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Ipsos/Reuters Poll: Debate #3 Pre-Post Analysis

Tuesday, October 23, 2012

Washington, D.C. - The Reuters/Ipsos Post-Debate Poll shows Obama as the clear winner of the third debate: 47% think he did the better job, compared to 31% who say the same of Romney.

Other findings include:

  • Similar proportions say that the debate made them have a more positive view of both Obama (22%) and Romney (24%). Likewise, one in five say that it made them more negative toward each candidate (19% for Obama, 21% for Romney)
  • Favorability toward each candidate is on par with ratings from before the debate, with Obama at 57% and Romney at 54%
  • After the debate, 42% view Obama as having the better approach when it comes to the America auto industry vs. 29% for Romney
  • When it comes to the violence in the Middle East, 45% approve of Obama while 39% disapprove (down from 43%). Two in five (39%) approve of Romney’s approach while 34% disapprove

This is a daily rolling tracker – this means that we conduct 300+ interviews a day, with occasional ‘boosts’, and aggregate data from the previous 4-5 days. The sample overlap that occurs as part of this process means that day-to-day changes will be incremental rather than large.

These are findings from an Ipsos polls conducted for Thomson Reuters from Oct. 19-23, 2012 (Pre-debate), and Oct. 23 (midnight onwards), 2012 (post-debate). For the survey, samples of 1,381 and 515 American registered voters (age 18 and over) were interviewed online, respectively. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the pre-debate poll has a credibility interval of plus or minus 3.0 percentage points for Registered Voters; the post-debate poll has a credibility interval of plus or minus 4.9 percentage points for Registered Voters. For more information about credibility intervals, please see the appendix.

The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of a per cent. Where figures do not sum to 100, this is due to the effects of rounding.

For more information on this news release please contact:

Julia Clark
Vice President
Ipsos Public Affairs

Clifford Young
Senior Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Ipsos/Reuters Poll: Debate #3 Pre-Post Analysis

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CliffordYoung Clifford Young
President, US Public Affairs
Ipsos Public Affairs

JuliaClark Julia Clark
Senior Vice President
Ipsos Public Affairs