BC Televised Leaders’ Debate Poll

Dix (35%) Selected as Debate Winner Over Clark (30%), Sterk (10%) and Cummins (3%)

Monday, April 29, 2013

Vancouver, BC - Ipsos Reid conducted an online poll immediately following the April 29th televised leaders’ debate. Survey respondents were pre-recruited to watch the debate and provide their opinions on the performance of the various leaders. The respondents were recruited to be reflective of British Columbia voters, by age, sex, region and party preferences.

Debate Winner

Adrian Dix (35%) was selected most often as the leader who won the debate. Christy Clark (30%) was a close second, while both Jane Sterk (10%) and John Cummins (3%) were well back. Twenty-two percent were undecided.

Debate Loser

John Cummins (36%) was selected most often as the leader who lost the debate. Cummins was well ahead of second place Christy Clark (27%), who was then followed by Adrian Dix (16%) and Jane Sterk (11%). Ten percent were undecided.

Changing Impressions

Jane Sterk did the most of any leader to improve impressions. Forty-two percent said their impression of Sterk improved, compared to 15% who said it worsened (41% no impact, 2% undecided).

On balance, impressions of Adrian Dix were mostly unchanged. Dix had 32% improved impressions and 28% worsened impressions (38% no impact, 2% undecided).

Impressions of Christy Clark were more likely to worsen (34%) than improve (25%) over the debate (39% no impact, 2% undecided).

John Cummins had the worst debate performance in terms of impact on impressions of him as a leader. Forty-five percent said their impression of Cummins worsened, compared to 19% who said it improved (34% no impact, 2% undecided).

Best on Attributes

Adrian Dix (37%) was selected as the leader who “had the best ideas and policies”. Dix was followed by Christy Clark (24%), Jane Sterk (16%) and John Cummins (9%). Undecided was 14%.

Adrian Dix (32%) was also selected as the leader who “was the most believable”. Dix was followed by Jane Sterk (24%), Christy Clark (21%) and John Cummins (8%). Undecided was 15%.

Christy Clark (50%) was selected as the leader who “was the best speaker”. Clark was followed by Adrian Dix (23%), Jane Sterk (14%) and John Cummins (4%). Undecided was 9%.

Christy Clark (44%) was also selected as the leader who “looked and sounded most like a Premier”. Clark was followed by Adrian Dix (32%), Jane Sterk (5%) and John Cummins (4%). Undecided was 15%.

Jane Sterk (33%) narrowly beat Christy Clark (31%) as the leader who “was the most likeable”. Adrian Dix was next best at 21%, followed by John Cummins at 4%. Undecided was 11%.

Methodology and Weighting

These are the findings of an Ipsos Reid online poll conducted with 677 British Columbia voters who watched the leaders’ debate. Survey respondents were pre-recruited from Ipsos Reid’s online household panel. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 4.3 percentage points had all BC adults been surveyed.

The table below summarizes both unweighted and weighted sample sizes for this survey.

(Click to enlarge image)

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

BC Televised Leaders’ Debate Poll

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Press Release


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130