Socialogue: The A-list - How to Keep Online Followers Connected

Tuesday, April 02, 2013

Global - ABCs aside, several actions have been identified to keep those who follow your brand online connected and coming back to your site or social networking pages. Here’s what people say motivates them:

Works best: 52% say contests or asking for input about your current or new products

Give and you’ll get: 50% respond to your discount coupons or free products

Entertain: 34% say your fun and interesting posts on social networking pages

Spur them to share: 34% say your providing content they want to share

Answer emails: 30% say your answers work

Show you’re “listening”: 28% say your responses to comments or links they post on social networking pages

These numbers support keeping your eyes focused on your brands online, which can secure a place in the minds and hearts of your followers and promote greater brand loyalty. With this A-list, you can get on followers’ A-lists!

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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: The A-list - How to Keep Online Followers Connected


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange