Ipsos/Reuters Poll: March 2012

Wednesday, March 14, 2012

Washington, D.C. - Ipsos’ latest nation-wide telephone poll carried out on behalf of Reuters and published on Wednesday, March 14, 2012 reveals that:

President Obama’s position is improving

  • As Americans gain confidence in the direction of the country (37% right direction, up from 32% last month), President Obama has seen a surge in job approval.
  • Currently, 50% of Americans approve of Obama’s handling of his job as President. This is up from 48% last month and the first time more Americans approve than disapprove since July 2011.
  • Matched-up against any of the Republican challengers, Obama enjoys a double digit margin among registered voters.

Republican Nominating Contest Remains Close

  • As the Republican primary contest continues, Republicans do not appear to be any closer to uniting behind a single candidate. In our current poll, Republican support is split between Mitt Romney (37%) and Rick Santorum (32%) with Ron Paul (11%) and Newt Gingrich (12%) running further behind .

Americans supportive of tax reforms

  • 64% of Americans support the “Buffett Rule” or establishing a minimum tax rate of 30% on Americans making $1 million or more. Support for the Buffett Rule is strongest among Democrats (76%) but is sizable among Republicans as well (49%).
  • 57% of Americans support eliminating the homeowners mortgage interest deduction IF it resulted in a lower overall tax rate. This two is more supported by Dems (63%) than Republicans (52%).

Americans willing to use military option on Iran if they have the bomb

  • 56% of Americans support the US taking military action against Iran if there is evidence that Iran is building nuclear weapons. 53% are still willing to take military action even if it results in higher gas prices.
  • 62% of Americans support Israel taking action against Iran if they are found to be building nuclear weapons.

These are findings from an Ipsos poll conducted for Reuters from March 8th – 11th, 2012. For the survey, a nationally representative, randomly selected sample of exactly 1,084 adults aged 18 and older across the United States was interviewed by Ipsos via live telephone interviewing on landlines and cell phones. With a sample of this size, the results are considered accurate within 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult population in the U.S. been polled.

All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. These data were weighted to ensure that the sample composition reflects that of the actual U.S. population according to U.S. Census figures. Respondents had the option to be interviewed in English or Spanish. Please note that throughout this document, figures based on Independent voters are indicative only due to small sample size. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of a per cent. Where figures do not sum to 100, this is due to the effects of rounding. Responses are based on the full sample of adults unless otherwise noted.

More data and full technical details are available in the topline document attached.

For more information on this news release please contact:

Chris Jackson
Research Director, Public Sector Practice
Ipsos Public Affairs

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos/Reuters Poll: March 2012

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Topline Results


Chris Jackson
Vice President, US
Ipsos Public Affairs