Perceptions About Banking Fees
Monday, February 20, 2012
New York, NY - These are some of the findings of an Ipsos poll conducted for the American Bankers Association on
perceptions about banking fees. To download the full topline results, please click on the link on the right side of the page.
These are some of the findings of an Ipsos poll conducted for the American Bankers Association, January 14-15, 2012. For the survey, a
national sample of 1,006 adults aged 18 and older from Ipsos' U.S. online panel were interviewed online. Weighting was employed to balance
demographics and ensure that the sample's composition reflects that of the universe. A survey with an unweighted probability sample of this size
and a 100% response rate would have an estimated margin of error of +/- 3 percentage points 19 times out of 20 of what the results would have
been had the entire adult population of adults aged 18 and older who have and seek an answer to at least one question per day in the United
States had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and
For more information please contact:
Senior Vice President
Ipsos Public Affairs
New York, NY
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic
research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite
stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos
Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and
professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language
content to U.S. Hispanics and audiences around the world.
Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style
customer service and work closely with our clients, while also undertaking global research.
To learn more visit: www.ipsos-na.com
Ipsos is an independent market research company con¬trolled and managed by research professionals. Founded in France in 1975, Ipsos
has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of
Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful exper¬tise across six research specializations: advertising, customer loyalty, marketing,
media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term
relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1.14 billion ($1.6 billion U.S.) in 2010.
Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.