Ipsos Global @dvisory: Vacation Preferences

Global Citizens in 24 Countries Choose Their Primary Pleasure Trip

Monday, February 28, 2011

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: Vacation Preferences” is based on 18,778 recent interviews in 24 countries around the world. The report examines citizens' primary vacation preferences. The full report is free of charge and may be downloaded by clicking the link to the right.

The survey instrument is conducted monthly in 24 countries via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

An international sample of 18,778 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed between November 4, 2010 and November 22, 2010. Approximately 1000+ individuals participated on a country by country basis with the exception of Argentina, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden, Russia and Turkey, where each have a sample 500+.

Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points for a sample of 500 19 times out of 20 per country of what the results would have been had the entire population of the specifically aged adults in that country been polled.

For more information on this news release, please contact:

Dave Pierzchala
Vice President
Ipsos Reid - Loyalty/Travel
778.373.5006
dave.pierzchala@ipsos.com

John Wright
SVP & Managing Director, Public Opinion Polling
Ipsos Public Affairs
416.324.2002
john.wright@ipsos.com

For all Reuters/Ipsos Polls go to: http://www.ipsos-na.com/news-polls/reuters-polls/

For information about Ipsos and access to all Media and Polling Releases go to: http://www.ipsos-na.com

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world. Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of €943.7 million ($1.33 billion U.S.). Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities. Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP.

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Ipsos Global @dvisory: Vacation Preferences

Contact

JohnWright John Wright
Senior Vice President / Première Vice-président
Global @dvisor
Work+1.416.324.2002

DavePierzchala Dave Pierzchala
SVP, Managing Director
Ipsos Reid
Work+1.778.373.5006