Metro Vancouver Residents Say They Are Not Adequately Prepared for a Significant Earthquake

Only One-in-Four (26%) Say Their Household is Adequately PreparedOnly One-in-Seven (14%) Say Their Local Municipality is Adequately Prepared

Tuesday, March 22, 2011

Vancouver, BC – A new Ipsos Reid poll, taken in the week following Japan’s devastating earthquake, shows that few Metro Vancouver residents are confident about our own level of earthquake preparedness. Only one-quarter (26%) of residents believe their own household is adequately prepared for a significant earthquake and aftershocks. Even fewer residents (14%) believe their local municipality is adequately prepared to respond to a significant earthquake and aftershocks.


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Fewer than four-in-ten (36%) Metro Vancouver residents think that governments have done a good job at ensuring that Metro Vancouver infrastructure such as public buildings, schools, hospitals, roads and bridges are prepared for a significant earthquake and aftershocks. A slight majority (54%) think governments have done a poor job in this regard.


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There appears to be at least some public appetite for increased government spending on infrastructure. Seven-in-ten (71%) residents say they would support governments making a substantial spending increase to prepare local infrastructure for a significant earthquake and aftershocks, even if that means cutting funding from other programs or services, or increasing taxes. Support for this idea will likely depend on the details, as only 14% of residents are strongly in support, while a majority (57%) are only somewhat supportive. One-in-four (25%) residents say they oppose a substantial spending increase to prepare infrastructure.


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Ipsos Reid asked survey respondents to indicate whether or not their household has taken some preparedness actions recommended by the Provincial Emergency Program. The results show that most Metro Vancouver households have a long way to go in terms of their earthquake preparedness. Of note, only one-third (34%) have an exit plan, only half (49%) have a three-day supply of water, and only about six-in-ten (59%) have a comprehensive first aid kit.


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These are the findings of an Ipsos Reid online poll conducted on behalf of Global BC. The poll was fielded March 17-21, 2011 with a representative sample of 900 adult British Columbia residents. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.3 percentage points, 19 times out of 20. The margin of error will be larger for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual British Columbia population according to 2006 Census data. The polling was conducted using Ipsos Reid’s “Voice of the West Interactive Forum” – an online panel of more than 6,500 British Columbians who have been recruited to match the overall characteristics of the adult residents of the province.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs
(778) 373-5130
kyle.braid@ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of €1.140 billion ($1.6 billion U.S.).

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Metro Vancouver Residents Say They Are Not Adequately Prepared for a Significant Earthquake

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KyleBraid Kyle Braid
Vice President / Vice-président
Ipsos Public Affairs
Work+1.778.373.5130