Socialogue: Five Stars? Thumbs Up? A+ or Just Average?

Tuesday, December 18, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

“What’s a great toy for a four-year old?” “Do you love your car? I’m thinking of buying that model.” “What brand of skin cream do you recommend?” We are all used to asking friends for advice. In addition, nearly seven out of ten of us (69%) also seek online reviews before making purchases . . . and those reviews influence buying decisions whether the item is big-ticket or small. In several countries (APAC, BRIC, Middle East and Africa), online reviews are even more influential, with about 80% saying they seek and use online reviews before buying products. The practice, therefore, must be working! Maybe not as well in Europe, where 56% say they are influenced by online reviews. But, that’s still more than half!

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Five Stars? Thumbs Up? A+ or Just Average?


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange