Socialogue: 10-9-8-7-6-5-4-3...

Thursday, December 27, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

Most of the world (91%) plans to stay up to watch 2012 turn into 2013. But the proverbial champagne will not always be flowing. Despite the iconic image of people toasting the new year, champagne in hand, only one in five (21%) claim they will be sipping champagne or any other cocktail as 2012 is bid adieu . . . despite the fact that most of us will be in social situations. One thing we can count on is that most people will use social media to share their celebrations and to wish the world a Happy New Year. Wherever you are, whatever you are doing at 12:00 a.m. January 1 in your part of the world, Ipsos OTX Socialogue wishes you a happy and healthy new year.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: 10-9-8-7-6-5-4-3...


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange