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Search for: Consumer Trends provided 894 results


More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News

Thursday, July 21, 2016

Washington, DC — Pokémon Go has taken the media by storm, generating thousands of news stories since its recent debut. In order to better understand general awareness and knowledge of the app, Ipsos Public Affairs conducted a short online survey and found that a large majority of Americans recall having seen Pokémon Go on the news recently (83%).     


Growing Online Merchants’ E-Commerce Websites’ Efficiency Powered by BigCommerce

Thursday, July 21, 2016

These are the findings from an Ipsos poll conducted from February 16-18 2016. For the survey, a sample of BigCommerce merchants who sell online ages 18 and over were interviewed over the telephone to better understand what benefits BigCommerce provides and how BigCommerce differs from other e-commerce platforms. Each interview lasted for one hour and respondents had to have experience with a different ecommerce platform prior to BigCommerce, where ecommerce represents a substantial portion of their total revenue, at least $250K annually.     


Perceptions and Attitudes Surrounding the Arts in America

Thursday, July 14, 2016

These are the findings from an Ipsos poll conducted from December 11 - 15, 2015 on behalf of Americans for the Arts. For the survey, a sample of 3,020 adults ages 18 and over was interviewed online to better understand how and why art connects people, and how the arts contribute to overall well-being.     


Views on Real Estate Market Surge as Economic Confidence Rebounds

Wednesday, July 13, 2016

Toronto, ON – Ontarians are feeling decidedly more upbeat about the state of the province’s economy than they were last fall – newfound positivity that is helping to dramatically boost confidence in residential real estate markets, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. Twice a year since 2013, Ipsos has released an Ontario Homeownership Index in partnership with the Ontario Real Estate Association (OREA), taking the pulse of Ontarians’ perceptions of home ownership and real estate markets at the neighbourhood, city and provincial level. In the latest wave of tracking, the Index has shot up by 27 points to 129. This is not only significantly above the baseline level of expected perceptions about Ontario real estate; it is the strongest the Index has ever been (and by some distance) since tracking began.     


Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research And...

Wednesday, June 29, 2016

SAN FRANCISCO – Jumpstart Automotive Group, an expert automotive marketing and advertising company, today unveiled its latest auto shopper study in collaboration with Ipsos Connect, "Today’s Auto Shopper: How They Research And Why Trust Is So Essential in Winning Them Over." The report looks at new trends in the car-shopping process for several demographics, including women, Millennials, and Asian and Hispanic shoppers.     


Majority of Canadians say there’s “something for everyone” in Canada, so why go anywhere else?

Wednesday, June 29, 2016

Toronto, ON – Canadians agree, there’s no place like home, according to a new Historica Canada poll conducted by Ipsos in celebration of Canada Day. While most Canadians have been able to explore other countries, a majority (68%) still ‘agrees’ (23% strongly/45% somewhat) that ‘Canada has something for everyone, so why go anywhere else’. Moreover, a similar proportion (69%) ‘agrees’ (19% strongly/50% somewhat) that they ‘vacation in Canada because they want to learn more’ about their country.     


Families Spent Less Out-of-Pocket Last Year, Tapped More Scholarships and Grants, Says 'How America Pays for College...

Wednesday, June 29, 2016

Newark, Del —Families spent less out of pocket for college in academic year 2015-16 compared to the prior year as families took advantage of more scholarships and grants to foot the bill, according to “How America Pays for College 2016,” the national study from Sallie Mae—the nation’s saving, planning, and paying for college company—and Ipsos—a global independent market research company. This year’s report—now in its ninth year—found scholarships and grants covered 34 percent of college costs, the largest percentage of any resource over the last five years. Approximately half of families used a scholarship or grant to help pay for college.     


For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday

Monday, June 27, 2016

Washington, DC – According to a recent online survey conducted by Ipsos Connect on behalf of Spotify, the majority of Americans say that they can feel like they have too little motivation on a typical Monday (55%) – with energy boosts seen as most critical early Monday morning (40%), or again mid-morning (18%). At least one in ten say that on a typical Monday they most need an energy boost lunchtime/ midday (9%) or in the afternoon (16%), while there is a greater need for a boost during the morning commute (9%) versus the evening/ afternoon commute (2%).     


How America Views Homeownership

Tuesday, June 14, 2016

These are the findings from an Ipsos poll conducted from May 4 – 15, 2016 on behalf of Wells Fargo. For the survey, a sample of 1,005 respondents living in the US was interviewed online, supplemented by additional interviewing among both Hispanics and African Americans, and boosts across 22 different metro regions. The total base size including all audiences is over 3,400 completes.     


Nearly Nine in Ten Women Would Try a Hand Held Device Which Guarantees to Find Their Perfect Foundation Match

Thursday, June 09, 2016

New York, NY – When it comes to cosmetic and skin care purchases, nearly eight in ten (79%) women have purchased such products in the last 6 months, including 65% who say they purchased cosmetics/ makeup more specifically during this time, according to a recent online survey among women conducted by Ipsos on behalf of Boots Retail, USA Inc. Mascara (75%), eyeliner (62%), foundation (64%) and lipstick (56%) were each purchased by at least half of those who bought cosmetics in the past six months, while another two in five women purchased concealer (41%) or blush (40%).     


National Health Leadership Conference Report

Monday, June 06, 2016

Toronto, ON - Healthcare is the most top-of-mind concern for Canadians (along with unemployment, each at 4 in 10) and while perceptions of the country’s healthcare system have improved from last year (80%, +5), many Canadians have concerns. Majorities worry about:     


64% of Americans Agree That the American Automobile Industry is Stronger Than it Was Five Years Ago

Wednesday, June 01, 2016

Seven years ago, on June 1, 2009, in a historic move to save a failing flagship of American manufacturing, General Motors declared bankruptcy. Since a near collapse, the automobile industry has made significant strides in a comeback, according to the American people. Americans in large majorities agree that the industry is both stronger than it has been in years past as well as being a key driver of the U.S. economy.     


Home Automation in Canada Set to Take Off—If Consumer Mindset Shifts

Tuesday, May 31, 2016

Vancouver, BC – Mass adoption of connected home devices may not be too far off. Ipsos focused in on the popular topic of home automation in its latest installment of the Canadian Interactive Trends Report, a quarterly syndicated study. Looking at interest, attitudes, and behaviours toward home automation among Canadian households, the study found that significant opportunities are just around the corner, but consumers need to understand the true value of home automation first.     


Memorial Day Brings Out a More Unified America

Friday, May 27, 2016

Washington, DC - Despite the apparent gap between Red State and Blue State America propelled by this crazy election season, Americans are actually more alike than different when it comes to celebrating Memorial Day. We all want to celebrate a good holiday.     


One Quarter (23%) of In-Debt Canadians Say They’ll Never be Debt Free; Those More Optimistic Say It Will Take 8...

Thursday, May 26, 2016

Toronto, ON – Three in four Canadians (73%) are currently in debt, whether it is a mortgage only (15%) or some level of consumer debt (58%), a new Ipsos poll for BDO reveals. One in three (36%) Canadians say they have ‘a little bit of consumer debt’, while two in ten (18%) have ‘a good deal of consumer debt’ and 4% have ‘a lot of consumer debt’. Only one in four (27%) describe themselves as completely debt-free, with no mortgage, loan, line of credit or credit card debt.     


Eight in Ten (79%) Global Citizens Concerned their Personal Information is Bought or Sold Online

Wednesday, May 25, 2016

Toronto, ON – Eight in ten (79%) global citizens ‘agree’ (40% strongly/39% somewhat) that they’re concerned that their information may be bought or sold online, according to a new Ipsos poll commissioned by the Centre for International Governance Innovation (CIGI). Concern is highest in Indonesia (90%), followed by China (87%), South Africa (87%), Great Britain (86%), Turkey (86%), South Korea (85%), Mexico (85%), Poland (84%), Hong Kong (84%), Australia (83%), France (83%), United States (82%), Kenya (82%), Nigeria (81%), India (80%), Canada (80%), Brazil (77%), Italy (76%), Tunisia (75%), Egypt (75%), Germany (72%), Japan (72%), Pakistan (66%) and Sweden (62%).     


Healthy Home Perceptions in America

Wednesday, May 18, 2016

National online survey among 1,272 adults ages 18 and over who own a house or condo/ co-op conducted on behalf of Velux Skylights. Study examines American perceptions of what constitutes a healthy home, and the importance associated with these concepts.     


Attitudes and Opinions on Moving in America

Wednesday, May 04, 2016

National online survey among 1,005 adults ages 18 and over, including 929 respondents who have previously moved and unpacked before. Study looks at American experiences with the process of packing/ unpacking and moving, and the attitudes and opinions that exist towards these.     


Only One in Ten (12%) Canadians Aware of High Blood Pressure as a Chronic Condition or Disease, when it’s a Leading...

Wednesday, May 04, 2016

Toronto, ON — Only one in ten (12%) Canadians are aware of hypertension/high blood pressure as a chronic condition or disease, when in reality it’s a leading risk factor for stroke and a major risk factor for heart disease, according to an Ipsos poll conducted on behalf of the Dairy Farmers of Canada and the Heart and Stroke Foundation. The only other chronic conditions or diseases Canadians are more aware of than hypertension/high blood pressure when asked — unaided — to think of chronic conditions/diseases the body could develop, are cancer (51%), diabetes (45%) arthritis (29%) and heart/cardiovascular disease (27%). Other chronic conditions or diseases that are top of mind for Canadians are listed in the table below.     


Four in Ten (40%) Canadians Intimidated by Working Out at a Gym

Monday, April 25, 2016

Toronto, ON – Two in five (40%) Canadians find working out at a gym to be intimidating, including one in five (19%) who find it to be very intimidating, according to a new Ipsos poll conducted on behalf of GoodLife Fitness and ParticipACTION. In fact, more Canadians find going to the gym very intimidating than say the first day of school or work (17%) or meeting their in-laws (12%) is very intimidating.     


Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone

Monday, April 25, 2016

New York, NY – Deciding where and whom to target is a fundamental challenge advertisers face on a daily basis. This has become increasingly difficult today as we consume more content on non-traditional platforms and live an on-demand lifestyle, subscribing to services like Netflix, Hulu, and Amazon Prime. To satisfy this need, TV providers have been expanding their Video-On-Demand (VOD) offerings. But is there value in advertising on VOD in conjunction with linear TV? Ipsos Connect conducted a study on behalf of Music Choice to find out.     


Most (85%) Say Governments Should Work Closer Together to Address Online Threats, with Majority (83%) Agreeing that We...

Monday, April 18, 2016

Toronto, ON – A majority of global citizens (85%) agree (41% strongly/44% somewhat) that their government “should work closely with other governments and organizations to address cybersecurity threats”. Further, a majority of respondents also believe that enforcement of existing rules is not enough: eight in ten (83%) agree (44% strongly/39% somewhat) that “we need new rules about how companies, governments and other internet users” use personal data. The poll entitled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust, is being presented today at the United Nations Conference on Trade and Development (UNCTAD).     


After Historic Low, Perceptions of Current Economic Conditions in Canada Rebound

Saturday, April 16, 2016

Toronto, ON – Canadians are feeling more confident about the current state of Canada’s economy than at any point so far in 2016, according to a new Ipsos poll provided exclusively to Global News. The poll reveals that half (49%) of Canadians now rate current economic conditions in Canada, overall, as ‘good’ (4% very/45% somewhat), a significant rebound from just last month when only one in three (36%) Canadians felt the economy was doing well – a 13 point increase. Conversely, the other half (51%) of Canadians describe conditions as ‘bad’ (8% very/42% somewhat), down 13 points.     


Canadian Home-Buying Intentions on the Rise

Tuesday, April 12, 2016

Toronto, ON – Canadian home-buying intentions are on the rise with three in ten (29%) Canadians saying they are likely (7% very/22% somewhat) to purchase a home within the next two years , an increase of four percentage points, according to Ipsos’ annual Home Ownership Poll conducted on behalf of RBC. Canadians living in Alberta (34%), Ontario (31%) and British Columbia (30%) are most likely to consider purchasing a home in the next couple years, followed by Canadians living in Quebec (26%), Manitoba/Saskatchewan (24%) and Atlantic Canada (23%).     


Eight in Ten (83%) Canadians say 100th Anniversary of Battle of Vimy Ridge should be Key Celebration during Canada’s...

Thursday, April 07, 2016

Toronto, ON – The year 2017 marks two key milestones for Canada: the 150th anniversary of confederation, and the 100th anniversary of the Battle of Vimy Ridge. According to a new Ipsos poll conducted for the Vimy Foundation, most (83%) agree (32% strongly/51% somewhat) that “the 100th anniversary of Vimy, falling as it does in 2017, the 150th anniversary of the birth of Canada, should be one of the most important celebrations for Canada that year”. Agreement is up 9 points since last year. In contrast, two in ten (17%) disagree (4% strongly/13% somewhat) that it should be given prominence during Canada’s sesquicentennial celebrations, down 9 points.     


Majority (58%) of Homeowners aged 55+ would need to Renovate their Home to Allow them to Remain as they Age

Wednesday, April 06, 2016

Toronto, ON –A majority of homeowners aged 55+ would need to make improvements to their home to allow them to continue to live there as they age, according to a new Ipsos poll conducted on behalf of HomEquity Bank. Nearly half (46%) say minor improvements would be required, while one in ten (11%) says their home would need major renovations in order to allow them to stay as they age. One in ten (8%) is not sure if they’d need to undertake renovations in order to stay in their current home.     


One in Three (35%) Americans say Nobody Taught Them about Investing

Tuesday, April 05, 2016

New York, NY—One in three (35%) Americans say that nobody taught them about investing, including 43% of women, according to a new Ipsos poll conducted on behalf of RBC Wealth Management and City National Bank. Four in ten (39%) Americans report being self-taught, two in ten (19%) were taught by parents or someone else (21%), and just 13% were taught in school.     


Smoke Free Movies Report

Friday, April 01, 2016

Toronto, ON - In 2011 the Heart and Stroke Foundation of Ontario, on behalf of the Ontario Coalition for Smoke Free Movies, commissioned Ipsos Reid to conduct a public opinion poll in Ontario to:     


Seven in Ten (71%) Global Citizens say the “Dark Net” should be Shut Down; Three in Ten (29%) Disagree

Tuesday, March 29, 2016

Toronto, ON – Seven in ten (71%) global citizens say the “dark net” should be shut down, according to a new Ipsos poll commissioned by the Centre for International Governance Innovation(CIGI). The poll, titled the 2016 CIGI-Ipsos Global Survey on Internet Security and Trust, dove into the contentious area of the “dark net” – an area of the internet only accessible via special web browsers that allow you to surf the web anonymously. This realm is used by hackers and illegal marketplace sellers and buyers (eg. Child Abuse Imagery, Weapons, Narcotics) to hide from law enforcement. At the same time, journalists, human rights activists, dissidents and whistleblowers can use these services to rally against repression, exercise their fundamental rights to free expression and shed light upon corruption.     


Sallie Mae and Ipsos Public Affairs: How American College Students Manage Their Finances

Thursday, March 10, 2016

Washington, DC - On March 10, 2016, Sallie Mae and Ipsos Public Affairs published the first report in a new study, Majoring in Money: How American College Students Manage Their Finances adding to the current annual studies How America Pays for College and How America Saves for College.     


What Canadian Donors Want

Tuesday, March 08, 2016

Toronto, ON – The 2015 survey of What Canadian Donors Want conducted by Ipsos on behalf of the Association of Fundraising Professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and demonstrate corresponding impact and that trust in the charitable sector is growing. The study also finds that though there are fewer donations in 2015, the amount donated has increased. When looking at motivations of donors the study identifies six Canadian donor types.     


More Canadians Travellers say they Never Leave Home Without Their Electronics (53%) than Travel Insurance (45%) While...

Tuesday, March 08, 2016

Toronto, ON– Canadian travellers are more likely to say they never leave home without their electronics than travel insurance, according to a new Ipsos poll of Canadians who have travelled outside of their province or Canada in the last two years, conducted on behalf of RBC Insurance. In fact, electronics even trump medication for many Canadians.     


Most Global Citizens Say Law-Enforcement Agencies Should Have a Right to Access Online Communications of its Citizens...

Wednesday, March 02, 2016

Toronto, ON – At a time when the balance between protecting national security and the privacy rights of individuals online dominates headlines around the world, a new poll undertaken by the Centre for International Governance Innovation (CIGI) and conducted by Ipsos across 24 countries has found that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime. The survey also found that a majority of respondents do not want companies to develop technologies that would undermine law enforcement’s ability to access much needed data.     


Ipsos Study Finds the Effort Companies Make to Resolve Issues Isn’t Enough

Wednesday, February 24, 2016

New York, NY –When a customer service issue arises, it’s generally agreed among the C-suite that their company is doing a good job at resolving it. However, new research from Ipsos Loyalty reveals that isn’t exactly true. The study, which covers seven sectors across the U.S., found that, all too often, customers believe they are putting in more effort than companies to get things resolved following a negative complaint or incident.     


Half (48%) of Canadians are Less than $200 Away Monthly From Being Financially Insolvent

Friday, February 19, 2016

Toronto, ON – Nearly one half (48%) of Canadians are $200 or less per month away from not being able to meet all of their bills or debt obligations each month, including 26% who say they already don’t make enough money to cover their bills and debt payments, according to a new Ipsos poll conducted on behalf of MNP.     


Retired Canadians, On Average, Live On 62% of Their Old Working Wage

Wednesday, February 17, 2016

Toronto, ON – Retired Canadians, on average, live on 62% of the salary which they earned in the period just prior to their retirement, according to an Ipsos poll conducted on behalf of Sun Life Financial. Atlantic Canadians, on average, live on 67% of their old working wage, which is higher than the percentage of the old working wages retirees live on in the other regions: Manitoba and Saskatchewan (65%); Quebec (64%); British Columbia (63%); Ontario (60%) and Alberta (59%).     


Consumers Share Positive and Negative Experiences Equally

Wednesday, February 17, 2016

New York, NY – There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media. However, new research from Ipsos Loyalty reveals consumers are equally as likely to promote positive experiences in the same way.     


Number of Canadians Who Overspent During Holidays Rises (41%, Up 6 Points), Now Looking to get Back on Track by...

Friday, February 12, 2016

Toronto, ON – Four in ten (41%) Canadians say they spent more than they intended to during the holiday season at the end of 2015, up 6 points since last year and up 10 points since 2013’s poll, according to a new Ipsos poll conducted on behalf of RBC. Maintaining their traditional spot atop the list of Canadian over-spenders are Atlantic Canadians, 49% of whom overspent during the 2015 holiday season, up 11 points from last year.     


Hotels, Banks, and Car Dealerships Make the Happiest Customers

Wednesday, February 10, 2016

New York, NY – When it comes to delivering a great customer experience, which industries receive the highest grades? A recent study conducted by Ipsos Loyalty evaluated more than 10,000 “critical incidents,” or moment of truth experiences, across seven different sectors in the U.S. to explore their occurrence and nature. The findings provide a useful snapshot of the industries that perform the best and worst at pleasing their customers.     


Six in Ten (58%) Netflix Subscribers Prefer Staying in to Watch Netflix rather than Go Out to see a Movie (42%)

Thursday, February 04, 2016

Toronto, ON – For Netflix subscribers, the ideal date night is a quiet night in watching Netflix rather than heading out to the movie theatre, according to a new Ipsos poll conducted on behalf of Netflix. In fact, six in ten (58%) prefer staying in to watch Netflix rather than go out to see a movie (42%), knocking heading to the cinema off its perch.     


Ipsos/Bon Appetit Poll: Super Bowl

Tuesday, February 02, 2016

Washington, DC — These are findings from an Ipsos poll conducted on behalf of Bon Appetit about the Super Bowl. For the Bon Appetit article and infographic, please click here.     


Most (95%) Pet Owners Brush Their Own Teeth Daily, But Few Brush Their Dog’s (8%) or Cat’s (4%) Teeth on a Daily Basis

Monday, February 01, 2016

Toronto, ON – Despite being diligent about brushing their own teeth on a daily basis, cat and dog owners are not being as diligent with the oral hygiene or their pets, despite knowing they should brush their pet’s teeth in order to keep them healthy, according to a new Ipsos poll conducted on behalf of Royal Canin.     


Amid Low Interest Rates and Volatile Markets, Saving for Retirement Remains #1 Financial Priority for Canadians

Wednesday, January 27, 2016

Toronto, ON – Amid low interest rates, volatile markets and a rapidly depreciating currency, saving for retirement remains the number-one financial priority for Canadians, according to a new Ipsos poll conducted on behalf of RBC. Despite the tumultuous context, it’s steady-as-she-goes for Canadians, retirement savings remain the top priority for the third year running.     


ICA and Ipsos announce fifth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week...

Tuesday, January 26, 2016

The Institute of Communication Agencies (ICA) in partnership with Ipsos today unveiled the Top 10 Most Influential Brands in Canada at day two of FFWD: Advertising & Marketing Week 2016 in Toronto.     


Cleaning Industry Insights Survey

Wednesday, January 20, 2016

Washington, DC - Overall, cleaning operations managers tend to have similar attitudes, opinions, and outlooks as in 2014.     


87% of Americans Think Obesity is a Problem in Their State

Wednesday, January 20, 2016

Washington, DC – While incidences of obesity, estimated by the CDC, indicate a growing concern in the United States, it comes as no surprise that nearly seven in ten Americans agree that Medicare should cover FDA-approved prescription medications to treat obesity (69%, rated 4/5 “strongly agree”), according to a new study conducted by Ipsos on behalf of the Gerontological Society of America. However, the percentage of Americans that agree the U.S. government should invest in more traditional approaches, such as medical treatments (63%) and programs (71%) still hold strong.     


Ipsos Study Finds Brand of Audio System Drives New Car Buying Decisions

Wednesday, January 20, 2016

Detroit, MI – The inaugural Ipsos RDA 2016 U.S. Audio and Infotainment Brand Study, released today, examines the importance of branded audio among new vehicle owners. Consumer perceptions of audio brand awareness, familiarity, impression, etc. can help auto manufacturers with key decisions around which brands to put in their vehicles.     


App Overload? A Cheat Sheet for the Best Ways to Stay Connected and Discover New Things in 2016

Tuesday, January 19, 2016

New York, NY – If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone. New research from Ipsos reveals that while Americans are feeling more connected than ever, they also feel their lives are more demanding and complex, and many are turning to social media as a means of relief.     


Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase

Thursday, January 14, 2016

Toronto, ON – Canadians believe that, on balance, 2016 will be a good year for them financially that will see their debt decrease and their net worth increase, according to a new Ipsos poll conducted on behalf of BDO.     


While Ontario Economic Sentiment Turning more Negative, Many Ontarians See Continued Strengthening of Real Estate...

Thursday, January 14, 2016

Toronto, ON – While the economic mood in Ontario has turned negative in the last year, optimism for the real-estate market continues to be strong, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association.     


Financial Optimism Generational Tracking

Thursday, January 14, 2016

Toronto, ON - These are the findings of an Ipsos poll on financial optimism conducted on behalf of Global News.     


Shifting Food and Beverage Consumption Habits Influenced by YEMMies – Young Educated Millennial Moms

Thursday, January 14, 2016

Toronto, ON – Amid the reality of rising food costs, opportunity still exists for Food and Beverage companies to find growth by focusing on shifting consumer needs, priorities and behaviours that are reshaping the marketplace in Canada. According to Ipsos’ 2015 Canada CHATS report released in November, many of these trends are being influenced by YEMMies, Young Educated Millennial Moms.     


Half (49%) of Ontario Drivers Put Winter Tires on their Vehicle Later than Usual Given Winter’s Late Arrival

Wednesday, January 13, 2016

Toronto, ON – Winter’s late arrival caused many Ontario drivers to put their snow tires on later than usual, according to a new Ipsos poll conducted on behalf of the Ontario Road Builders’ Association (ORBA), the Infrastructure Health and Safety Association (IHSA), Insurance Bureau of Canada (IBC), and Canadian Tire. Fully one half (49%) of drivers in Ontario who use snow tires say the late-arriving winter snow meant that snow tires went on at least one of their vehicles later than usual – particularly in the GTA where a majority (54%) say they went on later than usual. Drivers aged 18 to 34 (62%) were most likely to delay the installation of their winter tires compared to those aged 35 to 54 (56%) or 55+ (29%) in particular.     


Ipsos Reid and Reader’s Digest Release 2015’s Annual Trusted Brand™ Survey

Monday, January 11, 2016

Toronto, ON – Reader’s Digest and Ipsos Reid are pleased to announce the winners of this year’s edition of the Most Trusted Brand™ Survey, making it the 8th installment of the annual survey.     


New Report Outlines Consumer and Physician Perspectives on Healthcare: Findings Signal Need to Address Challenges in...

Thursday, December 17, 2015

McLean, Virginia – The majority of patients, primary care physicians, specialists, and administrators still do not believe that the U.S. healthcare system on the right track. However, there is growing optimism among certain subgroups such as younger physicians and administrators. A new report released today by Booz Allen Hamilton (NYSE: BAH) and Ipsos Public Affairs, “How We View Health Care in America: Consumer and Provider Perspectives,” assesses the current state of and outlook for healthcare by examining the opinions of healthcare consumers and providers.     


Nine in Ten (90%) Canadians Intend to Spend Same (53%) or Less (37%) on Holidays than One Year Ago

Friday, December 11, 2015

Toronto, ON – Nine in ten (90%) Canadians intend to spend the same (53%) or less (37%) on the holidays than they did last year, according to an Ipsos poll conducted on behalf of Sun Life Financial. Only one in ten (10%) say they expect to spend more this year compared to last year on the holidays.     


One in Ten (9%) Canadians Do Not Have Internet Access at Home

Friday, December 11, 2015

Toronto, ON – Nine in Ten (91%) Canadians have access or subscribe to the Internet at home, according to a new Ipsos syndicated study entitled Participation in the Digital Economy.     


Ipsos: Holiday Movies Unite the Political Spectrum

Thursday, December 10, 2015

Washington, DC – In what many have called the most politically divisive time in American politics, and with political candidates on both sides of the aisle increasingly seen as ‘radicals’ by their opponents, a new poll conducted by Ipsos Public Affairs shows the between “Red States” and “Blue States,” that public rates iconic holiday films in nearly identical ways. Where the voting population is lining up to support candidates on the far side of their respective ideologies, holiday movies seem to be a “uniter” rather than a “divider.”     


Ipsos/Reuters Poll: Holiday Shopping

Thursday, December 03, 2015

Washington, DC - These are the findings from an Ipsos poll conducted on behalf of Reuters about holiday shopping.     


American Association of Orthopedic Surgeons Distracted Walking Study

Wednesday, December 02, 2015

Washington, DC - A new study on distracted walking released today by the American Academy of Orthopaedic Surgeons (AAOS) finds that more than three quarters (78 percent) of U.S. adults believe that distracted walking is a “serious” issue; however, 74 percent of Americans say “other people” are usually or always walking while distracted, while only 29 percent say the same about themselves. The AAOS research, which involved more than 2,000 respondents nationally and another 4,000 in select cities, found that nearly four out of 10 Americans say they have personally witnessed a distracted walking incident, and just over a quarter (26 percent) say they have been in an incident themselves.     


The ‘Perils’ of Perceptions: Canadians May Not Know Canada As Well As they Think They Do

Wednesday, December 02, 2015

Toronto, ON — In a recent survey of over 30 countries, Canadians showed a high level of disconnect between perceptions and reality when it comes to Canada and how it is made up. On most questions asked, Canadians don’t appear to have a very firm understanding of the composition of their own country. In fact, Canadians demonstrated worse knowledge of Canada than Americans did of the United States.     


Perceptions are Not Reality: What the World Gets Wrong

Wednesday, December 02, 2015

Ipsos’ latest version of the Perils of Perception survey highlights how wrong the public across 33 countries are about some key issues and features of the population in their country.     


The ‘Perils’ of Perceptions: Americans’ Estimates of Number of Immigrants, Atheists, and Those Living Rurally Radically...

Wednesday, December 02, 2015

Washington, DC – In a recent survey of over 30 countries, Americans showed a high level of disconnect between perceptions and reality of issues and threats, with very few exceptions. Only on issues relating to the percentage of female politicians and female employment rates did the US public seemed to have a firm grasp on reality (19% of politicians are woman and 63% of women are employed), which were within one percent of the actual numbers. However, the American public believes that over 34% of grown children aged 25 to 34 live with their parents, and yet this number is actually an encouragingly low 12%.     


A Majority (59%) of Canadians Prefer to Receive a Charitable Gift over a Traditional Gift

Tuesday, December 01, 2015

Toronto, ON – A majority (59%) of Canadians ‘agree’ (17% strongly/42% somewhat) that this holiday season they would prefer to receive ‘a charitable gift that would help someone else, rather than a traditional gift like a pair of socks or a sweater’ according to an Ipsos poll conducted on behalf of the Red Cross. Four in ten (41%) ‘disagree’ (9% strongly/31% somewhat). Older Canadians 55+ (66%) are most likely to agree followed by young Canadians 18-34 (57%) and middle aged Canadians 35-54 (55%). Residents of Quebec (65%) are also most likely to agree followed by residents of British Columbia (63%), Alberta (59%), Saskatchewan and Manitoba (59%), Ontario (57%) and finally Atlantic Canada (48%).     


Organ Donation Presumed Consent Report

Tuesday, December 01, 2015

Toronto, ON - Two-thirds (66%) believe organ donation in Ontario should be an ‘opt-in’ system in which one actively chooses t