U.S. Postal Service Saturday Delivery Poll

Thursday, February 14, 2013

Washington, D.C. - Below are the findings from an Ipsos poll conducted for the U.S. Postal Service.

  • A large majority of American adults have heard about the Postal Service’s financial losses in 2012, with 57% saying they definitely recall the news and 24% saying that maybe they recall it.
    • Reports of “definitely recall” were most common among: Ages 55+; higher incomes and education; full-time employed; marrieds; whites; and retirees.
  • Support is strong for the Postal Service’s decision to begin five-day-a week mail delivery, excluding Saturdays, while continuing with package delivery six days a week.
    • Overall, 80% support the decision, while 20% oppose it.
    • Among supporters (80%), there is a fairly even split between those who support the decision “strongly” (39%) and “somewhat” (42%).
    • Those most likely to offer “strong” support include: Ages 55+; household income of $50,000+; Midwesterners; Southerners; marrieds; and whites.
    • Support for the decision was equally strong among Americans in urban, suburban and rural areas.
  • Respondents were presented, in rotated order, four additional pieces of information about the Postal Service’s decision. These included the impact the change would have on the USPS’s financial stability, and assurances that there would be no changes in service, pricing and taxpayer burden. After learning of each, respondents indicated to what extent they then supported or opposed the decision regarding Saturday delivery.
  • As shown in the table below, the four pieces of information are equally effective in increasing support for the decision, raising overall support from 80% to 84-87% and raising strong support from 39% to 48-51%.

(Click to enlarge image)

  • Residents from urban, suburban and rural areas had the same reactions to each additional piece of information, always showing increased support for the USPS’s decision.
  • The majority (68%) of American adults expect the personal impact of the decision to be “not very much” (46%) or “not at all” (22%).
  • About one-third (32%) expect to be impacted personally by the decision, either a “great deal” (8%) or “somewhat” (24%).
    • Those expecting personal impact are most likely to be: Ages 18-34; college-educated; not retired; not married; non-white; and urban.

These are findings from an Ipsos poll conducted for the US Postal Service from February 8 to 11, 2013 . For the survey, a sample of 1,022 Americans ages 18+ were interviewed online. The precision of the Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.1 percentage points. For more information about credibility intervals, please see the appendix.

The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to, coverage error and measurement error. A blended sample of panel and non-panel sources was used. This blended sample approach to online interviewing has gained support in the survey research industry over the past few years. It employs “river” sampling, where respondents are intercepted from various social media and commercial sites, combined with panel sources to produce a very good approximation to the US population. This is the same technique used in the 2012 elections for the Reuters-Ipsos polls as well as in exit polling on election day.

For more information on this news release please contact:

Cecile Johnston, PhD
Senior Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

U.S. Postal Service Saturday Delivery Poll

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Cecile Johnston, PhD
Senior Vice President
Ipsos Public Affairs