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In Wake of XL Foods Recall, Concern over Food Safety in Canada Edges Higher (83%, + 6 points Since 2010), Trust in the Safety of Meat Products (77%, -9 points) Declines Significantly

Four in Ten (44%) Say Recall will Impact Their Beef Consumption over Short Term (35%) or Going Forward (9%)

Tuesday, October 23, 2012

Toronto, ON – In the wake of the XL Foods recall of meat in response to an outbreak of e. Coli at its food processing plant in Alberta, a new Ipsos Reid poll conducted on behalf of Postmedia News Service and Global Television has revealed that concern with the safety of food in Canada is on the rise.

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In Wake of XL Foods Recall, Concern over Food Safety in Canada Edges Higher (83%, + 6 points Since 2010), Trust in the Safety of Meat Products (77%, -9 points) Declines Significantly
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SeanSimpson Sean Simpson
Associate Vice President
Ipsos Reid
Work+1.416.572.4474