Ipsos/RBC Consumer Outlook Index: March 2012
Washington, DC - American consumer confidence is up for March 2012 to the highest levels seen since the start of the recession. The main drivers of this surge in confidence is improved employment confidence and the associated decline in concern with personal financial health. This is despite continued pressure on the wallet from high fuel prices and international financial instability.
These are some of the findings of an Ipsos online poll conducted March 1-4, 2012. For this survey, a national sample of 1,008 adults from Ipsos' U.S. online panel was interviewed online. Weighting then was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. Statistical margins of error are not applicable to online polls because they are based on samples drawn from opt-in online panels, not on random samples that mirror the population within a statistical probability ratio. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
More data and full technical details are available in the topline document attached.
For more information on this news release please contact:
Research Director, Public Sector Practice
Ipsos Public Affairs
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