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One Quarter (27%) Of American Teens Use Facebook Continuously Throughout the Day

Just One Quarter (25%) Don’t Have a Facebook Page

Wednesday, January 05, 2011

New York, NY – On the heels of the announcement that Times Magazine has named Mark Zuckerberg 2010’s “Person of the Year”, a new poll of American teens conducted by Ipsos Public Affairs has revealed that three quarters (75%) of teens have a Facebook page, and one quarter (27%) of them admit to accessing their Facebook page continuously throughout the day. Furthermore, two thirds (65%) of teens that can access the internet through their mobile device are continuous Facebook users.

Nearly three in ten teens (27%) check their Facebook page at least once a day, meaning that a majority (54%) of online teens are on facebook every single day. In contrast, 13% of teens access their Facebook page a few times a week, while 3% are on their page a few times a month. Just 2% of Facebook users access their page less than once a month.

Wade Valainis, Senior Research Manager at Ipsos adds, “The worry the last couple years was that as Mom joined Facebook and presumably started commenting on her child’s posts, teens would abandon the social media giant in droves. This research shows that isn’t happening yet.”

The data reveal that some teens are more likely to be “super users” of Facebook, meaning they’re on the site continuously throughout the day:

  • Teenage girls (30%) are more likely than boys (24%) to say they’re on Facebook continuously throughout the day.
  • Those aged 16 (38%), 17 (34%), 15 (30%) and 14 (28%) are most likely to be continuously on Facebook, while teens aged 13 (18%) and 12 (13%) are less likely.

Not only are most American teens on Facebook, but their devotion to the site begins at a young age. Fully one half (50%) of online teens aged 12 years old have a Facebook page. By the age of 13, the proportion of teens without a Facebook page drops to 35%, and then down to 17% by age 14 when it then levels out, suggesting that many Facebook users are solidified by the age of 14.

These are some of the findings of an Ipsos poll conducted November 17-19, 2010. For the survey, a nationally representative sample of 1,009 randomly-selected teenagers residing in the U.S. interviewed on the Ipsos’ U.S. Online Teen omnibus. With a sample of this size, the results are considered accurate within ±3.0 percentage points, 19 times out of 20, of what they would have been had the entire population of employed adults in the U.S. been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau.

For more information on this news release, please contact:

Wade Valainis
Senior Research Manager
Ipsos Reid
Public Affairs
(312) 665-0552
wade.valainis@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research. Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more, please visit www.ipsos-na.com.

About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of €943.7 million ($1.33 billion U.S.). .

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext – Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP




One Quarter (27%) Of American Teens Use Facebook Continuously Throughout the Day



Contact

WadeValainis Wade Valainis
Senior Research Manager
Ipsos Public Affairs
Work+1.312.665.0552