New York City, London, Paris, Abu Dhabi, Sydney: World’s Top Cities for Living, Visiting and Doing Business

Wednesday, September 04, 2013

London — New York City, London, Paris, Abu Dhabi and Sydney have been voted the world’s favourite cities in the largest ever global survey of its kind by Ipsos MORI on Global @dvisor, covering 18,147 people in 24 countries.

Respondents chose from a list of 48 major cities and asked which ones were the best to do business in, which were best to live in and which people most wanted to visit. Each city was given an overall score based on the sum of responses across all three categories. The individual winners of each category were: New York (Best place to do business), Zurich (Best place to live) and Paris (Best place to visit).

The following is the list of 48 cities provided on the survey: Abu Dhabi, United Arab Emirates, Amsterdam, The Netherlands, Auckland, New Zealand, Bangkok, Thailand, Beijing, China, Berlin, Germany, Boston, United States, Brussels, Belgium, Budapest, Hungary, Buenos Aires, Argentina, Cairo, Egypt, Cape Town, South Africa, Casablanca, Morocco, Chicago, United States, Copenhagen, Denmark, Guangzhou, China, Helsinki, Finland, Hong Kong, China, Istanbul, Turkey, Jakarta, Indonesia, Karachi, Pakistan, Kuala Lumpur, Malaysia, London, United Kingdom, Los Angeles, United States, Madrid, Spain, Mecca, Saudi Arabia, Mexico City, Mexico, Moscow, Russia, Mumbai, India, New York City, United States, Osaka, Japan, Oslo, Norway, Paris, France, Rio de Janeiro, Brazil, Rome, Italy, Sao Paulo, Brazil, Seoul, South Korea, Shanghai, China, Singapore, Singapore, Stockholm, Sweden, Sydney, Australia, Tehran, Iran, Tel Aviv, Israel, Tokyo, Japan, Toronto, Canada, Warsaw, Poland, Washington, United States and Zurich, Switzerland.

Interactive results of the study can be found at:

These are some of the findings of an Ipsos Global @dvisor poll conducted between February 5 and 19, 2013 via the Ipsos Online Panel system in the following countries: Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. An international sample of 18,147 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis except in Argentina, Belgium, Hungary, Indonesia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample 500+. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. For more information on credibility intervals, please visit the Ipsos website at In countries where internet penetration is approximately 60% or higher the data output is weighted to reflect the general population. Of the 24 countries surveyed, 15 yield results that are representative: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The nine remaining countries surveyed –Brazil (45.6% Internet penetration among the citizenry), China (41%), India (11.4%), Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), Saudi Arabia (49%), South Africa (17.4%) and Turkey (45.7%)—have lower levels of connectivity therefore cannot be weighted to be general population representative; however, the online sample in these countries are particularly valuable in their own right as they are more urban/educated/income than their fellow citizens and are often referred to as “Upper Deck Consumer Citizens”.

For more information on this news release, please contact:

Simon Atkinson
Assistant Chief Executive, Ipsos MORI

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

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New York City, London, Paris, Abu Dhabi, Sydney:
World’s Top Cities for Living, Visiting and Doing Business


Simon Atkinson
Assistant Chief Executive
Ipsos MORI