Ipsos/RBC Consumer Outlook Index: May 2014

Thursday, May 01, 2014

Washington, D.C. - May’s RBC Consumer Outlook Index shows virtually no change in American consumer confidence, with the overall index score at 50.1, up marginally after last month’s decrease. For the past year, consumer confidence has not stagnated at or near the current level of 50-51 on the RBC COI.

The overall RBC Consumer Outlook Index shows an increase to 50.1, up 0.1 points from last month though down 1.7 points from March’s high score of 51.8.

  • The RBC Jobs Index is up again and the biggest mover this month, up over two points from last month’s mark to stand at 59.5.
  • The RBC Current Conditions Index shows little movement, down 1.4 points to 39.1.
  • The RBC Investment Index also decrease this month, moving down nearly two full points since last month to finish at 42.7.
  • The RBC Expectations Index remains relatively stable in the last several months, currently at 59.2. This indicator has remained stable since November 2013.
  • The RBC Inflation Index continues to climb, up over a point to stand at 81.9. This is the fifth consecutive month of increased inflation concerns and brings the inflation index back to the high mark observed last fall.

More data and full technical details are available in the topline document attached.

These are findings of an Ipsos online poll conducted April 25-28, 2014. For this survey, a national sample of 1,001 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release please contact:

Chris Jackson
Research Director
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.

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Ipsos/RBC Consumer Outlook Index: May 2014


Chris Jackson
Vice President, US
Ipsos Public Affairs