Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.
The social media phenomenon: millions of people invite the immediate world to be their friends. Were there acknowledged advanced life forms on Mars, they'd probably get invited, too. But, when you get down to the people who merit the word "close" before the word "friend", 75% of people prefer a few close friends to a large network. This is especially true in North America, where 87% opt for a small circle of friends rather than a large one, while in the APAC countries, it drops to 66%.
More data and full technical details are available in the Detailed Tables document on the right.
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Senior Vice President, Marketing
Ipsos Open Thinking Exchange
About Ipsos Open Thinking Exchange
Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at
About Ipsos and Ipsos Global @dvisor
Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit www.ipsosglobaladvisor.com or contact us at email@example.com