77% of Global Citizens Concerned That Ebola Virus May be Transmitted to Their Country

With 88% Awareness of Ebola Virus Outbreak, 57% Say Their Own Health, Government and Other Officials are Taking Enough Precautions and Preparations to Ensure Virus Doesn’t Come into Their Country But 43% Don’t Believe it to be So

Friday, September 26, 2014

Global – On the heels of a World Health Organization ("WHO") warning that the speed of the spread in West Africa’s raging Ebola outbreak could escalate in the coming weeks with thousands of new cases a week by early October, a new poll by global research company Ipsos of citizens in 24 countries finds that eight in 10 (77%) are concerned that the Ebola virus may be transmitted to their country by a person who has visited the outbreak areas in Africa and has been unwittingly infected by others through travel or contact.

Further, while six in 10 (57%) think that their own health, government and other officials are taking enough precautions and preparations to ensure that the virus does not come into their country a sizable minority of 43% don’t believe it to be so.

The awareness level of the Ebola outbreak is ubiquitous with almost 9 in 10 (88%) of global citizens having heard of the Ebola virus outbreak.

Eight In 10 (77%) Global Citizens in 24 Countries Are Concerned That the Ebola Virus May be Transmitted to Their Own Country…

As of Aug. 31, the Geneva-based WHO estimated there had been 3,685 cases in this outbreak, with 1,841 deaths. Both the total cases and deaths figures are greater than the combined totals from all previous known Ebola outbreaks. Guinea, Sierra Leone and Liberia are at the center of the epidemic but cases have also spilled into Nigeria and Senegal. Other neighboring countries have been told to be on high alert for imported cases.

In the past, Ebola outbreaks have mainly happened in remote areas of central Africa, where the virus’s opportunity to spread was limited. But in this outbreak, cases are occurring in cities, creating an entirely different dynamic, especially with the possibility that someone who is infected with the virus may travel aboard an airline destined for a country pretty much anywhere in the world.

As such, eight in 10 (77%) citizens interviewed in 24 countries are concerned (37% very/40% somewhat) that the Ebola virus may be transmitted to their country by a person who has visited the outbreak areas in Africa and has been unwittingly infected by others through travel or contact. The following are the levels of overall concern ranked by country.



(Click to enlarge image)




(Click to enlarge image)


Majority (57%) Think Enough Precautions and Preparations Being Made to Ensure Virus Does Not Come Into Their Country…

Six in 10 (57%) think that their own health, government and other officials are taking enough precautions and preparations to ensure that the virus does not come into their country (14% very much, 43% somewhat) —however a sizable minority of 43% (30% no, somewhat – 13% no, not at all) don’t believe it to be so.



(Click to enlarge image)


Awareness of the Recent Ebola Outbreak is Almost Ubiquitous…



(Click to enlarge image)


These are findings of the research conducted by global research company Ipsos. The research was conducted on the “G@60”wave between August 5th to 19th, 2014. The Global @dvisor data output is derived from a balanced online sample in 24 countries around the world via the Ipsos Online Panel system. For the results of the survey presented herein, an international sample of 17,558 respondents in 24 countries were interviewed: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Mexico, Poland, Romania, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. Interviews were conducted among adults aged 18-64 in the US and Canada and aged 16-64 in all other countries. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, India, Mexico, Poland, Romania, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey where each have a sample approximately 500+. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. There are 15 countries that have been weighted to represent their actual adult population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and the United States. The remaining nine country results are representative of adult Primary Consumers who are internet enabled and have a higher income and education than the average country norm.

For more information on this news release, please contact:

Julia Clark
Vice President
Ipsos Public Affairs
312.526.4919
julia.clark@ipsos.com

Rebecca Sizelove
Associate Vice President
Ipsos Public Affairs
212.584.9253
rebecca.sizelove@ipsos.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.


77% of Global Citizens Concerned That Ebola Virus May be Transmitted to Their Country

Contact

Julia Clark
Senior Vice President, US
Ipsos Public Affairs
+1.312.526.4919
julia.clark@ipsos.com