Solid Majority of Albertans Support Development of New Electricity Transmission Lines

Eight-In-Ten (82%) Support Development of New Lines to Deliver Wind Generated Electricity Eight-In-Ten (80%) Support Development of New Lines to Serve Their Community Two-thirds (66%) Support Development of New Lines In Their Area To Serve Other Communities

Wednesday, September 07, 2011

Calgary, AB – Recent polling conducted by Ipsos Reid indicates that Albertans remain firmly in support of the development of new electricity transmission lines in the province.

The study, fielded on behalf of AltaLink, measured Albertans support for the development of new electricity transmission lines in three specific scenarios:

Fully eight-in-ten Albertans (80%) support the development of new transmission lines to serve the needs of their own community. Another 8% do not have a view.

Two-thirds (66%) of Albertans support the construction of new electricity transmission lines in their area to serve the needs of other communities. Another 10% do not have a view.

And, just over eight-in-ten Albertans (82%) support building new transmission lines intended to deliver electricity generated by using the wind. Another 7% do not have a view.

These findings – gathered via a web based poll with 801 Albertans drawn from the Ipsos i-Say Panel – are consistent with the results of telephone surveys conducted by Ipsos Reid since 2008.

The research also gauged the viewpoints of Albertans on whether building new electricity transmission lines will bring benefits or harm the provincial economy. More than three quarters (78%) of Albertans believe that the costs of building new transmission are necessary to support the economy and jobs by providing the electricity needed to meet the growing needs of the province. Just over two-in-ten (22%) took the opposite view that the costs of building new transmission will hurt the provincial economy and jobs because businesses which use a lot of electricity will be forced to move elsewhere or cut back their operations.

These are the findings of an Ipsos Reid poll conducted between June 21 and July 5, 2011. For this survey, a sample of 801 adult Albertans drawn the Ipsos Canadian Online Panel was interviewed online. Weighting was employed to balance demographics according to Census data and ensure that the sample composition is representative of the general Alberta population based on age, gender, and region. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/- 3.5 percentage points 19 times out of 20 of what the results would have been had the entire population of adults on Alberta been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this release please contact:

Paul Lauzon
SVP, Managing Director
Ipsos Reid West
587-952-4871
paul.lauzon@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

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Solid Majority of Albertans Support Development of New Electricity Transmission Lines

Contact

PaulLauzon Paul Lauzon
SVP, Managing Director
Ipsos Reid West
Work+1.587.952.4871