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Search for: Consumer Trends provided 875 results


Four in Ten (40%) Canadians Intimidated by Working Out at a Gym

Monday, April 25, 2016

Toronto, ON – Two in five (40%) Canadians find working out at a gym to be intimidating, including one in five (19%) who find it to be very intimidating, according to a new Ipsos poll conducted on behalf of GoodLife Fitness and ParticipACTION. In fact, more Canadians find going to the gym very intimidating than say the first day of school or work (17%) or meeting their in-laws (12%) is very intimidating.     


Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone

Monday, April 25, 2016

New York, NY – Deciding where and whom to target is a fundamental challenge advertisers face on a daily basis. This has become increasingly difficult today as we consume more content on non-traditional platforms and live an on-demand lifestyle, subscribing to services like Netflix, Hulu, and Amazon Prime. To satisfy this need, TV providers have been expanding their Video-On-Demand (VOD) offerings. But is there value in advertising on VOD in conjunction with linear TV? Ipsos Connect conducted a study on behalf of Music Choice to find out.     


Most (85%) Say Governments Should Work Closer Together to Address Online Threats, with Majority (83%) Agreeing that We...

Monday, April 18, 2016

Toronto, ON – A majority of global citizens (85%) agree (41% strongly/44% somewhat) that their government “should work closely with other governments and organizations to address cybersecurity threats”. Further, a majority of respondents also believe that enforcement of existing rules is not enough: eight in ten (83%) agree (44% strongly/39% somewhat) that “we need new rules about how companies, governments and other internet users” use personal data. The poll entitled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust, is being presented today at the United Nations Conference on Trade and Development (UNCTAD).     


After Historic Low, Perceptions of Current Economic Conditions in Canada Rebound

Saturday, April 16, 2016

Toronto, ON – Canadians are feeling more confident about the current state of Canada’s economy than at any point so far in 2016, according to a new Ipsos poll provided exclusively to Global News. The poll reveals that half (49%) of Canadians now rate current economic conditions in Canada, overall, as ‘good’ (4% very/45% somewhat), a significant rebound from just last month when only one in three (36%) Canadians felt the economy was doing well – a 13 point increase. Conversely, the other half (51%) of Canadians describe conditions as ‘bad’ (8% very/42% somewhat), down 13 points.     


Canadian Home-Buying Intentions on the Rise

Tuesday, April 12, 2016

Toronto, ON – Canadian home-buying intentions are on the rise with three in ten (29%) Canadians saying they are likely (7% very/22% somewhat) to purchase a home within the next two years , an increase of four percentage points, according to Ipsos’ annual Home Ownership Poll conducted on behalf of RBC. Canadians living in Alberta (34%), Ontario (31%) and British Columbia (30%) are most likely to consider purchasing a home in the next couple years, followed by Canadians living in Quebec (26%), Manitoba/Saskatchewan (24%) and Atlantic Canada (23%).     


Eight in Ten (83%) Canadians say 100th Anniversary of Battle of Vimy Ridge should be Key Celebration during Canada’s...

Thursday, April 07, 2016

Toronto, ON – The year 2017 marks two key milestones for Canada: the 150th anniversary of confederation, and the 100th anniversary of the Battle of Vimy Ridge. According to a new Ipsos poll conducted for the Vimy Foundation, most (83%) agree (32% strongly/51% somewhat) that “the 100th anniversary of Vimy, falling as it does in 2017, the 150th anniversary of the birth of Canada, should be one of the most important celebrations for Canada that year”. Agreement is up 9 points since last year. In contrast, two in ten (17%) disagree (4% strongly/13% somewhat) that it should be given prominence during Canada’s sesquicentennial celebrations, down 9 points.     


Majority (58%) of Homeowners aged 55+ would need to Renovate their Home to Allow them to Remain as they Age

Wednesday, April 06, 2016

Toronto, ON –A majority of homeowners aged 55+ would need to make improvements to their home to allow them to continue to live there as they age, according to a new Ipsos poll conducted on behalf of HomEquity Bank. Nearly half (46%) say minor improvements would be required, while one in ten (11%) says their home would need major renovations in order to allow them to stay as they age. One in ten (8%) is not sure if they’d need to undertake renovations in order to stay in their current home.     


One in Three (35%) Americans say Nobody Taught Them about Investing

Tuesday, April 05, 2016

New York, NY—One in three (35%) Americans say that nobody taught them about investing, including 43% of women, according to a new Ipsos poll conducted on behalf of RBC Wealth Management and City National Bank. Four in ten (39%) Americans report being self-taught, two in ten (19%) were taught by parents or someone else (21%), and just 13% were taught in school.     


Smoke Free Movies Report

Friday, April 01, 2016

Toronto, ON - In 2011 the Heart and Stroke Foundation of Ontario, on behalf of the Ontario Coalition for Smoke Free Movies, commissioned Ipsos Reid to conduct a public opinion poll in Ontario to:     


Seven in Ten (71%) Global Citizens say the “Dark Net” should be Shut Down; Three in Ten (29%) Disagree

Tuesday, March 29, 2016

Toronto, ON – Seven in ten (71%) global citizens say the “dark net” should be shut down, according to a new Ipsos poll commissioned by the Centre for International Governance Innovation(CIGI). The poll, titled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust, dove into the contentious area of the “dark net” – an area of the internet only accessible via special web browsers that allow you to surf the web anonymously. This realm is used by hackers and illegal marketplace sellers and buyers (eg. Child Abuse Imagery, Weapons, Narcotics) to hide from law enforcement. At the same time, journalists, human rights activists, dissidents and whistleblowers can use these services to rally against repression, exercise their fundamental rights to free expression and shed light upon corruption.     


Sallie Mae and Ipsos Public Affairs: How American College Students Manage Their Finances

Thursday, March 10, 2016

Washington, DC - On March 10, 2016, Sallie Mae and Ipsos Public Affairs published the first report in a new study, Majoring in Money: How American College Students Manage Their Finances adding to the current annual studies How America Pays for College and How America Saves for College.     


What Canadian Donors Want

Tuesday, March 08, 2016

Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on behalf of the Association of Fundraising Professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and demonstrate corresponding impact and that trust in the charitable sector is growing. The study also finds that though there are fewer donations in 2015, the amount donated has increased. When looking at motivations of donors the study identifies six Canadian donor types.     


More Canadians Travellers say they Never Leave Home Without Their Electronics (53%) than Travel Insurance (45%) While...

Tuesday, March 08, 2016

Toronto, ON– Canadian travellers are more likely to say they never leave home without their electronics than travel insurance, according to a new Ipsos poll of Canadians who have travelled outside of their province or Canada in the last two years, conducted on behalf of RBC Insurance. In fact, electronics even trump medication for many Canadians.     


Most Global Citizens Say Law-Enforcement Agencies Should Have a Right to Access Online Communications of its Citizens...

Wednesday, March 02, 2016

Toronto, ON – At a time when the balance between protecting national security and the privacy rights of individuals online dominates headlines around the world, a new poll undertaken by the Centre for International Governance Innovation (CIGI) and conducted by Ipsos across 24 countries has found that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime. The survey also found that a majority of respondents do not want companies to develop technologies that would undermine law enforcement’s ability to access much needed data.     


Ipsos Study Finds the Effort Companies Make to Resolve Issues Isn’t Enough

Wednesday, February 24, 2016

New York, NY –When a customer service issue arises, it’s generally agreed among the C-suite that their company is doing a good job at resolving it. However, new research from Ipsos Loyalty reveals that isn’t exactly true. The study, which covers seven sectors across the U.S., found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.     


Half (48%) of Canadians are Less than $200 Away Monthly From Being Financially Insolvent

Friday, February 19, 2016

Toronto, ON – Nearly one half (48%) of Canadians are $200 or less per month away from not being able to meet all of their bills or debt obligations each month, including 26% who say they already don’t make enough money to cover their bills and debt payments, according to a new Ipsos poll conducted on behalf of MNP.     


Retired Canadians, On Average, Live On 62% of Their Old Working Wage

Wednesday, February 17, 2016

Toronto, ON – Retired Canadians, on average, live on 62% of the salary which they earned in the period just prior to their retirement, according to an Ipsos poll conducted on behalf of Sun Life Financial. Atlantic Canadians, on average, live on 67% of their old working wage, which is higher than the percentage of the old working wages retirees live on in the other regions: Manitoba and Saskatchewan (65%); Quebec (64%); British Columbia (63%); Ontario (60%) and Alberta (59%).     


Consumers Share Positive and Negative Experiences Equally

Wednesday, February 17, 2016

New York, NY – There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media. However, new research from Ipsos Loyalty reveals consumers are equally as likely to promote positive experiences in the same way.     


Number of Canadians Who Overspent During Holidays Rises (41%, Up 6 Points), Now Looking to get Back on Track by...

Friday, February 12, 2016

Toronto, ON – Four in ten (41%) Canadians say they spent more than they intended to during the holiday season at the end of 2015, up 6 points since last year and up 10 points since 2013’s poll, according to a new Ipsos poll conducted on behalf of RBC. Maintaining their traditional spot atop the list of Canadian over-spenders are Atlantic Canadians, 49% of whom overspent during the 2015 holiday season, up 11 points from last year.     


Hotels, Banks, and Car Dealerships Make the Happiest Customers

Wednesday, February 10, 2016

New York, NY – When it comes to delivering a great customer experience, which industries receive the highest grades? A recent study conducted by Ipsos Loyalty evaluated more than 10,000 “critical incidents,” or moment of truth experiences, across seven different sectors in the U.S. to explore their occurrence and nature. The findings provide a useful snapshot of the industries that perform the best and worst at pleasing their customers.     


Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)

Thursday, February 04, 2016

Toronto, ON – For Netflix subscribers, the ideal date night is a quiet night in watching Netflix rather than heading out to the movie theatre, according to a new Ipsos poll conducted on behalf of Netflix. In fact, six in ten (58%) prefer staying in to watch Netflix rather than go out to see a movie (42%), knocking heading to the cinema off its perch.     


Ipsos/Bon Appetit Poll: Super Bowl

Tuesday, February 02, 2016

Washington, DC — These are findings from an Ipsos poll conducted on behalf of Bon Appetit about the Super Bowl. For the Bon Appetit article and infographic, please click here.     


Most (95%) Pet Owners Brush Their Own Teeth Daily, But Few Brush Their Dog’s (8%) or Cat’s (4%) Teeth on a Daily Basis

Monday, February 01, 2016

Toronto, ON – Despite being diligent about brushing their own teeth on a daily basis, cat and dog owners are not being as diligent with the oral hygiene or their pets, despite knowing they should brush their pet’s teeth in order to keep them healthy, according to a new Ipsos poll conducted on behalf of Royal Canin.     


Amid Low Interest Rates and Volatile Markets, Saving for Retirement Remains #1 Financial Priority for Canadians

Wednesday, January 27, 2016

Toronto, ON – Amid low interest rates, volatile markets and a rapidly depreciating currency, saving for retirement remains the number-one financial priority for Canadians, according to a new Ipsos poll conducted on behalf of RBC. Despite the tumultuous context, it’s steady-as-she-goes for Canadians, retirement savings remain the top priority for the third year running.     


ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week...

Tuesday, January 26, 2016

The Institute of Communication Agencies (ICA) in partnership with Ipsos today unveiled the Top 10 Most Influential Brands in Canada at day two of FFWD: Advertising & Marketing Week 2016 in Toronto.     


Cleaning Industry Insights Survey

Wednesday, January 20, 2016

Washington, DC - Overall, cleaning operations managers tend to have similar attitudes, opinions, and outlooks as in 2014.     


87% of Americans Think Obesity is a Problem in Their State

Wednesday, January 20, 2016

Washington, DC – While incidences of obesity, estimated by the CDC, indicate a growing concern in the United States, it comes as no surprise that nearly seven in ten Americans agree that Medicare should cover FDA-approved prescription medications to treat obesity (69%, rated 4/5 “strongly agree”), according to a new study conducted by Ipsos on behalf of the Gerontological Society of America. However, the percentage of Americans that agree the U.S. government should invest in more traditional approaches, such as medical treatments (63%) and programs (71%) still hold strong.     


Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions

Wednesday, January 20, 2016

Detroit, MI – The inaugural Ipsos RDA 2016 U.S. Audio and Infotainment Brand Study, released today, examines the importance of branded audio among new vehicle owners. Consumer perceptions of audio brand awareness, familiarity, impression, etc. can help auto manufacturers with key decisions around which brands to put in their vehicles.     


App Overload? A Cheat Sheet for the Best Ways to Stay Connected and Discover New Things in 2016

Tuesday, January 19, 2016

New York, NY – If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone. New research from Ipsos reveals that while Americans are feeling more connected than ever, they also feel their lives are more demanding and complex, and many are turning to social media as a means of relief.     


Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase

Thursday, January 14, 2016

Toronto, ON – Canadians believe that, on balance, 2016 will be a good year for them financially that will see their debt decrease and their net worth increase, according to a new Ipsos poll conducted on behalf of BDO.     


While Ontario Economic Sentiment Turning more Negative, Many Ontarians See Continued Strengthening of Real Estate...

Thursday, January 14, 2016

Toronto, ON – While the economic mood in Ontario has turned negative in the last year, optimism for the real-estate market continues to be strong, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association.     


Financial Optimism Generational Tracking

Thursday, January 14, 2016

Toronto, ON - These are the findings of an Ipsos poll on financial optimism conducted on behalf of Global News.     


Shifting Food and Beverage Consumption Habits Influenced by YEMMies – Young Educated Millennial Moms

Thursday, January 14, 2016

Toronto, ON – Amid the reality of rising food costs, opportunity still exists for Food and Beverage companies to find growth by focusing on shifting consumer needs, priorities and behaviours that are reshaping the marketplace in Canada. According to Ipsos’ 2015 Canada CHATS report released in November, many of these trends are being influenced by YEMMies, Young Educated Millennial Moms.     


Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle Later than Usual Given Winter’s Late Arrival

Wednesday, January 13, 2016

Toronto, ON – Winter’s late arrival caused many Ontario drivers to put their snow tires on later than usual, according to a new Ipsos poll conducted on behalf of the Ontario Road Builders’ Association (ORBA), the Infrastructure Health and Safety Association (IHSA), Insurance Bureau of Canada (IBC), and Canadian Tire. Fully one half (49%) of drivers in Ontario who use snow tires say the late-arriving winter snow meant that snow tires went on at least one of their vehicles later than usual – particularly in the GTA where a majority (54%) say they went on later than usual. Drivers aged 18 to 34 (62%) were most likely to delay the installation of their winter tires compared to those aged 35 to 54 (56%) or 55+ (29%) in particular.     


Ipsos Reid and Reader’s Digest Release 2015’s Annual Trusted Brand™ Survey

Monday, January 11, 2016

Toronto, ON – Reader’s Digest and Ipsos Reid are pleased to announce the winners of this year’s edition of the Most Trusted Brand™ Survey, making it the 8th installment of the annual survey.     


New Report Outlines Consumer and Physician Perspectives on Healthcare: Findings Signal Need to Address Challenges in...

Thursday, December 17, 2015

McLean, Virginia – The majority of patients, primary care physicians, specialists, and administrators still do not believe that the U.S. healthcare system on the right track. However, there is growing optimism among certain subgroups such as younger physicians and administrators. A new report released today by Booz Allen Hamilton (NYSE: BAH) and Ipsos Public Affairs, “How We View Health Care in America: Consumer and Provider Perspectives,” assesses the current state of and outlook for healthcare by examining the opinions of healthcare consumers and providers.     


Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago

Friday, December 11, 2015

Toronto, ON – Nine in ten (90%) Canadians intend to spend the same (53%) or less (37%) on the holidays than they did last year, according to an Ipsos poll conducted on behalf of Sun Life Financial. Only one in ten (10%) say they expect to spend more this year compared to last year on the holidays.     


One in Ten (9%) Canadians Do Not Have Internet Access at Home

Friday, December 11, 2015

Toronto, ON – Nine in Ten (91%) Canadians have access or subscribe to the Internet at home, according to a new Ipsos syndicated study entitled Participation in the Digital Economy.     


Ipsos: Holiday Movies Unite the Political Spectrum

Thursday, December 10, 2015

Washington, DC – In what many have called the most politically divisive time in American politics, and with political candidates on both sides of the aisle increasingly seen as ‘radicals’ by their opponents, a new poll conducted by Ipsos Public Affairs shows the between “Red States” and “Blue States,” that public rates iconic holiday films in nearly identical ways. Where the voting population is lining up to support candidates on the far side of their respective ideologies, holiday movies seem to be a “uniter” rather than a “divider.”     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, December 03, 2015

Washington, DC - These are the findings from an Ipsos poll conducted on behalf of Reuters about holiday shopping.     


American Association of Orthopedic Surgeons Distracted Walking Study

Wednesday, December 02, 2015

Washington, DC - A new study on distracted walking released today by the American Academy of Orthopaedic Surgeons (AAOS) finds that more than three quarters (78 percent) of U.S. adults believe that distracted walking is a “serious” issue; however, 74 percent of Americans say “other people” are usually or always walking while distracted, while only 29 percent say the same about themselves. The AAOS research, which involved more than 2,000 respondents nationally and another 4,000 in select cities, found that nearly four out of 10 Americans say they have personally witnessed a distracted walking incident, and just over a quarter (26 percent) say they have been in an incident themselves.     


The ‘Perils’ of Perceptions: Canadians May Not Know Canada As Well As they Think They Do

Wednesday, December 02, 2015

Toronto, ON — In a recent survey of over 30 countries, Canadians showed a high level of disconnect between perceptions and reality when it comes to Canada and how it is made up. On most questions asked, Canadians don’t appear to have a very firm understanding of the composition of their own country. In fact, Canadians demonstrated worse knowledge of Canada than Americans did of the United States.     


Perceptions are Not Reality: What the World Gets Wrong

Wednesday, December 02, 2015

Ipsos’ latest version of the Perils of Perception survey highlights how wrong the public across 33 countries are about some key issues and features of the population in their country.     


The ‘Perils’ of Perceptions: Americans’ Estimates of Number of Immigrants, Atheists, and Those Living Rurally Radically...

Wednesday, December 02, 2015

Washington, DC – In a recent survey of over 30 countries, Americans showed a high level of disconnect between perceptions and reality of issues and threats, with very few exceptions. Only on issues relating to the percentage of female politicians and female employment rates did the US public seemed to have a firm grasp on reality (19% of politicians are woman and 63% of women are employed), which were within one percent of the actual numbers. However, the American public believes that over 34% of grown children aged 25 to 34 live with their parents, and yet this number is actually an encouragingly low 12%.     


A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift

Tuesday, December 01, 2015

Toronto, ON – A majority (59%) of Canadians ‘agree’ (17% strongly/42% somewhat) that this holiday season they would prefer to receive ‘a charitable gift that would help someone else, rather than a traditional gift like a pair of socks or a sweater’ according to an Ipsos poll conducted on behalf of the Red Cross. Four in ten (41%) ‘disagree’ (9% strongly/31% somewhat). Older Canadians 55+ (66%) are most likely to agree followed by young Canadians 18-34 (57%) and middle aged Canadians 35-54 (55%). Residents of Quebec (65%) are also most likely to agree followed by residents of British Columbia (63%), Alberta (59%), Saskatchewan and Manitoba (59%), Ontario (57%) and finally Atlantic Canada (48%).     


Organ Donation Presumed Consent Report

Tuesday, December 01, 2015

Toronto, ON - Two-thirds (66%) believe organ donation in Ontario should be an ‘opt-in’ system in which one actively chooses to give consent to donate. The remaining third (34%) feel that organ donation should be governed by ‘presumed consent’ in which one must actively ‘opt-out’ by recording their decision to not donate organs and/or tissue after death.     


Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store

Monday, November 30, 2015

Toronto, ON – Mobile is gaining momentum with online Canadians. According to the latest findings from the eCommerce chapter of the Ipsos Canadian Inter@ctive Trends Report, 25% of online Canadians have used their smartphones to buy products and services online, and another 24% have used tablets for their purchases – an increase of 5 percentage points each from last year. However, of the eight in ten (84%) Canadian Internet users who have made a purchase online in the past year, the vast majority (90%) continue to do so with a desktop or laptop computer.     


Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood

Monday, November 30, 2015

New York, NY – As savvy U.S. shoppers demonstrated their on- and off-line prowess, searching for deals, and mapping out their routes at home before heading out to shop this Thanksgiving weekend, two things happened. For one, they spent less overall – a whopping $1 billion less, according to retailing research firm ShopperTrak. In addition, their moods improved.     


Over Half (55%) of Americans Concerned That Social Security Benefits Will Not Be There In Retirement

Thursday, November 12, 2015

New York, NY – Over half (55%) of Americans are concerned that Social Security benefits will not be there for them when needed in retirement, according to an Ipsos poll conducted on behalf of RBC Wealth Management. While the majority are concerned about the availability of benefits, more than seven in ten (72%) expect to rely on these benefits in retirement.     


One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce

Tuesday, November 10, 2015

Toronto, ON – One in ten (14%) mobile connected commuters engage in commuter commerce, according to an Ipsos poll conducted on behalf of PayPal.     


Canadians Feeling Charitable as Christmas Season Approaches

Friday, November 06, 2015

Toronto, ON – In the lead up to Christmas – a season that nine in ten (89%) Canadians agree (57% strongly/33% somewhat) is becoming too commercial – a new Ipsos poll conducted on behalf of World Vision has found that Canadians appear to be feeling charitable, even more so than last year.     


Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids’ Creative Stall Tactics at...

Thursday, November 05, 2015

New York, NY – Parents - across the US, UK, France, Canada, Australia, Brazil, and Mexico - who are in charge of getting their children tucked in at night say that it takes an average of 17.5 minutes each night trying to get their children to bed, according to a new study conducted by Ipsos Public Affairs on behalf of Netflix. Getting their kids to bed can be a challenge for many, with six in ten reporting that their children have come up with some creative stall tactics to try and delay bedtime (61%). Further, nearly eight in ten (79%) saying that they sometimes make compromises with their children to get them to go to bed, with the most common negotiating tactic being giving their children 5 more minutes of whatever it is they are doing (38%).     


Canadians and their Views on Canadian Technology Innovation

Saturday, October 31, 2015

Toronto, ON - Just over half (55%) of Canadians believe Canada’s technology sector leadership is hailed elsewhere as market leaders and even less (51%) think Canada is viewed around the world as a nation on the cutting edge of technology innovation according to a poll conducted by Ipsos for Global News.     


Octogenarians Say Financial Preparedness Was Key in Deciding When to Retire

Tuesday, October 27, 2015

New York, NY – When deciding when to retire, their financial well-being was among the most important factors (68%), more so than their health (53%) or their age (42%), according to a new survey of over 500 octogenarians conducted by Ipsos Public Affairs on behalf of New York Life. On average, these older adults retired at age 64, with over half (61%) reporting that they retired while in their 60s. Just 18% retired before turning 60, while nearly a quarter (22%) waited until they were in their 70s or 80s to retire.     


Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health

Tuesday, October 27, 2015

New York, NY – Nearly all Americans between the ages of 51 and 69 (“Baby Boomers”) who have a primary care doctor, or don’t currently have one but have seen one in the past five years, agree that preventative care is an important part of staying healthy (94%), with more than three quarters saying that they get regular preventative screenings (mammogram, colonoscopy, bone density, etc.) (77%), and more than half saying that they eat a well-balanced, healthy diet (65%), get a good 7 or 8 hours of sleep each night (62%), and exercise regularly (51%). In addition, 81% of Baby Boomers surveyed say that they know their numbers and what they mean (blood pressure, cholesterol levels, blood sugars, etc.), while a slightly smaller proportion agree that they can easily access all of their health records and medical history (71%).     


Large Majority (89%) of Ontarians Oppose Introduction of Municipal Land-Transfer Tax in their Region

Tuesday, October 27, 2015

Toronto, ON – Most (89%) Ontarians who live outside of the City of Toronto who don’t already pay a municipal land transfer tax say they ‘oppose’ (69% strongly/20% somewhat) a new municipal land transfer tax charged for home buyers in their area, in addition to the current provincial land transfer tax. Just one in ten (11%) ‘support’ (2% strongly/9% somewhat) such a tax in their area. Support for new MLTTs outside of Toronto has held steady since last year.     


Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes

Thursday, October 22, 2015

Toronto, ON – There is no doubt that cause marketing is important. In fact, almost all (95%) Canadians agree that it is a good idea for companies to support causes. It turns out it is also a smart business move. According to results of a recent study conducted by Ipsos, the vast majority (84%) of Canadians claim that they would likely switch to a brand affiliated with a good cause if price and quality were similar.     


Nearly All Respondents Believe it is Important for Retailers to Upgrade Their Security Controls to Better Secure...

Monday, October 19, 2015

New York, NY – Among the 81% of US adults who have at least one credit card, a majority (59%) currently have a card embedded with a microchip, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association. These chip-enabled credit cards are becoming the norm, as they come equipped with fraud-prevention features, making them almost impossible to copy. Thieves can’t create fake credit cards from stolen card numbers and use them at another store, and retailers must install new card readers for the chips to stop fraud. Seven in ten (70%) card holders agree that retailers should install new card readers that support this technology - available to small businesses for as little as $49 - in place as soon as possible.     


Three in Ten Americans Say That They Currently Own Direct Shares of Companies

Friday, October 16, 2015

New York, NY – Nearly three in ten Americans (28%) say that they currently own stocks, defined here not as shares in mutual funds but direct shares of companies, according to a new survey of over 2,000 US adults conducted by Ipsos Public Affairs on behalf of Fletcher Group, LLC.     


Most (58%) Ottawa LGBT Seniors Surveyed Said They Would do Everything They Could to Avoid Going into a Care Facility...

Thursday, October 15, 2015

Ottawa, ON – Few members of the Ottawa LGBT Seniors community (10%) indicate that their family members are going to care for them in their own home should the need arise. Almost half (45%) currently live alone compared to one in five (21%) of seniors in a National survey.     


Ipsos Poll: Major League Baseball Playoffs (National League)

Friday, October 09, 2015

Washington, D.C. - As the MLB Playoff gets underway, Ipsos Public Affairs wanted to know who the public wanted to win each National League series.     


Ipsos Poll: Major League Baseball Playoffs (American League)

Thursday, October 08, 2015

Washington, D.C. - As the MLB Playoffs gets underway, Ipsos Public Affairs wanted to know who the public favored in the American League series.     


Ipsos Poll: Favorite Seasons

Tuesday, October 06, 2015

Washington, D.C. - Fall is America’s favorite season, with 40% of Americans preferring fall to the other seasons. Winter is America’s least favorite season with less than one in ten (8%) saying that winter is their favorite seasons. Just over a quarter of Americans (26%) prefer summer or spring.     


Canadians see Blue Jays World Series Victory as Most Likely Outcome for Surging Team

Wednesday, September 30, 2015

Toronto, ON – With the Toronto Blue Jays on the verge of clinching the American League Eastern Division Title for the first time since 1993, a new Ipsos poll conducted on behalf of Global News reveals that Canadians believe that a World Series victory is the most likely outcome for the surging team.     


Americans Optimistic About the Economy, Finances and the Future

Tuesday, September 29, 2015

San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.     


Three in Ten (29%) Canadians Say They’ve Never Created a Budget for Themselves or their Household

Thursday, September 24, 2015

Toronto, ON – Three in ten (29%) Canadians say they have never created a budget for themselves or for their household, according to a new Ipsos poll conducted on behalf of Interac. While most (71%) have created a budget, two in ten (20%) say they last performed this task over a year ago, while others did it six months to one year ago (10%) or within the last six months (41%).     


Half (50%) of Canadians Expect the Canadian Economy to Grow Before the End of the Year, But See Growth as Modest

Thursday, September 24, 2015

Toronto, ON – Half (50%) of Canadians expect the Canadian economy to grow before the end of the year, but two in ten (21%) expect the economy to shrink, according to a new Ipsos poll conducted on behalf of Sun Life Global Investments. Growth is expected to be modest, with most believing it will be either 1% (27%) or 2% growth (19%), with few (4%) believing it will be 3% or greater. Two in ten (16%) believe the economy will be flat; 13% don’t know where the economy is headed.     


Despite Prevalence of Social Media, Many Adults Ages 20 – 35 Are Not Logging In

Thursday, September 24, 2015

New York, NY – According to a new study conducted by Ipsos Public Affairs on behalf of Battery Ventures, many younger adults (ages 20 to 35) are not active on social media. While Facebook is the most prevalent, still 11% say that they don’t currently have an account, with another 16% saying that they have an account but use it less than once a week. Other social media sites and applications are even less widely used, particularly Snapchat, where a majority (54%) say that they don’t have an account and another 22% saying they have an account but use it unfrequently. Similarly, four in ten each say that they do not currently have an account with Pinterest (41%), Twitter (39%), or Instagram (39%), while others have an account but use it on a less than weekly basis (32% Pinterest, 31% Twitter, 23% Instagram).     


Six in Ten (57%) Canadians Have thought About Starting their own Business, But Only 36% of Canadians who have Thought...

Wednesday, September 23, 2015

Toronto, ON – Six in ten (57%) Canadians say that they’ve thought about owning their own business, but only 36% of those who have that have thought about being an entrepreneur have actually started their own business, while most (64%) have not, according to a new Ipsos poll conducted on behalf of RBC.     


Among Employees of Fortune 1000 Companies Who Use Cloud Services, a Third Use Such Applications to Save or Share Work...

Tuesday, September 22, 2015

New York, NY – When it comes to frequency of use, roughly a third of cloud users (34%) employed full-time at Fortune 1000 companies say that save or share work-related information to external cloud-based applications at least weekly, including 17% who do so on a daily basis. An additional 21% report that they save and share files in this way a few times a month, with another 23% saying they do so about once a month. Two in ten (22%) never save or share work-related information to external cloud-based applications.     


A Snapshot of the Canadian Power Sports Industry

Monday, September 21, 2015

Toronto, ON - These are the findings from a study about the Canadian power sports industry.     


Among Affluents, Xers Outnumber Boomers for the First Time Ever: “Generational Changing of the Guard” Reflects...

Friday, September 18, 2015

New York, NY – For the first time ever, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of the guard,” according to the 2015 Ipsos Affluent Survey USA, released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 23% of American households; Affluents have a median income of $145K, and a mean income of $227K. Thirty-seven percent of Affluents are Gen Xers (aged 34-50), compared to 33% who are Baby Boomers (aged 51-69); an additional 25% are Millennials (18-33) and 5% are Seniors (70+). According to Chief Insights Officer Dr. Stephen Kraus, “We are seeing a true changing of the generational guard in the Affluent population. Long over-looked and under-estimated, Gen Xers now outnumber Boomers among Affluents.”     


Money, Time, Fatigue and Commitments Leading Barriers Preventing Canadians from Going to the Gym

Tuesday, September 15, 2015

Toronto, ON – Money, time, fatigue and commitments are most likely to prevent Canadians from going to the gym on a regular basis, according to a new Ipsos poll conducted on behalf of GoodLife Fitness.     


When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active

Wednesday, September 09, 2015

New York, NY – When mothers and their children do something together, they are more likely to engage in a sedentary over a physical activity, according to Physical Activity in Moms & Kids, a new online survey of 1,154 mothers of children age 5 to 18 years conducted by Ipsos Public Affairs on behalf of the Alliance for a Healthier Generation.     


SmithBucklin Releases Study on How Associations Are Leveraging Outsourcing

Wednesday, September 09, 2015

Chicago – A survey of senior U.S. association executives found that 81 percent of associations are outsourcing functions other than audit and legal services (which are by their nature commonly outsourced by associations). SmithBucklin, the association management and services company more organizations turn to than any other, today released the survey results as a resource for association executives considering outsourcing as an option to help achieve their organizations’ goals.     


Three in Ten (29%) Canadians Increased Their Debt Load Over the Summer

Tuesday, September 01, 2015

Toronto, ON – Three in ten (29%) Canadians say they have more debt now than in May of 2015, before the start of summer, according to a new Ipsos poll conducted on behalf of BDO Canada. Specifically, nearly one quarter (23%) increased their debt load by 1% to 10%, while some (6%) increased their debt load by more than 10%. Those most likely to have increased their debt are Canadians aged 18 to 34 (35%), residents of Saskatchewan and Manitoba (39%), and those with kids in the household (41%).     


Two Thirds of Pre-Retirees Who Have an Automatic Saving Vehicle Are Confident that They Will Help Them Become More...

Tuesday, September 01, 2015

New York, NY – A majority of pre-retirees between the ages of 50 and 62 with a household income of at least $80,000 say that they currently use automatic savings vehicles (defined here as ways to make sure money is saved by setting up automated deductions into savings/investment accounts or by making payments into an investment that can be withdrawn from later if desired, such as a 401(k), 403(b), permanent life insurance, or a home mortgage). This includes two thirds who currently have direct deposit from a paycheck to a 401k/403b retirement account (66%), about half who have a mortgage (46%), a third that have permanent life insurance (35%), and one in ten who have an automatic college savings plan (9%). Only 15% of pre-retirees surveyed say that they have none of these automatic savings vehicles.     


Ipsos Poll: Yoga Practice

Tuesday, August 18, 2015

Washington, D.C. - A recent poll conducted by Ipsos Public Affairs found that almost 20% of Americans have done at least an hour of yoga in the past month.

  • This includes 13% who have done yoga on their own and 7% who have done yoga in a class or group setting.
  • Additionally, 2% of respondents say they have done an hour of yoga teaching or instructing others.
    


While Most (72%) Canadians Give and Receive Gift Cards Each Year, Many Are Tossing Away Cash by Not Using Card’s Full...

Wednesday, August 12, 2015

Toronto, ON – With most Canadians both giving (72%) and receiving (72%) gift cards each year, a new Ipsos poll conducted on behalf of UGO Mobile Solutions L.P. (UGO) has revealed that many are essentially throwing cash out the window by not using the card’s full value before ceasing its use.     


Post-Secondary Students and Their Parents Not Always on Same Page when it comes to School-Time Anxieties

Wednesday, August 12, 2015

Toronto, ON – With the start of school around the corner, post-secondary students are now starting to think about and prepare for the start of the school year, which for most students and parents brings into frame some of the anxieties that exist around life after school. An Ipsos poll conducted on behalf of RBC has found a disconnect between what parents think their child worries about and what their child actually worries about.     


Eight in Ten (80%) Canadians Believe Electric Cars are the Way of the Future

Tuesday, August 11, 2015

Toronto, ON – Eight in ten (80%) Canadians ‘agree’ (33% strongly/48% somewhat) that ‘electric cars are the way of the future’, according to a new Ipsos poll conducted on behalf of Hyundai. Just two in ten (20%) ‘disagree’ (3% strongly/17% somewhat) that they’re the way of the future. In fact, three quarters (75%) of Canadians ‘agree’ (32% strongly/44% somewhat) that they would ‘like to have a car that is not powered by traditional gasoline’, while only one in four (25%) ‘disagree’ (7% strongly/18% somewhat) that they would like to drive such a car.     


Ontarians See Real Estate Market Strengthening as Six in Ten (60%) Ontarians Say their Local Real Estate Market is...

Thursday, July 23, 2015

Toronto, ON – More Ontarians now have a favourable opinion of the real estate market in their local city or town, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. In terms of their local market, six in ten (60%) Ontarians rate it as favourable, giving their local real estate market a score of at least 6 on a scale of 1 to 10, up 3 points since a year ago.     


Parent Out-of-Pocket Spending No. 1 Source of College Funding, According to ‘How America Pays for College 2015’

Monday, July 20, 2015

Newark, Del - The Bank of Mom and Dad is open for business as parent out-of-pocket spending became the No. 1 source of college funding, according to “How America Pays for College 2015,” the national study from Sallie Mae, the nation’s saving, planning, and paying for college company, and Ipsos, a global independent market research company. This year’s report—now in its eighth year—found parent income and savings covered the largest share of college costs, 32 percent, surpassing scholarships and grants (30 percent) for the first time since 2010.     


Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

Thursday, July 02, 2015

New York, NY – Eleanor Roosevelt is the frontrunner among a list of notable women that may be featured on the new $10 bill, according to a new study conducted by Ipsos Public Affairs. The former first lady was selected by a third of adults nationwide (33%).     


TrojanOne and Ipsos Announce Latest Round of Most Valuable Sponsorship Properties in Canada

Thursday, July 02, 2015

Toronto, ON – With seemingly endless brand choices for consumers and an increasing numbness to traditional marketing, companies have been leveraging sponsorship as a means of forging meaningful connections with consumers around the events, charities, and teams they love most. Some valuation metrics, such as media impressions and engagements, can be more easily calculated. However, there has been a recognized difficulty in measuring how the emotional connection between a consumer and a property can be leveraged to provide positive business outcomes for the sp