BC NDP Lead By 8 Points As Campaign Ends

NDP (45%, up 2) Lead BC Liberals (37%, unchanged) by 8 Points

Green Party (9%, down 1) and BC Conservatives (6%, down 1) Both Down Single Point

Adrian Dix (34%, up 3) and Christy Clark (33%, down 1) Tied as Best Premier

Tuesday, May 14, 2013

Vancouver, BC – A final Ipsos Reid poll taken the Monday before Election Day is mostly unchanged from a poll taken last Wednesday and Thursday.

Ballot

The NDP currently has the support of 45% of decided voters in BC. This is an 8 point lead over the BC Liberals who are at 37% support. The Green Party is at 9%, followed by the BC Conservatives at 6% and all other parties/candidates at 3%.

The NDP (45%) are up 2 points from our last poll, stealing 1 point from each of the Green Party (9%, down 1) and the BC Conservatives (6%, down 1). The BC Liberals at 37% support are unchanged from our previous poll.

  • Region: The NDP has a 13 point lead in Metro Vancouver (49% NDP vs. 36% BC Lib) and a 14 point lead on Vancouver Island (45% NDP vs. 31% BC Lib). The two main parties are effectively tied in the Southern Interior/North (42% BC Lib vs. 39% NDP).
  • Gender: The NDP has a 14 point lead among women (46% NDP vs. 32% BC Lib), while the two main parties are effectively tied with men (44% NDP vs. 42% BC Lib).

Best Premier

Adrian Dix and Christy Clark are effectively in a dead heat as the leader that voters think would make the best premier of British Columbia. Currently, 34% select Adrian Dix as best premier, up 3 points from 31% last week. Adrian Dix’s 3 point gain comes at the expense of single point losses by Christ Clark (33%, down 1), John Cummins (7%, down 1) and Jane Sterk (6%, down 1). Twenty percent (unchanged) of voters are undecided on this question.

These are the findings of an Ipsos Reid poll of 800 adult British Columbians conducted online using Ipsos Reid’s national online household panel on May 13, 2013. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 4.0 percentage points had all British Columbia adults been surveyed. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs
778.373.5130
kyle.braid@ipsos.com
@kylebraid

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.


BC NDP Lead By 8 Points As Campaign Ends

Contact

KyleBraid Kyle Braid
Vice President / Vice-Président
Ipsos Public Affairs
Work+1.778.373.5130