Canada (82%), Germany (78%) Viewed as Having Most Positive Impact on World Affairs in Coming Decade With Israel (33%), Iran (25%) Least

Friday, November 16, 2012

Halifax, NS—Eight in ten global citizens assess Canada (82%) and Germany (78%) as having the potential of having the most positive impact on world affairs in the next decade when compared to other countries, institutions or NGO’s on the world stage a new poll indicates conducted by global research company Ipsos for the Halifax International Security Forum. Included in the list of 14 specific world players evaluated by citizens for the first time were Israel (33%) and Iran (25%) who ranked at the bottom.

Established in 2009, the Halifax International Security Forum is an independent, nonpartisan, nonprofit organization based in Washington, D.C. Halifax is a forum and a network for leaders from militaries, governments, business, academia, and the media to work together to meet emerging security threats and discuss pressing global issues. Halifax is important to the global security community because it promotes closer cooperation among democratic leaders and helps build partnerships across borders and sectors, creating strategies to strengthen international security. The fourth-annual Halifax International Security Forum will take place November 16-18, 2012 in Halifax, Nova Scotia Canada.

Carved out of a selected list of specific countries, institutions and NGO’s tracked from 2011 to 2012, it’s Canada, Germany and the United Nations as the actors projected by global citizens to have the most positive impact on world affairs in the next decade. Lower expectations are held for Iran, Israel, Russia, India and China. Specific findings are as follows:

  • Eight in ten global citizens project a positive influence over the next ten years from Canada (82%, +3), Germany (78%, +2) and the United Nations (75%, +2).
  • A strong majority of respondents expect positive influences from Great Britain (73%, new this wave), their own country (72%, -1), France (70%, +5).
  • Majorities expect positive influences from the United States (63%, +9), the World Bank (62%, +2), the International Monetary Fund (60%, +1), China (57%, -3) and India (57%, -1).
  • Israel and Iran were tested this wave for the first time, with only 33% of global respondents expecting a positive impact on behalf of Israel and just 25% expecting a positive impact on behalf of Iran over the next decade.

Thinking about the next decade, would you say the following countries or organizations will have an overall positive or a negative influence on world affairs?

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These are some of the findings of an Ipsos Global @dvisor poll conducted between September 4th and September 18th, 2012. The survey instrument is conducted monthly in 24 countries via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. An international sample of 17,172 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis with the exception of Argentina, Indonesia, Mexico, Poland, South Africa, South Korea, Sweden, Russia and Turkey, where each have a sample 500+. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. For more information on credibility intervals, please visit the Ipsos website at

For more information on this news release, please contact:

Darrell Bricker
Ipsos Global Public Affairs

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit to learn more about Ipsos’ offerings and capabilities.

Canada (82%), Germany (78%) Viewed as Having Most Positive Impact on World Affairs in Coming Decade 
With Israel (33%), Iran (25%) Least


Darrell Bricker
CEO, Global
Ipsos Public Affairs