Ipsos/RBC Consumer Outlook Index: December 2012

Thursday, December 06, 2012

Washington, D.C. - These are the findings for the December 2012 RBC Consumer Outlook Index:

  • December’s data shows a down-tick in consumer outlook as we enter the holiday season and near the fiscal cliff. This appears to be driven in large part by pessimism in terms of the broad economic outlook for the next 6-12 months; people anticipate being able to spend less, are less confident about their personal finances, and are less optimistic about the US economy.
  • Increased press coverage of the fiscal cliff and upcoming decisions by lawmakers are likely to play a role in shifting public attitudes and declining public confidence as well.
  • There is increasing awareness of the fiscal cliff, and awareness of its likely impacts on pay.
  • While the term “mortgage interest deductibility” is very topical right now, over half of Americans are not familiar with the concept.
  • This month’s report also includes questions on interest in purchasing Tablets and PCs, and preferred manufacturers.

These are some of the findings of an Ipsos online poll conducted Nov 29-Dec 2, 2012. For this survey, a national sample of 1,008 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

More data and full technical details are available in the topline document attached.

For more information on this news release please contact:

Julia Clark
Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Ipsos/RBC Consumer Outlook Index: December 2012


Julia Clark
Senior Vice President, US
Ipsos Public Affairs