Miracle on 34th Street (21%) Beats Out Home Alone (19%) and National Lampoon’s Christmas Vacation (18%) as Canadians’ Favourite Holiday Movie

Different Generations Have Different Favourites

Thursday, December 06, 2012

Toronto, ON – When it comes to their favourite holiday movies, Canadians enjoy a mix of classics and more modern releases, according to a new poll conducted by Ipsos Reid on behalf of Cineplex. From a list of 8 holiday movies, Miracle on 34th Street (21%), the 1947 classic starring John Payne and Maureen O’Hara, was the top choice among Canadians. Following closely is Macauley Culkin’s infamous 1990 comedy Home Alone (19%) while the third entry in Chevy Chases’s Vacation Series, National Lampoon’s Christmas Vacation (18%), rounds out the top three. The list below outlines the top holiday movies as chosen by Canadians:

  • Miracle on 34th Street – 21%
  • Home Alone – 19%
  • National Lampoon’s Christmas Vacation – 18%
  • A Christmas Story – 10%
  • White Christmas – 10%
  • A Charlie Brown Christmas – 8%
  • The Polar Express – 8%
  • Elf – 6%

The Generational Divide

There are certainly generational gaps when it comes to the top holiday movie for Canadians. Canadian seniors (33%), aged 55+, and middle-aged Canadians (21%), aged 35-54, are more likely to say that Miracle on 34th Street is their favourite holiday movie than the one in ten (10%) younger Canadians, aged 18-34, who say the same. Younger Canadians (31%) are twice as likely to select Home Alone as their top holiday movie compared to middle-aged (15%) and senior (14%) Canadians. When it comes to the preferences of middle-aged Canadians, Miracle on 34th Street and National Lampoon’s Christmas Vacation are tied (21%) as the top holiday film for this age group.

Canadian seniors (18%) are more than twice as likely to choose White Christmas as their favourite holiday movie compared to middle-aged Canadians (8%) and are six times as likely to make this selection compared to younger Canadians (3%). Conversely, younger Canadians (12%) are twice as likely as middle-aged (6%) Canadians to select Will Ferrell’s Elf as their favourite holiday movie and ten times more likely than Canadian seniors (1%).

Other Findings

  • Canadian men and women differed slightly when it came to their top holiday movie selections. Miracle on 34th Street (22%) was the top choice for women, while National Lampoon’s Christmas Vacation (22%) was tops for men.
  • Regionally, Quebecers appear to appreciate both newer holiday classics as well as traditional ones. Quebecers are most likely to say that Miracle on 34th Street (31%) and Home Alone (27%) are their favourite holiday films, while Albertans (15%) are least likely to prefer Miracle on 34th Street and British Columbians (14%) least prefer Home Alone. Residents of Manitoba and Saskatchewan (25%) are most likely to say that National Lampoon’s Christmas Vacation is their favourite holiday movie, while Quebecers (10%) are least likely to prefer this film.

These are some of the findings from an Ipsos Reid survey. A sample of 4,009 adults from Ipsos' Canadian online panel were interviewed online. Individuals were disqualified if they didn’t watch any movies in the course of a month. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls are calculated using a credibility interval. In this case, the poll is accurate to within +/- 1.8 percentage points had all Canadians been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Associate Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.

<i>Miracle on 34th Street</i> (21%) Beats Out <i>Home Alone</i> (19%) and <i>National Lampoon’s Christmas Vacation</i> (18%) as Canadians’ Favourite Holiday Movie


Sean Simpson
Vice President, Canada
Ipsos Public Affairs