New York — While 9% of global citizens plan to sleep through the dawn of the New Year, the other 91% plan to be doing something to celebrate the ringing in of 2013. A new poll by global research company Ipsos on behalf of Reuters News sheds light on the New Year’s Eve plans of people in 23 countries.
Many global citizens are expecting a social evening. Four in ten (39%) intend to have a gathering of close friends and/or family and two in ten (22%) plan to go out to the home of friend's and/or family to count down the New Year. One in ten (11%) intend to go out to a special place or gathering to watch fireworks while 6% intend to go out to a restaurant for a special dinner.
The social option is not preferred by all, however, as one third of global respondents (33%) indicate they will celebrate by staying home. Two in ten (21%) want to just be with their spouse or partner and one in ten (9%) plan to sleep through the night.
The poll also reveals that two in ten (21%) global respondents will celebrate by having an alcoholic drink like champagne and one in ten (11%) will have food and non-alcoholic drinks.
Highlights: Those most likely to…
- Party with friends or family: Sweden (64%), Brazil (55%), South Africa (54%), China (53%) and Mexico (52%)
- Be a homebody and stay home: Japan (56%), Russia (47%), South Korea (43%), Hungary (42%) and the United States (42%).
- Keep it cozy with just their partner/spouse: China (38%), Hungary (34%), the United States (31%), India (29%) and Indonesia (29%).
- Light up the sky with a fireworks show: Indonesia (30%), India (23%), Brazil (20%), Australia (18%) and South Africa (18%).
- Pop the cork of a champagne bottle: Sweden (40%), Germany (31%), Poland (30%), Belgium (28%), South Africa (27%) and the United States (27%)
- Sleep through the fireworks and the clinking of the glass: Japan (23%), Australia (19%), China (17%), the United States (13%), Canada (11%) and Great Britain (11%).
These are some of the findings of an Ipsos Global @dvisor poll conducted between October 2 - 16, 2012. The survey instrument is conducted monthly in 24 countries via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. An international sample of 18,000 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis with the exception of Argentina, Indonesia, Mexico, Poland, South Africa, South Korea, Sweden, Russia and Turkey, where each have a sample 500+. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to ± 3.5 percentage points and one of 500 is accurate to ± 5.0 percentage points in their respective general populations. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. For more information on credibility intervals, please visit the Ipsos website at http://ipsos-na.com/dl/pdf/research/public-affairs/IpsosPA_CredibilityIntervals.pdf
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Ipsos Global Public Affairs
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.
Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.
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