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For the First Time, Fantasy Sports Play Tops 35 Million North American Players

Nearly One in Five Males Have Participated in Fantasy Sports in the Past Year

Monday, July 11, 2011

New York, NY – A new poll of American and Canadian teens and adults conducted by Ipsos Public Affairs on behalf of the Fantasy Sports Trade Association reveals that impressive numbers of people have participated in fantasy sports in the past year. In the United States, 13% have competed in fantasy sports during the past year while 12% of Canadians have competed. Overall, the United States’ participation in fantasy sports is up slightly from those that played in 2010 (11%) while Canada’s participation is down slightly from 2010 (14%).

Perhaps it is not surprising that in both the United States and Canada more males (19% and 20%, respectively) than females (8% and 5%, respectively) have participated in fantasy sports in the past year.

It is also interesting to note that college educated, full-time employees are more likely to take part in fantasy sports than their less educated and lesser employed counterparts in both the United States and Canada. Nearly two in ten (18%) college educated Americans have recently played fantasy sports vs. one in ten (10%) of the non college educated population. Similarly, in the United States, 19% of those who have full time employment have played in the past year vs only 11% of the unemployed. In Canada, the story is nearly identical with college educated people twice as likely to play fantasy sports as those without a university degree (22% vs. 11%) and 18% of those full time employed participating vs 11% of the unemployed.

These are some of the findings of an Ipsos poll conducted May 4 – May 9, 2011. For this survey, a national general population sample of 1,226 Canadians aged 12 and older and 1,215 Americans aged 12 and older. Weighting was then employed to balance demographics and ensure that the general population sample’s composition reflects that of the U.S. and Canadian 12+ populations according to Census data and to provide results intended to approximate the sample universe. An unweighted probability sample of 1,226 and 1215 respondents and a 100% response rate would have an estimated margin of error of +/- 2.8 percentage points 19 times out of 20 of what the results would have been had the entire 12+ population of the United States and Canada had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Aaron Amic
Vice President
Ipsos Public Affairs
(612) 20504733
aaron.amic@ipsos.com

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP




For the First Time, Fantasy Sports Play Tops 35 Million North American Players


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AaronAmic Aaron Amic
Vice President
Ipsos Public Affairs
Work+1.612.205.4733