Ipsos/ Reuters Poll: October 27-28, 2011
Washington, DC - Ipsos’ latest poll (undertaken for Thomson Reuters) explored Republicans’ attitudes towards a recent political ad released on the internet by Herman Cain’s campaign. The ad features Cain’s Chief of Staff Mark Block, and ends with Block smoking a cigarette. It seems that the smoking scene at the end of the ad distracts notably from Cain’s message – although the ad is still seen in a positive light overall by the Tea Party base.
The poll shows that Republican Registered Voters are equally divided on whether they like or dislike it: 31% ‘love’ or ‘like’ it, 33% ‘hate’ or ‘dislike’ it, and another third (33%) feel neutral towards it. Half (50%) say the part of the video that stood out for them most was ‘Mark Block smoking a cigarette’, and almost three in ten (28%) believe it communicates that ‘Herman Cain endorses smoking’.
Individuals identifying with the Tea Party movement were far more favorable towards the ad – 61% of those strongly identifying with the Tea Party ‘love’ or ‘like’ the ad (compared to 31% of all Republican Registered Voters). Among those Republicans who say they ‘do not identify with the Tea Party at all’, 56% ‘hate’ or ‘dislike’ the ad (compared to 33% of all Republican Registered Voters).
We also looked at the data by whether or not people were smokers: people who have never been smokers noticed the cigarette more than those who do or have ever smoked. Just 19% of current smokers felt that it communicated that ‘Herman Cain endorses smoking’… but this figure rose to 34% among people who have never smoked.
These findings are from an online omnibus survey of 554 Republican Registered Voters. Individuals were interviewed via a U.S. online household panel. Data were collected via a national omnibus survey, including a screener for registered voters. The data were weighted to the national profile of registered voters, and then a filter was applied on
Republicans. The survey was conducted October 27-28, 2011. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but
less than one half of a per cent. Where figures do not sum to 100, this is due to the effects of rounding.
More data and full technical details are available in the topline PDF document available for download.
For more information on this news release, please contact:
Managing Director, Public Sector Practice
Ipsos Public Affairs
Vice President, Public Sector Practice
Ipsos Public Affairs
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