Friday, May 17, 2013
Seattle, WA – Residents of the Puget Sound area plan to stay close to home and family for the upcoming Memorial Day holiday.
Tuesday, May 14, 2013
Toronto, ON – Although many take the May 24 weekend to get away from it all, most Canadians also believe that it’s a suitable time to get a jump on their spring chores, according to a new Ipsos Reid Survey conducted on behalf of Canadian Tire. Over eight in ten (82%) Canadians ‘agree’ (24% strongly/58% somewhat) that given the extra day, the May long weekend is ideal for doing spring chores, while just two in ten (18%) disagree’ (4% strongly/14% somewhat) that it’s an ideal time to tackle chores.
Friday, May 10, 2013
New York, NY – The vast majority of American adults (87%) say that they at least 'like' their first name, including a third (31%) say they 'love' it, according to What did you call me?, a new online survey of over 1,000 adults ages 18+ conducted by Ipsos Public Affairs on behalf of BOHAN/whymomsrule.com. Only a small minority of Americans (13%) say they 'don’t like' their name, including 3% who say they 'hate it'.
Thursday, May 09, 2013
Toronto, ON – For two in ten (16%) working Canadians (excluding self-employed workers), their place of work is a ‘frequent’ (11%) or an ‘ongoing’ (5%) source of feelings of depression, anxiety or other mental illness, according to a new Ipsos Reid poll conducted on behalf of Partners for Mental Health. Further, 14% say their work or place of work causes these feelings ‘several times a year’, while another 33% experience them, albeit ‘infrequently’. Just four in ten (37%) working Canadians say that their work or place of work has ‘never been the source of feelings of depression, anxiety or other mental illness’.
Monday, April 29, 2013
Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.
Wednesday, April 24, 2013
Toronto, ON - These are the findings of an Ipsos Reid survey conducted on behalf of Bingemans. The full report is available for download on the right.
Wednesday, April 17, 2013
Toronto, ON – Although a majority of Canadian teens, aged 16 to 19, believe that their quality of life will be better than their parents, they still deal with adversity and feel pressures about their future after school, according to a new Ipsos Reid survey conducted on behalf of Big Brothers Big Sisters of Canada and MasterCard.
Tuesday, April 09, 2013
Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Dove reveals that many Canadian girls aged 11-17 believe participating in sports and other activities is beneficial to their development for a number for reasons.
Saturday, March 16, 2013
Toronto, ON – While Catholics in Canada are looking forward to the upcoming reign of newly elected Pope Francis I, Canadians appear satisfied with the job done by Pope Benedict, according to a new poll conducted on behalf of Postmedia News and Global Television. A majority (59%) of Canadians ‘agree’ (9% strongly/50% somewhat) that ‘Pope Benedict did a good job as Pope’, while four in ten (41%) ‘disagree’ (13% strongly/28% somewhat). Catholics, in particular, are more likely to agree (69%) that he did a good job as Pope, while fewer disagreed (31%) that he did a good job.
Wednesday, March 13, 2013
Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about approval ratings, abortion and gay marriage.
Tuesday, March 12, 2013
Seattle, WA – Residents of the Puget Sound area will be in full-force this Saint Patrick’s Day and indeed, many will carry that spirit in to their everyday lives.
Tuesday, March 05, 2013
Washington, D.C. - Nearly two-thirds (60%) of employers globally say that intercultural skills, or the ability to work effectively with individuals and organizations from cultural backgrounds different from their own, are very important to their organization, according to a new Ipsos Public Affairs poll conducted on behalf of the British Council and Booz Allen Hamilton.
Monday, March 04, 2013
New York, NY – Affluent optimism in the U.S. economy, and in their own futures, rose significantly in February, according to Ipsos MediaCT’s February 2013 Mendelsohn Affluent Barometer, released today. The survey defines “Affluent” as adults living in households with at least $100,000 in annual household income – approximately 20% of the U.S., Affluents hold 69% of the privately held net worth in America, and are vitally important for many marketplace categories including luxury, automotive, financial, technology, and travel.
Friday, March 01, 2013
Toronto, ON – Most (85%) Canadians ‘agree’ (54% strongly/31% somewhat) that ‘if medical marijuana is to be prescribed to patients, it should go through the same rigorous testing and approval as other medicines”, according to a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association. Just 15% ‘disagree’ (6% strongly/9% somewhat) that medical marijuana should be treated in this fashion.
Friday, March 01, 2013
Toronto, ON – Many Canadian parents believe that an increase in time devoted to physical education can be more than just a benefit for their children’s health, but also their success in the classroom, according to a new Ipsos Reid study commissioned on behalf of Physical and Health Education Canada. Two in three (64%) Canadian parents with children 5-16 years of age believe that more time devoted to physical education can ‘improve’ (19% a lot/45% somewhat) their children’s success in math, science, and reading/writing. One in five (21%) say more physical education time would lead to the same amount of success in these subjects, while one in ten (7%) believe success in these subjects would ‘worsen’ (1% a lot/5% somewhat) due to more P.E. time, while 7% don’t know.
Tuesday, February 19, 2013
New York, NY - With the Academy Awards coming up this weekend, a recent poll conducted for Reuters shows that there are no clear winners in the eyes of the American public. When asked which of the nominees is most likely to win Best Picture, equal proportions selected Lincoln and Les Miserables (17% each), followed by Argo (8%).
Thursday, February 14, 2013
Toronto, ON – With Family Day coming up for many parts of the country, many Canadians might be using it as an opportunity to reconnect with the Great Outdoors, considering the importance of nature to Canadians and their families, according to a new survey conducted by Ipsos Reid on behalf of Nature Conservancy Canada. Half (50%) of Canadians ‘strongly agree’ that ‘natural areas are important for my family’s well-being’, with nearly the rest of Canadians (47%) ‘somewhat’ agreeing.. Only 3% of Canadians ‘disagree’ (1% strongly/3% somewhat) that natural areas are important for their families well-being.
Wednesday, February 13, 2013
Toronto, ON – A good proportion of Canadians who plan to travel outside the country in 2013 don’t plan on buying additional travel insurance for their next vacation, according to a new survey conducted by Ipsos Reid on behalf of RBC. Among the two in five Canadians (39%) who plan to vacation abroad in the next twelve months, two in five (40%) will not purchase travel insurance for their trip. Three in five (60%) Canadians travelling abroad, however, will purchase travel insurance for their next vacation.
Tuesday, February 12, 2013
Toronto, ON – With Valentine’s Day approaching and likely leading to intimate occasions for Canadians trying to keep warm during the cold winter weather, many Canadian women who travel believe that intimate moments at home aren’t as good as those they have while on vacation, according to a new study conducted by Ipsos Reid on behalf of Tripcentral.ca, the third and final release in a three-part series on sex habits of Canadian women on vacation.
Monday, February 11, 2013
Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Canadian Mental Health Association – Calgary reveals that while most Calgarians understand the persistent stigma associated with mental illnesses, many are still apprehensive around those with such disorders. Four in five (78%) Calgarians believe that there is still a lot of stigma attached to mental illnesses, while one in five (22%) don’t believe such a stigma exists or are indifferent to this belief. Having said this, one in five (21%) Calgarians say they feel apprehensive around people with a mental illness, although twice as many (43%) don’t feel apprehensive around those with mental illnesses and another two in five (36%) are neutral.
When it comes to the hypothetical situation of having a mental health concern themselves, two in five (43%) would feel comfortable talking about it if they had such concerns. One in four (24%), however, say they would feel uncomfortable with the remaining one in three (33%) Calgarians being indifferent or neutral.
Friday, February 08, 2013
New York, NY – According to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Hire-Vue, nearly two-thirds (63%) of adults report having been through an interview process, while 37% say they have never done so (including 61% of those who are retired, and 45% of those without a college degree).
Wednesday, February 06, 2013
Toronto, ON – A reason why many Canadians feel so strongly against bullying is that many appear to have experienced similar situations growing up, according to a new poll conducted by Ipsos Reid on behalf of Big Brothers Big Sisters of Canada. Three in five (59%) Canadians cite being bullied during their childhood and teenage years, while two in five (41%) were never bullied. Of those that were bullied during their childhood and teenage years, seven in ten experienced ‘teasing designed to humiliate’ (72%) and ‘verbal abuse and taunting’ (71%). Two in five (43%) experienced ‘physical abuse such as being slapped, shoved, hit, or beaten’ while 5% have been ridiculed or humiliated on the Internet.
Wednesday, February 06, 2013
Toronto, ON – A new poll conducted by Ipsos Reid and released at the Canadian Foundation for Healthcare Improvement CEO Forum in Montreal shows that citizen-patient perceptions among the largest segment of the Canadian population (the pre-retirement adult cohort aged 18 to 64) rank Ontario as the most improved healthcare system over past five years for ease of access and patient experience, followed by the Prairies (Manitoba/Saskatchewan) not far behind, with Alberta and Quebec tied in the middle, Atlantic Canada much further back and British Columbia well back at the bottom.
Monday, February 04, 2013
Toronto, ON – When it comes to pain as a result of periodontal disease symptoms, Canadian dog and cat owners incorrectly assume these pains are worse for them than their pets, according to a new poll conducted by Ipsos Reid on behalf of Royal Canin. Given a list of symptoms associated with periodontal disease in both pets and humans, Canadians for the most part believe these symptoms are more painful in humans than in cats and dogs.
Friday, January 25, 2013
Washington, D.C. - Just 12% believe that remorse motivated Lance Armstrong to confess about taking performance-enhancing drugs. In contrast, nearly half believe he came forward because he could no longer continue to deny it (48%), while three in ten say he confessed for more self-serving reasons: to help rebuild his public image (31%), to minimize his legal issues (28%), or because he wants to be able to continue competing in cycling and triathlons (27%).
Tuesday, January 22, 2013
Toronto, ON – A new poll conducted by Ipsos Reid on behalf of the National Post, Global Television and NewsTalk 1010 indicates that if a vote were held tomorrow on the idea of building a casino in the city of Toronto, a majority (52%) would vote in favor versus a minority (42%) who would oppose the casino and another 6% are not sure. In fact, the question was asked twice in the questionnaire: first at the outset (above) and then at the end when all of the various issues that have been argued by both sides in favor or in opposition to the casino were provided for the 906 respondents. Results of the second vote within the poll actually showed an increase in support from 52% to 54% with opposition remaining at 42% while those who are unsure dropped 5%. As such, it looks like those who are in favor and those who are against a casino are in two very distinct solitudes but it’s those in favor who are currently winning the day.
Thursday, January 17, 2013
Vancouver, B.C. – After 119 days, on January 12, 2013, the NHL lockout of 2012 came to an end. Teams are suiting up and hitting the ice again in preparation for the battle for the Stanley Cup. In a recent study Ipsos Reid investigated British Columbian hockey fans’ (those who watch hockey) attitudes toward the upcoming hockey season, viewing behavior and hopes for the Vancouver Canucks.
Tuesday, January 15, 2013
Washington, D.C. - Below are some of the findings from an Ipsos poll conducted for Thomson Reuters about Oscar nominations.
Friday, December 28, 2012
Toronto, ON – All things considered, four in five (80%) Canadians say 2012 was a ‘good’ (25% very/55% somewhat) year for them and their family, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. The proportion of Canadians who believe that 2012 was good to them and their family has increased 5 points since last year when three-quarters (75%) of Canadians said 2011 was good for them and their family. Only one in five (20%) cite 2012 as a ‘bad’ (5% very/15% somewhat) year for them and their family, down 5 points from 2011.
Monday, December 24, 2012
Toronto, ON - Stratford singing sensation Justin Bieber is the top Canadian newsmaker of 2012, according to new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. According to Canadians, international teen singer and heartthrob Justin Bieber (17%) slightly edges out Prime Minister Stephen Harper (15%) for the accolade of the country’s top newsmaker this year, among a list of 15 candidates assembled by Postmedia News. The table below outlines in full the top Canadian newsmakers of 2012.
Friday, December 21, 2012
Toronto, ON – With the debate between using ‘Christmas’ versus the more inclusive reference to ‘holidays’ continuing year after year, a strong majority of Canadians are still set in their ways and prefer the traditional moniker, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Three-quarters (72%) of Canadians ‘think we should refer to the end of the year as the ‘Christmas Season’ because that is the original meaning and purpose of the holiday’, down 1 point from 2011 but up 1 point from 2010. Three in ten (28%), however, think ‘we should refer to the end of the year as the ‘Holiday Season’ because not everyone celebrates Christmas and it’s important to be inclusive of other religions and cultures’, which is up 1 point from 2011 but down 1 point from 2010.
Thursday, December 20, 2012
New York, NY – According to a new Ipsos poll conducted on behalf of Strayer University, over nine in ten (93%) U.S. adults have some type of goal that they would like to achieve in 2013. Over half of adults (54%) have health-related goals, such as being more active, eating more healthily, or getting more sleep, while nearly four in ten (37%) have a socially-oriented goal, such as spending more time with family or friends, getting involved more in their community, meeting new people, broadening their circle of friends, or joining a club or organization. Nearly as many (34%) have a leisure-related goal, such as travelling more or taking up a hobby.
Tuesday, December 18, 2012
Toronto, ON – With all that goes into planning for the holiday season, some Canadians do so much that they don’t get to reap the rewards of such planning by enjoying their holiday season, according to a new poll conducted by Ipsos Reid on behalf of Hewlett-Packard. One in five (21%) Canadians ‘agree’ (4% strongly/17% somewhat) that ‘I am too busy preparing and organizing holiday festivities to fully enjoy this holiday season’. Four in five (79%) Canadians, however, ‘disagree’ (33% strongly/46% somewhat) that they’re too busy to fully enjoy this holiday season.
Tuesday, December 18, 2012
New York, NY — As 2012 comes to a close, optimism is high among participants in a new 23-country poll by global research company Ipsos for Reuters news.
Tuesday, December 18, 2012
New York — While 9% of global citizens plan to sleep through the dawn of the New Year, the other 91% plan to be doing something to celebrate the ringing in of 2013. A new poll by global research company Ipsos on behalf of Reuters News sheds light on the New Year’s Eve plans of people in 23 countries.
Wednesday, December 12, 2012
Toronto, ON – Two thirds (64%) of Canadians believe that the Senate should pass a bill before it that would legalize betting on the outcome of a single sporting event, according to a new Ipsos Reid poll conducted on behalf of the Canadian Gaming Association. Conversely, four in ten (36%) are of the opinion that the Senate should ‘defeat the bill and stop it from becoming law’. The bill, currently being considered by the Senate, passed 3rd reading in the House of Commons with unanimous support from all parties, and has also received the support of eight provincial governments.
Wednesday, December 12, 2012
Toronto, ON – When thinking about America’s ‘fiscal cliff’, which is a package of tax increases and spending cuts due to be implemented by the U.S. government at the beginning of the new year, many are worried that this will have negative repercussions on Canada’s economy, according to a new poll conducted by Ipsos Reid on behalf of Sun Life Financial. Nearly two-thirds (63%) of Canadians are ‘worried’ (10% very/53% somewhat) that America’s ‘fiscal cliff’ will hurt the Canadian economy, while two in ten are ‘not worried’ (21%) or they don’t know (17%) how it will affect the Canadian economy.
Tuesday, December 11, 2012
Toronto, ON – Despite all the distractions out there being in driver’s seat, a vast majority of Canadian parents seem confident in their teenager’s driving ability, according to a new poll conducted by Ipsos Reid on behalf of RBC Insurance. Nine in ten (92%) Canadian parents with teenagers who have their license rate their teens as ‘good drivers’ (9% extremely good/43% very good/40% fairly good). Only one in ten (7%) rate their teen as ‘not a very good driver’, while only 1% believe their teen is a ‘terrible driver’.
Monday, December 10, 2012
New York, NY – When it comes to their holiday travel plans, more Americans trust the previous experiences of other travelers and are factoring these reviews into their own travel plans in 2012 compared to last year, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Among the nearly six in ten (56%) Americans who say that they are confident (45% very confident/11% somewhat confident) that they will take a holiday trip this year, three-quarters (76%) believe other travelers’ reviews are ‘trustworthy’(13% very/63% somewhat), which is up 9 points from the 69% who answered similarly in 2011. Fewer Americans (18%, down 6 points) who are confident they’ll traveling for their holidays find other travelers’ reviews ‘not trustworthy’ (7% not at all/11% not very) in 2012 compared to 2011 (24%), while about the same number don’t know in 2012 (6%) compared to last year (7%).
Monday, December 10, 2012
Toronto, ON – Torontonians are becoming increasingly supportive of eliminating the city’s Land Transfer Tax (LTT), according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Seven in ten (68%) Torontonians ‘support’ (34% strongly/34% somewhat) the plan to eliminate Toronto’s Land Transfer Tax, revealing an increase of 3 pts. compared to this time last year. Only one-third (32%) ‘oppose’ (13% strongly/20% somewhat) repealing the LTT, which is down 3 points since last November.
Thursday, December 06, 2012
Washington, D.C. - Attached are results from a holiday shopping poll conducted on behalf of Reuters.
Thursday, December 06, 2012
Toronto, ON – When it comes to their favourite holiday movies, Canadians enjoy a mix of classics and more modern releases, according to a new poll conducted by Ipsos Reid on behalf of Cineplex. From a list of 8 holiday movies, Miracle on 34th Street (21%), the 1947 classic starring John Payne and Maureen O’Hara, was the top choice among Canadians. Following closely is Macauley Culkin’s infamous 1990 comedy Home Alone (19%) while the third entry in Chevy Chases’s Vacation Series, National Lampoon’s Christmas Vacation (18%), rounds out the top three. The list below outlines the top holiday movies as chosen by Canadians:
Tuesday, December 04, 2012
Toronto, ON – Four in five (83%) ‘905’ residents of the GTA ‘oppose’ (58% strongly/25% somewhat) a new municipal land transfer tax in their city, even if tax revenues were to go towards offsetting potential deficit shortfalls or increased investments in local infrastructure or other city programs, according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Nearly one in five (17%), however, ‘support’ (2% strongly/15% somewhat) such a tax.
Tuesday, November 27, 2012
Toronto, ON – Most (88%) Ontarians ‘support’ the ‘creation of a province-wide registry of homes used as former marijuana grow-operations’ – with a full majority (57%) being ‘very supportive’ – while only one in ten (12%) are ‘not supportive’ (5% not at all/7% not very) of such a policy move, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. Support for a grow-op registry rises to 93% among homeowners.
Tuesday, November 27, 2012
Toronto, ON – Focusing on 2013, Canadian consumers appear to be more optimistic about personal and national finances in the upcoming year compared to 2012, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten (37%) Canadians believe their own personal financial situation will ‘improve’ (5% a lot/32% a little) in the next year, showing a five point bump from this time last year (32%). Another four in ten (43%) believe their own financial situation will ‘stay the same’, while two in ten (20%) believe it will ‘worsen’ (4% a lot/16% a little).
Monday, November 19, 2012
New York, NY – Holiday travel spending is on the rebound in America, following cautious holiday-travel spending last year, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Among the nearly six in ten (56%) Americans who say that they are confident (45% very confident/11% somewhat confident) that they will take a holiday trip this year, they anticipate spending an average of 14% more than last year’s travelers anticipated spending. Moreover, more Americans this year than last year say they are ‘very confident’ (45% this year vs. 42% last year) that they will take a holiday trip, spending at least one night away from home.
Friday, November 16, 2012
Vancouver, B.C. — Living close to the U.S. border provides many British Columbians with ample opportunities for cross-border shopping. According to a recent study by Ipsos Reid conducted in the fall of 2012, two-thirds of British Columbians (66%) have gone shopping across the U.S. border within the past year.
Tuesday, November 13, 2012
Toronto, ON – According to a new poll conducted by Ipsos Loyalty on behalf of Tim Hortons, four in ten (41%) Canadians buy lunch at a restaurant, food court, or other facility at least once in a typical month. Six in ten (59%), however, do not buy lunch at such eateries in a given month. Nearly half of those who eat out during a work week even do so more frequently. Two in ten (19%) say they buy their lunch at a food court or other eatery once a week.
Friday, November 09, 2012
Toronto, ON – Three in ten (30%) Canadians say that they will attend an official Remembrance Day service on November 11th this year, while 24% say they attended one last year, according to a new Ipsos Reid poll conducted on behalf of the Historica Dominion Institute. Moreover, the proportion of Canadians who will attend an official Remembrance ceremony is up a significant 8 points from an identical poll conducted in 2010. Eight in ten (82%) will wear a poppy in the lead up to Remembrance Day.
Monday, November 05, 2012
Toronto, ON – An alarming three-quarters (72%) of Canadians are experiencing an uncomfortable level of stress in their day-to-day lives, according to a new poll conducted by Ipsos Loyalty on behalf of Sun Life Financial. Less than three in ten (28%) say that nothing is causing them excessive or uncomfortable levels of stress at this time.
Tuesday, October 30, 2012
Toronto, ON – When it comes specific aspects about play and children development, Canadian parents feel that play is a critical component needed by all children, according to a new poll conducted by Ipsos Reid on behalf of Right to Play. Seven in ten (70%) ‘strongly agree’ that ‘play is essential for children everywhere to help them develop important life skills’, while three in ten (29%) ‘somewhat agree’, and only 2% ‘somewhat disagree’ with this claim.
Tuesday, October 30, 2012
Toronto, ON – Nearly three-quarters of employees in Canada (71%) report some degree of ‘concern’ (4% serious/26% significant%/41% minimal) about levels of psychological health and safety in their workplace based on an analysis of over 65 indicators measuring 13 different psychological factors in the work place. Three in ten (29%), however, express generally lower levels of concern, identifying factors related to psychological health and safety in their workplace as potential areas of strengths, according to a new Ipsos Reid poll conducted on behalf of Great-West Life Centre for Mental Health in the Workplace.
Friday, October 26, 2012
Toronto, ON – One in ten (10%) vacationing Canadian women admit that frequently hearing the couple in the next room while they’re being intimate ‘turns me on’, according to a new Ipsos Reid poll conducted on behalf of Tripcentral.ca, the second of a four part series on Canadian womens’ intimate habits while on vacation. Four in ten (42%), however, say that hearing the noisy couple next door is ‘very annoying, but I just turn up the TV or radio to cover up the noise’. Three in ten (31%) women say that hearing such noise ‘doesn’t bother me’, while 3% believe ‘it’s disgusting and they confront them or tell the hotel manager about’. Two in ten (15%) say they none of these descriptions describes them when they hear the noisy couple next door.
Monday, October 22, 2012
Toronto, Canada — One quarter (25%) of employees in 24 countries—up six points from 19% last year—say they would be ‘very likely’ to take a full-time job in another country for two to three years with a 10% pay increase, a new poll conducted by global research company Ipsos on behalf of the Canadian Employee Relocation Council.
Thursday, October 18, 2012
Toronto, ON – Nine in ten (91%) managers and supervisors ‘agree’ (37% strongly/54% somewhat) that ‘it’s important for them to continue improving their skills in managing distressed workers’, according to a new Ipsos Reid poll conducted on behalf of Great-West Life Centre for Mental Health in the Workplace. Less than one in ten (9%) ‘disagree’ (1% strongly/8% somewhat) that it’s important for them to improve their emotional intelligence.
Wednesday, October 10, 2012
Toronto, ON – Despite an NHL lockout, those Canadians who say that hockey has been a part of their life will continue to make it so, according to a new Ipsos Reid poll conducted on behalf of RBC. Of the 56% of Canadian who say that hockey is a part of their life, a majority (56%) say that it will still be a part of their life despite professional players being locked out of competing in the NHL for the second time in eight seasons. A minority (44%), however, say that hockey will not be a part of their lives during the lockout.
Tuesday, October 09, 2012
Toronto, ON – A majority (54%) of Canadians ‘would’ (29% definitely/24% probably) use social media channels, such as Facebook or Twitter to let their friends and family know that they are safe in the event of an emergency, while one-third (31%) ‘would not’ (16% definitely/15% probably) according to a new poll conducted by Ipsos Reid on behalf of the Canadian Red Cross. One in ten (14%) say that they ‘might or might not’ use social media channels to inform friends and family of their safety in an area-wide emergency.
Wednesday, October 03, 2012
Toronto, ON – There appears to be some myths about breast cancer circulating among women in Ontario, according to a new Ipsos Reid poll of women aged 18 to 69 conducted on behalf of the Canadian Cancer Society. Nearly one quarter of women (22%) – including 30% of those aged 18 to 29 – believe that antiperspirants or deodorants can cause breast cancer. Other myths that some Canadian women believe to be true include:
Monday, October 01, 2012
Toronto, ON – A new survey, the first of a four part series conducted by Ipsos Reid on behalf of Tripcentral.ca, reveals that many Canadian women tend to get adventurous with their intimacy habits while on vacation. The study of Canadian women vacation-goers, aged 18 to 60 and who are in relationships, shows that four in ten (43%) Canadian women on vacation say they have had sex outside their hotel room. Six in ten (57%), however, have not had such intimate moments outside their hotel room while on vacation.
Monday, September 24, 2012
Toronto, ON – If they were a planner for their community and could design infrastructure for the needs of their community ten years from now, three quarters (73%) of Ontarians would place more emphasis on public transit compared to 3% who would place less emphasis on it and 24% who wouldn’t do more or less, according to a new Ipsos Reid poll released on behalf of the Ontario Professional Planners Institute.
Wednesday, September 19, 2012
Toronto, ON – Most (85%) boomers nearing retirement appear to think that they’ll retire at a time of their choosing, but four in ten (38%) retired boomers say they didn’t have that luxury, according to a new poll conducted by Ipsos Reid on behalf of RBC. Nine in ten (85%) of pre-retired boomers believe they’ll have the choice to retire based on when they’re ready or when they’ve saved enough money. Conversely, six in ten (62%) boomers that are retired say had the choice of when to retire, revealing a significant gap (23 points) between expectations of pre-retirees and the reality of retired boomers.
Tuesday, September 11, 2012
Toronto, ON – Women still face many obstacles to overcome if they want to advance to top-level roles in their careers, according to a new Ipsos Reid poll of 500 female executives commissioned on behalf of Randstad. Specific obstacles providing challenges in career advancement among women were:
Wednesday, September 05, 2012
Toronto, ON – Two-thirds (67%) of Canadians say they are familiar (18% very/48% somewhat) with arthritis; its risk factors, treatments, symptoms and complications, while one-third (33%) say they are ‘not familiar’ (5% not at all/29% not very) with the condition.
Tuesday, August 28, 2012
Vancouver, BC – A Spring 2012 Ipsos Reid poll conducted in British Columbia on behalf of ICBC, shows that four-in-ten (40%) drivers with cell phones have used their cell phone (non hands free device) while driving in the prior six months. They have done so despite the fact that nearly half (44%) of BC drivers consider driving to be a complex task.
Tuesday, August 28, 2012
Toronto, ON – Although Harry Potter’s tenure at Hogwarts ended some time ago, the school that trained him from a young boy to become a prolific wizard has managed to stay in the minds of many Canadian film-goers. Four in ten (41%) named Hogwarts School of Witchcraft and Wizardry as the top movie school (from a list of seven choices) that Canadians would want to attend, according to a new poll conducted by Ipsos Reid on behalf of Cineplex. This easily beat out second place LaGuardia/New York High School of the Performing Arts from 2009’s Fame (17%), as Canada’s premier fictional school. A complete list of the silver screen’s favourite educational institutions can be seen below:
Monday, August 27, 2012
Toronto, ON - The report includes findings of an Ipsos Reid poll conducted on behalf of the Toronto Port Authority. The study was in field from July 24 to August 5, 2012. A copy of the report is available for download on the right.
Wednesday, August 15, 2012
Toronto, ON – Two thirds (64%) of Canadians say Canada’s Olympic Team ‘met’ (58%) or ‘exceeded’ (6%) their expectations, while one in three (34%) say Canada’s Olympians ‘fell short’ of their expectations, according to a new Ipsos Reid poll conducted on Monday evening and Tuesday morning via its Overnight Online Omnibus. At the 2012 London Olympic Games, Canada ranked 13th in the medal count, with 1 gold, 5 silver and 12 bronze medals.
Monday, August 13, 2012
Toronto, ON – It’s often said that breakfast is the most important meal of the day, and a new Ipsos Reid poll conducted on behalf of Breakfast Cereals Canada reveals that Canadian parents are heeding the message. More than nine in ten parents say that getting their kids and family ready (94%) and making sure their family eats breakfast (93%) are high priorities of their morning routine.
Monday, July 30, 2012
Toronto, ON – Men and women don’t agree on which summer movie best represents their ideal summer, according to an Ipsos Reid poll conducted on behalf of Cineplex. From a list of nine notable summer movies, four in ten (39%) women say that Dirty Dancing, the 1987 summer love story between Patrick Swayze and Jennifer Grey, is the ‘movie that best describes their ideal summer’ compared to just 8% of men. One-quarter (26%) of men, however, prefer 1999’s raunchy teen comedy American Pie when it comes to what movie represents their ideal summer, while only one in ten (10%) women made the same choice.. Other top mentions by both men and women for what movies constitute their ideal summer were:
Wednesday, July 25, 2012
New York, NY — As the world waits anxiously for the start of the 2012 Summer Olympic Games in London, England, a new survey indicates that almost three quarters (72%) of residents of 24 countries plan to watch at least some part of the events this year. The poll by global research company Ipsos, on behalf of Reuters News, finds that viewers intend to watch on television sets (65%), the Internet (23%), their smartphones (6%) and tablets (4%). Global citizens appear especially interested in following track and field (20%) and soccer (20%) most closely, followed by swimming (16%), gymnastics (14%), volleyball (5%), tennis (5%), basketball (4%), boxing (3%) and cycling (2%).
Wednesday, July 25, 2012
Toronto, ON – If they lost their job tomorrow, six in ten (58%) working Canadians ‘agree’ (17% strongly/41% somewhat) that they could easily find work in their field with comparable compensation, according to a new poll by Ipsos Reid, the final in a series on workplace attitudes, conducted exclusively for Postmedia News and Global Television. However, four in ten (42%) working Canadians aren’t so confident, ‘disagreeing’ (14% strongly/28% somewhat) that they could find work in their field at comparable pay.
Tuesday, July 24, 2012
Toronto, ON – A new poll conducted by Ipsos Reid, the second in a series of workplace attitudes conducted exclusively for Postmedia News and Global Television, has given Canadians the opportunity to debunk or reinforce some workplace stereotypes regarding older workers that could be at play in Canada.
Monday, July 23, 2012
Toronto, ON – Three-quarters (74%) of Canadians ‘agree’ (26% strongly/48% somewhat) that when it comes to hiring, they think that ‘workplaces discriminate against older workers who are looking for jobs’, according to the first poll in a three-part series about older workers conducted by Ipsos Reid, exclusively for Postmedia News and Global Television. Conversely, one-quarter (26%) of Canadians ‘disagree’ (3% strongly/23% somewhat) that workplaces discriminate in this manner. While a majority of Canadians of all ages agree, those aged 55+ (78%) and between the ages of 35 to 54 (80%) are considerably more likely than Canadians aged 18 to 34 (59%) to think so.
Wednesday, July 04, 2012
Toronto, ON – Reflecting on some of the key social-values questions facing Canadians individually and the country as a whole, a new poll – the 7th in a series of polls examining Canadian values, icons and culture conducted on behalf of Global Television and Postmedia News – finds that Canadians’ defence of abortion rights and same-sex marriage has grown, while at the same time Canadians are once again becoming more favourable to the idea of capital punishment.
Monday, July 02, 2012
Toronto, ON – A new poll finds that a majority of (66%) Canadians ‘support’ (32% strongly/34% somewhat) action that would see ‘the position of marijuana in small amounts decriminalized so that it no longer carries a penalty or fine’, according to the 5th instalment of a special series examining Canadian values, icons and culture conducted on behalf of Global Television and Postmedia News. Only one in three (34%) Canadians says they ‘disagree’ (18% strongly/16% somewhat) with decriminalizing the possession of marijuana in small amounts.
Sunday, July 01, 2012
Toronto, ON – Three-quarters (72%) of Canadians ‘disagree’ (34% strongly/38% somewhat) that ‘Canada should let in more immigrants than it currently does’, according to the fourth instalment in a special series on Canada conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Believing that Canada should open its doors wider, three in ten (28%) ‘agree’ (5% strongly/23% somewhat) that Canada should take in more immigrants than its current amount.
Saturday, June 30, 2012
Toronto, ON – As Canada’s birthday is celebrated from coast to coast, a new Ipsos Reid poll – the third in a series of polls examining Canadian values, icons and culture conducted on behalf of Global Television and Postmedia News – has revealed that Canadians believe their country’s wilderness, flag, national anthem and hockey best reflect what Canada really is. Asked whether or not the following are good or poor reflections for what Canada really is, the following is how Canadians ranked these symbols and icons:
Friday, June 29, 2012
Toronto, ON – Thinking about the possibility of Quebec separating from Canada and creating its own country, a new poll – the second instalment in a special series on Canada conducted by Ipsos Reid on behalf of Postmedia News and Global Television – reveals that almost half (49%) of Canadians living outside of Quebec ‘agree’ (26% strongly/23% somewhat) that they ‘don’t really care if Quebec separates from Canada’. Conversely, the other half (51%) ‘disagrees’ (30% strongly/21% somewhat) with this sentiment.
Thursday, June 28, 2012
Toronto, ON – As Canadians prepare to gather from coast to coast to celebrate Canada Day on July 1st, a new Ipsos Reid poll conducted on behalf of The Historica-Dominion Institute reveals that Canadians appear to be reassessing some of the traditional symbols of Canada as the maple leaf, salmon and beer rise to the top of the list as the symbol, food and beverage that are quintessentially Canadian. Canadians are also not shy about showing their pride and would encourage other Canadians to be more patriotic, and believe that Canada has the best flag, anthem and political system than other countries such as the USA, Great Britain, France and Germany.
Wednesday, June 27, 2012
Toronto, ON – Christopher Plummer, who became the oldest Oscar winner in history last year for his performance in Beginners, topped the list of Canadian actors movie-goers thought would make the best Prime Minister, according to a newly-released Ipsos Reid poll conducted on behalf of Cineplex. More than three in ten (31%) said Plummer would be the best fit to occupy 24 Sussex Drive.
Monday, June 25, 2012
New York, NY – More than one in ten (13%) Americans have got an early start on their summer vacation this year, up 5 points from last year, having traveled for at least a week to a destination at least 100 miles from their home, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. Further, nearly half (44%) of Americans are ‘confident’ (32% strongly/12% somewhat) that they will take a summer vacation this year. Combining those who have taken a vacation with those who are confident they’ll take one, nearly six in ten (56%) Americans are likely to hit the road this summer, up 3 points from last year. This also exceeds the 50% of Americans who say they typically take a summer vacation.
Thursday, June 21, 2012
New York, NY – Eight in ten US adults (81%) feel that cookouts are a great opportunity to spend meaningful quality time with my family and friends – whether on a weeknight or at a holiday cookout, according to a new Ipsos poll conducted on behalf of Ore-Ida.
Wednesday, May 23, 2012
Toronto, ON – Atlantic Canadians not only love TV, spending an average of 18 hours a week in front of the box, but are also now likely to be surfing the internet at the same time, according to a new poll conducted by Ipsos Reid. While watching TV, around half of Atlantic Canadians (49%) could be using a smartphone, tablet, laptop or other type of computer (5% all of the time/15% most of the time/29% some of the time). A further 51% say they would multitask like this only seldom or never.
Thursday, May 17, 2012
Vancouver, BC – More British Columbian tree fruit growers are likely to increase their acreage of apples than decrease according to a new Ipsos Reid poll conducted on behalf of the BC Fruit Growers' Association. Specifically, 15% of growers claim that they will be increasing their acreage dedicated to growing apples over the next 5 years, compared to only 6% who say they will decrease their amount of land for this fruit over the same time period.
Wednesday, May 16, 2012
Toronto, ON – Almost half (49%) of likely female homebuyers who intend to purchase in the next two years will be buying their first home, compared to only a third of men (35%), according to a recent poll conducted by Ipsos Reid on behalf of RBC.
Tuesday, May 15, 2012
Toronto, ON – Water safety in backyard swimming pools is a concern for Canadian parents, even when their children are able to swim. Seven in ten Canadian parents (70%) would be concerned (22% very/48% somewhat) with their children playing in a backyard that has a pool, even if their children know how to swim. Even if the child was at least ten years old, eight in ten Canadian parents (82%) agree they would be concerned (38% very/44% somewhat) with them playing in a backyard that has a pool. Having an adult present made parents less concerned, but even then half of Canadian parents (48%) agree (18% strongly/30% somewhat) that they would be concerned.
Thursday, May 10, 2012
New York, NY – A phone call is the most common mode of communication used to wish moms a Happy Mother’s Day (43%), followed by an in-person conversation (39%) or a greeting card (38%), according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Few say that they use a text message (7%), email (6%), or social media (6%) to say Happy Mother’s Day. Four percent say that they use none of these methods, and a quarter (26%) say that it’s not applicable to them.
Thursday, May 10, 2012
Toronto, ON – More than one in ten (11%) of Canadians think that the Wicked Witch of the West reminds them of their in-laws when selecting from a list of villainous movie characters, according to a recent poll conducted by Ipsos Reid. A further 7% say that the Joker reminds them of their in-laws. Also selected from the list were Penguin (3%), Dr. Evil (3%), Hannibal Lector (3%), Darth Vader (3%), Gollum (3%), and Jessica Rabbit (1%). Fortunately for 66% of respondents, none of the characters on our list reminded them of their in-laws.
Tuesday, May 08, 2012
Toronto, ON – If on Mother’s Day their children made a donation in their name to an organization that helps mothers living in poverty around the world, most (89%) ‘agree’ (53% strongly/36% somewhat) that they would feel ‘honoured’ and ‘charitable’ (88% total – 49% strongly/39% somewhat), according to a new Ipsos Reid poll conducted on behalf of the Christian Children’s Fund of Canada.
Wednesday, May 02, 2012
Toronto, ON – The most popular first date for Canadians was to take the apple of their eye to the movies, according to a new poll conducted by Ipsos Reid. A third of Canadians (35%) say this was the most common type of first date, followed by going out for dinner (23%), going to a party (17%), going for a walk or outdoor adventure (13%), or even mini-golf (1%). Even now, more than half (57%) agree (14% strongly, 43% somewhat) that they like to incorporate going to a movie into a date night.
Thursday, April 26, 2012
Toronto, ON – Despite warnings from the health community and beyond about the ill-effects of using indoor tanning beds—particularly for young people, more Ontario youth are using tanning beds than before, according to a new Ipsos Reid poll conducted on behalf of the Canadian Cancer Society.
Wednesday, April 25, 2012
Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.
Thursday, April 19, 2012
Toronto, ON – Almost all Torontonians (89%) have heard about the possibility of a casino in Toronto and at first blush 54% of Torontonians support the idea while nearly half (47%) oppose it according to a new Ipsos Reid poll conducted on behalf of the Canadian Gaming Association.
Monday, April 16, 2012
Toronto, On - This is the first instalment
of a major global study by Ipsos and it is exclusive to What Makes You Happy. Questions arising from the 475,000 responses are as fascinating as the answers.
Thursday, March 29, 2012
Toronto, ON – Most (71%) Canadians ‘agree’ (25% strongly/47% somewhat) that ‘charities play an important role in society as a change agent to address needs not being met by government or the private sector’, according to a new Ipsos Reid poll conducted on behalf of the Association of Fundraising Professionals. In fact, just one in ten (10%) ‘disagree’ 93% strongly/7% somewhat) with this premise, while 19% neither agree nor disagree. In contrast, just 13% ‘agree’ (3% strongly/10% somewhat) that ‘charities do not make much difference’, while most (71%) ‘disagree’ (34% strongly/37% somewhat) that they don’t make a difference.
Thursday, March 22, 2012
Toronto, ON – The most recent Stanley Cup Playoffs, which culminated in a dramatic series between the Boston Bruins and Vancouver Canucks has been chosen one of the most memorable Stanley Cup Finals by four in ten Canadian hockey fans (37% chose as top three), according to a new poll conducted by Ipsos Reid. Other memorable Stanley Cup finals include the 1967 series (17% chose as top three) which saw a triumphant Toronto Maple Leafs team win their most recent Stanley Cup, and the 1993 finals when the Montreal Canadiens last tasted Stanley Cup success (22% chose as top three), against the Los Angeles Kings.
Thursday, March 22, 2012
Toronto, ON – Canadians are more likely to encourage their children to pursue a career in some areas than others, with a profession in healthcare taking the top-three spots in a list of 30 professions, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Wednesday, March 21, 2012
Toronto, ON – If their house needed major repairs and they were faced with the decision to either renovate or sell their home, the vast majority (83%) of homeowners in Canada who know what they would do in this situation would elect to renovate their home rather than sell (17%), according to the 19th annual RBC Housing poll conducted by Ipsos Reid. Two in ten (18%) are unsure of the decision they would take in this instance.
Tuesday, March 20, 2012
New York —Six in ten (64%) global citizens think they need to live better, finds a new survey by global research company Ipsos on behalf of Reuters News, but eight in ten (81%) say they wish they had a recipe or plan for living better.
Thursday, March 01, 2012
Parsippany, NJ – January’s cruise ship accident off the coast of Italy is causing confusion amongst American cruisers. A recent poll from Ipsos shows that one in three Americans did not know which cruise line was involved in the reef accident near Isola del Giglio, the tiny island just off Italy’s Tuscan coast. Ipsos recently surveyed more than 18,000 Americans regarding the Costa Cruises accident that occurred off the Italian coast on January 13, 2012.
Wednesday, February 22, 2012
Toronto, ON -- Nearly half of Canadians (48%) between the ages of 30 and 65 say their retirement will be or is being phased in. (E.g. work part-time or free-lance before stopping work for good.). Another third (32%) don’t know and only one-in-five (20%) say their retirement won’t be phased-in, according the 4th annual Sun Life Canadian UnretirementTM Index conducted by Ipsos Reid. The average age that Canadians plan to start this process is 60 and 55% expect to be working part- or full-time at age 66, shortly after what has been considered the traditional retirement age. Only 30% plan to be fully retired, not working for money.
Tuesday, February 14, 2012
New York, NY —Of the 59% of the global population in a solid attachment – married or in a domestic partnership – two thirds (63%) say their relationship with their partner or spouse gives them the greatest happiness, finds a new Ipsos/Reuters poll.
Monday, February 13, 2012
New York, NY – True or false: Internet gambling is illegal in the United States? Following a new federal policy, the answer this time around is false! On December 23, 2011, the U.S. Department of Justice reversed its long-held position on Internet gambling by stating that the Interstate Wire Act of 1961 now applies only to sports betting and not Internet gambling. According to research findings from the Lottery & Gaming practice at Ipsos, this is news that will be well received by the general public.
Friday, February 03, 2012
Washington, DC - While he may not be in the Super Bowl, Denver Bronco’s quarterback Tim Tebow is the favorite of the American Public to be president among all the NFL playoff quarterbacks.
Friday, February 03, 2012
Toronto, ON – Prime Minister Stephen Harper and the Government of Canada may face a tough public relations battle on Old-Age Security reform if it moves ahead with its plans to raise the age of eligibility to 67, according to a new Ipsos Reid poll conducted on behalf of Global Television and Postmedia news.
Wednesday, February 01, 2012
Toronto, ON – In the wake of the Costa Concordia disaster off the coast of Italy, a new Ipsos Reid poll conducted on behalf of Global TV and Postmedia News Service has revealed that three in ten (29%) Canadians believe the Costa Concordia disaster is ‘symptomatic of a bigger problem in the pleasure cruise industry’ and it has made them less likely to book a cruise if they wanted to take a vacation.
Tuesday, January 31, 2012
Toronto, ON – When it comes to winter weather in Canada, one quarter (23%) of Canadians say they love the cold weather, bring on the snow and cold, crisp air, according to a new Ipsos Reid poll conducted on behalf of Quaker. While one half (49%) say that they can take the cold and snowy winter weather for only short periods of time, three in ten (28%) say they simply hate winter and would rather be on a beach in the Caribbean. Men in particular are more likely to love the snow and cold crisp air (28%) compared to women (19%).
Monday, January 23, 2012
Toronto, ON – Two in ten Canadians (22%) and Americans (21%) have at least one tattoo on their body, according to a new Ipsos Reid poll conducted on behalf of Global Television. The proportion of Canadians and Americans with multiple tattoos is 11%.
Thursday, January 12, 2012
New York, NY – Looking ahead to 2012, most US adults expect to reduce their debt and save more in 2012, according to a new survey of over 1,000 adults aged 30 and older conducted by Ipsos Public Affairs on behalf of New York Life.
Tuesday, January 10, 2012
Toronto, ON – Six in ten (62%) parents ‘agree’ (15% strongly/46% somewhat) that they ‘don’t have as much time as I would like to spend’ helping their child learn, according to a new Ipsos Reid poll conducted on behalf of ABC Life Literacy. In fact, most (63%) ‘disagree’ (24% strongly/39% somewhat) that ‘the primary place for a child to learn is at school, not at home’, while four in ten (37%) ‘agree’ (11% strongly/27% somewhat). But while seven in ten (70%) ‘agree’ (22% strongly/48% somewhat) that they are their child’s best teacher – a feeling even stronger among those with young children – many Canadian parents appear to missing teachable moments with their children.
Tuesday, January 03, 2012
Toronto, ON – Things are looking up for Canadians, overall, in 2012 as nine in ten (88%) expect it to be a ‘good’ year (26% very/62% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Conversely, just two in ten (12%) think that it will be a ‘bad’ year (3% very/9% somewhat) for them and their family.
Monday, January 02, 2012
Toronto, ON – All things considered, three quarters (74%) of Canadians say that 2011 was a good year (15% very/59% somewhat) for them and their family, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While most say the year was good for them, one quarter (26%) of Canadians maintain that 2011 was a bad year (6% very/21% somewhat) for them.
Saturday, December 24, 2011
Toronto, ON – It appears that the Christmas turkey, as well as other holiday traditions, might be getting stuffed, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. While seven in ten (72%) Canadians say they’ll have turkey for Christmas dinner, that’s down 3 points since last year and down 9 points since 2007.
Friday, December 23, 2011
Toronto, ON – A third of Canadians (32%) agree (9% strongly/24% somewhat) that they ‘receive at least one unwanted holiday gift each year’, according to a new poll conducted by Ipsos Reid on behalf of Kijiji.
A majority (55%, +8 points since 2010) disagree (22% strongly/33% somewhat) that they ‘think re-gifting an unwanted holiday gift is unacceptable’, suggesting a more open attitude to passing gifts on rather than hoarding them.
Friday, December 23, 2011
Toronto, ON – The debate between using the word “Christmas” and a more inclusive reference to the “holidays” is becoming an annual tradition in Canada, but most Canadians appear to remain firm in their defence of the more traditional moniker, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Wednesday, December 21, 2011
Vancouver, BC — The holidays are upon us once more and if you live in British Columbia, it is a time to eat, be merry and believe in that old holiday spirit. When asked if they believe in Santa Claus, 40% of respondents across British Columbia say that in fact they do. This is one of the findings of a fun holiday survey conducted in British Columbia on Ipsos Reid's Voice of the West panel.
Wednesday, December 21, 2011
Toronto, ON – The holidays are a time of great joy for many, but also a time of stress. Other than the typical seasonal stress that many people feel at this time of year, four in ten (36%) say that their money and financial situation is causing them to feel more stress this year than last year according to a new Ipsos Reid poll conducted on behalf of Sun Life.
Tuesday, December 20, 2011
Toronto, ON – With the holiday season in full swing, healthy lifestyles will take a back seat for two thirds of Canadians (65%) who agree (18% strongly/47% somewhat) they ‘will likely eat foods and treats with a higher fat, calorie or sugar content than they usually do’, according to a new Ipsos Reid poll conducted on behalf of the Canadian Health Food Association. In a season of indulgence six in ten (58%) agree (15% strongly/43% somewhat) they ‘will probably eat more than they usually do’, and four in ten (38%) agree (11% strongly/27% somewhat) they ‘will drink more alcoholic beverages than usual’.
Tuesday, December 13, 2011
Toronto, ON – According to the RBC Myths and Realities poll conducted by Ipsos Reid among Canadians aged 50+ with investable assets of $100,000 or more, retired Canadians are spending less time travelling in retirement then those who are still working anticipate spending in their retirement.
Wednesday, November 23, 2011
Toronto, ON – Just four in ten (41%) Quebecers believe that in order to have a successful career in Quebec it is ‘essential’ to be fluently bilingual, according to an Ipsos Reid poll conducted on behalf of Monster Canada. In fact, nearly half (47%) believe that being ‘fluent French with a little English is sufficient’. Few believe that ‘French only’ (9%), ‘fluent English with a little French’ (3%) or ‘English only’ (0%) is sufficient.
Tuesday, November 22, 2011
New York, NY – Eight in ten parents (82%) like to be prepared for the holiday shopping season, according to a new telephone survey of over 950 U.S. parents who buy gifts for their children at Christmas time, conducted by Ipsos Public Affairs on behalf of Duracell. At the same time, a majority (51%) admits that they have done last minute holiday shopping in the past.
Tuesday, November 22, 2011
Toronto, ON – Despite a shaky economy, Canadians appear to be in a gift-giving mood, according to a new Ipsos Reid poll conducted on behalf of RBC. Among the eight in ten (80%) Canadians who intend to give gifts this year, the average amount of money they intend to spend is $640, up slightly from the $624 they intended to spend last year. But where Canadians are intending to pull out all the stops is with all the other spending that goes along with the holiday season. On things like clothing, travel, decorations, beauty services, food, drink or entertainment, Canadians anticipate spending $612 on average this year, up from $513 last year. This means that total holiday spending is expected to rise to $1,252, on average, among gift-givers this year, up from $1,137 last year.
Monday, November 07, 2011
Toronto, ON – Three quarters (76%) of Canadians have had a cup of coffee in the last week, according to a new Ipsos Reid poll conducted on behalf of McDonalds. While just over half (56%) of coffee drinkers say they that their coffee of choice would be plain old brewed coffee if price and accessibility weren’t consideration, many prefer something a little more imaginative. One in ten (14%) would opt for a Latte, while a similar proportion (12%) says a Cappuccino is their drink of choices. Others would opt for a Mocha (7%), Espresso (5%), Iced Coffee (2%), Café Americano (2%) or some other specialty coffee (3%).
Friday, November 04, 2011
New York, NY – According to the seven in ten U.S. adults (71%) who consider themselves holiday cooks – those who plan to do the holiday cooking and meal preparation in their home this year or have done so in the past five years – there are a number of challenges that arise when preparing holiday meals, according to a new survey of over 1,000 U.S. adults conducted by Ipsos on behalf of Samsung.
Wednesday, November 02, 2011
Toronto, ON – Canadian homeowners have outlined a wish list, highlighting some of the things they’d like to have in their ideal home, according to a new Ipsos Reid poll conducted on behalf of Beautiful Heat. The following are some of the things on Canadians’ wish list:
Wednesday, November 02, 2011
Toronto, ON – A new Ipsos Reid survey of loyalty or reward-card holders reveals that if Canadians could visit any one city among a list of 19 world-class cities, those that rise to the top of the list are Honolulu (13%), Paris (11%), Rome (10%) and London (9%). Following the tropical hot-spot in 1st place, these European heavy-hitters landed 2nd, 3rd and 4th place respectively. Rounding out the top ten include Las Vegas (6%), Dubai (5%), New York (4%), Rio de Janeiro (4%), Madrid (3%), and Tokyo (3%).
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Saturday, October 01, 2011
A new Ipsos Reid study conducted on behalf of Global Television takes the pulse of Canadian citizens across the country. To learn more, please download the full presentation in the right column.
Monday, September 12, 2011
Toronto, ON – Canadians are split down the middle on the topic of whether religion does more harm in the world than good, according to a new Ipsos Reid poll conducted on behalf of Context with Lorna Dueck. While nearly half (44%) ‘agree’ (15% strongly/29% somewhat) that it does more harm than good, the other half (56%) ‘disagrees’ (26% strongly/31% somewhat). Men (48%) are significantly more likely than women (40%) to agree with this sentiment.
Thursday, September 08, 2011
New York – So, just what’s going on when a politician, celebrity or movie star, seemingly at the top of their game and with everything going for them, acts out in some strange or inappropriate behavior that causes them to literally self destruct?
Wednesday, August 24, 2011
Vancouver, BC – Where are British Columbians looking to shop for back-to-school items this year and what are they looking to buy? According to Ipsos Reid's third annual 2011 Back-to-School Study, it appears many are preferring to shop from the comfort of their own home as BC shoppers are using the Internet more often to search the web for their back-to-school shopping needs. As well, many are looking to purchase high tech digital devices, and taking greater notice of online resources such as product reviews and websites.
Tuesday, July 26, 2011
Toronto, ON – The young may be restless, but they’re also risky travellers, according to a new Ipsos Reid poll conducted on behalf of RBC Insurance. Nearly one half (44%) of Canadians aged 18 to 34 who have travelled to the United States in the last two years say they don’t typically insure themselves (29% never/15% rarely) before they travel.
Wednesday, July 20, 2011
Toronto, ON – Two in three (66%) Canadians ‘agree’ (16% strongly/ 50% somewhat) that living better is defined more holistically today and that it’s not longer just about their physical or mental health, according to a new Ipsos Reid poll conducted on behalf of MSL Canada in support of its Living Better product offering. In fact, most (83%) believe that living better requires a plan, compared to just 17% who more closely believe that living better just happens – it’s not something that can be planned.
Thursday, July 14, 2011
Vancouver, BC – If you want to learn how Canadians are communicating and interacting online, look no further than social networking sites. According to Ipsos' most recent Canadian Interactive Reid Report special feature on Social Networking, one-half of all Canadians (50%) and the majority of online Canadians (60%) now have a social networking profile.
Wednesday, July 13, 2011
Toronto, ON – If Canadians had a crush on Wills and Kate prior to their arrival in Canada, they’ve now fallen head over heels for the royal couple, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. What a difference a little more than a week can make, when that week sees the most famous newlyweds in the world stealing the hearts of Canadians through their common touch and compassion.
Wednesday, June 29, 2011
Toronto, ON – There is a lot of talk about Apps and mobile, but when it comes to walking the walk, are Canadians really taking to this new mobile landscape? The answer, according to Ipsos Reid’s recent Mobil-logy Study of Smartphone, Tablet & eReader users in Canada, is yes, but far fewer than you might think.
Wednesday, June 29, 2011
Toronto, ON – As Canada prepares for the arrival of the first official foreign visit of their Royal Highnesses Princes William and Catherine, Duke and Duchess of Cambridge, a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that the world’s most-famous newlyweds have given a big boost to the monarchy.
Wednesday, June 29, 2011
Toronto, ON – In preparation for Canada Day, Canadians were asked to write a book about this country, and the stories they tell are as diverse as the country itself, according to a new Ipsos Reid poll conducted on behalf of the Historic Dominion Institute. On an open-ended basis, Canadians could set the story wherever they wanted, starring whoever they wanted, set whenever they wanted, and write whatever kind of book they wanted, and the results tell a multitude of stories about this great country.
Tuesday, June 28, 2011
Vancouver, BC – A new Ipsos Reid poll in British Columbia, conducted on behalf of ICBC, shows that many BC drivers believe that driver courtesy has declined in their community in the past five years. The poll also shows that many British Columbians think that they personally are more courteous than other drivers on the road.
Wednesday, June 08, 2011
Vancouver, BC – Despite Monday's dismal performance in Game Three of the Stanley Cup Final, the Vancouver Canucks still have the overwhelming support of their fan base across British Columbia. A survey conducted by Ipsos Reid right after Game Three shows the vast majority (81%) of British Columbians are still excited about the Stanley Cup playoffs. Equally large majorities are following the games closely (82%) and are expecting that the Vancouver Canucks will ultimately defeat the Boston Bruins (78%).
Monday, June 06, 2011
Toronto, ON – A majority (59%) of Canadians ‘agree’ (13% strongly/45% somewhat) that ‘blondes are sexy’, with men (67%) being especially likely to think so, according to a new Ipsos Reid poll conducted on behalf of Schwarzkopf Professional. Just four in ten (41%) ‘disagree’ (11% strongly/30% somewhat). In fact, given the choice to choose any hair colour for a day, fully one in three (33%) Canadians would go/stay blonde, rather than choose any other hair colour (67%), with Quebecers (37%) being the most likely to say they’d want to go/stay blonde.
Wednesday, June 01, 2011
Vancouver, BC – The puck is about to drop for the first game of the 2011 Stanley Cup Finals and it appears that most Canadians are cheering for the Vancouver Canucks. In fact, close to two thirds of Canadians (62%) are hoping that the Vancouver Canucks will be the first Canadian team since 1993 to bring the Stanley Cup home. Comparatively, only one in ten (11%) are cheering for a Boston Bruins victory. Just over a quarter of Canadians (27%) have no opinion. These are the key findings of an exclusive poll conducted by Ipsos Reid for Rogers Sportsnet.
Tuesday, May 31, 2011
Vancouver, BC – Just one day before the puck drops for the first game of the 2011 Stanley Cup Finals and the first finals appearance for the Vancouver Canucks in 17 years, the anticipation and excitement in British Columbia is almost too much to handle. When asked, 8 in 10 British Columbians said they are excited (53% very excited, 29% somewhat excited) about the performance of the Vancouver Canucks in this year's NHL playoffs. These are the key findings of a recent Ipsos Reid poll conducted online with residents of British Columbia.
Tuesday, May 17, 2011
Toronto, On - Many Ontarians are struggling to lead a healthy lifestyle, according to a new Ipsos Reid poll conducted on behalf of the Heart and Stroke Foundation of Ontario. While three quarters (75%) of Ontarians, overall, say that it is ‘easy’ for them to lead a healthy life and make healthy choices in their daily life to prevent illness, injury and disease, just 24% believe it is ‘very easy’, while 51% think it’s only ‘somewhat easy’. Conversely, one quarter (25%) think it is ‘difficult’ (2% very/23% somewhat) to lead a healthy life and make healthy choices.
Monday, May 16, 2011
New York, NY – True or false: Internet gambling is illegal in the United States? The answer is true to the extent that payment processors cannot process gambling transactions over their systems, but somewhat false in most cases in that there isn’t much that prevents individuals from participating in this activity. Confused? You’re not alone. According to a recent Ipsos survey conducted online as part of a lottery and gaming study, only 41% of Americans believe that Internet gambling is illegal. But with that knowledge, 46% would be willing to see it permitted as long as appropriate government regulations were in place, with as many 25% willing to permit it even without government regulations.
Wednesday, May 04, 2011
New York, NY – While food and beverage products may contain different vitamins, minerals and supplements, consumers value most those products that are a good source of vitamins. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
Thursday, April 28, 2011
Toronto, ON – What could beat a ladies’ night in with good friends and good drink? A new Ipsos Reid poll, conducted on Sauza Tequila suggests that Canadian women enjoy their ladies’ night in, and that camaraderie and cocktails are essential to a successful evening.
Wednesday, April 27, 2011
Toronto, ON – Finding the perfect gift for the best mother on earth can be a daunting task, but it’s the thought that counts, according to a new Ipsos Reid poll of mothers, conducted on behalf of the Christian Children’s Fund of Canada. When asked what the worst Mother’s Day gift they’ve ever received was, 14% of mothers say that receiving no gift at all was the worst gift they’ve received, while another 2% say forgetting altogether that it was Mother’s Day was the worst gift they’ve ever received.
Wednesday, April 20, 2011
Toronto, ON – The best laid plans are not going as expected for many Canadians approaching retirement, according to a new Ipsos Reid poll of Canadians aged 50 and older (with household assets of over $100,000) conducted on behalf of RBC. While most (83%) pre-retirees believe they will be retiring at a time of their choosing – either because they are ready to retire (72%) or because they will have saved enough money to retire (25%), nearly half (41%) of Canadians who are currently retired say that the choice was made for them, with the primary reasons including leaving at their employer’s request (18%), health reasons (14%), reaching mandatory retirement age (6%), leaving to care for a loved one (3%) or some other reason (9%).
Thursday, April 07, 2011
Toronto, ON – Assessing the current condition of the economy and given current housing prices, a majority (55%) of Canadians aged 18 to 34 believe it makes more sense to wait until next year to buy a home (10 points higher than the national average), rather than buy a home now (45%), according to the 18th annual RBC Housing Study conducted by Ipsos Reid. Nonetheless, four in ten (41%) younger Canadians believe the real-estate market is a ‘buyer’s market’ (41%), one quarter (24%) think it’s a ‘seller’s market’. One in three (36%) think it’s a ‘balanced market’.
Thursday, March 24, 2011
Vancouver, BC – Metro Vancouver residents are sharply divided in their views of the proposed expansion and relocation of the downtown Vancouver Edgewater Casino. A new Ipsos Reid poll shows that 48% of residents support proceeding with the casino-hotel project and 46% oppose proceeding with the project. While total support and opposition are roughly equal, strong opposition (26% ‘oppose strongly’) is 10 points higher than strong support (16% ‘support strongly’).
Monday, March 21, 2011
Toronto, ON – Three quarters (72%) of Canadians admit to having used the toilet as a convenient garbage can, flushing away items that could have just as easily gone in the garbage can, according to the 4th annual Canadian Water Attitudes Study conducted by Ipsos Reid and commissioned by RBC and Unilever Canada and sponsored by the UN Water for Life Decade.
Wednesday, March 09, 2011
Toronto, ON – Canadians continue to believe in the value of home ownership, according to the results of the 18th annual RBC Housing Poll, conducted by Ipsos Reid. Most (90%) Canadians ‘agree’ (32% strongly/58% somewhat) that ‘real estate in Canada is good long-term investment’. Only one in ten (10%) ‘disagree’ (2% strongly, 8% somewhat) that it’s a good long-term investment.
Monday, February 21, 2011
Toronto, ON – With the NHL’s biggest star, Sidney Crosby, on the sidelines from a concussion, and Mario Lemieux, a retired hockey great and current owner, entering the faceoff circle about violence in the NHL and the current rules governing the conduct of players while on the ice, a new Ipsos Reid poll has asked this great nation of hockey lovers what they think about violence in hockey and what should be done, if anything, to deal with it.
Friday, February 11, 2011
Vancouver, BC – As the anniversary of the 2010 Olympic Winter Games draws near, results from a recent Ipsos Reid online poll show that majority of British Columbians believe that the Games were an overwhelming success, and that hosting the Games was worthwhile.
Thursday, February 10, 2011
Toronto, ON – Even though Valentine’s Day falls on a Monday this year, most Canadian couples aren’t letting that detract from the romance they have planned, according to a new Ipsos Reid poll conducted on behalf of Pfizer. In fact, many see the benefit of a Monday V-Day, with three in ten (27%) saying it gets their week off to a good start, relationship-wise. Just 3% of Canadians in a relationship say this isn’t the case, while seven in ten (70%) say it makes no difference to their week, relationship-wise, if V-Day is on a Monday or not.
Tuesday, February 08, 2011
Toronto, ON – Canadians are less optimistic than they were a year ago about the future of the Canadian economy, according to the RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The poll of 3,533 Canadians across the country has revealed that just four in ten (43%) believe that the Canadian economy will improve over the next year, a sharp decline from the majority (56%) of Canadians who, in January of 2010, thought that the economy would improve. Those living in Alberta (61%) are by far the most likely to believe that the national economy will improve in 2011, while only a minority of those living in Saskatchewan and Manitoba (49%), British Columbia (46%), Atlantic Canada (44%), Ontario (42%) and Quebec (32%) believe the same.
Friday, February 04, 2011
Calgary, AB – You can bet that there’s more than a Super Bowl championship riding on Sunday’s big game. According to a study conducted by Ipsos Reid in conjunction with the Canadian Gaming Association, as many as 13% of Canadians will be placing some form of wager on the Green Bay vs. Pittsburgh matchup.
Wednesday, January 19, 2011
Toronto, ON – Nearly one half (45%) of young adults aged 18 to 34 have not yet started saving for retirement, according to the 21st annual RBC RRSP poll conducted by Ipsos Reid. Moreover, just four in ten (39%) young adults have an RRSP, a five-point drop from last year’s poll and the lowest figure in nearly a decade. By comparison, seven in ten (70%) Canadians aged 35 to 54 have an RRSP, a thirteen-point increase over last year.
Tuesday, January 18, 2011
Toronto, ON – Two weeks into the new year, many Canadians are likely still continuing with their New Year’s resolutions to lead healthier lifestyles. But almost half (45%) of all Canadians don’t place health near the top of their priority list according to a new poll conducted by Ipsos Reid on behalf of Sun Life Canadian Health Index. The Sun Life Canadian Health Index is unique because it places Canadians in five major health categories based on attitudes towards healthy lifestyles, perceived health and reported behaviours – Overconfident (23% of the Canadian population) Overextended (22%), Health Achievers (22%), Resilient (18%) and Inhibited (16%).
Tuesday, January 18, 2011
New York, NY – Roughly one third (30%) of American Pet Parents consider ingredients to be the most important factor when deciding which food/formula to feed their cat or dog, according to a survey of over 1,000 U.S. dog and cat owners conducted by Ipsos Public Affairs on behalf of Iams. More than one in five also ranked ingredients as either the second most important (23%) or third most important (22%) factor when choosing a pet food formula.
Friday, January 14, 2011
New York, NY – In the lead-up to the second anniversary of President Barack Obama’s inauguration, seven in ten (72%) American teens say they know (40% very well/32% somewhat well) of President Barack Obama, according to a new Ipsos Public Affairs poll conducted via its newly-launched teen omnibus. Perhaps dispelling the notion that American youth are not engaged or knowledgeable about politics, the data reveal that the President is the most well known public figure among those studied.
Wednesday, January 12, 2011
Toronto, ON – Family Literacy Day is just around the corner on January 27, 2011 but a new Ipsos Reid poll conducted on behalf of ABC Life Literacy Canada finds that only half (50%) of Canadian parents strongly agree that they are confident in helping their children with their reading, writing and math homework. Three in ten (30%) Canadian parents somewhat agreed that they are confident in helping their children with their homework. On the other hand, 7% ‘disagreed’ (5% somewhat/2% strongly) that they are confident. One in seven (14%) Canadian parents said they did not know if they were confident in helping their children with their reading, writing and math homework.
Friday, January 07, 2011
Toronto, ON – Many Canadians are beginning the New Year ready to follow-through on resolutions to live happier, more fulfilling lives. A recent Ipsos Reid poll, conducted on behalf of the Nature Conservancy of Canada has found that feeling happy can be as easy as connecting to nature.
Thursday, January 06, 2011
Toronto, ON – The holiday break is usually filled with family, friends and food – usually copious amounts of turkey are involved. But after the break it appears that one in four (24%) of Canadians ‘agree’ (7% strongly/16% somewhat) that over the holiday season they eat so much turkey that it feels like their brain turns to turkey. The majority (55%) of Canadians ‘agree’ (15% strongly/40%somewhat) that they over-indulge on eating certain types of foods over the holiday season, such as turkey. Almost half (46%) of Canadians ‘agree’ (13% strongly/33% somewhat) that when the holidays are over, all they want is to sink their teeth into some different food – anything but turkey!
Wednesday, January 05, 2011
New York, NY – When growing up, it’s likely that you thought your friend’s parents were cooler than yours – and you might have been right. But a new poll of American teens, conducted by Ipsos Public Affairs, has found that a majority (63%) of American teens think that their mom is “cool”, way more than the 47% of teens who think that dad is “cool”. In fact, on a scale of 1 to 10, American moms received a coolness rating factor of 7.8 on average, higher than the 6.8 coolness rating factor that dad received.
Wednesday, January 05, 2011
New York, NY – On the heels of the announcement that Times Magazine has named Mark Zuckerberg 2010’s “Person of the Year”, a new poll of American teens conducted by Ipsos Public Affairs has revealed that three quarters (75%) of teens have a Facebook page, and one quarter (27%) of them admit to accessing their Facebook page continuously throughout the day. Furthermore, two thirds (65%) of teens that can access the internet through their mobile device are continuous Facebook users.
Monday, January 03, 2011
Toronto, ON – Canadians – and especially those over the age of 55 – appear to have a positive assessment of where they are in life, both compared to their own expectations and when compared against where their parents were at the same age as them, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television.
Friday, December 24, 2010
Toronto, ON – Is that a “Holiday Tree” or a “Christmas Tree” in front of City Hall? Canadians have weighed in on the debate, and a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television has revealed that most Canadians believe the name for the season should be: Christmas.
Tuesday, December 21, 2010
New York, NY – Though the U.S. is still facing tough economic times, six in ten adults (58%) say that they have already donated to their favorite charity this year, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Purina One.
Tuesday, December 21, 2010
Toronto, ON – With the New Year nearly here, many Canadians (77%) are resolving to change something about themselves , but according to a new Ipsos Reid poll conducted on behalf of Sun Life Financial, only two in ten (22%) Canadians who have made at least one resolution going into 2011 report that they’ve managed to keep all the resolutions that they’ve made in the past. Roughly the same proportion (20%) of Canadians admits that they never keep their resolutions, while the vast majority (58%) says that their success or failure depends on what exactly the resolution is. In total, eight in ten (78%) have failed to keep past resolutions.
Thursday, December 16, 2010
Toronto, ON – The first of Canada’s Baby Boomers are turning 65 years old this upcoming year but one quarter (23%) are concerned about having enough savings according to a new poll conducted by Ipsos Reid on behalf of RBC in the 21st Annual RRSP Survey. The average age at which this group started saving for retirement was 35. Boomers are twice as likely (42%) to have a formal written financial plan as Canadians in the general adult population (19%) and seven-in-10 (71%) of those who had created a financial plan say they are better off financially because of it. Six-in-10 (60%) of boomers worry (11% a lot/49% a little) about balancing saving for immediate priorities versus putting money away for the longer term or for their retirement.
Tuesday, December 14, 2010
Toronto, ON – What do Canadians want while cruisin’ in their car? Just about everything, according to a new Ipsos Reid poll conducted by Ipsos Reid on behalf of GM Canada. Canadians have deemed a wide variety of features as being important to them, from safety to style, from form to function, Canadians want a car that keeps up with their demanding lifestyle in all these respects.
Tuesday, December 07, 2010
Toronto, ON – Nearly one quarter of (22%) Canadians say that their first job was in the restaurant or food service industry, according to a new poll conducted by Ipsos Reid on behalf of Canadian Restaurant and Foodservices Association. The second most-commonly cited first-job experience among Canadians was in the retail industry (16%), followed by manufacturing (11%), newspaper delivery (8%), general business (6%), agriculture and the agri-food industry (6%), government (5%), construction (5%), banking, education and healthcare (all at 3%), computer (2%), telemarketing (1%) or transportation (1%). One percent (1%) of Canadians were self-employed while 9% had another type of job.
Tuesday, December 07, 2010
New York, NY – Two in three Americans (68%) say that one of the ways they are adjusting to the new economic conditions in the United States is by purchasing fewer holidays gifts for friends and family, according to a new Ipsos poll conducted on behalf of Strayer University.
Wednesday, December 01, 2010
Toronto, ON – A new study conducted for Sun Life Financial by Ipsos Reid has found that while three quarters (76%) of Canadians believe that their personal behaviour and habits is the top factor in influencing their personal health, almost two-thirds (61%) cite a lack of willpower and motivation to engage in healthy behaviours
Friday, November 26, 2010
Toronto, ON – A new Ipsos poll commissioned for the November 26th Munk Debates on Religion in Toronto Canada featuring Tony Blair and Christopher Hitchens has found that the world is evenly divided on one of history’s most vexing questions: is religion a force for good in the world?
Thursday, November 25, 2010
Toronto, ON – Finding the perfect holiday gifts for family and friends can cost a lot of money and aggravation, but it can also be incredibly time-consuming, according to a new Ipsos Reid poll conducted on behalf of PayPal. According to the poll, it takes the average Canadian 11 hours and five trips to the mall/stores to complete their holiday shopping.
Monday, November 22, 2010
Toronto, ON – Over a quarter (28%) of Canadians say they are likely to shop at American online retailers on Black Friday to take advantage of shopping deals, up 5% from last year according to a new poll by Ipsos Reid conducted on behalf of Visa. One third (35%) of Canadian online shoppers plan to spend more this year on online shopping compared to last year, from $226 in 2009 to $242 this year. Interestingly, men expect to spend $251, slightly more than women, at $233.
Monday, November 22, 2010
New York, NY – Over a quarter of working adults (27%) plan to do some holiday shopping while on the job this year, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. At the same time, one in three employed adults (32%) say that that shopping online is the biggest mistake one can make at work over the holidays.
Wednesday, November 17, 2010
Toronto, ON – Looking for a new job may not mean looking very far, as nine in ten (90%) Canadians ‘agree’ (56% strongly/34% somewhat) that they would rather not have to relocate for a job, according to a new poll conducted by Ipsos Reid on behalf of Microsoft. In a similar vein, most (83%) ‘agree’ (28% strongly/55% somewhat) that they feel bound by geography when looking for employment. Additionally, eight in ten (84%) ‘agree’ (28% strongly/56% somewhat) that ‘Canadians feel that location can be a barrier from securing the best jobs’.
Friday, November 12, 2010
Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of McDonalds Canada reveals that a large majority of Canadians are daily coffee consumers, drinking the beverage both at home and the workplace or school, as well as regularly in cafés and restaurants.
Thursday, November 11, 2010
New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that among online shoppers, 63% search for online coupons or deals when they purchase something on the internet. This proportion includes 21% who do so regularly (9% report always searching for coupons, and 12% who do so most of the time.) In addition to 42% who do so sporadically (20% who do so sometimes and 22% once in a while). In contrast, 37% of online shoppers report that they never search for online coupons or deals.
Wednesday, November 10, 2010
Toronto, ON – Canadians are continuing to curb their spending heading into the holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. Of the eight in ten (82%) Canadians who intend to give gifts this holiday season (18% of Canadians will not give gifts), the average amount of money intended to be spent on gifts averages $624, down significantly from the $728 that gift-giving Canadians intended to spend last year.
Wednesday, November 03, 2010
New York, NY – Among moms with a child between the ages of two and six, reading is the activity they tend to spend the most time doing with their child each day, according to a survey of over 1,000 moms conducted by Ipsos Public Affairs on behalf of General Mills. Over half of moms (53%) select reading as one of the two activities they spend the most time doing with their child, followed by watching TV or movies (35%), playing with toys or dolls (29%), riding in the car to get to various activities (19%), and playing sports or outdoor activities (18%).
Tuesday, November 02, 2010
New York, NY – Aside from excellent medical care, 35% of Americans say that keeping a positive mental attitude is most beneficial when facing a serious health challenge, according to a survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CaringBridge. Roughly a quarter feel that having emotional support and encouragement from loved ones (27%) or personal prayer or faith (23%) would be most beneficial to them if they were dealing with a health problem. Fewer believe that staying physically active (13%) or keeping a journal about their experiences (2%) would provide the most benefit.
Wednesday, October 27, 2010
Toronto, ON – Likely having taken advantage of the now defunct home-renovation tax credit, two-thirds (66%) of Canadian homeowners have renovated in the past two years according to a new poll conducted by Ipsos Reid on behalf of RBC. Canadians’ plans to renovate have slipped in the past year though. Last year, renovation intentions for the subsequent two years stood at 66% whereas this year slightly fewer (62%) Canadian homeowners plan to renovate in the next two years.
Tuesday, October 26, 2010
Toronto, ON – A new Ipsos Reid study of accessories purchases in Canada shows that on items such as sunglasses, wallets, watches and jewelry, the spending habits of Canadians varies by product, gender and season. In particular, the Ipsos Reid Canadian Accessories Tracker shows some very defined differences between the ways and the amounts men and women spend in this segment.
Monday, October 25, 2010
New York, NY – Americans say that while on vacation they would rather get up early than sleep in according to the new Relaxation Survey conducted by Ipsos on behalf of Princess Cruises. The survey of 2,000 American adults explores what Americans prefer around several topics while they are on vacation, and shows that over half of respondents (55 percent) would rather get up early than sleep in (44 percent) while on vacation. The study also shows that men, those over the age of 35, and those who live in the Northeast are more likely to say they like to get up early while on vacation:
Friday, October 22, 2010
Toronto, ON – Men and women differ significantly in the way they maintain their vehicles. According to a new quarterly syndicated tracking study called Canadian Automotive Aftermarket Monitor (CAAM) and conducted by Ipsos Reid, 97% of men who say they are the principal driver look after their own vehicle, compared to 59% of women who say they are the principal driver of their vehicle.
Thursday, October 21, 2010
Toronto, ON – As the summer season winds down and the cooler weather forces us inside more often, dinner parties are a fun and cost-effective way to entertain friends and family throughout autumn and winter. A new Ipsos Reid poll, conducted on behalf of the W Network, has found that when hosting or attending a dinner party, the preferred dinner party chatter amongst friends is current events (58%), family gossip (23%), sports (10%), gossiping about friends who aren’t at the dinner (8%) and celebrity gossip (1%).
Tuesday, October 12, 2010
Toronto, ON – One half (50%) of Canadians think that they will have enough money to meet their retirement needs (10% definitely/40% probably) according to a new poll conducted by Ipsos Reid on behalf of the Canadians Securities Administrators. Canadians who currently have investments are twice as likely (62%), than those who currently do not (31%) to think that they will have enough money set aside. On the other hand, 34% of Canadians overall think they will probably not have enough money to meet their retirement needs while 16% say they will definitely not have enough.
Saturday, October 09, 2010
Toronto, ON – Canada’s political parties have all claimed to espouse family values in their party platforms but according to a new poll by Ipsos Reid conducted on behalf of Postmedia News, when Canadians were asked to determine which of the main federal political parties is most in tune with the needs and values of modern-day families, one in three (35%) Canadians believe that the Conservative Party led by Prime Minister Stephen Harper fits that bill.
Thursday, October 07, 2010
Toronto, ON – Canadians, on average, say that having 2.4 kids is the ideal number of children to have in their family, including 7% of those who say having no children is ideal according to a new Ipsos Reid poll conducted on behalf of Postmedia News. Interestingly, just two in ten (19%) Canadians who currently don’t have kids say that having no kids is ideal, suggesting that eight in ten (81%) Canadians who currently don’t have children would have some, in an ideal situation. Canadians who did not have children felt that 1.9 kids would be an ideal number whereas those Canadians who already had children expressed that 2.6 kids was ideal.
Wednesday, October 06, 2010
New York, NY – Three quarters of U.S. adults surveyed by Ipsos Public Affairs on behalf of ING (75%) report that they access financial accounts online. Seventy percent of the more than 1,000 Americans surveyed go online to consult a savings or checking account and half (50%) access a credit card account online. In addition, 24% go online to access a 401k or retirement savings account, 17% an investment or brokerage account, and 5% annuities.
Tuesday, October 05, 2010
Toronto, ON – One of the other facts of life is that sometimes children come back to the nest after leaving, for one reason or another, but Canadians have mixed feelings on this practice. A new poll conducted by Ipsos Reid on behalf of PostMedia News revealed that while two in ten (21%) Canadians, overall, think it’s ‘perfectly fine for grown adult children to return home’, most (71%) think that ‘grown adult children should only return home if their circumstances absolutely require them to’. Just one in ten (8%) believe that they ‘don’t think grown adult children should return home to live with their parents under any circumstance’.
Monday, October 04, 2010
New York, NY – Two thirds of working adults (66%) believe that company culture is very or extremely important to the success of their organization, including 29% who find it extremely important according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Attitudes vary across age however, with adults under 35 being more likely than those who are older to find it important (72% vs. 63%). Others who also tend to find it to be more important include college graduates (76%), employees at companies with over 100 employees (72%), and those with a household income of $50,000 or more (69%).
Monday, October 04, 2010
Toronto, ON– Nearly one half (44%) of Canadians believe that the family is more important (34% much more/10% slightly more) than it was fifty years ago, outweighing the 38% who thinks it’s less important (27% much less/11% slightly less), according to a new Ipsos Reid poll conducted on behalf of Postmedia News. Two in ten (18%) believe the family is no more or less important than two generations ago. Interestingly, Canadians who are currently in a common-law relationship are most likely (49%) to believe the role of the importance of the family has been elevated in the last two generations.
Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Saturday, October 02, 2010
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Wednesday, September 15, 2010
Toronto, ON – Two in ten (20%) Canadians say they’ve been a victim of unauthorized charges being charged against their credit card without their permission as a result of an offer they’ve accepted online or over the phone, according to a new Ipsos Reid poll conducted on behalf of Visa. A further 3% are unsure if they’ve fallen victim in this way, while 77% say they have not.
Tuesday, September 14, 2010
New York, NY – Nearly three in five parents of young children (58%) say SIDS – Sudden Infant Death Syndrome – is their top concern in raising their children, according to a new study conducted by Ipsos Public Affairs on behalf of HALO. When asked to rank their top concern, parents’ worries over SIDS far outweigh autism (19%); the flu (14%); ADD (4%); measles, mumps and rubella (3%); and polio (2%).
Monday, September 13, 2010
Toronto, ON – Eight in ten (84%) Canadian parents of children aged 4 to 18, inclusive, ‘agree’ (36% strongly/48% somewhat) that ‘private companies should donate funds and sponsor public-school libraries’, according to a new Ipsos Reid poll conducted on behalf of Indigo. Conversely, fewer than two in ten (16%) ‘disagree’ (6% strongly/10% somewhat) with the notion of businesses sponsoring public-school libraries.
Thursday, September 09, 2010
Toronto, ON - One in ten (8%) Canadians say that arthritis is the disease they most frequently associate with workplace absences, with these Canadians placing arthritis ahead of even cancer or heart conditions, according to a new Ipsos Reid poll conducted on behalf of the Arthritis Society.
Thursday, August 19, 2010
New York, NY – Full-time employees of large companies in the United States or more spend on average two-thirds of their working hours in a sitting position, according to a new study conducted by Ipsos Public Affairs on behalf of Ergotron. On average, full-time employees of companies with 1,000 or more employees report spending an average of 21 hours per week seated at a desk, nearly three hours per week seated in meetings and four hours per week seated working at home – a total of 28 hours out of an average workweek of 42 hours, or close to 7 hours on a typical work day. The study also found that full-time workers at large companies spend an average of 25 working hours each week facing a computer or a mobile device, or about 6 hours on a typical work day.
Wednesday, August 18, 2010
Toronto, ON - A new Ipsos Reid poll conducted on behalf of the DIY Network shows that almost three quarters (73%) of Canadian homeowners have done a renovation project in the past.
Tuesday, August 17, 2010
New York, NY – Nine in ten parents believe safety is the top reason to allow children to have cell phones, according to a new Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performance alkaline batteries. The survey of parents with at least one child under 18 shows that 90% of parents think that safety or in case of an emergency is the primary reason parents allow their children to have cell phones. Over four in five (85%) say peace of mind knowing that they can communicate with their kids at all times is also a main reason.
Tuesday, August 17, 2010
Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Is Golf a Stepping Stone to a Management Hole in One”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down whether being able to golf will help you advance in your career, and how much stock is placed in mingling with senior management on the golf course. The full report is free of charge and may be downloaded by clicking the link to the right.
Monday, August 16, 2010
Toronto, ON – A majority (57%) of post-secondary students plan to help support themselves by working throughout the school year, according to a new Ipsos Reid poll conducted on behalf of RBC. However, most (77%) students believe that working while in school would impact (33% a lot/44% a bit) their grades. And if the prospect of having to work through the school year isn’t adding enough stress as it is, two in three (66%) believe that worrying about money will impact their grades (28% a lot/38% a bit).
Friday, August 06, 2010
Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Taking a Break”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP, and breaks down which employees are more inclined (and which ones are more reluctant) to use all of their company allotted vacation time. The full report is free of charge and may be downloaded by clicking on the link to the right.
Friday, August 06, 2010
Toronto, ON – Eight in ten (82%) British Columbians self-proclaim that they are the most dog-friendly province, according to a new Ipsos Reid poll conducted on behalf of Canada.com. While at least half of those living in every region of the country thought their own province was the most dog-friendly, British Columbians were the most likely to think so – and by a wide margin.
Thursday, August 05, 2010
New York, NY – Mientras la controversia acerca de la ley de inmigración en Arizona continúa, según el más reciente sondeo Ipsos-Telemundo, ocho de cada diez Hispanos (81%) dice que las dificultades que pueden estar afrontando los inmigrantes Hispanos que viven en los Estados Unidos, valen la pena para asegurar un mejor futuro para sus familias.
Thursday, August 05, 2010
New York, NY – As the controversy over the immigration law in Arizona continues, eight in ten Hispanics (81%) say that the hardships faced by Hispanic immigrants living in the United States are worth it in order to ensure a better future for their families, according to the newest Ipsos-Telemundo telephone poll.
Thursday, August 05, 2010
Washington, DC- A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Proper Attire in the Workplace”, is based on 12,691 recent interviews in 24 countries comprising 75% of the world’s GDP. This report explores what type of attire people around the world are wearing to work, what is considered acceptable (and unacceptable) in the workplace, and whether business attire really does make an individual more productive. The full report is free of charge and may be downloaded by clicking on the link to the right.
Wednesday, August 04, 2010
New York, NY – If they could find the same job in a community that they thought offered a higher quality of life, four in ten (43%) working Americans would take the plunge and move, according to a new Ipsos Public Affairs poll conducted on behalf of the Fairfax County Economic Development Authority.
Friday, July 30, 2010
Toronto, ON – As Canadians get set to enjoy the mid-summer civic holiday long-weekend, a new Ipsos Reid poll conducted on behalf of Canada.com has revealed that the most popular type of summer vacation among Canadians is focused on rest and relaxation and staying close to home.
Thursday, July 29, 2010
Washington, DC – A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies.
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World”, is based on 18,594 recent interviews in 24 countries comprising 75% of the world’s GDP.
The Economic Pulse of the World Advisory report provides an illustrated analysis of citizens’ assessment of the current state of their country’s economy. The full report is free of charge and may be downloaded by clicking on the link to the right.
Friday, July 23, 2010
Toronto, ON – What could be better than a week of relaxing at the cottage during the summer with perfect weather? A new Ipsos Reid poll conducted on behalf of Canada.com reveals that if they could spend a week at a cottage this summer, most Canadians would choose to leave something behind at home, likely in an effort to make that week even better.
Tuesday, July 20, 2010
Toronto, ON – The Big Mac has become so well known that a majority (51%) of Canadians know the Big Mac jingle, according to a new Ipsos Reid poll conducted on behalf of McDonald’s. In fact, 51% of Canadians can identify “two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun” as the Big Mac jingle from a list of four possibilities by people who have had a Big Mac in the past.
Thursday, July 15, 2010
Toronto, ON – A new online study conducted by Ipsos Reid on behalf of the Lifesaving Society shows that 79% of new Canadians plan to be around water this summer but one in five (19%) say they are unable to swim. Throughout this factum, the term ‘Canadians’ applies to residents who were born in the country, whereas Chinese, South Asian, Southeast Asian and Muslim immigrants to Canada are referred to as ‘new Canadians’ hereafter.
Friday, July 09, 2010
Toronto, ON – Canada’s favourite summer food is not so much a specific item, but a method of preparation, according to a new Ipsos Reid poll conducted exclusively for Canada.com. The poll revealed that four in ten (37%) Canadians say their favourite summer food is anything – so long as it is cooked on the barbecue.
Wednesday, July 07, 2010
Toronto, ON – World Cup fever has hit a new pitch as the tournament heads into the final rounds. A new Ipsos Reid poll conducted on behalf of the Canadian Soccer Association has revealed that Canadians want to be a part of the action four years from now, as eight in ten (78%) ‘agree’ (27% strongly/51% somewhat) that ‘it is important for Canada to have a team at the 2014 FIFA World Cup™. Just two in ten (22%) ‘disagree’ (7% strongly/15% somewhat).
Friday, July 02, 2010
Toronto, ON – Canadians are in the midst of enjoying the Canada Day long weekend, and as the weather is heating up in many parts of the country, a new Ipsos Reid poll conducted on behalf of Canada.com reveals Canadians’ tricks to beat the heat.
Wednesday, June 30, 2010
Toronto, ON – The final touches are being placed on Canada Day celebrations across the country, and the biggest party of them all – on Parliament Hill – is preparing for the arrival of Her Majesty the Queen. But a new Ipsos Reid poll conducted on behalf of Canada.com reveals that Canadians generally prefer a low-key Canada Day to one that is more packed with adventure or travel.
Wednesday, June 30, 2010
Toronto, ON – As Canada prepares to celebrate its 143rd birthday on July 1st, a new Ipsos Reid poll conducted on behalf of The Historica-Dominion Institute finds that if Canadians were organizing the ultimate Canada Day BBQ and they could invite 5 famous Canadians past or present to join their friends and family, Terry Fox, Wayne Gretzky and Céline Dion would be on the invite list most often.
Tuesday, June 29, 2010
Calgary, AB – Online Canadians have reported a significant decline in the number of weekly emails received, according to the latest Ipsos Interactive Reid Report. The average number of email received in the past week (including spam) has declined by 35% from 198 in late 2008 to 129 today.
Saturday, June 26, 2010
Ottawa, ON – A majority (63%) of Ottawa residents ‘support’ (34% strongly/29% somewhat) the Lansdowne Park redevelopment project, according to a new Ipsos Reid poll conducted on behalf of the Ottawa Citizen. Conversely, one in three (32%) Ottawa residents ‘oppose’ (19% strongly/13% somewhat) the proposal, which includes a refurbishment of Frank Clair Stadium and retail and residential development, while 5% are undecided on the matter.
Friday, June 25, 2010
Toronto, Canada—A new Ipsos/canada.com poll released today shows that as the world’s G-20 leaders gather in Toronto, Canada for their meeting, most leave behind majorities of consumer/citizens who believe things in their country are on the wrong track and are dissatisfied with how things are going in their country today.
Friday, June 25, 2010
Ottawa, ON – A majority (63%) of Ottawa residents ‘support’ (34% strongly/29% somewhat) the Lansdowne Park redevelopment project, according to a new Ipsos Reid poll conducted on behalf of the Ottawa Citizen. Conversely, one in three (32%) Ottawa residents ‘oppose’ (19% strongly/13% somewhat) the proposal, which includes a refurbishment of Frank Clair Stadium and retail and residential development, while 5% are undecided on the matter.
Friday, June 25, 2010
Toronto, ON – Summer has officially arrived and school-kids across the country are eager to flee the confines of the classroom. A new Ipsos Reid poll conducted on behalf of Canada.com has discovered what kids will be up to over the next two months as their parents try to keep their child engaged in activities that are safe and fun.
Monday, June 21, 2010
Toronto, ON – When looking to dispose of old household items such as old furniture, books, or children’s clothing, Canadians tend to make sure that these items are put to good use, as 81% report that they usually donate these items to a charity such as the Salvation Army or Goodwill, according to a new survey of over 1,000 adults conducted by Ipsos Reid on behalf of Kijiji. Additionally, 43% report that they typically give these items to a friend or family member that wants them. Others try to sell these items, either at a garage or yard sale (19%) or online (13%). One in seven (14%) just leave them by the curb with hopes that someone will pick them up, while 7% take them to the nearest dumpster.
Monday, June 21, 2010
New York, NY – Four in ten Americans are confident (29% very/11% somewhat) that they’ll take a vacation this year, an increase of 5 points over the proportion of Americans who reportedly took a vacation last year, according to a new Ipsos Public Affairs poll conducted on behalf of Mondial. Interestingly, the poll found that men (46%) are more likely than women (34%) to be confident that they’ll take a summer vacation this year, as are those whose family earns more than $75K a year (52%) when compared with those who earn between $25K and $75K (38%) or less than $25K a year (27%)
Friday, June 18, 2010
Toronto, ON – In a fast-pace world of modernity, Canadians appear to be yearning for music of the past, according to a new Ipsos Reid poll conducted on behalf of Canada.com. The poll has found that if Canadians could see one concert tour this summer, 16% would choose the 60s classic rock of Simon and Garfunkle, while 15% would opt for the big-band crooner-style singing of international sensation Michael Bublé.
Monday, June 14, 2010
Toronto, ON – Retirement ought to be a time of stress-free relaxation, where one has both the time and the money to pursue their dreams. However, according to a new Ipsos Reid study of Canadians aged 45 and older conducted on behalf of the Canadian Institute of Actuaries, the years leading up to and during retirement might not be as stress-free as one might have hoped.
Saturday, June 12, 2010
Johannesburg, South Africa— With the 2010 FIFA World Cup just underway, a new Reuters news poll conducted by Ipsos indicates that only 4 in 10 (37%) avid soccer* fans think the way in which the qualification structure is formatted is fair to all potential participating countries, and 2/3rds (65%) of fans say world cup event so expensive the ordinary soccer supporter can no longer participate.
Friday, June 11, 2010
Toronto, ON – Despite the hype that’s been building around the arrival of many summer Hollywood blockbusters, a new Ipsos Reid poll conducted exclusively for Canada.com has revealed that most (59%) Canadians appear to think the offerings are actually quite lacklustre.
Friday, June 11, 2010
Johannesburg, South Africa— With the 2010 FIFA World Cup getting underway today, a new Reuters News poll conducted by Ipsos indicates that most avid soccer* fans around the world expect that of the 32 competing international teams it will be Brazil that will come out on top.
Thursday, June 10, 2010
New York, NY – In the lead-up to Father’s Day, a poll of over 500 moms and dads of children age 5 or under has found that while dads think they do their fair share of chores around the house – including changing diapers – moms don’t always agree.
Tuesday, June 08, 2010
New York, N.Y. – Three-quarters (73%) of online shoppers are not regularly looking for online coupons or deals before making a purchase, according to a new Ipsos Public Affairs survey conducted on behalf of Offers.com.
Tuesday, June 08, 2010
Toronto, ON – While Ontario Premier Dalton McGuinty recently said the sanctioning of
Mixed Martial Arts in Ontario is not a priority for his government, a new Ipsos Reid poll conducted on behalf of
Canwest News Service and Global National reveals that most Ontarians don’t have a problem with it and a
majority say the Premier should move ahead with it anyway.
Monday, June 07, 2010
New York, NY – A recent Ipsos Public Affairs poll conducted online among 1,005 U.S. adults on behalf of OpTier shows that most of them would call an insurance provider via telephone to resolve an issue if they ran into difficulties while trying to purchase an insurance policy or file an insurance claim online. Four out of five adults surveyed (83%) say they would be at least somewhat likely to phone the insurance provider to resolve the issue – including two thirds (66%) who say they would be very likely to do so.
Monday, June 07, 2010
Vancouver, BC — According to an Ipsos survey of more than 24,000 Internet users in 23 countries provided exclusively to Canada.com, the majority (68%) of adults with access to the Internet indicate they spend more time during the week on the Internet than watching TV, suggesting that television is slowly losing its grip as the world's most dominant medium.
Thursday, June 03, 2010
Toronto, ON – A majority (56%) of online Canadians over the age of 18 have used a webcam to stay connected, according to a new Ipsos Reid poll conducted on behalf of Microsoft. As might be expected, Canadians aged 18 to 34 are most likely (74%) to have used a webcam, while usage rates are lower among those aged 35 to 54 (51%) or older than 55 (45%).
Monday, May 31, 2010
London, UK—The Ipsos Social Research Institute today released a major report which measures how satisfied or dissatisfied residents in 23 countries around the world are with their local area as a place to live and what top three priorities each want for improving their communities.
Tuesday, May 25, 2010
New York, NY – Global consumers are more likely to visit a CPG brand’s Website than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG category. Still, CPG Websites lag behind Facebook sites in providing a forum for consumer feedback. While consumers consider Websites to be the place to go for information about a brand and promotional offers, they find Facebook to be the ideal platform for voicing their opinions and connecting with other customers. These are the latest findings from a global study conducted by Ipsos Marketing, Consumer Goods.
Wednesday, May 19, 2010
Calgary, AB – A recent study by Ipsos Reid, conducted on behalf of Trend Micro, has found that 8 percent of Canadian parents of children aged 7-17 indicate that their child had been cyber-bullied. Known instances of cyber bullying increase with the age of the child. The prevalence of cyber bullying increases to 11 percent among those aged 16-17. One-quarter (26 percent) of parents stated that they could not be sure if their child had been a victim. This number rises to 34 percent for parents of children between the ages of 13-15.
Tuesday, May 18, 2010
Toronto, ON – A new survey of over 500 Torontonians and over 500 Montrealers has revealed that while Torontonians appear to like going to Montreal the feeling might not be mutual. The survey, conducted on behalf of Tourism Toronto and Tourism Montreal, has found that just 15% of Torontonians have never been to Montreal, while significantly more Montrealers (24%) have never been to Toronto.
Thursday, May 06, 2010
New York, NY – Employees today deal with a variety of pet peeves at work, most commonly people with poor time management skills (selected by 43% of employees) and gossip (36%), according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. At least one in five say that messiness in communal spaces (25%), loud noises such as speaker phone, loud talkers, and ring tones (21%), and potent scents like perfume, food or smoke (20%) are workplace pet peeves. Fewer pick overuse of personal electronics such as Blackberrys or laptops during meetings (15%), political conversations (12%), misuse of email (12%), or personal use of social media sites during working hours (12%) as their biggest annoyances. One in eight (13%) say that none of these are pet peeves, while 3% say that they do not work with anyone else during a typical work day.
Thursday, May 06, 2010
New York, NY – One half of American children aged 7 or younger typically read a bedtime story before counting sheep, making it the most commonly-practiced pre-slumber ritual for American children aged 7 or younger according to a new Ipsos Public Affairs poll of over 500 parents with young children, conducted on behalf of sleepbetter.org. Two in ten (19%) children pray immediately before going to sleep, while others talk to their parents or siblings (14%), watch TV (11%), imagine play (7%) or play video games (1%).
Wednesday, May 05, 2010
Toronto, ON – Two in ten (22%) Ontario gamblers admit to having a potential gambling blind spot, according to a new Ipsos Reid poll conducted on behalf of the Responsible Gambling Council. In fact, when those who have gambled in the last six months (herein called “gamblers”) reflect on their behaviour in the last year, the data reveal some of this behaviour potentially describes someone who could be having, or is at risk of having, a gambling-related problem.
Wednesday, April 28, 2010
San Francisco, CA – New survey data from Ipsos shows that the Nintendo Wii has maintained strong ‘share-of-mind’ among those in the market to buy gaming devices. The survey results, conducted among 1,000+ U.S. gamers age 18+, were collected in February on the heels of the 2009 holiday season (and before the release of the iPad).
Tuesday, April 27, 2010
Toronto, ON – A majority (52%) of Canadians aged 18 to 50 disagree (15% strongly/37% somewhat) that they get enough fruit in their diet, according to a new Ipsos Reid poll conducted on behalf of Motts. In fact, the deficiency may be so great in many instances that it is causing four in ten (41%) to agree that they feel guilty about the amount of fruit they get in their diet.
Thursday, April 22, 2010
Vancouver, BC – In a snapshot poll taken on April 20th and 21st, Ipsos Reid’s travel and tourism division found that most Canadians have not been directly impacted by the volcanic eruptions in Iceland and that only a small proportion of Canadians will have their upcoming travel plans affected if the volcano continues to be active.
Wednesday, April 21, 2010
New York, NY – In a new Ipsos-Telemundo telephone poll conducted through the month of March, 95% of the 500 Hispanics residing in the United States interviewed said that it is important for everyone living in the U.S. to be counted in the 2010 census. This represents a seven point increase from results released in January (88%). In comparison, a slightly lower proportion of the general population (90%) agree that it is important for everyone to take part, according to a telephone survey of 1,000 members of the U.S. population at large conducted between March 1 and March 17.
Saturday, April 10, 2010
Toronto, ON – As Tiger Woods returns to the golf circuit from seclusion and his stint in sex rehab as a result of admitting to multiple affairs over the past number of years, a new Ipsos Reid poll finds that most Canadians believe that "what's done is done" and that he deserves to get on with his life.
Friday, April 09, 2010
Toronto, ON – Canadians are split on the ‘Cancon’—Canadian Content—conundrum, according to a new Ipsos Reid poll conducted on behalf of the Canadian Journalism Foundation. Canadian television stations are required to broadcast a certain proportion of Canadian Content (60% overall) in order to acquire and maintain their license to operate, and Canadians are split over whether this practice should continue or not.
Thursday, April 08, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that one in five (20%) of presumably human adults surveyed in 22 countries (representing 75% of the worlds GDP) say they believe that alien beings have come down to earth and walk amongst us in our communities disguised as "us".
Tuesday, April 06, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that four in ten (37%) adults surveyed in 22 countries (representing 75% of the worlds GDP) have been to children's sports events and witnessed parents become verbally or physically abusive towards the coaches or officials. Two thirds (63%) indicate they have not witnessed this kind of abusive behaviour.
Tuesday, March 30, 2010
Toronto, ON – Young, working Canadians appear to be among the largest proponents of the arts, according to a new Ipsos Reid poll conducted on behalf of Business for the Arts. The survey, which focused on the attitudes of Canadians aged 18 to 40 who are currently employed in a sector other than the arts and culture sector, found that a majority (51%) of these individuals ‘agree’ (21% strongly/30% somewhat) that ‘the arts and culture are important’ to them.
Monday, March 29, 2010
New York, NY – Her weak tackling skills may not have helped the New Orleans Saints march off with this year’s Super Bowl title, but Betty White certainly helped Snickers win the battle of the Super Bowl ads. A study of this year’s Super Bowl U.S. television ads conducted by Ipsos ASI, the advertising and brand research specialty of global research firm Ipsos, revealed that the Snickers spot featuring the former “Golden Girl” and “Mary Tyler Moore Show” veteran was a big advertising win for the Mars, Incorporated brand.
Wednesday, March 24, 2010
Calgary, AB – One fact remains true: Internet gambling is for the most part, illegal in both the United States and Canada. But public thinking, awareness, and interest in the activity do not necessarily reflect that. A recent Ipsos Reid survey conducted online with American and Canadian respondents as part of a joint U.S./Canada lottery study found that, when compared to two years ago, fewer people in both countries are aware that Internet gambling is illegal and more would be willing to see it permitted as long as it were regulated.
Tuesday, March 23, 2010
New York, NY – Thinking about their next car purchase, Americans are most likely to say they’ll wait until their car doesn’t run anymore and then will buy used (30%), according to a new telephone survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of CarMax. In addition, 7% say that they are ready for a new car, but will buy a used one to be smart.
Monday, March 22, 2010
Calgary, AB – Ipsos reports that for the first time ever in their tracking research, the weekly Internet usage of online Canadians has moved ahead of the number of hours spent watching television. This latest finding comes from the Inter@ctive Reid Report, a syndicated Ipsos Reid study that tracks online Canadians usage of the Internet. Overall, online Canadians are now spending more than 18 hours a week online, compared to 16.9 hours watching television. Internet usage is up from 14.9 hours last year. The number of hours watching television also experienced an increase in the last year, rising from 15.8 hours. Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.
Wednesday, March 10, 2010
Toronto, ON – Four in ten (42%) Canadian families with children under the age of 13 may not be taking full advantage of the tax savings available to them, according to a new Ipsos Reid poll conducted on behalf of RBC. More specifically, one quarter (25%) say they aren’t taking full advantage of these savings, while an additional 17% admit they’re unaware of the tax savings available to them as a parent. Six in ten (58%), though, say they are taking advantage of these savings, including, for example, the Child Amount Tax Credit, the Child Fitness Tax Credit, childcare expenses, etc.
Friday, March 05, 2010
New York, NY— A new Reuters News poll conducted by Ipsos and released today just prior to the 82nd Annual Academy Awards where the legendary “Oscar’s” will be handed out indicates that 42% of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree with the statement that "movies and films are my escape from the real world—I watch as many as I can as often as I can.” In the alternate, the survey of over 24,000 adults—1000+ respondents per country—shows that 58% disagree with the statement.
Tuesday, March 02, 2010
Vancouver, BC – Based on the results of a 4-part series of Ipsos Reid online polls conducted throughout the 2010 Olympic Winter Games, British Columbians appear to have gone from having initial cautious expectations about the Games to the event winning over the hearts and minds of the residents in the host province. With a world record-breaking gold medal count which was clinched with the gold medal win at the much anticipated Canada vs. US men's hockey game, it is no wonder that British Columbians are feeling overwhelmingly positive about the outcome of the Games.
Wednesday, February 24, 2010
Vancouver, BC – With the 2010 Olympic Winter Games entering the home stretch, Canada's medal count is lower than expected and the organizers have had several legitimate set-backs. However, results from the most recent Ipsos Reid poll shows that a majority of British Columbians remain enthusiastic and are actively taking part in the Olympic festivities.
Wednesday, February 24, 2010
New York, NY – Nearly all working adults (95%) have people that they would consider friends at work, even if it’s just in a professional capacity, and many see a variety of benefits of these relationships, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Majorities report that having friends at work makes their job more enjoyable (67%) and more satisfying (55%).
Wednesday, February 24, 2010
Toronto, ON – In order to control their food bill, eight in ten (80%) Canadians are cooking at home more often, according to a new Ipsos Reid poll conducted on behalf of the Dietitians of Canada. Likely in order to save money due to the struggling economy over the past year, many Canadians are also checking weekly flyers for sales or using coupons (76%), going without more costly food (49%), buying in bulk (44%), buying from the farmer’s market (27%), and growing their own garden (24%). Just 4% of Canadians aren’t employing any of these cost-cutting tactics. Nine in ten (87%) ‘agree’ (50% strongly/37% somewhat) that they sometimes don’t buy certain food because it costs too much.
Tuesday, February 23, 2010
Toronto, ON – The Vancouver Olympics are shaping up to be a defining moment in Canada’s national history, according to a new Ipsos Reid poll conducted on behalf of the Historica-Dominion Institute.
Thursday, February 18, 2010
Toronto, ON – Just one in ten (8%) young Canadian professionals (aged 18 to 30 who are currently attending or have completed college or university) feel they are “great” at tax planning, according to a new Ipsos Reid poll conducted on behalf of RBC. While six in ten (60%) say their skill at tax planning is “fair”, one in three admit their tax-planning skills are “poor” (25%) or even “terrible” (7%).
Tuesday, February 16, 2010
Vancouver, BC – The first 'gold medal' of the Vancouver Olympics apparently goes to the creative team behind last Friday's 2010 Opening Ceremony. An Ipsos Reid poll found an overwhelming 89% of British Columbians who said they watched the ceremonies gave the event a positive rating. The Opening Ceremony for the 2010 Olympic Winter Games was an event that followed day-long activity through the streets of Vancouver as large crowds – both supporters and protestors – followed the Olympic flame in the torch relay before its arrival at BC Place Stadium.
Thursday, February 11, 2010
Vancouver, BC – With the final hours ticking down to the Opening Ceremony, a new Ipsos Reid poll reveals a majority (60%) of British Columbians expect Canada to get more medals at the 2010 Olympic Winter Games than at the 2006 Games in Turin. Another third (36%) expect Canada to get about the same number of medals and only 4% expect Canada to get fewer medals.
Thursday, February 11, 2010
Toronto, ON – Canadians appear to be using pillow talk to get down to business, according to a new Ipsos Reid poll conducted on behalf of Pfizer. While most (82%) Canadians ‘agree’ (34% strongly/48% somewhat) that ‘pillow talk is very important when it comes to building and maintaining intimacy in a relationship’, in many cases it is not sex or intimacy that is being discussed once the head hits the pillow.
Monday, February 08, 2010
Toronto, Canada— A new Reuters News poll conducted by Ipsos and released today indicates that if given a choice, one in five (21%) adults surveyed in 23 countries (representing 75% of the worlds GDP) would rather spend the day with a pet than with their spouse or partner. Alternatively, 79% indicate of adults surveyed disagreed -- choosing to spend the day with their spouse or partner instead of a pet.
Wednesday, February 03, 2010
New York, NY – Looking ahead to tax season, 87% of U.S. adults plan to file 2009 income tax returns, and majorities of them intend to enlist professional help, either from a tax preparer (33%) or from a CPA (24%), according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block. An additional 15% will solicit the help of a family or member or friend. Only one quarter plan to do it themselves, either online (13%) or using computer software (11%).
Wednesday, February 03, 2010
New York, NY – With Valentine’s Day fast approaching, cupid may be preparing a sleeping potion for his arrows this year as most (87%) Americans in a relationship think that getting a quality night’s sleep helps their relationship. In fact, more lovers say that good sleep (45%) is more important than good sex (40%) – but women (53%) are much more likely than men (38%) to say that good sleep is more important, and men (48%) are more likely than women (32%) to say that good sex is more important.
Tuesday, February 02, 2010
New York, NY – A new poll conducted by Ipsos Public Affairs on behalf of Coke Zero shows that 75% of 530 college basketball fans aged 18-24 surveyed say that, in light of the various enhancements to the college basketball fan experience in the last decade, there could be even more advancements in the future.
Monday, January 25, 2010
Calgary, AB – For 15 years, Ipsos Reid has been covering the Canadian Internet user and in that time, one thing is very clear – the country has embraced the online world. 2010 marks the 15-year anniversary of the Ipsos Canadian Inter@ctive Reid Report, an ongoing study that monitors Canadian Internet behaviours and attitudes on a monthly basis.
Monday, January 18, 2010
Toronto, ON – Two thirds (63%) of boomers (aged 50 to 64) in the workplace say they’d rather ease into retirement by working reduced hours or stay on with their current employer past a traditional stop date at age 65 rather than call it quits, according to a new Ipsos Reid poll conducted on behalf of Life’s Next Steps.
Monday, January 18, 2010
Toronto, ON – Nearly all Canadians (90%) believe they’ll have enough income in retirement to cover their necessities, but just one quarter (25%) of Canadians believe they’ll have enough money to fulfill their dreams, according to the 20th annual Ipsos Reid RBC RRSP poll.
Friday, January 08, 2010
Calgary, AB – A majority (56%) of Canadians expect that Canada's women's hockey team will win gold at the upcoming Vancouver Olympics. Similarly, half of (49%) online Canadians believe that the men's team will also win gold. Men are significantly more likely than women to believe that Canada's men team will win gold (55% compared to 43%). Men are also more likely to believe that Canada's women's team will win gold (59% compared to 53%).
Thursday, January 07, 2010
Toronto, ON – Many working boomers in Canada appear to be caught in a game of musical chairs in the workplace, and once the music stops they might not be happy with the chair they’re sitting in, according to a new Ipsos Reid poll of working Canadian boomers aged 50 to 64 and their employers, conducted on behalf of Life’s Next Steps. The survey revealed a gulf in expectations between working boomers and their employers when it comes to talking about and planning for retirement.
Wednesday, January 06, 2010
Vancouver, BC – A new Ipsos Reid online poll conducted on behalf of Fitness Town Canada reveals that British Columbia and Alberta residents haven’t done a good job at keeping up with their fitness and healthy lifestyle resolutions from last New Year’s. Only one-third (33%) of those who made a fitness or healthy lifestyle resolution say they are still sticking to it, with British Columbians (37% sticking to it) doing a little better than Albertans (27 sticking to it). One-quarter (24%) of those making a resolution kept it for a month or less. Another quarter (26%) kept their resolution for two to three months, and 16% kept at it for four to eleven months.
Monday, January 04, 2010
Toronto, ON – The RBC Canadian Consumer Outlook index has been given a shot in the arm over the last month rising from its baseline of 100 points to 108 points, in part driven by consumers being less reluctant to delay their major purchases and a significant drop in job anxiety. The RBC CCO is a monthly national survey of consumers' attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.
Thursday, December 31, 2009
Toronto, ON – 2009 was not a year that was short on news, and wide variety of news at that: the economy, politics, pop culture, health, war, climate change, and sundry other topics. Through an Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television, Canadians have weighed in and have chosen the top news stories of the year from among seventeen possible options.
Wednesday, December 30, 2009
Toronto, ON – Reflecting back on 2009, Canadians have chosen the three individuals they consider to be the biggest newsmakers of 2009. Respondents to the Ipsos Reid poll conducted exclusively for Canwest News Service and Global National were given the option of seventeen potential top newsmakers, ranging from Susan Boyle to Prime Minister Harper to Lady Ga Ga, but the results of the top-newsmakers poll revealed a clear winner.
Sunday, December 27, 2009
Toronto, ON – In the wake of admissions of infidelity by the world’s number-one golfer and billionaire Tiger Woods, a massive amount of attention has been paid towards Woods’ private life, his fall from grace and the sponsors who are now dropping him from their celebrity-endorsement contracts.
Saturday, December 26, 2009
Toronto, ON – In an effort to avoid the headaches often associated with boxing-day shopping, among the three quarters (73%) of Canadians who haven’t ruled out shopping on boxing day this year, four in ten (41%) will purchase something online (up from 34% last year) according to a new Ipsos Reid poll conducted on behalf of PayPal. Among those that will, 5% will make all of their purchase online, while 42% will make some online, and 52% hardly any, perhaps just making one or two purchases.
Friday, December 18, 2009
Toronto, ON – Despite the inclination to continue taking trips, the vast majority don’t believe this can be done for less than $100 per person, per day according to a new Ipsos Reid poll conducted on behalf of Trip Harbour. When asked how much they thought it would cost to vacation at a resort hotel in North America, six in ten (64%) thought it would amount to more than $100 per person, per day. Seven in ten (69%) thought a cruise vacation in the Caribbean would run a tab of more than $100 per day, while over eight in ten (84%) thought a cruise in Europe would cost more than $100 per day.
Friday, December 18, 2009
Toronto, ON – The economy has taken its toll on many families this year to the extent that Christmas will be different for most, according to a new Ipsos Reid poll commissioned by World Vision Canada. Six in ten (58%) Canadians say that changes in the economy have caused them to re-evaluate this year’s Christmas spending or traditions.
Thursday, December 17, 2009
Toronto, ON – As the New Year quickly approaches, many Canadians will engage in the tradition of making a new-year’s resolution after the clock strokes midnight. It appears that weight loss is a resolution that a majority of women aged 25 to 49 have made in the past, as a new Ipsos Reid poll conducted on behalf of Kellogg reveals that nearly six in ten (56%) women have made a new-year’s resolution to manage their weight.
Monday, December 14, 2009
Calgary, AB – A new study on Online Charitable Giving by Ipsos Reid has found that over two-thirds (68%) of online Canadians have sponsored someone in a fundraising event in the past year. Other popular forms of donation include adding a donation to a bill at a store (60%), buying a product from a retail store with a portion going to charity (58%), and buying a lottery ticket with a portion going to a charity (57%). Generally, women are more likely to donate through most methods than men. Interestingly, online Canadians from lower income households are significantly more likely to have donated by buying products from a charity and by giving to street interceptors. In contrast, higher income households are significantly more likely to sponsor someone in a fundraising event and attend a benefit dinner or event. Buying lottery tickets with a portion going to a charity also increases with household income.
Wednesday, December 09, 2009
Toronto, ON – With Christmas just around the corner, Santa and his Elves are no doubt working hard to ensure that everybody on the “nice” list receives exactly what they want this year. But Santa ought to put some careful thought into what he’s going to put under the tree, with a new Ipsos Reid poll conducted on behalf of Waste Management revealing that one half (48%) of Canadians have actually re-gifted an unwanted present.
Women (60%) are considerably more likely than men (36%) to admit to having re-gifted a present they received, as are Albertans (63%) and British Columbians (62%) when compared to those living in Saskatchewan and Manitoba (51%), Ontario (47%), Quebec (40%) and Atlantic Canada (39%).
Tuesday, December 08, 2009
Toronto, ON – Many Canadians have apparently become so attached to a few indulgences in life that they wouldn’t give them up – even to add five healthy years to their lifespan – according to a new Ipsos Reid poll conducted on behalf of RBC Insurance. A majority (55%) of men and women wouldn’t give up watching television even if it would add five healthy years to their lives, while others wouldn’t give up red meat (45%), chocolate (40%), or alcohol (34%). Still, three quarters (76%) ‘agree’ (22% strongly/54% somewhat) that they ‘maintain healthy eating habits most of the time’.
Wednesday, December 02, 2009
Bellevue, WA – In a snapshot poll taken in the three days leading up to the American Thanksgiving break, Ipsos Marketing’s travel and tourism division found that Thanksgiving travelers have not deviated much from their usual travel plans, except that some traveled smarter.
Wednesday, December 02, 2009
New York, NY – Playing Santa is not for the well rested, according to a new Ipsos Public Affairs conducted on behalf of sleepbetter.org, as one half (49%) of Americans who celebrate Christmas get six hours or less of sleep the night before gifts are exchanged. In fact, 14% receive 5 hours or less sleep the night before the Christmas gift-exchange. The envy of the drowsy, 45% receive 7 to 8 hours of sleep, while 5% get more than 8 hours of sleep.
Monday, November 30, 2009
Toronto, ON – In celebration of the 100th anniversary of the Montreal Canadiens hockey franchise, a new Ipsos Reid poll conducted on behalf of the Historica-Dominion Institute has revealed that one half (47%) of Canadians ‘agree’ (17% strongly/30% somewhat) that the ‘Montreal Canadiens are the greatest hockey team in history’. In comparison, less than half as many Canadians, just two in ten (20%), ‘agree’ (3% strongly/16% somewhat) that ‘the Toronto Maple Leafs are the greatest hockey team in history’.
Wednesday, November 25, 2009
New York, NY – Americans across the country are preparing to embrace the iconic symbols of Thanksgiving this coming weekend – turkey, stuffing, family, football and shopping. But according to a new Ipsos Public Affairs poll conducted on behalf of sleepbetter.org, the festivities appear to be tiring for many, as six in ten (56%) say that when gathered with friends and family for Thanksgiving, it is typical for someone to nod off. In fact, three in ten (28%) admit that they typically take a nap on Thanksgiving day, with 8% slumbering for over an hour.
Wednesday, November 25, 2009
Toronto, ON – Canada is well-known around the world for its vast arctic, often characterized as “the True North Strong and Free”, but a new poll conducted by Ipsos Reid on behalf of the Inuit Tapiriit Kanatami suggests that various aspects about Canada’s arctic are not well-known among Canadians themselves.
Tuesday, November 24, 2009
Toronto, ON – Many online Canadians are taking advantage of the official start of the American holiday-shopping season from the comfort of their own home, according to a new Ipsos Reid poll conducted on behalf of Visa. Six in ten (57%) Canadians have shopped online at a Canadian or American website in the last year, with one half (48%) shopping from a Canadian retailer and three in ten (29%) having made a purchase from an American website.
Tuesday, November 17, 2009
Vancouver, BC – An Ipsos Reid telephone poll commissioned by the BC Institute of Technology’s Living Laboratory reveals Canadian Boomers aged 45-60 are dealing with a number of important issues when it comes to their aging parents.
Thursday, November 12, 2009
Toronto, ON – One half (51%) of Canadians aged 45 or older have donated less money to charity as a result of the economic downturn, according to a new Ipsos Reid poll conducted on behalf of BMO Financial Group. The survey of Canadians aged 45 and older who have assets of at least $50K and who have donated charity in the past 12 months assessed attitudes towards charitable giving and philanthropy.
Tuesday, November 10, 2009
Toronto, ON – As Canadians brace for the hustle and bustle of the quickly-approaching holiday season, a new Ipsos Reid poll conducted on behalf of PayPal has revealed that a majority (54%) of Canadians ‘agree’ (19% strongly/35% somewhat) that ‘compared to last year, receiving a gift of cash is more welcome’, likely a function of tough economic times. Conversely, nearly one half (46%) ‘disagrees’ (15% strongly/32% somewhat) that they’d be more accepting of receiving cash this year as a gift.
Thursday, November 05, 2009
Bellevue, WA – New study results by research industry giant Ipsos helps clients identify trends into the attitudes and behaviors of the leisure and business traveler.
Wednesday, November 04, 2009
Toronto, ON – When it comes to gather around the tree this holiday season, most Canadians prefer to give (87%) gifts than to receive them (13%), according to a new Ipsos Reid poll conducted on behalf of World Vision Canada. And while six in ten (58%) say the recent changes in the economy have caused them to re-evaluate this year’s Christmas spending or traditions, the majority of Canadians continue to hold charitable gifts in high regard.
Tuesday, November 03, 2009
New York, NY – Thinking about qualities that are most important when choosing what car to buy, price (33%) and reliability (29%) rise to the top among women, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. Nearly one in five (19%) say that fuel efficiency would be the number one factor, while roughly one in ten say it would be safety features (9%) or space and seating capacity (8%). Just 1% rank convenience options such as a navigation system or DVD player as being the most important factor when shopping for a car.
Sunday, November 01, 2009
Toronto, ON– Despite the pain they experience, a majority (52%) of those living with chronic pain agree with the notion that their employer doesn’t like it when they have to take time off work as a result of their pain according to the results of a new Ipsos Reid poll conducted on behalf of Jurstina. However, nine in ten (91%) agree that their pain has to be severe before they consider staying home from work, while a similar number (88%) report that they typically go to work rather than stay home when they experience pain.
Monday, October 26, 2009
Toronto, ON – Six in ten (64%) Canadians plan on taking a vacation (defined here as 3 days or more and further than 100km away from home) in the next twelve months, according to a new Ipsos Reid poll conducted on behalf of Triparbour.ca. The proportion of Canadians who say they’ll vacation in the next twelve months is down 5 points since the beginning of this year.
Wednesday, October 21, 2009
Toronto, ON –Among the two thirds (67%) of homeowners who intend to renovate over the next two years, a majority (61%) will make use of the tax credit, according to a new Ipsos Reid poll conducted on behalf RBC. It appears that the home-renovation tax credit has had its intended effect, with one half (47%) of those utilizing the credit claiming that they completed or will complete more renovations than they otherwise might have done without the credit.