Socialogue: Too Sexy For My Phone!

Nearly One in Four People Would Give Up Sex to Keep Their Mobile Phone

Tuesday, May 08, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

These days, mobile phones go everywhere with their owners...including the bedroom, where beeps and buzzes and ringtones can provide the sound track for a amorous evening. When it comes to choosing between their hanky panky or their mobile phones, 22% (and 30% of females) would give up sex before they would give up their phones. This varies by region, with Latin Americans less likely to give up sex (10%) and those in the APAC countries more likely to (31%). It's a good thing for mobile phone manufacturers and carriers that some people's relationship with their phone is too strong to break!

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Too Sexy For My Phone!


Janis Gilman
Ipsos OTX