HST Changes Turn Referendum Into a Close Contest
Six-in-ten (60%) British Columbians Approve of Announced Changes to HST
‘Keep HST’ (42%, up 6 points) Now in Dead Heat with ‘Scrap HST’ (40%, down 12 points)
Friday, May 27, 2011
Vancouver, BC – A new Ipsos Reid poll in British Columbia shows that for the first time there is a real possibility that the HST could survive the upcoming referendum. Six-in-ten British Columbians say they approve of the changes announced by the provincial government. Referendum voting intentions are now equally divided between keeping the HST and scrapping the HST.
At the start of the online survey, all respondents were shown the following information about changes to the HST recently announced by the provincial government.
On Wednesday May 25th, provincial Finance Minister Kevin Falcon announced that the government will make some changes to the HST if British Columbians vote to keep the HST in the upcoming referendum.
Specifically, if British Columbians vote to keep the HST …
- The rate will be cut to 10% (from current 12%) by 2014, including a drop to 11% in July 2012 and a drop to 10% in July 2014.
- All families with children under 18 and lower income seniors will get by the end of the year a one-time transition cheque, which will be $175 for each child and $175 for seniors.
- The rebates now being sent out to low income British Columbians will continue.
- The tax cuts and cheques will be financed with an increase in the general corporate income tax from 10% to 12% in January 2012 and an increase in tobacco taxes. In addition, the reduction in the small business tax rate to zero, which was to have taken effect in April 2012, is being postponed indefinitely.
(Click to enlarge image)
Approval of Announced Changes
Six-in-ten (60%) British Columbians say they approve of the changes to the HST announced by the provincial government, including 16% who ‘approve strongly’. One-third (33%) say they disapprove of the changes, including two-in-ten (20%) who ‘disapprove strongly’. Seven percent are undecided.
(Click to enlarge image)
Approval of the announced changes is higher among men (65% approve) than among women (57% approve). And while approval is much higher among 2009 BC Liberal voters (71% approve) than among 2009 NDP voters (53% approve), it is notable that majority approval is achieved with both groups.
With the announced changes in mind, British Columbians are now split in their referendum preferences. Forty-two percent say they expect to vote to ‘keep the HST’ while 40% say they expect to vote to ‘remove the HST and reinstate the PST and GST’. Eighteen percent are undecided or say they will not vote in the referendum.
This result is a significant change in public opinion from an Ipsos Reid poll taken just two weeks ago (fielded May 9-13). Since that time, support for scrapping the HST has dropped by 12 points (52% to 40%). Half of that drop has gone to support for keeping the HST (36% to 42%) and half has gone to the undecided/will not vote category (12% to 18%).
Support for the HST continues to be divided along gender lines. Men favour keeping the HST (53% keep vs. 37% scrap) while women favour scrapping the tax (42% scrap vs. 33% keep). Many women, however, are still undecided or will not vote (25% of women vs. 10% of men).
A majority of 2009 BC Liberal voters (61%) say they will vote to keep the HST, while one-quarter (27%) will vote to scrap the tax. Among 2009 NDP voters, one-quarter (27%) will vote to keep the HST, while 53% will vote to scrap it.
Caveat to These Findings
There are two important caveats to these findings.
First, all survey respondents were informed of the specific changes to the HST announced by the provincial government. This makes survey respondents different from the general population of voters who likely have far less than universal awareness of the announced changes.
Second, this survey did not measure the likelihood of respondents actually voting in the mail-in referendum. While overall public opinion on the HST is split, it may well be that one side is more motivated to participate in the referendum than the other.
For more information on this news release, please contact:
Ipsos Reid Public Affairs
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience
responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated,
omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded
since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).
Visit www.ipsos-na.com to learn more about Ipsos
offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP