Ipsos/RBC Consumer Outlook Index: April 2012
Washington, DC - American consumer confidence is down slightly (0.9 points) to stand at 46.6. Most of the decline is driven by weaker numbers in employment confidence. It is not uncommon for the index to report a small lull after a major gain as consumer re-calibrate to the new conditions. Outside of the employment questions, overall confidence continues to show incremental gains.
These are some of the findings of an Ipsos online poll conducted March 29-April 1, 2012. For this survey, a national sample of 1,005 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
More data and full technical details are available in the topline document attached.
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Research Director, Public Sector Practice
Ipsos Public Affairs
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