Socialogue

Most (86%) Global TV Watchers Use “Live TV" but Other Modes Increasingly Popular: Computers (27%), Streaming from Internet to TV (16%), Recording Device (16%) and Mobile (11%)

Tuesday, April 15, 2014

    


Socialogue: Listen Cupid, You May Have Some Work To Do

Tuesday, February 18, 2014

Global - People’s claims of happiness and financial strength are higher for those in a relationship . . . at least, so say the numbers, with 78% of those in relationships across 15 countries saying they are very or somewhat happy, compared to 67% of those who are not in a relationship. The same disparity exists in terms of financial security, although at much lower percentages, 29% among those in a relationship versus 21% of those who are not in a relationship. But, just wait a little minute before drawing conclusions. The disparity may not be as great as it sounds given that the not-in-a-relationship group includes those who are widowed, consider themselves between relationships or divorced from relationships that were in disrepair, all factors that can give a solid dent to the fender of one’s happiness and financial security. In a good relationship? Handle with care. Not in one but want to be? Hopefully Cupid will be there to lend a hand this year!     


Socialogue: If You're Happy and You Know It, Clap Your Hands!

Tuesday, February 11, 2014

Global - Hear the clapping? Listen hard, because 75% of us globally say we are very happy (20%) or rather happy (55%). That’s three out of every four. And the other 25%? Fortunately, only 4% say they are not happy at all and at least the 21% who say they are “not very happy” have some happiness in their lives. If each of us makes someone happy every day, maybe by next year we’ll have more happy campers and fewer who are down in the dumps. May this year be one of not-so-random acts of kindness!     


Countdown to a “Social” New Year’s Eve

Monday, December 30, 2013

Global —Two in three (67%) global respondents in 24 countries are likely to express greetings (such as "Happy New Year") through a social network such as Facebook or Twitter, on and around New Years 2014 – 42% very likely, 24% somewhat likely. One third (33%) of respondents are unlikely – 21% very unlikely, 12% somewhat unlikely.     


Keeping in Touch Over the Holidays

Tuesday, December 17, 2013

Global — Seven in ten of those in 24 countries report they have ever ‘used a mobile device to send a text greeting on a holiday or other special occasion because they were far away’ (73%) or ‘used a mobile device (mobile phone or tablet) to take photos of gatherings’ (65%) for communication with loved ones, such as family or friends. Another four in ten (42%) have used an online video chat platform (such as Skype or Facetime).     


Health-Related Apps Most Helpful With Exercising (82%) and Eating Healthy (79%) for Global Citizens Who Use Them

Tuesday, December 10, 2013

Global – Eight in ten of those in 27 countries who say they regularly use medical, health, or fitness-related apps rate them to be helpful (very and somewhat) when it comes to exercising (82%) and eating healthy/better (79%). Seven in ten say they are helpful for losing weight/dieting (68%) and lowering stress levels (65%). Six in ten say so about improving their sleep (62%), lowering their cholesterol (61%), taking medication as prescribed (59%) and keeping appointments with doctors/health professionals (57%). Half (48%) say these apps are helpful for not smoking.     


Majority of Global Internet Users (71%) Use Apps

Tuesday, November 26, 2013

Global – Seven in ten (71%) global Internet users in 27 countries say they regularly use a variety of different Mobile or Internet applications. Most popular of the items measured are weather (39%), news (39%), and music-related (35%) apps, followed by banking/financial (32%), movie-related (23%), food/cooking-related (21%), and medical/health/fitness-related (17%) apps. Travel-related apps (16%) are the least regularly used by the global respondents. The findings reflect a new poll of 19,514 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


One Quarter (26%) Globally, Who Use Medical Apps, Say Recommendation Came From Medical Professional

Tuesday, November 19, 2013

Global — One quarter (26%) of those in 27 countries who regularly use any medical, health or fitness-related apps say that it was recommended by a medical professional. Three in four (74%) respondents say a medical professional did not recommend its use. The findings reflect a new poll of 3,382 online respondents who regularly use a medical, health or fitness-related app conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Half (52%) Globally Care About Brands’ Environmental Efforts but Only Four in Ten (38%) Willing to Pay More

Tuesday, November 12, 2013

Global — More than half of those in 24 countries (52%) agree (give a rating of four or five on a five-point agreement scale) they ‘care what efforts brands are making to help the environment’ – 31% are neutral while 17% disagree. Only four in ten (38%) agree, agree they are ‘willing to pay more for “green” or environmentally friendly products’ – 34% are neutral while 28% disagree. The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Global Respondents Visit Three Types of Websites Most Frequently: Search Engines (74%), Social Networking (64%) and Email Portals (55%)

Tuesday, November 05, 2013

Global — Majorities of global citizens visit three types of websites regularly (once a week or more often): a search engine (such as Google) (74%), a social networking site (such as Facebook) (64%) and a portal site (for checking emails such as Gmail) (55%). The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

Tuesday, October 29, 2013

Global — Only four in ten (37%) agree – give a rating of five (14%) or four (22%) on a five-point agreement scale – they would rather wait for something to catch on before they try it. The majority of global citizens do not agree: 32% disagree – give a rating of one (17%) or two (16%) – while three in ten (31%) do not have a strong opinion either way and give a rating of three. The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Tuesday, October 22, 2013

Global — Nearly half (45%) of those in 25 countries agree – give a rating of five (18%) or four (28%) out of five on an agreement scale – that they will switch brands for one they believe is higher quality, even if the price is higher. One in three are neutral – give a rating of three (32%) out of five – while two in ten (23%) disagree – give a rating of one (11%) or two (12%). The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Tuesday, October 15, 2013

Global — A majority (84%) of those in 25 countries would rather ‘spend time looking for a good deal,’ while only 16% would rather ‘pay more to make a quick/efficient purchase.’ The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

Tuesday, October 08, 2013

Global — Four in ten (42%) of those in 24 countries say social media is important to them while only one quarter (25%) rate it not important. Using a 5-point scale, where 5 means "very important" and 1 means "not at all important", two in ten (18%) rate it with a value of 5, two in ten (23%) say 4, one third (33%) are neutral at a score of 3 and 13% say each of 2 and 1.     


Hiding Behind a Virtual Pen: Four in Ten (43%) Globally Say Things in Text or Email They Would Not Say Voice-to-Voice or Person-to-Person

Tuesday, October 01, 2013

Global — Four in ten (43%) global respondents admit they say things in text/email that they would not say voice-to-voice or person-to-person, finds a new poll conducted among 18,502 adults in 25 countries by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Not Just a Phone: Six in Ten (61%) Call Most Often While Three in Ten (32%) Text and 7% Email When Communicating by Phone

Tuesday, September 24, 2013

Global — Six in ten (61%) global respondents indicate they most often call when wanting to communicate with someone by phone. Three in ten (32%) text them and 7% email them. The findings reflect a new poll of 18,002 adults in 24 countries conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Majority (71%) of Global Internet Users “Share” on Social Media Sites

Tuesday, September 17, 2013

Global — Seven in ten (71%) online consumers in 24 countries indicate that in the past month, they have shared some type of content on social media sites. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. Three in ten (29%) indicate they ‘haven’t shared any content in the past month.’     


Two in Ten (22%) Global Drivers Admit to Texting, Emailing or Using Social Media While in the Driver’s Seat

Tuesday, September 10, 2013

Global — Two in ten (22%) of those in 24 countries who drive indicate they text, email, or use social media while they are driving (even when they’re at a stop sign or a red light). The findings reflect a new poll of 14,160 drivers conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. A majority of driving respondents (78%) say they do not do this.     


Global “Sharers” on Social Media Sites Seek to Share Interesting (61%), Important (43%) and Funny (43%) Things

Tuesday, September 03, 2013

Global — Global citizens who indicate they have shared some type of content online on social media sites in the past month seek primarily ‘to share interesting things’ (61%), ‘to share important things’ (43%) and ‘to share funny things’ (43%). The findings reflect a new poll conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. It speaks with 12,420 global online “sharers”, reflecting 71% of those in 24 countries who indicate they have shared any content in the past month on social media sites.     


Three in Ten of Global Internet Users Have Made a Purchase Based Mostly on a Social Media Ad (35%) or Post (31%)

Tuesday, August 27, 2013

Global — Three in ten online consumers in 24 countries indicate that they have ever purchased a product or service based mostly on an advertisement you saw on a social media site (35%) or on a posting you saw on a social media site (31%). The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Online Consumers Link Monthly to Brand or Product Articles (19%), Websites (19%) or Videos (15%)

Tuesday, August 20, 2013

Global — Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product (19%) or to a brand's or product's website (19%) to someone in the past month, while 15% have forwarded a link to a brand’s or product’s video. The findings reflect a new poll of 18,331 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


71% of Global Internet Users “Share” Social Media Content Monthly: Pics (43%) plus Opinions, Status Updates and Links to Articles each Top Out at 26%

Tuesday, August 13, 2013

Global — Seven in ten (71%) online consumers in 24 countries indicate that in the past month, they have shared some type of content on social media sites. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. Three in ten (29%) indicate they ‘haven’t shared any content in the past month.’     


Eyes on the Prize: One Third (32%) of Online Global Consumers Entered a Brand or Product Sponsored Contest in the Past Month

Thursday, August 08, 2013

Global - One in three (32%) online consumers in 24 countries indicate they ‘entered a contest/sweepstakes sponsored by a brand or product’ online in the past month, according to a new poll of 18,331 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.     


Socialogue: Pure mADness!

Tuesday, July 30, 2013

Global - If there is a surface, small or large, there is a marketer figuring out how to use it. Ads have appeared on eggs, in bathroom stalls, on people’s foreheads! Most of us learn about new brands and products from more predictable places, though. Marketers take note: among the top three ways we learn about new brands and products, the Internet ranks highest at 68%, followed by TV advertising at 61% and then friends and family at 53%. Retail stores introduce new products to fewer than half of us, 43%, while 36% cite magazine advertising. Other ways rank far lower. The fact is, no matter where we look, we see or hear the latest new brands and products. The only way to avoid advertising these days is to put on a blindfold and get super-effective ear plugs.     


Socialogue: Global APPification

Tuesday, July 23, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age. The infographic below shares insight on global use of apps.     


Socialogue: Reach For The Tried and True? Or, Tempted By What's New?

Tuesday, July 16, 2013

Global - There is an old saying that says, "Make new friends, but keep the old; one is silver and the other is gold." Our purchase preferences seem to echo the verse's sentiment that life is enriched by both the tried and true - and the new. More than half of us, 52%, like to try new brands and products. Maybe that's why so many traditional brands put "new" in front of their product names. Forty-eight percent of us, though, prefer sticking with brands we know, filling pantries, drawers and shelves with the products we are familiar with. No wonder manufacturers and product managers go to great lengths to cultivate customer loyalty among both audiences: they need to be able to elicit excitement from those who prefer the new, as well as from those who tend to opt for the tried and true!     


Socialogue: What's the Difference? Pretty Big!

Tuesday, July 09, 2013

Global - With all the discussions about big government versus small, there is no argument that more people, 63%, believe that corporations can make a bigger difference in the world than politicians, who only got a 37% preferential rating.  Surely both corporations and government get a bad rap for one thing or another any day you turn on the news or look at social media posts. Could the great disparity in confidence have to do with the partisanship that seems to keep some governments from moving forward with any speed? Is it that the Warren Buffets and Bill Gates of the world have shown the great potential big business has to cure disease, feed the hungry and invent game-changing technology? Is it that corporations have a better PR machine than the government? That’s research for another day! Meanwhile, we hope both groups give us ample reason to keep our confidence growing.      


Socialogue: A-TENNNN-SHUN

Tuesday, July 02, 2013

Global - Give a salute to advertisers who are capturing the interest of 62% of online audiences. Of those people who respond to online ads, the largest percentage (46%) have looked at or read a brand or product ad online and nearly as many (42%) have actually watched a brand or product commercial online. Online pop-up ads have lower pull-power (25%), but one out of four people is still impressive, especially since many people set their security settings to exclude pop-ups altogether and/or feel pop-ups are an active intrusion on whatever they are doing online. In any case, advertisers, attention must be paid to the fact that online ads are increasingly becoming part of users’ mainstream online activities. Hup 2 – 3 – 4!     


Socialogue: Uh-Oh, I Think I Have...

Tuesday, June 25, 2013

Global - Rash? Google it, Bing it, Yahoo! it. Vaccinations needed for overseas travel? Strange tingle in your arm? See what you can learn online. In fact, nearly half of us, 48%, have recently researched health-related issues online, a figure that skews up to 55% for women and down to 40% for men. Is it that women have a more compelling need to be in the know, for good or for bad, than men? Or, are men just more likely to want to wait until something happens? Our online health-related searches can run the gamut from nutrition to baby wellness, from birth to death, from physical fitness to “uh-oh, I think I have…” and countless other possibilities. We say, online or off, there’s no better toast than, “To health!”     


Socialogue: The Check Is In...Cyberspace!

Tuesday, June 18, 2013

Global - Fifty-six percent of us are handling our banking online. Anyone who has paid a bill or set up a recurring payment or validated a payment online knows how easy it is… and how habit-forming. The big reveal here, though, is that more than half the online population is comfortable banking online, even in the face of news about hacking and security theft. We believe that as a larger demographic of those who were raised with smart technology in their hands reach banking age, the 56% will climb, more so as security technology becomes even more sophisticated. In fact, we think you can bank on it.     


Socialogue: You Call That A Choice?

Tuesday, June 11, 2013

Global - There’s no question that we’re attached to our smart/mobile phones and tablets. But, our wallets are also important to us. If you had to choose between the two, which one would you choose? The majority of people (60%) said they would hold onto their wallets. Forty percent, though, said they’d rather have their smart/mobile phones and tablets. As portable technology gets even smarter, maybe more of us will choose to forgo our wallets in favor of our smart/mobile tech products.     


Socialogue: RX: Take One Tablet Every 24 Hours

Tuesday, June 04, 2013

Global - Among tablet users, one out of five (19%) say their tablet is their primary computer. Among those under 35, it’s nearly one out of every four (23%). Given the number of people who want to have digital technology at their fingertips and who do not need the full computing capacity offered by desktops and laptops, the dominance of tablets is sure to keep growing. Marketers can avoid headaches tablet users may experience by creating an easy wellness program: make sure it’s easy for tablet users to do everything on your site via a tablet, so that people don’t have to use a computer to visit your site if they want to stick with their tablet.     


Socialogue: Allergic to the Off Switch

Tuesday, May 28, 2013

Global - Sixty-seven percent of people say they never or rarely turn off their mobile/smart phones. While they're not always talking on the phone, they want to be ready in case they get a call or need to make one. These people sit next to you at the movies or in the theater or at a ballgame. They are in nail salons and health clubs and wherever people are. They may even be you! Only 12% of people say their phones are off a lot of the time and 21% say they're off some of the time. The paradox? While we’re very busy connecting with those who are not near (which sometimes means only a room away),chances are we are much less present in the place we really are. It’s enough to give someone hives.     


Socialogue: Think Small

Tuesday, May 21, 2013

Global - No matter where we are, we're always connected, with each of us using an average of 2.3 devices. So, when it comes to our technology products, small and portable is what we like. While most of us use mobile phones (82%), laptops, used by two-thirds  (66%), have surpassed the standard desktop computer (60%). And, 17% of us are already using tablets. Given the multiplicity of devices in use, it becomes increasingly important for brands to have an online presence that is optimized for computers, tablets and mobile phones, alike. Once upon a time, that would have been considered thinking big. Today, it’s just thinking smart.     


Socialogue: Share and Share Alike? Not Exactly.

Tuesday, May 14, 2013

Global - With the "like" and "share" symbols in front of us at every click and with the ability to comment or start a flow of conversation as easy as flipping a light switch, it's not surprising that just over eight in ten of us share some part of our lives online. Interestingly, nearly 25% claim they don't hold back and share most things or everything online. No filter. No privacy. This outspoken segment is balanced somewhat by the 19% who say they share nothing online. Every age demographic, from those younger than 35 (87%) to those older than 50 (72%), shares something. Some may feel that people are sharing too much information (TMI), but the more consumers share, the more opportunity a brand has to learn a lot about consumers and use what they learn to create messaging that is more likely to get liked, shared and re-posted. Bet you "like" that!     


Socialogue: EXPRESSIONISM

Tuesday, May 07, 2013

Global - In the early years of the 20th century, expressionism was all about art coming forth from within an artist, rather than a depiction of the external visual world. In the early 21st century, there is a new kind of expressionism, also coming forth from within its creator. This time, the canvas is the Internet, with 24% of us expressing ourselves by starting conversations or writing original ideas on social media pages and other online sites. Marketers, if you were to create a forum for expression on your site similar to social media pages, you might find people spending more time there. And, if you acknowledge consumer posts with your own original responses, perhaps consumers will express favorable thoughts about your brand.     


Socialogue: Are Your Online Shares Rising? Keep Investing!

Tuesday, April 30, 2013

Global - As children, we were told “You have to learn to share.” While no one has to share on social media and other online sites, 36% share links to articles, videos and other information. Some of these shares can be an asset or a liability for marketers. Suffer a recall or make a false claim and the error can go viral in minutes. Post something funny, wise, timely or surprising and you can, again in minutes, have social ambassadors giving your name broader positive exposure. Whether you need a forum to announce a product, make an apology or invite responses, social media is an investment that can help your shares, literally and figuratively, add value.     


Socialogue: In My Opinion, What You Said Is

Tuesday, April 23, 2013

Global - On social media and other sites, those who post content have no “mind-your-own-business” rights. No “keep-your-opinion-to-yourself” rights. If you post online, your content can trigger comments from those who follow you. So, a brands’ online posts should be provocative, evocative, relevant, funny and current. When your posts and content trigger a response from those who follow you, they will come back. And, if you respond to their posts on your posts, they’ll feel even more connected. Bottom line: you do not want your followers to keep their opinions to themselves.     


Socialogue: So, How Do You Like That?

Tuesday, April 16, 2013

Global - Clearly, there’s a lot of digital liking and sharing going on: 45% of us do it. We share things we think are hilarious or moving or important. We share things to align ourselves with schools of thought, entertain our friends, provide information about brands or products. We share content and repost posts when we feel proud by association. So, marketers, how do you like this? The more you know about your followers, the better able you will be to create content that resonates with them. And, the more attractive your posts to your key audience,  the more likely they are to be followed and shared. So take note: Like attracts “like.”     


Socialogue: Ever Feel Like You're Being Followed? That Can Be a Very Good Thing

Tuesday, April 09, 2013

Global - Brands that develop a social networking following stand a very good chance of having consumers buy their products. Overall, 42% of people say they are more favorably disposed toward purchasing a brand they follow or engage with online. A very strong 53% of those under the age of 35 echo that sentiment, while there is agreement among a somewhat lower, but still healthy, 38% of those 35-49 and 26% of those 50+. Marketers, go ahead. . . look over your shoulder. The more customers and prospects you get to follow you online, the better you’ll feel about your bottom line.     


Socialogue: The A-list - How to Keep Online Followers Connected

Tuesday, April 02, 2013

Global - ABCs aside, several actions have been identified to keep those who follow your brand online connected and coming back to your site or social networking pages. Here’s what people say motivates them:     


Socialogue: R.S.V.P

Tuesday, March 26, 2013

Global - “Did you hear what I said?” It’s a question people ask every day. Most of us want a response, an acknowledgement or some signal assuring us we have been heard. The power of a response from a brand to a consumer is strong, with 28% of those who follow a brand on its social networking page feeling an acknowledgement from the brand to the comments or links they post makes them feel more connected to that brand. While there are other tactics – e.g., contests, discounts, free products – that have a more profound effect on how connected consumers feel to brands, active acknowledgement of the links and comments they post on your social networking page will help keep them coming to your “party.”      


Socialogue: Get the Message?

Tuesday, March 19, 2013

Global - When you send an email or message to a family member, friend or business colleague, you expect a response. If you don’t get one, you can always send out a “Did you get my message?” email. When people send a message to a brand, whether they actually expect a response from the brand or are delighted by the surprise of one, 30% of online brand followers say that email responses help them stay connected to the brand. Marketers, get the message?     


Socialogue: What Do You Think?

Tuesday, March 12, 2013

Global - Connections among people are important and take work to nurture and maintain. Well, the same could be said for brands. More than half of those who follow brands online (52%) say that brands offering opportunities to enter contests or provide information about current or new products encourages them to stay connected to the brand. Naming a new product? Adding a new flavor? Seeking to add amenities to a new product model? Just asking consumers for their ideas could keep them attached and loyal to your brand . . . which is especially important when they’re making buying decisions.     


Socialogue: To Share is to Care

Tuesday, March 05, 2013

Global - Brand attachment. It is what every brand manager wants to increase. Of those who follow a brand online, 34% say that content worth sharing makes them want to stay connected to a brand. Informative or silly, humorous or serious, scheduled or just random . . . a brand’s content can turn online followers into online ambassadors.     


Socialogue: A Clever Brand Keeps Fans on Hand

Tuesday, February 26, 2013

Global - One-third (34%) of those who follow a brand’s social networking page say fun or interesting posts make them feel more connected to that brand. The younger the demographic, the more effective these kind of posts are as connection boosters: 39% of those under 35 claim a stronger connection is forged when a brand’s posts interest them, 31% of those between 35 and 49 and 28% of those between 50 and 64. While other brand actions – e.g., discounts, free offers, contests – have a stronger effect on brand and consumer connections, injecting interesting and funny posts can help keep interested consumers coming back to your social networking sites to see what’s up. That’s why it makes sense for marketers to be hands-on when it comes to social networking content.     


Socialogue: Money Talks

Tuesday, February 19, 2013

Global - Those who follow brands online appreciate and understand the language of saving money and receiving gifts. Half of those who follow brands online (50%) feel more connected to brands that offer coupons, discounts and free products. For women, the figure goes up to 56%, while men weigh in at a slightly lower 45%. With shoppers willing to take the time to search for sale items and to shop where they can get a lower prices, it only makes sense that online discounts and offers of “Free!” will make many feel more connected with your brand. Money talks . . . can you hear it?     


Socialogue: Take a Look Behind You

Tuesday, February 12, 2013

Global - With 40% of people following brands online, chances are your brand is being followed. Among those under 35, though, the number of eyes on your brand could be significantly higher, with nearly half (48%) claiming they follow brands online. And, even among those 50 and older, 29% are checking out brands online. So, what are all these followers seeing when they follow you online? Wise marketers keep content on their brand’s site and social networks current, informative, funny and/or engaging, qualities known to foster people-to-brand connections. Follow?     


Socialogue: Content That Creates Content

Tuesday, February 05, 2013

Global - Whether driven to a brand's social network by whim, an ad or any other motivator, more than one-third of us post questions, express ideas, share pictures or offer opinions. In short, we become co-creators of content. Among those younger than 35, the percentage leaps to 44%, while those 50 and older are less likely to co-create (22%). Given the value and importance of pulling customers into the conversation, it is important for marketers to encourage and support consumer engagement and co-creation . . . listen and respond, answer questions, compliment ideas, share information.     


Socialogue: It Pays To Be Social!

Tuesday, January 29, 2013

Global - In the “Olden Days” of the internet, people used brands’ websites as their main online source for getting brand information and for staying informed on products. Today, people are utilizing social networking, with 55% saying that social networking keeps them in the know about brands and products. While those under 35 are particularly active in learning about brands and products through social networking (66%), there is strong concurrence among those 35-49 (53%) and those over 50 (40%). With more than half of consumers agreeing that they stay informed about brands and products through social networking, here’s an important message for marketers: today’s brands looking to capitalize on a chance to touch consumers need to have a strong social networking presence.     


Socialogue: Old Friends? Check. Long-lost Relatives? Sure. Brands? You Bet.

Tuesday, January 22, 2013

Global - Any skepticism brands might have had about whether consumers would actually go to their social networking pages has melted away, with 45% of people saying they regularly look up brands’ social networking pages. Whether attracted by contests, the lure of good sales, how-to information, a place to voice their opinions or an affinity with a brand that compels them to know the latest, more people are seeing brands as their “friends.” This is especially true for those under 35, 54% of whom regularly check out brand pages, and less so for those 50 and older, with 31% networking with brands. With so many people connecting with brands on social networking, it is important for brands to regularly create content to keep these “friends” engaged.     


Socialogue: So Many Engagements and Not a Ring in Sight

Tuesday, January 15, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: The Most Common Butterfly On Earth Is The Social Butterfly

Tuesday, January 08, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Money, That's What I Want

Thursday, January 03, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: 10-9-8-7-6-5-4-3...

Thursday, December 27, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Five Stars? Thumbs Up? A+ or Just Average?

Tuesday, December 18, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Hello? Oh, Hi There. Just Let Me Finish This Purchase...

Tuesday, December 11, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Register This!

Tuesday, December 04, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Pay for Ad-Free Content Online? Sounds Fine!

Tuesday, November 27, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Have a Mobile Phone, Will Access Internet. Maybe.

Tuesday, November 20, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Me First, Me First!

Sunday, November 11, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Don't Leave Me Alone - Yet!

Sunday, November 04, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: The Facts, Please, Just the Facts

Sunday, October 28, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: What's In It For Me?

Sunday, October 21, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Meet Me Online

Sunday, October 14, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Friend, I'd Sacrifice My Career For You

Sunday, October 07, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Marketers Successfully Conquer Another Frontier

Sunday, September 30, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: No Secrets

Tuesday, September 25, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: 'Tis Better to Receive Than to Give

Tuesday, September 18, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Who Needs a Luxury Vacation?

Tuesday, September 11, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Future Vision?

Tuesday, September 04, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Reach Out and Touch

Tuesday, August 28, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: If You're Awake, Chances Are You Are Well-Connected

Tuesday, August 21, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Party Hearty

Tuesday, August 14, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: 2012 London Olympics are a Golden Viewing Opportunity

Tuesday, August 07, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Blend Right In

Tuesday, July 31, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Virtually a Different Person!

Tuesday, July 24, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Check Out My Work, Not My Social Networking Life, Please!

Tuesday, July 17, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Hello, My Virtual Friend!

Tuesday, July 10, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Hot Tea? A Little TV? Now, Some Report a New Bedtime Routine

Tuesday, July 03, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: My Friend “Likes” a Brand. Hmmm...

Tuesday, June 26, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Advice to Those Sending Ads to Mobile Phones

Tuesday, June 19, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Heart-Wired Or Hard-Wired?

Tuesday, June 12, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: I Like You and Will Follow You Anywhere!

Tuesday, June 05, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Return to Sender? Maybe Not

Tuesday, May 29, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: More Creativity!

Tuesday, May 22, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: What's in a Name?

Tuesday, May 15, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Too Sexy For My Phone!

Tuesday, May 08, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: The More, The Merrier?

Tuesday, May 01, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Do Not Take My Remote Control!

Tuesday, April 24, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: A Cool Experience Trumps a Cool Product... But, Not By Much

Tuesday, April 17, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: I Love You... But Your Opinion?

Tuesday, April 10, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Attached At The Ear?

Tuesday, April 03, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.     


Socialogue: Text Me, Text Me Not...

Tuesday, March 27, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.