Americans Not Convinced Flu Shot is the Best Way to Prevent Flu

Friday, February 01, 2013

Washington, D.C. - The overall vaccination rate (here, the percentage of people who indicated that they have had a flu shot) is 40%. This is in accord with government statistics.

The vaccination rate reaches 50% only among individuals 50 years of age and older. Interestingly, the vaccination rate of 18 to 24 year olds is higher than any other under 50 group. This may be due to efforts to encourage vaccination on college campuses.

Many Americans believe that it is unlikely that they will get flu and only about a third are concerned about catching it. Despite the emerging epidemic, flu may not be a relevant issue for most Americans.

Other methods of flu prevention are rated as equally effective as the flu vaccine. Since perceived effectiveness of flu vaccination does not differentiate it from other ways of preventing the flu, some individuals may rely on these alternatives to prevent flu instead of vaccination.

16% of Americans thought that vaccines are not safe and slightly over a third of Americans thought that one can catch flu from a vaccine. Vaccine safety and adverse effects seem to be concerns affecting the vaccination rates for some individuals – these tend to be individuals in the highest income brackets ($150k+).

With few Americans believing that vaccines are expensive and strong majority of Americans stating that vaccines are available in places convenient to them, financial and structural barriers to access do not seem to be factors for most Americans.

This summary memo contains findings from an Ipsos poll conducted January 11-15, 2013. The sample comprised 1,096 Americans ages 18+ who were interviewed online. The precision of the polls is measured using a credibility interval. The poll has a credibility interval of plus or minus 3.4 percentage points.

The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error.

More data and full technical details are available in the document attached.

For more information on this news release please contact:

Elen Alexov
Director of Marketing Services
Ipsos in North America

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Americans Not Convinced Flu Shot is the Best Way to Prevent Flu

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Julia Clark
Senior Vice President, US
Ipsos Public Affairs