Ipsos Reinforces its Position in Central America Acquiring the Custom Research Division of TMG
Wednesday, April 06, 2011
Paris, France - Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire the assets of the Custom Research branch of TMG – The Marketing Group, operating in Central America.
The company was founded in 1998 by Domingo Barrios, a market researcher who has more than 15 years experience in the industries of Food, Tobacco, Fuel and Non Profit Organizations.
TMG Custom Research employs 60 full time employees in Panama and Guatemala, working with blue chip clients from the consumer goods, durables, and health sectors. The company is equipped with strong CATI and CAPI capacities, and also conducts focus groups and in-depth interviews using high level interactive technology. Their 2010 revenue totalled 2.6 million USD.
Carlos Harding, Ipsos Deputy CEO in charge of Corporate Development, commented: “Ipsos, which is already established in the region with offices in Panama, Costa Rica, Guatemala, Puerto Rico and the Dominican Republic, is happy to welcome the expert research teams of TMG. Together Ipsos and TMG will form the leading research company in the Caribbean and Central America – as is already the case with Ipsos in Latin America – , providing our clients with best in-class research services.”
Domingo Barrios, Founder and CEO of TMG, said: “Over the past twelve years, our custom research operation grew into a top regional leader. We are proud to be considered by many multinational, regional and local clients as the prime marketing research and consulting firm in the region. With this new transformation of our custom research operation as a part of a global leader, our clients will benefit from the best technology and methodologies, and world class brand recognition of their strategic partner. We are excited and proud to become part of the Ipsos success story in Latin America, and the number one market research firm in the region.”
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