Valentine's Day: Correlations Between Relationship Status and Happiness, Financial Situation

Respondents in 15 Countries Who are in a Relationship are More Likely to Say They are Happy (78%) Than Those Not (67%); They Are Also More Likely to Rate Their Current Financial Situation as Strong (29%) Than Those Not (21%)

Wednesday, February 12, 2014

New York—Respondents in 15 developed countries around the world who are in a relationship are more likely to say they are ‘happy’ (78%) than those who are not (67%). They are also more likely to rate their personal financial situation as strong (29% versus 21% for those not in a relationship).

The findings reflect a new poll by global research company Ipsos on behalf of Reuters News. The research was conducted online in the following countries: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and the United States.

Is Love the Key to Happiness?

The study compared those who are in a relationship – married or domestic partnership – with those who are not – single, divorced or widowed. Those in a relationship (78%) are more likely to say they are happy than those who are not (67%), a gap of 11 points.

Nine in ten (91%) of those in Sweden who are in a relationship say they are happy, compared with 76% of those who are not. They are followed by Canada (90% in a relationship vs. 78% not), Australia (89% vs. 77%) and the United States (89% vs. 74%).

On the other end, those in Hungary who are in a relationship are least of the 15 countries to report they are happy (53% vs. 51%), followed at the bottom by Spain (59% vs. 57%) and Argentina (65%) where those in a relationship are equally likely to say they are happy than those who are not.



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Love and Finances

Those in a relationship (29%) are also more likely to say they would rate their current personal financial situation as ‘strong’ (rate 5, 6 or 7 out of 7) than those who are not (21%), a gap of 7 points.

Six in ten (60%) in Sweden who are in a relationship rate their current personal financial situation as strong, compared with 40% of those who are not – a gap of 20 points, the biggest among all countries studied. They are followed again by Canada (45% in a relationship vs. 27% not), the United States (42% vs. 27%) and Australia (37% vs. 25%).

Those in a relationship in Italy are least likely to say so (11% vs. 12%), followed at the bottom by Japan (16% vs. 11%) and Hungary (12% vs. 17%), where the trend is flipped.



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These are findings of the research conducted by global research company Ipsos. The research was conducted on the “G@52”wave between December 4-18, 2013. The monthly Global @dvisor data output is derived from a balanced online sample in 24 countries around the world via the Ipsos Online Panel system. For the results of the survey presented herein, an international sample of 12,085 in 15 countries were interviewed: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and the United States. Interviews were conducted in December among adults aged 18-64 in the US and Canada and aged 16-64 in all other countries. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, Mexico, Poland, South Korea and Sweden, where each have a sample approximately 500+. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations.

For more information on this news release, please contact:

Julia Clark
Vice President
Ipsos Public Affairs
312.526.4919
julia.clark@ipsos.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.


Valentine's Day: Correlations Between Relationship Status and Happiness, Financial Situation

Contact

Julia Clark
Senior Vice President, US
Ipsos Public Affairs
+1.312.526.4919
julia.clark@ipsos.com