Ipsos/Reuters Daily Election Tracking: Obama 45% - Romney 45%

Tuesday, October 09, 2012

Washington, D.C. - Today’s data shows the candidates neck-and-neck, both on 45%. This is a two-point drop for Obama, and no change for Romney.

We have also included data again today for candidate attributes, and the picture has changed since this past Saturday (10/6). For the last few weeks, Obama has dominated Romney on these characteristics; now, Romney leads not only on ‘A man of faith’ (29% Obama vs. 44% Romney) but also on ‘Can be effective in Washington (34% Obama vs. 38% Romney). In addition, the two candidates are currently within two points of each other on:

  • Tough enough for the job (40% Obama vs. 39% Romney)
  • Represents America (40% Obama vs. 39% Romney)
  • Smart enough for the job (41% Obama vs. 39% Romney)
  • Has the right values (40% Obama vs. 38% Romney)
  • Will protect American jobs (39% Obama vs. 38% Romney)

I have summarized the key movement below:

  • On ‘Understands people like me’, the President has moved from a 15 point lead (34% vs. 28%) to an 8 point lead (39% vs. 31%)
  • Obama has seen drops across the board. Attributes where he has dropped three points or more include:
    • Eloquent (from 48% to 43%)
    • Represents America (from 43% to 40%)
    • Smart enough for the job (from 45% to 41%)
    • Has the right values (from 43% to 40%)
    • Would be fun to meet in person (from 48% to 45%)
    • Can be effective in Washington (from 37% to 34%)
  • Romney has also gained three points or more on:
    • Is a good person (from 31% to 34%)
    • Likeable (from 29% to 32%)

This is a daily rolling tracker – this means that we conduct 300+ interviews a day, with occasional ‘boosts’, and aggregate data from the previous 4-5 days. The sample overlap that occurs as part of this process means that day-to-day changes will be incremental rather than large.

For more information on this news release please contact:

Julia Clark
Vice President
Ipsos Public Affairs

Clifford Young
Senior Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Ipsos/Reuters Daily Election Tracking: Obama 45% - Romney 45%

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Clifford Young
President, US
Ipsos Public Affairs
Julia Clark
Senior Vice President, US
Ipsos Public Affairs