Washington, D.C. - Today’s Reuters/Ipsos poll shows Obama on 47% and Romney on 46% - one point up for Obama and one down for Romney. This poll, and the last few days of polls, highlights just how close this election is in terms of the popular vote - very much neck-and-neck.
Other findings include:
- 18% have already voted, with 53% supporting Obama vs. 42% for Romney. An additional 30% plan to vote before Election Day.
- Looking at which political party best serves the needs of different demographic groups, the Democrats outperform Republicans when it comes to most groups, including Americans who are poor (Democrats +30), Black (+37), Hispanic (+30), gay (+46), middle class (+7), young (+11), female (+22), 65 and older (+4), or working in manufacturing (+11).
- Republicans are more likely to be seen as serving the needs of business and corporations (+35), while the two parties are essentially tied when it come to serving veterans and their families (37% for Democrats vs. 35% for Republicans).
This is a daily rolling tracker – this means that we conduct 300+ interviews a day, with occasional ‘boosts’, and aggregate data from the previous 4-5 days. The sample overlap that occurs as part of this process means that day-to-day changes will be incremental rather than large.
These are findings from an Ipsos poll conducted for Thomson Reuters from Oct. 22-26, 2012. For the survey, a sample of 1,610 American
registered voters and 1,237 Likely Voters (all age 18 and over) was interviewed online. Likely voter model adjusted to include all
respondents who have voted, as of 10.15.12. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this
case, the poll has a credibility interval of plus or minus 2.8 percentage points for Registered Voters and 3.2 for Likely Voters. For more
information about credibility intervals, please see the appendix.
The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not
applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error
and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one
per cent. Where figures do not sum to 100, this is due to the effects of rounding.
For more information on this news release please contact:
Ipsos Public Affairs
Senior Vice President
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.
Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
To learn more visit: www.ipsos-na.com
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.