One-in-Four Small and Medium Businesses in British Columbia/Alberta Feel They Are Not Prepared to Deal With Change

Thursday, October 06, 2011

Vancouver, BC — Most small and medium businesses in the region of British Columbia/Alberta feel confident about managing their business in the face of change, with 84% saying they are not afraid of change, compared to 72% of small and medium businesses in the rest of Canada. Despite this confidence, however, one-in-four (26%) small and medium businesses in BC/Alberta feel they are not prepared to deal with external changes that may impact their business (vs. 24% in rest of Canada).

The survey, conducted on behalf of TELUS, asked small and medium business owners across Canada about their experiences and views on managing change – both internal and external to their organization. Survey findings indicate that while most small and medium businesses in BC/Alberta are actively looking for new ways to deal with change (82%), many encounter barriers that impact their ability to manage change. Some of the most common road blocks include:

  • Lack of financial resources (44%)
  • Lack of time (40%)
  • Complexity of processes (e.g. technology, administrative/billing, training new hires, etc.) (19%)

Across Canada, some of the top ways small and medium businesses manage change include:

  • Reviewing current tools and technology to determine if an upgrade to more current technology is required (40%)
  • Streamlining vendor relationships (30%)

These are the findings of an Ipsos Reid poll conducted on behalf of High Road Communications and TELUS. The poll was conducted from July 8 to 16, 2011 with a representative sample of 458 small and medium businesses in Canada via the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. In order to allow for analysis of the British Columbia/Alberta region specifically, 230 respondents are small and medium businesses in British Columbia and Alberta and the other 228 are small and medium businesses in the rest of Canada. For the purposes of this study, small and medium businesses are defined as having fewer than one hundred employees. The data were weighted by firm size (number of employees) within region based on Statistics Canada data as well as between regions to ensure the sample's composition reflects that of the small and medium business population in Canada and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of 458 and a 100% response rate would have an estimated margin of error of ±4.6 percentage points, 19 times out of 20, of what the results would have been had the entire population of small and medium businesses in Canada been polled. The margin of error would be larger within regions and for other sub-groupings of the survey population.

For more details on this release, please contact:

Dave Pierzchala
Senior Vice President
Ipsos Loyalty
778.373.5006
dave.pierzchala@ipsos.com

Karen Beck
Senior Research Manager
Ipsos Reid
778.373.5026
karen.beck@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

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Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

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One-in-Four Small and Medium Businesses in British Columbia/Alberta Feel They Are Not Prepared to Deal With Change

Contact

DavePierzchala Dave Pierzchala
SVP, Managing Director
Ipsos Reid
Work+1.778.373.5006

KarenBeck Karen Beck
Associate Vice President
Ipsos Reid
Work1.778.373.5026