Ipsos/RBC Consumer Outlook Index: December 2012
Thursday, December 06, 2012
Washington, D.C. - These are the findings for the December 2012 RBC Consumer Outlook Index:
- December’s data shows a down-tick in consumer outlook as we enter the holiday season and near the fiscal cliff. This appears to be driven in large part by pessimism in terms of the broad economic outlook for the next 6-12 months; people anticipate being able to spend less, are less confident about their personal finances, and are less optimistic about the US economy.
- Increased press coverage of the fiscal cliff and upcoming decisions by lawmakers are likely to play a role in shifting public attitudes and declining public confidence as well.
- There is increasing awareness of the fiscal cliff, and awareness of its likely impacts on pay.
- While the term “mortgage interest deductibility” is very topical right now, over half of Americans are not familiar with the concept.
- This month’s report also includes questions on interest in purchasing Tablets and PCs, and preferred manufacturers.
These are some of the findings of an Ipsos online poll conducted Nov 29-Dec 2, 2012. For this survey, a national sample of 1,008 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
More data and full technical details are available in the topline document attached.
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Ipsos Public Affairs
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Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.
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