014

New York, NY – Customer satisfaction is often touted as the most important issue among business leaders. If you want to win your customer’s business, it goes without saying that they have to be highly satisfied. But in an article recently published in MIT Sloan Management Review, a duo of thought leaders from Ipsos Loyalty argue that the reality is far more complex.     


Ipsos Launches Insight Accelerator to Expedite Innovation Process

Wednesday, April 02, 2014

New York, NY – Uncovering consumer insights and rapidly transforming them into winning ideas are the keys to success in today’s fast-paced market – and Ipsos InnoQuest is responding to this need with its newly launched Insight Accelerator. With Insight Accelerator, marketers are empowered to create and test winning insights and ideas through a high-speed, iterative process that takes just two days.     


Ipsos Researchers Overjoyed with Client Wins at David Ogilvy Awards

Monday, March 31, 2014

New York, NY – Ipsos is delighted to congratulate a quartet of clients on their wins at the 2014 ARF David Ogilvy Awards. ConAgra Foods, Revlon, Walgreens and Groupe Média TFO were all honored for their exceptional use of research in advertising at the March 25 awards gala held in New York City at the Advertising Research Foundation’s (ARF) 2014 Re:think Conference.     


Ipsos/Reuters Poll (March 24): U.S. Oil Production

Monday, March 24, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on U.S. oil production. Topline results are available for download on the right side of the page.     


Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers

Friday, March 21, 2014

New York, NY – Many American adults believe the features of reloadable prepaid cards are beneficial to consumers, with their convenience, flexibility, and spending limits seen as the top benefits to consumers, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


Ipsos/Reuters Poll (March 21): Core Political Approval

Friday, March 21, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on core political approval. Topline results are available for download on the right side of the page.     


Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years

Wednesday, March 19, 2014

New York, NY – One in four (26%) U.S. adults say that they plan to save all or part of their tax refund this year, while about the same proportion plan to use it to pay debt (25%) according to a new online survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. About one in six (16%) plan to use it on everyday expenses (such as groceries, bills, or gas), one in ten for travel (11%) or home improvements (9%), and one in twenty towards a large purchase, such as a car or a house (6%). Just under one in ten say they will use it for something else (8%), or are unsure (8%) of how they will spend it. About three in ten (29%) are not expecting a refund this year.     


Ipsos/Reuters Poll (March 13): Core Political Approval

Thursday, March 13, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on core political approval. Topline results are available for download on the right side of the page.     


Ipsos/Reuters Poll: Travel

Monday, March 10, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters about travel. Topline results are available for download on the right side of the page.     


Ipsos/Reuters Poll (March 6): Core Political Approval

Thursday, March 06, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on core political approval. Topline results are available for download on the right side of the page.     


Ipsos/RBC Consumer Outlook Index: March 2014

Thursday, March 06, 2014

Washington, D.C. - March’s RBC Consumer Outlook Index shows a return to previous trends after a temporary drop in February. The stability in the overall index reflects trends seen elsewhere in the consumer data. Specifically, employment confidence is at the highest point on record, after taking a brief dip last month due to seasonal holiday employment ending. Consumers still report stable, if not strong, local economies and personal finances.     


Ipsos Offers Overnight Delivery on Idea Potential

Tuesday, March 04, 2014

New York, NY – Great ideas don’t come to market overnight, but now they can be tested in that timeframe. Recognizing the need to deliver innovation at an increasing speed, Ipsos InnoQuest has created a new research solution to test ideas and deliver quantitative feedback from a representative sample of consumers in just 18 hours. As a breakthrough solution, InnoQuest*Ideas Overnight is the first and only overnight idea screening offer in the industry.     


Ipsos/Reuters Poll: Oscars

Wednesday, February 26, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the Oscars. Topline results are available for download on the right side of the page.     


Ipsos and comScore Introduce Cross-Platform Media Planning Tool for Reaching Affluents

Wednesday, February 26, 2014

New York, NY – America’s Affluents are sophisticated consumers who are interacting with media across both the traditional and digital worlds more than ever before. To help marketers understand the online behavior of Affluents, Ipsos MediaCT and comScore have introduced an offering that fuses the Ipsos Affluent Survey with comScore Media Metrix data. By combining these industry-leading databases, marketers can become smarter about how Affluent audiences access media across channels and develop more sophisticated and targeted media plans.     


Ipsos/RBC Consumer Outlook Index: February 2014

Thursday, February 06, 2014

Washington, D.C. - February 2014 sees minimal change in consumer confidence as measured by the RBC Consumer Outlook Index. However, the stability in the overall index obscures several countervailing trends observed in the consumer data. Specifically, employment confidence is weaker as seasonal holiday employment ends but consumers are reporting stronger local economies and personal finances as the national economy continues to heal.     


Ipsos MarketQuest appoints Jerry Forristal as new Global Head of the Censydiam Institute

Wednesday, February 05, 2014

New York, NYJerry Forristal has been appointed President of the Censydiam Institute, the global center of excellence for Censydiam solutions, regrouping Ipsos MarketQuest brand growth experts around the world.     


Ipsos/Reuters Poll (January 30): Core Political Approval

Thursday, January 30, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on core political approval. Topline results are available for download on the right side of the page.     


New Research Collaboration Helps Marketers to Better Understand, Target and Reach America’s Affluent

Wednesday, January 29, 2014

New York, NY – The Affluent in America are among the most coveted yet most elusive audiences for marketers across many sectors of the American economy. Thanks to a new relationship between Ipsos and mTAB, understanding and reporting on their media habits and behaviors is becoming more accessible to brands. Ipsos and mTAB are pleased to announce an exciting collaboration for making the Ipsos Affluent Survey USA available to brand marketers on mTAB’s platform.     


Are Viewers Pulling the Plug on Cable and Satellite?

Tuesday, January 28, 2014

New York, NY – The television industry has witnessed a shakeup in recent years with TV viewers’ quick adoption of new viewing platforms and the gradually declining levels of cable and satellite subscription services. Some have expressed concerns about how TV service subscription rates are changing and whether this will affect the current business model. However, a recent TV Dailies poll conducted by Ipsos MediaCT surveying prime-time viewers’ subscription service behavior suggests the industry should not be worrying just yet.     


Ipsos/Reuters Poll (January 22): Core Political Approval

Wednesday, January 22, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on core political approval. Topline results are available for download on the right side of the page.     


Ipsos/Reuters Poll (January 16): Core Political Approval

Thursday, January 16, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on core political approval. Topline results are available for download on the right side of the page.     


Ipsos/Reuters Poll: 2016 Candidates

Tuesday, January 14, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on the 2016 candidates. Topline results are available for download on the right side of the page.     


Quiet Time at Home Continues into New Year for Puget Sound Residents

Friday, January 10, 2014

Seattle, WA – Following a survey in December that found residents spending a quiet Christmas holiday at home, a new survey conducted by Ipsos MarketQuest found that half (50%) of area residents also planned to spend a quiet New Year’s at home, celebrating with family. Another 16% did not intend to celebrate the new year at all; despite the fact that 2013 seemed to be a better year than 2012 for most residents. A similar survey in 2012, found that 30% of area residents rated the year favorably (using a top box score of 8, 9 and 10 on a 10-point scale). This year, 40% of area residents rated 2013 favorably.     


Ipsos/Reuters Poll (January 9): Core Political Approval

Thursday, January 09, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on core political approval. Topline results are available for download on the right side of the page.     


Ipsos/RBC Consumer Outlook Index: January 2014

Thursday, January 09, 2014

Washington, D.C. - January’s RBC Consumer Outlook Index shows widespread improvement in confidence and a more optimistic outlook about the economy. The damaging impact of the government shutdown appears to have receded from consumer confidence with a 1.8 point rise in the RBC Consumer Outlook Index in the last month and a 4.5 point improvement since November.     


Ipsos/Reuters Poll: Holiday Shopping

Wednesday, January 08, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on holiday shopping. Topline results are available for download on the right side of the page.     


Ipsos/Reuters Poll: U.S. Oil Production

Wednesday, January 08, 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Thomson Reuters on U.S. oil production. Topline results are available for download on the right side of the page.     


Americans Get Their Financial Houses in Order for 2014

Friday, December 20, 2013

Washington, D.C. - These are the findings from an Ipsos poll conducted for Wells Fargo on Black Friday shopping. Topline results are available for download on the right side of the page.     


A Bit of Holiday Green for the Emerald City and Vicinity

Friday, December 20, 2013

Seattle, WA – A recent survey conducted by Ipsos MarketQuest found Puget Sound area residents spending a quiet and green holiday at home – including shopping for a lot of gifts online.     


Americans Prefer Physicians for their Medical Care

Wednesday, December 18, 2013

Washington, D.C. - When asked to choose who they prefer to see for their medical care, Americans overwhelmingly want a physician (72%) over a nurse practitioner (7%), while roughly a fifth (21%) either has no preference (16%) or doesn’t know (5%), according to a new survey of 1,000 adults and an oversample of 320 opinion leaders (for a survey total of 363 opinion leaders) conducted on behalf of the American Academy of Family Physicians. In addition, 73% of adults and 84% of opinion leaders prefer to take a loved one to a physician over a nurse practitioner.     


Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

Wednesday, December 11, 2013

New York, NY – According to a new survey of over 1,000 personal email users conducted on behalf of Microsoft, the email features and services most important to respondents include ensuring ads don’t interfere with email experience (70%), providing advanced spam filters (69%), and providing an easy-to-understand user interface (67%), with seven in ten respondents rating these as extremely/very important.     


Just One Quarter of U.S. Adults Have a Winter Emergency Kit in Their Car

Tuesday, December 10, 2013

New York, NY – Close to seven in ten (68%) U.S. adults say that they do not currently have a winter emergen