Socialogue: The Facts, Please, Just the Facts

Sunday, October 28, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

While 58% prefer straightforward ads over funny ones online and on their mobile devices, we don’t think it has anything to do with how great someone’s sense of humor is – or is not. When online and on mobile, everything is fast. Read email, respond, read, respond, search, play a game, text, read an article, send an email, text, read an ad, find a restaurant, read another ad, make an occasional phone call – all in just a matter of minutes. So maybe in the hurried context of online and mobile ads, recipients just want to get through it, with just the information they need. North Americans, however, prefer ads that make them laugh (56%) over those that are straightforward (44%). So, marketers, is there a way to please 100% of your ads’ readers by being both straightforward and funny? A challenge, indeed!

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: The Facts, Please, Just the Facts


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange