Washington, D.C. - In the first poll of the Republican National Convention, Ipsos provides ‘benchmark’ metrics for a host of variables which will be tracked over the course of the Conventions this week and next. It will be interesting to see how these measures shift over the course of the Conventions. One of our questions from today’s poll asks about traits of the two candidates:
- Obama far outstrips Romney on ‘eloquent’ (51% vs. 21%), ‘likeable’ (54% vs. 26%), ‘is a good person’ (47% vs. 29%), and ‘would be fun to meet in person’ (48% vs. 21%)
- The one trait where Romney leads by a large margin is ‘a man of faith’ (40% Romney vs. 28% Obama)
- The two candidates are within four points of each other on ‘will protect American jobs’ (36% Obama vs. 33% Romney) and ‘can be effective in Washington’ (36% vs. 33%)
- Obama also leads on ‘Presidential’ (45% vs. 36%), ‘understands people like me’ (39% vs. 26%), ‘tough enough for the job’ (41% vs. 36%), represents America’ (43% vs. 35%), ‘smart enough for the job’ (44% vs. 36%), and ‘has the right values’ (43% vs. 34%)
These are findings from an Ipsos poll conducted for Thomson Reuters from August 24-27, 2012. For the survey, a sample of 857 American registered voters was interviewed online. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.8 percentage points for all respondents. For more information about credibility intervals, please see the appendix.
The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of a per cent. Where figures do not sum to 100, this is due to the effects of rounding.
For more information on this news release please contact:
Ipsos Public Affairs
Senior Vice President
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.
Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
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Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
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