“The Big Shift” Presents a Provocative Look at the New Canadian Political Geography

Tuesday, February 26, 2013

Toronto, ON – With an ever-evolving and growing economy and constantly changing demographic base, one of the world’s most consensual countries is polarizing and moving in an entirely new direction.

A new book, The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture, and What It Means for Our Future (HarperCollins Canada) by Darrell Bricker, CEO of Ipsos Global Public Affairs, and John Ibbitson, Chief Political Correspondent for The Globe and Mail addresses this issue from both a historical cultural perspective and statistical background.

Bricker and Ibbitson argue that a new, powerful coalition based in the west and supported by conservative leaning immigrant voters from China, India and other Asian countries has shifted the Canadian political landscape. Those in politics and business have greatly underestimated how conservative these newcomers are, and how conservative they are making Canada. Only those who understand these changes will be able to capitalize on the tremendous changes the big shift will bring.

“I’m very excited about the release of my new book co-authored with John Ibbitson”, says Bricker. “We are witnessing a major transformation in Canada’s political geography that cannot be ignored by politicians, media and business elites”.

The Big Shift marks Bricker’s fifth book. He has written four national bestselling books, Searching for Certainty: Inside the New Canadian Mindset (with Ed Greenspon – Doubleday, 2001), We Know What You're Thinking (with John Wright – Doubleday, 2005), What Canadians Think About Almost Everything (with John Wright – Harper Collins, 2009), and Canuckology (with John Wright – Harper Collins, 2010).

The book is published by HarperCollins Canada and is now available online.

About the Authors

DARRELL BRICKER is the CEO of Ipsos Global Public Affairs. Prior to joining Ipsos Reid, Bricker was director of public-opinion research in the office of the prime minister. He holds a Ph.D. in political science from Carleton University and is the co-author (with Edward Greenspan) of Searching for Certainty: Inside the New Canadian Mindset. He is the co-author, with John Wright, of What Canadians Think About Almost Everything. Follow him on Twitter @darrellbricker.

JOHN IBBITSON, chief political correspondent for The Globe and Mail, has served as the paper’s Queen’s Park columnist, Ottawa political affairs correspondent and bureau chief in both Washington and Ottawa. His numerous political books include Open and Shut: Why America Has Barack Obama and Canada Has Stephen Harper and The Polite Revolution: Perfecting the Canadian Dream. His novel The Landing won the Governor General’s Literary Award for Children’s Literature. He lives and writes in Ottawa. Follow him on Twitter @JohnIbbitson.

For more information on this news release, please contact:

Alison Babcock
Vice President, Marketing
Ipsos Reid
Public Affairs

Maylene Loveland
Senior Publicist
HarperCollins Canada
416.975.9334 x166

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.

“The Big Shift” Presents a Provocative Look at the New Canadian Political Geography

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Press Release


Alison Babcock
Vice President, Marketing & International Coordinator
Ipsos Public Affairs