Rock the Vote / USA Today Millennial Poll – March 2016

Monday, March 14, 2016

  • For millennials, the most appealing characteristic for an ideal president is a fresh approach to tackling America’s issues.
    • Followed by government experience and shared values.
    • Millennials prefer a president willing to compromise to get things done.
  • 9 in 10 are giving at least some thought to the 2016 election.
  • Sanders continues to lead Clinton among younger millennials.
  • Economy, Education, and Health Care remain the main priority for the next president.
  • On immigration, millennials generally have an open, if nuanced, attitude.
    • Majorities are in favor of making it easier to legally immigrate and providing a pathway to legal status.
    • They are split on securing borders first.
    • A bare majority oppose deporting immigrants.
    • But most think the President should act if Congress will not.
  • Millennials are broadly pro-environment.
    • Large majorities agree climate change is real.
    • 2/3 are willing to pay more for gas and energy to prevent climate change.
    • Likewise, 2/3 say preventing climate change will not cost jobs.
    • Most disagree that the U.S. should wait for China and other countries to act.
  • Millennials are strongly pro-education.

These are findings from an Ipsos poll conducted March 3-10, 2016 on behalf of USA Today. For the survey, a sample of 1,541 adults age 18-34 from the continental U.S., Alaska and Hawaii was interviewed online in English. This sample included boosts of African Americans (n=197), Hispanic/Latino Americans (n=243) and Asian Americans (n=173). The poll has a credibility interval of ± 3.1 percentage points for all respondents and a credibility interval adjusted for design effect of the following (n=1,541, DEFF=1.5, adjusted Confidence Interval=4.6). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income. For more information about Ipsos online polling methodology, please go here:

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Rock the Vote / USA Today Millennial Poll – March 2016

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Chris Jackson
Vice President, US
Ipsos Public Affairs