Ipsos Reid/Global News Occupy Vancouver Poll Final Results – November 3, 2011

Thursday, November 03, 2011

Methodology

These are the findings of an online Ipsos Reid poll of 760 adult Metro Vancouver residents conducted between November 1 and 3, 2011. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.6 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Metro Vancouver population according to 2006 Census data.

The polling was conducted using Ipsos Reid’s “Voice of the West Interactive Forum” – an online panel of more than 6,500 British Columbians who have been randomly recruited to match the overall characteristics of the adult residents of the province.

RESULTS

Support for Protest

Q. Generally speaking, do you support or oppose the Occupy Vancouver protest?

Comments: Metro Vancouver residents are divided in their views of the Occupy Vancouver protest, with 44% saying they generally support the protest and 48% saying they generally oppose the protest.

Support for the protest is consistent by age and gender, but tends to drop as household incomes rise.
  • Among <$45K (Support = 50%, Oppose = 38%)
  • Among $45-$74K (Support = 48%, Oppose = 45%)
  • Among $75-$99K (Support = 42%, Oppose = 52%)
  • Among $100K+ (Support = 38%, Oppose = 56%)

Agreement with Views of Protesters

Q. From what you have heard or read, would you say you generally agree or disagree with the views of the Occupy Vancouver protesters?

Comments: A very slim majority (51%) of Metro Vancouver residents say they generally agree with the views of the Occupy Vancouver protesters. Slightly less than four-in-ten (38%) residents say they generally disagree with the views of the protesters.

Agreement with the views of the protesters is consistent by age and gender, but tends to drop as household incomes rise.
  • Among <$45K (Agree = 60%, Disagree = 26%)
  • Among $45-$74K (Agree = 60%, Disagree = 32%)
  • Among $75-$99K (Agree = 52%, Disagree = 41%)
  • Among $100K+ (Agree = 40%, Disagree = 50%)

Approval of Vancouver Mayor’s Handling of Issue

Q. Overall, do you approve or disapprove of how Vancouver Mayor Gregor Robertson has dealt with the Occupy Vancouver issue?

Comments: Metro Vancouver residents are also split in their views of how Vancouver Mayor Gregor Robertson has handled the Occupy Vancouver issue. Four-in-ten (39%) say they approve of how he has dealt with this issue, while 47% disapprove. As a reminder, this is a poll of Metro Vancouver residents, not specifically of City of Vancouver residents.

Approval of the Mayor’s handling of this issue does not differ by age, gender or household income.

Views on Timeline for Campsite

Q. As you may know, the Occupy Vancouver protesters have set up a campsite with tents. What is your view on how long this campsite should be allowed to stay in place?

Comments: Metro Vancouver residents hold differing views on how long the Occupy Vancouver campsite should be allowed to stay in place. Four-in-ten (40%), the largest proportion, say it should be allowed to stay in place for now, but a deadline should be set for its removal. Slightly more than one-third (35%) say the campsite should be removed immediately. Two-in-ten (20%), the smallest proportion, say the campsite should be allowed to remain in place indefinitely.

Opinions on how long the campsite should be allowed to stay in place do not vary much by age, gender or household income.

Views on Timeline for Campsite

Q. If the City of Vancouver decides to remove the campsite, what is your preferred option?

Comments: As with everything else related to this issue, Metro Vancouver residents are divided about how to eventually remove the campsite (assuming the City of Vancouver needs to act). A slight majority (52%) say the campsite should be removed only without force. A smaller, but still sizable, segment of residents (43%) say the campsite should be removed with force if necessary.

Support for using force is higher among men (52% vs. 35% among women) and also increases with household incomes.
  • Among <$45K (32% say use force if necessary)
  • Among $45-$74K (38% say use force if necessary)
  • Among $75-$99K (44% say use force if necessary)
  • Among $100K+ (52% say use force if necessary)

For more details on this release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs
778-373-5130
kyle.braid@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

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Ipsos Reid/Global News Occupy Vancouver Poll Final Results – November 3, 2011

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Contact

KyleBraid Kyle Braid
Vice President / Vice-président
Ipsos Public Affairs
Work+1.778.373.5130