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Canadians Look to Vancouver to Bring Home the Stanley Cup

Anticipation Building as Vancouver Canucks Look to Become "Canada’s Team"

Wednesday, June 01, 2011

Vancouver, BC – The puck is about to drop for the first game of the 2011 Stanley Cup Finals and it appears that most Canadians are cheering for the Vancouver Canucks. In fact, close to two thirds of Canadians (62%) are hoping that the Vancouver Canucks will be the first Canadian team since 1993 to bring the Stanley Cup home. Comparatively, only one in ten (11%) are cheering for a Boston Bruins victory. Just over a quarter of Canadians (27%) have no opinion. These are the key findings of an exclusive poll conducted by Ipsos Reid for Rogers Sportsnet.

"It has been 18 long years since a Canadian based NHL team has won the Stanley Cup and it looks like the country is overwhelmingly saying ‘we want it back – now!'," says Steve Mossop, President with Ipsos Reid in Western Canada. "Just as it was during the 2010 Olympics, Rogers Arena is once again the focus of Canada's hockey obsession. With the Vancouver Canucks heading into a Stanley Cup showdown against the Boston Bruins, the team has the support of fans all across the country."

That support is of course strongest in British Columbia, where a solid 83% of residents are cheering "Go Canucks Go". That support rings true throughout much of Canada as well, as the team appears to be carrying the banner for the whole country. Region by region, support for the Canucks is as follows:

  • Alberta – 60%
  • Saskatchewan/Manitoba – 66%
  • Ontario – 63%
  • Quebec – 51%
  • Atlantic Canada – 57%

Interestingly enough, the Boston Bruins are finding pockets of fan support in Canada, most of that coming from Alberta (17%) and Quebec (18%), whereas only 7% of British Columbians say they are cheering for Boston.

But with the Stanley Cup Final beginning on June 1, it does appear that some Canadians are turning their focus away from the nation's favourite winter sport, at least for the start of the summer season. Overall, just under half (43%) of the Canadian population is following the playoffs and of that only 18% are following very closely. Just over a quarter (27%) say they are not following that closely and nearly a third (30%) aren't even following at all closely.

Naturally, interest in British Columbia is highest, where three quarters of the population is quite heavily invested in this year's post-season activity (47% following very closely, and 27% somewhat closely). At the moment, the province is much more focused on a trip to the Stanley Cup than a trip to Stanley Park.

"The energy and excitement in BC is building with every moment," adds Mossop. "In fact, a recent survey that we conducted in the province showed that British Columbians feel more excitement going into the Stanley Cup Final than they did a year ago going into to opening of the Olympics – 82% vs. 53% respectively. And knowing that the majority of the country is also supporting the team, the Canucks can face off against the Bruins with much more than just a great team of players on their side."

This release is based on the findings of an Ipsos Reid study fielded May 30th to 31st, 2011. This online survey of 1,002 Canadian adults was conducted via the Ipsos Online Panel. The results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample's composition reflects that of the actual Canadian population according to Census data. Quota samples with weighting from the Ipsos online panel provide results that are intended to approximate a probability sample. An unweighted probability sample of this size, with a 100% response rate, would have an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20.

For more information on this news release, please contact:

Dave Pierzchala
Senior Vice President
Ipsos Loyalty
778.373.5006
dave.pierzchala@ipsos.com

Karen Beck
Senior Research Manager
Ipsos Reid
778.373.5026
karen.beck@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

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Canadians Look to Vancouver to Bring Home the Stanley Cup



Contact

DavePierzchala Dave Pierzchala
SVP, Managing Director
Ipsos Reid
Work+1.778.373.5006

KarenBeck Karen Beck
Associate Vice President
Ipsos Reid
Work1.778.373.5026