Socialogue: A-TENNNN-SHUN

Tuesday, July 02, 2013

Global - Give a salute to advertisers who are capturing the interest of 62% of online audiences. Of those people who respond to online ads, the largest percentage (46%) have looked at or read a brand or product ad online and nearly as many (42%) have actually watched a brand or product commercial online. Online pop-up ads have lower pull-power (25%), but one out of four people is still impressive, especially since many people set their security settings to exclude pop-ups altogether and/or feel pop-ups are an active intrusion on whatever they are doing online. In any case, advertisers, attention must be paid to the fact that online ads are increasingly becoming part of users’ mainstream online activities. Hup 2 – 3 – 4!

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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: A-TENNNN-SHUN


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange