Socialogue: Hello? Oh, Hi There. Just Let Me Finish This Purchase...

Tuesday, December 11, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

Making online purchases is commonplace on a computer. Now, smart/mobile phones are officially getting action as a purchase device, with more than one in four people (27%) saying they have recently ordered something through their smart/mobile phone. In APAC and BRIC countries, a considerably higher percentage (42%) say they have recently made a smart/mobile phone purchase. The practice has not taken hold as strongly in Europe, where only 18% say they have recently ordered online via their phones. And, the practice is even less popular among those between 50 and 64, among whom only 15% have shopped this way. Smart phones, though, are getting smarter. So, too, are their users. Therefore, these percentages are likely to climb.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Hello? Oh, Hi There. Just Let Me Finish This Purchase...


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange