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Ipsos/Reuters Poll: Conventions Day 13

Saturday, September 08, 2012

Washington, D.C. - The bump has sustained – best illustrated in the charts attached. Obama is now on 47% and Romney on 43% - this is a one point change from yesterday for both candidates. Again, this is within the credibility interval, but indicates that yesterday’s movement was the beginning of a bump rather than statistical ‘noise’. Today’s data shows a significant change in both candidates’ ratings compared to three days ago – Obama up three and Romney down three.

The other main finding from today’s poll is that Obama’s rating on ‘eloquent’ is up two more points to 50%. His rating on ‘smart enough for the job’ has also increased two points to 46%. Both of these metrics have been improving for Obama over the past two days (and have significantly improved from two days ago) – his speech probably contributed to the movement in these measures.

This is a daily rolling tracker – this means that we conduct 300+ interviews a day, and aggregate data from the previous five days. The sample overlap that occurs as part of this process means that day-to-day changes will be incremental rather than large. The charts attached help to show how the data is shifting over the past five days.

These are findings from an Ipsos poll conducted for Thomson Reuters from Sept 4-8, 2012. For the survey, a sample of 1,720 American registered voters (age 18 and over) was interviewed online. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.7 percentage points for all respondents. For more information about credibility intervals, please see the appendix.

The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of a per cent. Where figures do not sum to 100, this is due to the effects of rounding.

Non-aligned Registered Voters are defined as those individuals not indicating a candidate preference at the Presidential Voting Intention question (Q3 below).

For more information on this news release please contact:

Julia Clark
Vice President
Ipsos Public Affairs

Clifford Young
Senior Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos/Reuters Poll: Conventions Day 13


CliffordYoung Clifford Young
President, US Public Affairs
Ipsos Public Affairs

JuliaClark Julia Clark
Senior Vice President
Ipsos Public Affairs