Surrey Residents Support LRT

80% Support Building LRT Network in City

Monday, February 15, 2016

Vancouver, BC – An Ipsos telephone poll conducted on behalf of the City of Surrey, shows high levels of public support for plans to bring LRT into service in Surrey. Eight-in-ten residents (80%) say they strongly support or somewhat support LRT. Fewer than two-in ten residents (17%) are strongly opposed or somewhat opposed to LRT. Three percent are undecided.

  • Support for LRT is well above majority levels for all demographic and neighbourhood segments, but higher among younger residents (83% among 18-54 years vs. 73% 55+ years).

Familiarity with Surrey LRT: Nearly six-in-ten Surrey residents (58%) say they are either very familiar or somewhat familiar with the plans for bringing LRT into service in Surrey.

  • Familiarity is higher among Whalley/City Centre residents (71%) and older residents (65% among 55+ years, 62% among 35-54 years vs. 45% among 18-34 years).

Likelihood of Using Surrey LRT: Slightly more than six-in-ten residents (62%) say it is either very likely or somewhat likely that they will use the new LRT network once it is completed.

  • Likelihood of using LRT is higher among younger residents (75% among 18-34 years vs. 59% among 35-54 years, 53% among 55+ years) and those currently using transit as their main mode of transportation (83% vs. 56% of drivers).
  • Likelihood of using LRT is lower among South Surrey residents (47%) compared to all other neighbourhoods.

Top-of-Mind Benefits: On a top-of-mind basis, Surrey residents rate increased convenience/efficiency (41% mentioned) and reduced traffic congestion (39%) as the main benefits of building the planned LRT network. The next most frequently mentioned benefits include improved accessibility/connectivity (12%) and reduced pollution/greenhouse gases (8%).

Top-of-Mind Questions/Concerns: On a top-of-mind basis, cost/funding (41% mentioned) was the top question/concern about building LRT. Far less frequently mentioned questions/concerns include impacts on traffic flow/congestion (12%) and project completion/construction timelines (8%).

Agreement with Statements About Surrey LRT: A substantial majority of Surrey residents agreed that building the planned LRT network will help bring about the following community benefits.

  • LRT will help improve transportation options for Surrey residents (90% agreed)
  • LRT will help connect communities within Surrey (88%)
  • LRT will help create good jobs in Surrey through construction and ongoing maintenance (86%)
  • LRT will help make it easier for Surrey residents to get where they want to go (86%)
  • LRT will help meet the transportation demands of a fast growing Surrey (85%)
  • LRT will help to reduce Surrey's greenhouse gas emissions (81%)
  • LRT will help improve Surrey's economy (79%)
  • LRT will help improve the quality of life in Surrey (79%)
  • LRT will help make Surrey a more vibrant city (79%)
  • LRT will help improve the experience of tourists and visitors to Surrey (78%)
  • LRT will help attract new businesses to Surrey (77%)

These are the findings of an Ipsos telephone poll conducted on behalf of the City of Surrey. A total of 600 adult (18+ years) Surrey residents were surveyed between January 25 and 29, 2016. These data were statistically weighted to ensure the sample's overall neighbourhood, age and gender composition reflects that of the actual City of Surrey population according to Census data. The overall margin of error is 4.0%, 19 times out of 20. The margin of error is larger within regions and for other sub-groupings of the survey population.

For more information on this news release, please contact:

Kyle Braid
Vice-President
Ipsos Public Affairs
778.373.5130
kyle.braid@ipsos.com

Oliver Lum
Communications Manager
City of Surrey
604.591.4519

About Ipsos in Canada

Ipsos is Canada’s market intelligence leader, the country’s leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos’ marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 ($2,218.4 million) in 2014.

Visit ipsos.com to learn more about Ipsos’ offerings and capabilities.


Surrey Residents Support LRT

Contact

Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130
kyle.braid@ipsos.com