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Ipsos Understanding UnLtd. Reinvents Market Research Reporting

QualTV Delivers the Real Scoop on Market Research Reports

Tuesday, May 31, 2011

Cincinnati, OH – The innovators at Ipsos Understanding UnLtd. have revolutionized market research with QualTV, a new report that resembles a documentary style reality show more than a research report.

“QualTV captures people in real life, making it easier for our clients to socialize and share the findings across their organization,” says Beth Harris, Vice President of Innovation with IUU. “The visual reports have a powerful impact and really bring the research insights and conclusions to life. We already have a few more projects underway and are really excited about the potential of QualTV.”

The brainchild of Elizabeth Jarosz, Senior Research Consultant and Moderator with Ipsos Understanding UnLtd., QualTV reports are professionally filmed 7-10 minute videos featuring custom imagery, audio, and visual effects. Each project is scripted, hosted, edited, and produced by Ipsos’ internal research team. Jarosz herself is at ease behind and in front of the camera. She might be familiar to viewers, having several film and television credits, including an appearance as a contestant on Season Two of NBC’s The Apprentice, starring Donald Trump, in 2004.

The extraordinary thing about QualTV is its story development. Seeing the consumer story unfold during the research process is an exciting and informative experience. QualTV’s editing process is as much about capturing this experience as it is about camera angles. Harris adds, “The story is the result and with that story told so well by Elizabeth, it truly makes for great and insightful viewing.”

For the first project, Jarosz and the QualTV team traveled the U.S. interviewing working women and their families, discovering how brands, household responsibilities, and reliance on technology play a role in their lives.

“The pilot QualTV project, The Voice of Working Women, completely changes the way we look at consumer behavior, shopping habits, and the anatomy of family dynamics in the US,” says Elizabeth Jarosz. “And we’ll continue to learn and present more with each future issue of QualTV.”

The Voice of Working Women, QualTV’s first official report, is approximately 10 minutes in length and is available for viewing online here: http://vimeo.com/22318582.

For more information on this news release, please contact:

Beth Harris
Vice President
Ipsos Understanding UnLtd
(513) 872-4409
beth.harris@ipsos.com

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP




Ipsos Understanding UnLtd. Reinvents Market Research Reporting


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BethHarris Beth Harris
Vice President, Innovation
Ipsos Understanding UnLtd.
Work513.872.4409