Consumer Trends 856 results

Hotels, Banks, and Car Dealerships Make the Happiest Customers

Wednesday, February 10, 2016

New York, NY – When it comes to delivering a great customer experience, which industries receive the highest grades? A recent study conducted by Ipsos Loyalty evaluated more than 10,000 “critical incidents,” or moment of truth experiences, across seven different sectors in the U.S. to explore their occurrence and nature. The findings provide a useful snapshot of the industries that perform the best and worst at pleasing their customers.     


Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)

Thursday, February 04, 2016

Toronto, ON – For Netflix subscribers, the ideal date night is a quiet night in watching Netflix rather than heading out to the movie theatre, according to a new Ipsos poll conducted on behalf of Netflix. In fact, six in ten (58%) prefer staying in to watch Netflix rather than go out to see a movie (42%), knocking heading to the cinema off its perch.     


Ipsos/Bon Appetit Poll: Super Bowl

Tuesday, February 02, 2016

Washington, DC — These are findings from an Ipsos poll conducted on behalf of Bon Appetit about the Super Bowl. For the Bon Appetit article and infographic, please click here.     


Most (95%) Pet Owners Brush Their Own Teeth Daily, But Few Brush Their Dog’s (8%) or Cat’s (4%) Teeth on a Daily Basis

Monday, February 01, 2016

Toronto, ON – Despite being diligent about brushing their own teeth on a daily basis, cat and dog owners are not being as diligent with the oral hygiene or their pets, despite knowing they should brush their pet’s teeth in order to keep them healthy, according to a new Ipsos poll conducted on behalf of Royal Canin.     


Amid Low Interest Rates and Volatile Markets, Saving for Retirement Remains #1 Financial Priority for Canadians

Wednesday, January 27, 2016

Toronto, ON – Amid low interest rates, volatile markets and a rapidly depreciating currency, saving for retirement remains the number-one financial priority for Canadians, according to a new Ipsos poll conducted on behalf of RBC. Despite the tumultuous context, it’s steady-as-she-goes for Canadians, retirement savings remain the top priority for the third year running.     


ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week...

Tuesday, January 26, 2016

The Institute of Communication Agencies (ICA) in partnership with Ipsos today unveiled the Top 10 Most Influential Brands in Canada at day two of FFWD: Advertising & Marketing Week 2016 in Toronto.     


Cleaning Industry Insights Survey

Wednesday, January 20, 2016

Washington, DC - Overall, cleaning operations managers tend to have similar attitudes, opinions, and outlooks as in 2014.     


87% of Americans Think Obesity is a Problem in Their State

Wednesday, January 20, 2016

Washington, DC – While incidences of obesity, estimated by the CDC, indicate a growing concern in the United States, it comes as no surprise that nearly seven in ten Americans agree that Medicare should cover FDA-approved prescription medications to treat obesity (69%, rated 4/5 “strongly agree”), according to a new study conducted by Ipsos on behalf of the Gerontological Society of America. However, the percentage of Americans that agree the U.S. government should invest in more traditional approaches, such as medical treatments (63%) and programs (71%) still hold strong.     


Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions

Wednesday, January 20, 2016

Detroit, MI – The inaugural Ipsos RDA 2016 U.S. Audio and Infotainment Brand Study, released today, examines the importance of branded audio among new vehicle owners. Consumer perceptions of audio brand awareness, familiarity, impression, etc. can help auto manufacturers with key decisions around which brands to put in their vehicles.     


App Overload? A Cheat Sheet for the Best Ways to Stay Connected and Discover New Things in 2016

Tuesday, January 19, 2016

New York, NY – If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone. New research from Ipsos reveals that while Americans are feeling more connected than ever, they also feel their lives are more demanding and complex, and many are turning to social media as a means of relief.     


Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase

Thursday, January 14, 2016

Toronto, ON – Canadians believe that, on balance, 2016 will be a good year for them financially that will see their debt decrease and their net worth increase, according to a new Ipsos poll conducted on behalf of BDO.     


While Ontario Economic Sentiment Turning more Negative, Many Ontarians See Continued Strengthening of Real Estate...

Thursday, January 14, 2016

Toronto, ON – While the economic mood in Ontario has turned negative in the last year, optimism for the real-estate market continues to be strong, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association.     


Financial Optimism Generational Tracking

Thursday, January 14, 2016

Toronto, ON - These are the findings of an Ipsos poll on financial optimism conducted on behalf of Global News.     


Shifting Food and Beverage Consumption Habits Influenced by YEMMies – Young Educated Millennial Moms

Thursday, January 14, 2016

Toronto, ON – Amid the reality of rising food costs, opportunity still exists for Food and Beverage companies to find growth by focusing on shifting consumer needs, priorities and behaviours that are reshaping the marketplace in Canada. According to Ipsos’ 2015 Canada CHATS report released in November, many of these trends are being influenced by YEMMies, Young Educated Millennial Moms.     


Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle Later than Usual Given Winter’s Late Arrival

Wednesday, January 13, 2016

Toronto, ON – Winter’s late arrival caused many Ontario drivers to put their snow tires on later than usual, according to a new Ipsos poll conducted on behalf of the Ontario Road Builders’ Association (ORBA), the Infrastructure Health and Safety Association (IHSA), Insurance Bureau of Canada (IBC), and Canadian Tire. Fully one half (49%) of drivers in Ontario who use snow tires say the late-arriving winter snow meant that snow tires went on at least one of their vehicles later than usual – particularly in the GTA where a majority (54%) say they went on later than usual. Drivers aged 18 to 34 (62%) were most likely to delay the installation of their winter tires compared to those aged 35 to 54 (56%) or 55+ (29%) in particular.     


Ipsos Reid and Reader’s Digest Release 2015’s Annual Trusted Brand™ Survey

Monday, January 11, 2016

Toronto, ON – Reader’s Digest and Ipsos Reid are pleased to announce the winners of this year’s edition of the Most Trusted Brand™ Survey, making it the 8th installment of the annual survey.     


New Report Outlines Consumer and Physician Perspectives on Healthcare: Findings Signal Need to Address Challenges in...

Thursday, December 17, 2015

McLean, Virginia – The majority of patients, primary care physicians, specialists, and administrators still do not believe that the U.S. healthcare system on the right track. However, there is growing optimism among certain subgroups such as younger physicians and administrators. A new report released today by Booz Allen Hamilton (NYSE: BAH) and Ipsos Public Affairs, “How We View Health Care in America: Consumer and Provider Perspectives,” assesses the current state of and outlook for healthcare by examining the opinions of healthcare consumers and providers.     


Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago

Friday, December 11, 2015

Toronto, ON – Nine in ten (90%) Canadians intend to spend the same (53%) or less (37%) on the holidays than they did last year, according to an Ipsos poll conducted on behalf of Sun Life Financial. Only one in ten (10%) say they expect to spend more this year compared to last year on the holidays.     


One in Ten (9%) Canadians Do Not Have Internet Access at Home

Friday, December 11, 2015

Toronto, ON – Nine in Ten (91%) Canadians have access or subscribe to the Internet at home, according to a new Ipsos syndicated study entitled Participation in the Digital Economy.     


Ipsos: Holiday Movies Unite the Political Spectrum

Thursday, December 10, 2015

Washington, DC – In what many have called the most politically divisive time in American politics, and with political candidates on both sides of the aisle increasingly seen as ‘radicals’ by their opponents, a new poll conducted by Ipsos Public Affairs shows the between “Red States” and “Blue States,” that public rates iconic holiday films in nearly identical ways. Where the voting population is lining up to support candidates on the far side of their respective ideologies, holiday movies seem to be a “uniter” rather than a “divider.”     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, December 03, 2015

Washington, DC - These are the findings from an Ipsos poll conducted on behalf of Reuters about holiday shopping.     


American Association of Orthopedic Surgeons Distracted Walking Study

Wednesday, December 02, 2015

Washington, DC - A new study on distracted walking released today by the American Academy of Orthopaedic Surgeons (AAOS) finds that more than three quarters (78 percent) of U.S. adults believe that distracted walking is a “serious” issue; however, 74 percent of Americans say “other people” are usually or always walking while distracted, while only 29 percent say the same about themselves. The AAOS research, which involved more than 2,000 respondents nationally and another 4,000 in select cities, found that nearly four out of 10 Americans say they have personally witnessed a distracted walking incident, and just over a quarter (26 percent) say they have been in an incident themselves.     


The ‘Perils’ of Perceptions: Canadians May Not Know Canada As Well As they Think They Do

Wednesday, December 02, 2015

Toronto, ON — In a recent survey of over 30 countries, Canadians showed a high level of disconnect between perceptions and reality when it comes to Canada and how it is made up. On most questions asked, Canadians don’t appear to have a very firm understanding of the composition of their own country. In fact, Canadians demonstrated worse knowledge of Canada than Americans did of the United States.     


Perceptions are Not Reality: What the World Gets Wrong

Wednesday, December 02, 2015

Ipsos’ latest version of the Perils of Perception survey highlights how wrong the public across 33 countries are about some key issues and features of the population in their country.     


The ‘Perils’ of Perceptions: Americans’ Estimates of Number of Immigrants, Atheists, and Those Living Rurally Radically...

Wednesday, December 02, 2015

Washington, DC – In a recent survey of over 30 countries, Americans showed a high level of disconnect between perceptions and reality of issues and threats, with very few exceptions. Only on issues relating to the percentage of female politicians and female employment rates did the US public seemed to have a firm grasp on reality (19% of politicians are woman and 63% of women are employed), which were within one percent of the actual numbers. However, the American public believes that over 34% of grown children aged 25 to 34 live with their parents, and yet this number is actually an encouragingly low 12%.     


A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift

Tuesday, December 01, 2015

Toronto, ON – A majority (59%) of Canadians ‘agree’ (17% strongly/42% somewhat) that this holiday season they would prefer to receive ‘a charitable gift that would help someone else, rather than a traditional gift like a pair of socks or a sweater’ according to an Ipsos poll conducted on behalf of the Red Cross. Four in ten (41%) ‘disagree’ (9% strongly/31% somewhat). Older Canadians 55+ (66%) are most likely to agree followed by young Canadians 18-34 (57%) and middle aged Canadians 35-54 (55%). Residents of Quebec (65%) are also most likely to agree followed by residents of British Columbia (63%), Alberta (59%), Saskatchewan and Manitoba (59%), Ontario (57%) and finally Atlantic Canada (48%).     


Organ Donation Presumed Consent Report

Tuesday, December 01, 2015

Toronto, ON - Two-thirds (66%) believe organ donation in Ontario should be an ‘opt-in’ system in which one actively chooses to give consent to donate. The remaining third (34%) feel that organ donation should be governed by ‘presumed consent’ in which one must actively ‘opt-out’ by recording their decision to not donate organs and/or tissue after death.     


Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store

Monday, November 30, 2015

Toronto, ON – Mobile is gaining momentum with online Canadians. According to the latest findings from the eCommerce chapter of the Ipsos Canadian Inter@ctive Trends Report, 25% of online Canadians have used their smartphones to buy products and services online, and another 24% have used tablets for their purchases – an increase of 5 percentage points each from last year. However, of the eight in ten (84%) Canadian Internet users who have made a purchase online in the past year, the vast majority (90%) continue to do so with a desktop or laptop computer.     


Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood

Monday, November 30, 2015

New York, NY – As savvy U.S. shoppers demonstrated their on- and off-line prowess, searching for deals, and mapping out their routes at home before heading out to shop this Thanksgiving weekend, two things happened. For one, they spent less overall – a whopping $1 billion less, according to retailing research firm ShopperTrak. In addition, their moods improved.     


Over Half (55%) of Americans Concerned That Social Security Benefits Will Not Be There In Retirement

Thursday, November 12, 2015

New York, NY – Over half (55%) of Americans are concerned that Social Security benefits will not be there for them when needed in retirement, according to an Ipsos poll conducted on behalf of RBC Wealth Management. While the majority are concerned about the availability of benefits, more than seven in ten (72%) expect to rely on these benefits in retirement.     


One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce

Tuesday, November 10, 2015

Toronto, ON – One in ten (14%) mobile connected commuters engage in commuter commerce, according to an Ipsos poll conducted on behalf of PayPal.     


Canadians Feeling Charitable as Christmas Season Approaches

Friday, November 06, 2015

Toronto, ON – In the lead up to Christmas – a season that nine in ten (89%) Canadians agree (57% strongly/33% somewhat) is becoming too commercial – a new Ipsos poll conducted on behalf of World Vision has found that Canadians appear to be feeling charitable, even more so than last year.     


Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids’ Creative Stall Tactics at...

Thursday, November 05, 2015

New York, NY – Parents - across the US, UK, France, Canada, Australia, Brazil, and Mexico - who are in charge of getting their children tucked in at night say that it takes an average of 17.5 minutes each night trying to get their children to bed, according to a new study conducted by Ipsos Public Affairs on behalf of Netflix. Getting their kids to bed can be a challenge for many, with six in ten reporting that their children have come up with some creative stall tactics to try and delay bedtime (61%). Further, nearly eight in ten (79%) saying that they sometimes make compromises with their children to get them to go to bed, with the most common negotiating tactic being giving their children 5 more minutes of whatever it is they are doing (38%).     


Canadians and their Views on Canadian Technology Innovation

Saturday, October 31, 2015

Toronto, ON - Just over half (55%) of Canadians believe Canada’s technology sector leadership is hailed elsewhere as market leaders and even less (51%) think Canada is viewed around the world as a nation on the cutting edge of technology innovation according to a poll conducted by Ipsos for Global News.     


Octogenarians Say Financial Preparedness Was Key in Deciding When to Retire

Tuesday, October 27, 2015

New York, NY – When deciding when to retire, their financial well-being was among the most important factors (68%), more so than their health (53%) or their age (42%), according to a new survey of over 500 octogenarians conducted by Ipsos Public Affairs on behalf of New York Life. On average, these older adults retired at age 64, with over half (61%) reporting that they retired while in their 60s. Just 18% retired before turning 60, while nearly a quarter (22%) waited until they were in their 70s or 80s to retire.     


Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health

Tuesday, October 27, 2015

New York, NY – Nearly all Americans between the ages of 51 and 69 (“Baby Boomers”) who have a primary care doctor, or don’t currently have one but have seen one in the past five years, agree that preventative care is an important part of staying healthy (94%), with more than three quarters saying that they get regular preventative screenings (mammogram, colonoscopy, bone density, etc.) (77%), and more than half saying that they eat a well-balanced, healthy diet (65%), get a good 7 or 8 hours of sleep each night (62%), and exercise regularly (51%). In addition, 81% of Baby Boomers surveyed say that they know their numbers and what they mean (blood pressure, cholesterol levels, blood sugars, etc.), while a slightly smaller proportion agree that they can easily access all of their health records and medical history (71%).     


Large Majority (89%) of Ontarians Oppose Introduction of Municipal Land-Transfer Tax in their Region

Tuesday, October 27, 2015

Toronto, ON – Most (89%) Ontarians who live outside of the City of Toronto who don’t already pay a municipal land transfer tax say they ‘oppose’ (69% strongly/20% somewhat) a new municipal land transfer tax charged for home buyers in their area, in addition to the current provincial land transfer tax. Just one in ten (11%) ‘support’ (2% strongly/9% somewhat) such a tax in their area. Support for new MLTTs outside of Toronto has held steady since last year.     


Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes

Thursday, October 22, 2015

Toronto, ON – There is no doubt that cause marketing is important. In fact, almost all (95%) Canadians agree that it is a good idea for companies to support causes. It turns out it is also a smart business move. According to results of a recent study conducted by Ipsos, the vast majority (84%) of Canadians claim that they would likely switch to a brand affiliated with a good cause if price and quality were similar.     


Nearly All Respondents Believe it is Important for Retailers to Upgrade Their Security Controls to Better Secure...

Monday, October 19, 2015

New York, NY – Among the 81% of US adults who have at least one credit card, a majority (59%) currently have a card embedded with a microchip, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association. These chip-enabled credit cards are becoming the norm, as they come equipped with fraud-prevention features, making them almost impossible to copy. Thieves can’t create fake credit cards from stolen card numbers and use them at another store, and retailers must install new card readers for the chips to stop fraud. Seven in ten (70%) card holders agree that retailers should install new card readers that support this technology - available to small businesses for as little as $49 - in place as soon as possible.     


Three in Ten Americans Say That They Currently Own Direct Shares of Companies

Friday, October 16, 2015

New York, NY – Nearly three in ten Americans (28%) say that they currently own stocks, defined here not as shares in mutual funds but direct shares of companies, according to a new survey of over 2,000 US adults conducted by Ipsos Public Affairs on behalf of Fletcher Group, LLC.     


Most (58%) Ottawa LGBT Seniors Surveyed Said They Would do Everything They Could to Avoid Going into a Care Facility...

Thursday, October 15, 2015

Ottawa, ON – Few members of the Ottawa LGBT Seniors community (10%) indicate that their family members are going to care for them in their own home should the need arise. Almost half (45%) currently live alone compared to one in five (21%) of seniors in a National survey.     


Ipsos Poll: Major League Baseball Playoffs (National League)

Friday, October 09, 2015

Washington, D.C. - As the MLB Playoff gets underway, Ipsos Public Affairs wanted to know who the public wanted to win each National League series.     


Ipsos Poll: Major League Baseball Playoffs (American League)

Thursday, October 08, 2015

Washington, D.C. - As the MLB Playoffs gets underway, Ipsos Public Affairs wanted to know who the public favored in the American League series.     


Ipsos Poll: Favorite Seasons

Tuesday, October 06, 2015

Washington, D.C. - Fall is America’s favorite season, with 40% of Americans preferring fall to the other seasons. Winter is America’s least favorite season with less than one in ten (8%) saying that winter is their favorite seasons. Just over a quarter of Americans (26%) prefer summer or spring.     


Canadians see Blue Jays World Series Victory as Most Likely Outcome for Surging Team

Wednesday, September 30, 2015

Toronto, ON – With the Toronto Blue Jays on the verge of clinching the American League Eastern Division Title for the first time since 1993, a new Ipsos poll conducted on behalf of Global News reveals that Canadians believe that a World Series victory is the most likely outcome for the surging team.     


Americans Optimistic About the Economy, Finances and the Future

Tuesday, September 29, 2015

San Francisco, CA - These are the findings from an Ipsos study conducted for Wells Fargo. The report is available for download on the right side of the page.     


Three in Ten (29%) Canadians Say They’ve Never Created a Budget for Themselves or their Household

Thursday, September 24, 2015

Toronto, ON – Three in ten (29%) Canadians say they have never created a budget for themselves or for their household, according to a new Ipsos poll conducted on behalf of Interac. While most (71%) have created a budget, two in ten (20%) say they last performed this task over a year ago, while others did it six months to one year ago (10%) or within the last six months (41%).     


Half (50%) of Canadians Expect the Canadian Economy to Grow Before the End of the Year, But See Growth as Modest

Thursday, September 24, 2015

Toronto, ON – Half (50%) of Canadians expect the Canadian economy to grow before the end of the year, but two in ten (21%) expect the economy to shrink, according to a new Ipsos poll conducted on behalf of Sun Life Global Investments. Growth is expected to be modest, with most believing it will be either 1% (27%) or 2% growth (19%), with few (4%) believing it will be 3% or greater. Two in ten (16%) believe the economy will be flat; 13% don’t know where the economy is headed.     


Despite Prevalence of Social Media, Many Adults Ages 20 – 35 Are Not Logging In

Thursday, September 24, 2015

New York, NY – According to a new study conducted by Ipsos Public Affairs on behalf of Battery Ventures, many younger adults (ages 20 to 35) are not active on social media. While Facebook is the most prevalent, still 11% say that they don’t currently have an account, with another 16% saying that they have an account but use it less than once a week. Other social media sites and applications are even less widely used, particularly Snapchat, where a majority (54%) say that they don’t have an account and another 22% saying they have an account but use it unfrequently. Similarly, four in ten each say that they do not currently have an account with Pinterest (41%), Twitter (39%), or Instagram (39%), while others have an account but use it on a less than weekly basis (32% Pinterest, 31% Twitter, 23% Instagram).     


Six in Ten (57%) Canadians Have thought About Starting their own Business, But Only 36% of Canadians who have Thought...

Wednesday, September 23, 2015

Toronto, ON – Six in ten (57%) Canadians say that they’ve thought about owning their own business, but only 36% of those who have that have thought about being an entrepreneur have actually started their own business, while most (64%) have not, according to a new Ipsos poll conducted on behalf of RBC.     


Among Employees of Fortune 1000 Companies Who Use Cloud Services, a Third Use Such Applications to Save or Share Work...

Tuesday, September 22, 2015

New York, NY – When it comes to frequency of use, roughly a third of cloud users (34%) employed full-time at Fortune 1000 companies say that save or share work-related information to external cloud-based applications at least weekly, including 17% who do so on a daily basis. An additional 21% report that they save and share files in this way a few times a month, with another 23% saying they do so about once a month. Two in ten (22%) never save or share work-related information to external cloud-based applications.     


A Snapshot of the Canadian Power Sports Industry

Monday, September 21, 2015

Toronto, ON - These are the findings from a study about the Canadian power sports industry.     


Among Affluents, Xers Outnumber Boomers for the First Time Ever: “Generational Changing of the Guard” Reflects...

Friday, September 18, 2015

New York, NY – For the first time ever, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of the guard,” according to the 2015 Ipsos Affluent Survey USA, released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 23% of American households; Affluents have a median income of $145K, and a mean income of $227K. Thirty-seven percent of Affluents are Gen Xers (aged 34-50), compared to 33% who are Baby Boomers (aged 51-69); an additional 25% are Millennials (18-33) and 5% are Seniors (70+). According to Chief Insights Officer Dr. Stephen Kraus, “We are seeing a true changing of the generational guard in the Affluent population. Long over-looked and under-estimated, Gen Xers now outnumber Boomers among Affluents.”     


Money, Time, Fatigue and Commitments Leading Barriers Preventing Canadians from Going to the Gym

Tuesday, September 15, 2015

Toronto, ON – Money, time, fatigue and commitments are most likely to prevent Canadians from going to the gym on a regular basis, according to a new Ipsos poll conducted on behalf of GoodLife Fitness.     


When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active

Wednesday, September 09, 2015

New York, NY – When mothers and their children do something together, they are more likely to engage in a sedentary over a physical activity, according to Physical Activity in Moms & Kids, a new online survey of 1,154 mothers of children age 5 to 18 years conducted by Ipsos Public Affairs on behalf of the Alliance for a Healthier Generation.     


SmithBucklin Releases Study on How Associations Are Leveraging Outsourcing

Wednesday, September 09, 2015

Chicago – A survey of senior U.S. association executives found that 81 percent of associations are outsourcing functions other than audit and legal services (which are by their nature commonly outsourced by associations). SmithBucklin, the association management and services company more organizations turn to than any other, today released the survey results as a resource for association executives considering outsourcing as an option to help achieve their organizations’ goals.     


Three in Ten (29%) Canadians Increased Their Debt Load Over the Summer

Tuesday, September 01, 2015

Toronto, ON – Three in ten (29%) Canadians say they have more debt now than in May of 2015, before the start of summer, according to a new Ipsos poll conducted on behalf of BDO Canada. Specifically, nearly one quarter (23%) increased their debt load by 1% to 10%, while some (6%) increased their debt load by more than 10%. Those most likely to have increased their debt are Canadians aged 18 to 34 (35%), residents of Saskatchewan and Manitoba (39%), and those with kids in the household (41%).     


Two Thirds of Pre-Retirees Who Have an Automatic Saving Vehicle Are Confident that They Will Help Them Become More...

Tuesday, September 01, 2015

New York, NY – A majority of pre-retirees between the ages of 50 and 62 with a household income of at least $80,000 say that they currently use automatic savings vehicles (defined here as ways to make sure money is saved by setting up automated deductions into savings/investment accounts or by making payments into an investment that can be withdrawn from later if desired, such as a 401(k), 403(b), permanent life insurance, or a home mortgage). This includes two thirds who currently have direct deposit from a paycheck to a 401k/403b retirement account (66%), about half who have a mortgage (46%), a third that have permanent life insurance (35%), and one in ten who have an automatic college savings plan (9%). Only 15% of pre-retirees surveyed say that they have none of these automatic savings vehicles.     


Ipsos Poll: Yoga Practice

Tuesday, August 18, 2015

Washington, D.C. - A recent poll conducted by Ipsos Public Affairs found that almost 20% of Americans have done at least an hour of yoga in the past month.

  • This includes 13% who have done yoga on their own and 7% who have done yoga in a class or group setting.
  • Additionally, 2% of respondents say they have done an hour of yoga teaching or instructing others.
    


While Most (72%) Canadians Give and Receive Gift Cards Each Year, Many Are Tossing Away Cash by Not Using Card’s Full...

Wednesday, August 12, 2015

Toronto, ON – With most Canadians both giving (72%) and receiving (72%) gift cards each year, a new Ipsos poll conducted on behalf of UGO Mobile Solutions L.P. (UGO) has revealed that many are essentially throwing cash out the window by not using the card’s full value before ceasing its use.     


Post-Secondary Students and Their Parents Not Always on Same Page when it comes to School-Time Anxieties

Wednesday, August 12, 2015

Toronto, ON – With the start of school around the corner, post-secondary students are now starting to think about and prepare for the start of the school year, which for most students and parents brings into frame some of the anxieties that exist around life after school. An Ipsos poll conducted on behalf of RBC has found a disconnect between what parents think their child worries about and what their child actually worries about.     


Eight in Ten (80%) Canadians Believe Electric Cars are the Way of the Future

Tuesday, August 11, 2015

Toronto, ON – Eight in ten (80%) Canadians ‘agree’ (33% strongly/48% somewhat) that ‘electric cars are the way of the future’, according to a new Ipsos poll conducted on behalf of Hyundai. Just two in ten (20%) ‘disagree’ (3% strongly/17% somewhat) that they’re the way of the future. In fact, three quarters (75%) of Canadians ‘agree’ (32% strongly/44% somewhat) that they would ‘like to have a car that is not powered by traditional gasoline’, while only one in four (25%) ‘disagree’ (7% strongly/18% somewhat) that they would like to drive such a car.     


Ontarians See Real Estate Market Strengthening as Six in Ten (60%) Ontarians Say their Local Real Estate Market is...

Thursday, July 23, 2015

Toronto, ON – More Ontarians now have a favourable opinion of the real estate market in their local city or town, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. In terms of their local market, six in ten (60%) Ontarians rate it as favourable, giving their local real estate market a score of at least 6 on a scale of 1 to 10, up 3 points since a year ago.     


Parent Out-of-Pocket Spending No. 1 Source of College Funding, According to ‘How America Pays for College 2015’

Monday, July 20, 2015

Newark, Del - The Bank of Mom and Dad is open for business as parent out-of-pocket spending became the No. 1 source of college funding, according to “How America Pays for College 2015,” the national study from Sallie Mae, the nation’s saving, planning, and paying for college company, and Ipsos, a global independent market research company. This year’s report—now in its eighth year—found parent income and savings covered the largest share of college costs, 32 percent, surpassing scholarships and grants (30 percent) for the first time since 2010.     


Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

Thursday, July 02, 2015

New York, NY – Eleanor Roosevelt is the frontrunner among a list of notable women that may be featured on the new $10 bill, according to a new study conducted by Ipsos Public Affairs. The former first lady was selected by a third of adults nationwide (33%).     


TrojanOne and Ipsos Announce Latest Round of Most Valuable Sponsorship Properties in Canada

Thursday, July 02, 2015

Toronto, ON – With seemingly endless brand choices for consumers and an increasing numbness to traditional marketing, companies have been leveraging sponsorship as a means of forging meaningful connections with consumers around the events, charities, and teams they love most. Some valuation metrics, such as media impressions and engagements, can be more easily calculated. However, there has been a recognized difficulty in measuring how the emotional connection between a consumer and a property can be leveraged to provide positive business outcomes for the sponsor.     


Vacation Deficit Decreasing, But American Summer Vacationers Being More Cautious with Spending

Wednesday, June 24, 2015

New York, NY – The vacation deficit in America is decreasing, but American vacationers are intending to spend less this year on their summer travel, according to a new Ipsos poll conducted on behalf of Allianz Global Assistance.     


Three in Ten (29%) Small Business Owners Have Dealt with Legal Disputes in the Last Three Years

Wednesday, June 17, 2015

Toronto, ON – Three in ten (29%) small business owners in Canada say that they’ve had to deal with various types of legal disputes in the last three years, according to a new Ipsos poll conducted on behalf of DAS Canada. The most common type of disputes include collecting money owed by a customer (19%) or a contract dispute with a customer (13%), followed by a contract dispute with a supplier (9%), an employment dispute (7%), appealing a tax audit decision (7%), a customer, supplier or third party causes damage or trespasses or interferes with their business property (7%), appealing a regulatory or business license decision (6%), or a customer, supplier or third party causes bodily injury to one of their employees (5%).     


Nearly One Half (47%) of Canadian Drivers Admits to Driving While Distracted, Driving on Auto-Pilot (45%)

Tuesday, June 16, 2015

Toronto, ON – Nearly one half (47%) of Canadian drivers admits to driving while distracted, with 47% ‘agreeing’ (5% strongly/42% somewhat) that they ‘admit to distracted driving from time to time’, including 61% of drivers under the age of 35 and 66% of Atlantic Canadians. But a slim majority (53%), overall, denies this charge, ‘disagreeing’ (22% strongly/31% somewhat) that they drive while distracted. Moreover, just over four in ten (45%) ‘agree’ (6% strongly/38% somewhat) that they ‘sometimes find themselves on auto-pilot when driving and not entirely focused on what they’re doing’. About six in ten (55%) ‘disagree’ (24% strongly/31% somewhat) that they’re sometimes on auto-pilot.     


Most (84%) Canadians Continue to See Owning a Home as a Good Investment

Monday, June 15, 2015

Toronto, ON – Most (84%) Canadians continue to see owning a house or condominium as a good (34% very/50% good) investment, according to a new Ipsos poll conducted on behalf of RBC. The 22nd annual RBC Housing poll has found that only 16% of Canadians believe that home ownership is not a good investment (4% not at all/13% not very good).     


Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs

Thursday, June 11, 2015

New York, NY – Change is constant, and in today’s hyper-paced society, possibly even expected according to a recent study conducted by Ipsos. North Americans are embracing change, looking for new opportunities, improvements and differentiation. In fact, over half (55%) of North Americans admit to having reinvented themselves, and another 21% plan to reinvent themselves in the future. Millennials (85%) and females (77%) tend to be more open to the idea of reinvention when compared to older generations (79%, Generation X; 65%, Baby Boomers) and males (74%).     


Safety Technology Tops the List of Most Desired Features Should they Be More Affordable when Purchasing a Used Car –...

Wednesday, June 10, 2015

New York, NY – If purchasing a used car made certain upgrades or features more affordable, safety technology upgrades would be most preferred, according to a survey of over 1,000 US adults conducted on behalf of CarMax. Nearly half (49%) would opt for safety technology upgrades, ahead of entertainment/luxury (24%) or convenience upgrades (18%) should they be suddenly more affordable. One in ten (9%) say that they wouldn’t be interested in any of these upgrades.     


Ipsos/Reuters Poll: E-smoking

Wednesday, June 10, 2015

Washington, D.C. - About 10% of the U.S. adult public say they use e-smoking devices (e-cigarettes or personal vaporizers). About 20% say they smoke traditional cigarettes.     


Majority (63%) of Large Businesses in America Have a Known and Understood Protocol for Storing and Disposing of...

Tuesday, June 09, 2015

Toronto, ON – A majority (63%) of c-suite executives surveyed say that their organization has a known and understood protocol for storing and disposing of confidential data that is strictly adhered to by all employees, an increase from 51% last year, according to a new Ipsos poll conducted on behalf of Shred-It. Another 23% say they have a protocol but that not all employees are aware of it, and just 9% say that no protocol exists.     


Majority (65%) of Large Businesses in Canada Have a Known and Understood Protocol for Storing and Disposing of...

Tuesday, June 09, 2015

Toronto, ON – A majority (65%) of c-suite executives surveyed say that their organization has a known and understood protocol that is strictly adhered to by all employees for storing and disposing of confidential data, an increase from 42% last year, according to a new Ipsos poll conducted on behalf of Shred It. Another 32% say they have a protocol but that not all employees are aware of it, and just 3% say that no protocol exists.     


Price (59%) Trumps Freshness (51%), Taste (32%) for Canadians When Grocery Shopping

Thursday, June 04, 2015

Toronto, ON – Price trumps freshness and taste for Canadians when filling their grocery carts, according to a new Ipsos poll conducted on behalf of Global News.     


Eight in Ten (83%) Canadians Say it’s Important to Know Where the Food that they Eat Comes From

Monday, June 01, 2015

Toronto, ON – Eight in ten (83%) Canadians ‘agree’ (35% strongly/48% somewhat) that it’s important to ‘know where the food that they eat comes from’, according to a new Ipsos poll conducted on behalf of Global News. Just two in ten (17%) ‘disagree’ (2% strongly/15% somewhat) that they want to know the origin of their food.     


Nearly All (92%) Canadians Agree it’s Essential to Protect Skin from the Sun

Monday, June 01, 2015

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of the Canadian Dermatology Association found that almost all (92%) Canadians age 16+ ‘agree’ (51% strongly/41% somewhat) that it’s essential to protect their skin from the sun, with only one in ten (8%) ‘disagreeing’ (2% strongly/7% somewhat disagree).     


Ipsos Donut Poll: What is Your Favorite Kind of Donut?

Monday, June 01, 2015

Washington, D.C. - We asked Americans about their favorite donut:     


Most (87%) Canadian Travelers say Europe is a Dream Vacation

Monday, June 01, 2015

Toronto, ON – A majority (87%) of Canadians who have either been to Europe in the past or aspire to one day travel to Europe ‘agree’ (41% strongly/46% somewhat) that ‘traveling to Europe is a dream vacation’, according to a new Ipsos poll conducted on behalf of Transat. Just 13% ‘disagree’ (2% strongly/10% somewhat) that Europe would be a dream vacation for them.     


BC Homeowners on Mortgages and Other Financial Goals

Thursday, May 28, 2015

Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Coast Capital Savings Credit Union, shows that BC homeowners generally agree that their mortgage obligations are put before and sometimes at the cost of other long-term financial goals.     


Majority of New Homebuyers (69%) Concerned about Inflated Purchase Prices

Wednesday, April 29, 2015

Ottawa, ON – Seven in ten (69%) Canadians who are planning to buy a new home within the next year are concerned to some extent (54%) or to a great extent (15%) that they will be paying a purchase price higher than the actual market value. Seven percent (7%) of Canadians plan to purchase a home or property in the next year. These are among the findings of a national survey conducted by Ipsos-Reid on behalf of the Appraisal Institute of Canada (AIC).     


Eight in Ten Credit Card Holders Have at Least One Card that Offers Rewards

Tuesday, April 21, 2015

New York, NY – Among the 78% of U.S. adults who have at least one credit card, nine in ten (91%) are satisfied with their cards, including nearly half (46%) who say that they are very satisfied, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


One Quarter (23%) of Homeowners with a Wooden Deck Have Never Fully Inspected It for Safety

Monday, April 20, 2015

Toronto, ON – One quarter (23%) of Canadian homeowners with a wooden deck say that they have never inspected their deck from top to bottom for safety, according to a new Ipsos poll conducted on behalf of SigmaDek. Interestingly, deck owners in Ontario (29%) and Atlantic Canada (28%) are most likely to say they’ve never inspected the safety of their deck, followed by those living in BC (25%), Alberta (20%), Saskatchewan and Manitoba (18%) and Quebec (16%).     


Canadian Kids Aged 8 to 11 rate Animals Becoming Extinct as Environmental Issue that’s Most Important to Them

Monday, April 13, 2015

Toronto, ON – Canadian kids aged 8 to 11 rate ‘animals becoming extinct’ as the environmental issue that is most important to them, according to a new Ipsos poll conducted on behalf of Earth Rangers. Specifically, 69% of kids surveyed rated ‘animals becoming extinct’ as being ‘very important’ to them, placing it ahead of other issues such as litter (63%), air pollution (61%), water pollution (61%), forests being cut down (56%), animal habitat loss (56%), wasting energy (49%), climate change (39%), pesticides (22%) and overfishing (21%). Interestingly, those kids involved in the Earth Rangers program were more likely to state that each issue was very important to them.     


Ipsos Tunes in With Americans: AM/FM Radio Continues to Make Waves in the In-Car Environment

Thursday, April 09, 2015

New York, NY – A recent survey by Ipsos once again shows that in the car, Americans prefer radio to CDs or streaming services – and that while countless studies claim that music engagement has evolved as the media landscape has changed, research shows that this definitively does not hold true in the car.     


Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers

Thursday, March 19, 2015

Toronto, ON – FOMO, YOLO, ‘Shipping’ - with the introduction of newer technologies, media platforms, and a younger generation of consumers keen to use them, comes a new lexicon of language. These newly developed acronyms, phrases and slang can be used for socializing, entertainment or even dealing with brands. While we know Live TV is still part of the vocabulary of Trailing Millennials (those ages 18-24 years), it’s undeniable that this young cohort has developed a unique media diet, spending more time gaming (78 minutes, 20% of 6.3 media hours), browsing (60 minutes, 17% of 6.3 media hours), and social networking (48 minutes, 13% of 6.3 media hours) than any other generation. Ipsos’ Canadian Media Landscape study (a study designed to support marketers as they strive to connect with target consumers in the new media landscape), conducts an ongoing investigation of the media lives of Canadians across generations to capture a snapshot of current behaviours and provide marketers with a better understanding of how to reach their target audience.     


Ipsos Reveals the Most Loved Brands in Alberta

Tuesday, March 10, 2015

Calgary, AB – We interact with brands every day. While some fall short in creating an emotional connection with us, others make a greater impact. In other words, consumers actually love them. Which brands have accomplished this? And how have they built this connection? Ipsos wanted to know, so for the second year we canvassed the province to determine the most loved brands. The results were presented at a reception event on Wednesday, March 4 in Edmonton.     


For Super Bowl Ads, The Last Seconds Decide Who Wins

Tuesday, March 10, 2015

New York, NY – Advertising research experts at Ipsos ASI have found that the game of Super Bowl advertising is won or lost in the closing seconds – just as football games often are. This finding flies in the face of conventional wisdom on advertising “breakthrough,” but was strongly affirmed in a study of this year’s Super Bowl advertising conducted by Ipsos ASI, the Ipsos Neuro & Behavioral Science Center and their partner Realeyes, using automated Facial Coding.     


Most (65%) Canadians Kept Their Holiday Spending in Check This Year, While One in Three (35%) Went Over Budget

Thursday, February 19, 2015

Toronto, ON – It’s about that time of year when holiday-shopping credit card bills are coming due and many Canadians realize just how much they spent over the holidays. But a new Ipsos Reid poll has found that most Canadians managed to keep their holiday spending in check this year and didn’t overspend what they had intended to spend.     


Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Tuesday, February 17, 2015

Toronto, ON – With the Oscars just around the corner, you can bet Canadians will be watching live – no PVR needed! While the media landscape continues to provide endless new ways to watch, listen and browse content, Canadians mainly engage with live television. Ipsos’ Canadian Media Landscape study (a study designed to support marketers as they strive to connect with target consumers in the new media landscape), shows that watching takes the top spot in the Canadian media diet, accounting for 50% of their total media hours yesterday. More specifically, that represents 2.8 hours of a total of 5.6 hours spent with media (all forms combined). What is particularly important for Advertisers is that 1.4 of those hours are spent watching TV as it is airing live.     


Four in Five Canadians (80%) See the Internet as an Important Way for Older Canadians to Stay Connected

Thursday, February 12, 2015

Ottawa, ON – Over four in five Canadians agree that providing better access to the Internet, along with training on how to use it, would help older Canadians stay better connected to their communities and families (86% agree, including 46% strongly agree). Furthermore, four in five Canadians view the internet as an important way for older Canadians to stay connected (80% including 37% who say very important). These are among the findings of a new poll from Ipsos Reid and the .CA Community Investment Program. The study coincides with the launch of the 2015 .CA Community Investment Program, which funds projects designed to improve internet access and the online experience for Canadians nationwide.     


Missing the Target: One in Three (31%) Canadians Sad to See Target Go

Friday, February 06, 2015

Toronto, ON – As Target Canada begins is liquidation sale leading up to its eventual exodus from Canada, a new Ipsos Reid poll conducted on behalf of Global News has found that one in three (31%) Canadians ‘agree’ (9% strongly/22% somewhat) that they’re ‘upset that Target is leaving Canada’. Those most likely to be upset include young adults aged 18 to 34 (40%), university graduates (38%) and those in Atlantic Canada (39%). Those least upset include older Canadian aged 55+ (24%) and Albertans (26%).     


Ipsos/RBC Consumer Outlook Index: February 2015

Thursday, February 05, 2015

Washington, DC - February’s RBC Consumer Outlook Index displays increases across all indices, continuing the upward trend that has been observed over the last few months. While some indices show modest increases, others are up nearly four points when compared with last month.     


Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive

Wednesday, February 04, 2015

Ottawa, ON – Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program. The study coincides with the launch of the 2015 .CA Community Investment Program, which funds projects designed to improve internet access and the online experience for Canadians nationwide.     


Today’s Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car – Make it Black …or Silver, or...

Tuesday, February 03, 2015

New York, NY – One in five (20%) respondents choose a sports car as the type of car they would want to buy if they were going through a mid-life crisis and were to buy a car, while nearly as many (17%) say a sports utility vehicle, and slightly fewer (15%) a sedan, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of CarMax. Other choices include a convertible (12%), pickup truck (9%), hybrid (8%), crossover (5%), coupe (4%), minivan or van (4%), or some other type of car (6%).     


ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada

Tuesday, January 27, 2015

Toronto, ON – The Institute of Communication Agencies (ICA www.icacanada.ca) in partnership with Ipsos Reid (www.ipsos.ca) today unveiled the Top 10 Most Influential Brands in Canada at day two of FFWD: Advertising & Marketing Week 2015 in Toronto. With the results based on its fourth annual Most Influential Brands study, Steve Levy, Chief Operating Officer at Ipsos Reid in Canada announced the 2014 ranking, how this year’s brands achieved their status and discussed the dimensions, drivers, factors, and ‘special sauce’ that explains how and why brands are influential, and the lessons to learn for all brands, big or small.     


Majority (72%) of Younger Canadians Say They Owe Parents a Comfortable Retirement, Parents Say “No Thanks”

Tuesday, January 27, 2015

Toronto, ON – While a majority (72%) of younger Canadians, ages 18-34, say they owe it to their parents to keep them comfortable in retirement, a larger majority (76%) of their parents’ Boomer generation (ages 50-69) doesn’t want this “IOU”, according to the 2015 RBC Financial Independence in Retirement Poll conducted by Ipsos Reid.     


Strong Majority of Bruce, Grey and Huron County Residents Continue to Support Bruce Power Refurbishments

Tuesday, January 27, 2015

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Bruce Power indicates that Bruce, Grey, and Huron county residents continue to show strong support for Bruce Power’s plans to refurbish nuclear reactors at the Bruce Power facility.     


Three-Quarters (76%) of Working Canadians State Serious Financial Implications For Family if Disability Keeps Them Out...

Wednesday, January 21, 2015

Toronto, ON – According to a recent survey conducted by Ipsos Reid on behalf of RBC Insurance, most Canadian workers would suffer severe financial hardship if they were forced out of work with a disability.     


Ipsos Reid and Reader’s Digest Release Annual Trusted Brand™ Survey

Monday, January 19, 2015

Toronto, ON – Canadians are remaining loyal to the brands they trust most. Over nine in ten (92%, 35% strongly agree/57% somewhat agree) say they tend to buy from the company they trust more when quality and price are similar, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Less than one in ten disagree (8%, 1% strongly disagree/7% somewhat disagree) they would buy from the company they trust more.     


While Most Know that Everyone Is Given Access to a Free Credit Report Each Year, Four in Ten Have not Checked It in the...

Tuesday, January 13, 2015

New York, NY – The majority of Americans surveyed (85%) believe that by law, everybody is given access to a free credit report each year, including more than half (56%) who are confident that this is true and three in ten (29%) who think this is true, according to a new study conducted by Ipsos Public Affairs on behalf of the American Bankers Association.     


One in Three (32%) Canadians Will Have Healthy Living New Year’s Resolutions for 2015

Monday, January 12, 2015

Toronto, ON – According to a new survey conducted by Ipsos Reid on behalf of Weight Watchers, one in three (32%) Canadians will have a New Year’s Resolution geared towards bettering their health and fitness.     


Lower Mainland and Victoria Residents on Holiday Spending, Debt and RRSP Contributions

Thursday, January 08, 2015

Vancouver, BC – A new Ipsos Reid poll, conducted on behalf of Vancity in the Lower Mainland and Victoria, shows that seven-in-ten (70%) residents agree that ‘financial institutions have an obligation to help their clients manage debt.’ Just 22% of residents disagree with this idea.     


Ipsos/RBC Consumer Outlook Index: January 2015

Thursday, January 08, 2015

Washington, DC - January’s RBC Consumer Outlook Index remains stable overall this month, maintaining last month’s upward trend from November’s low point. Of the six indices, two are up from last month, three are down, and the overall index remains unchanged from last month.